2 Yrsmbaibcoursesyllandproceedings 202021

DEPARTMENT OF INTERNATIONAL BUSINESS STUDIES
Brief Profile of the Department
Department of International Business Studies (IBS) was established on 05-12-2007.

The department has been offering 5 year MBA (International Business) with an inbuilt of 50
seats. It is one of the popular and unique departments in the campus primarily focused on
international business (Foreign trade). It is innovative programme and designed by Acharya
Nagarjuna University in response to APSCHE and UGC. APSCHE has generously funded
1.2 Crores for the development of infrastructural facilities in the department.
Vision
• To be among the best in International Business Education, Research, Training and

Consultancy.
Mission
• To continually improve the Programmes in international business keeping in view the

three important aspects: relevancy, demand, and best of scholarship.
• To design and execute management development programs for the service of industry,
academic, and society.
• To undertake consultancy for organizations to help them achieve “excellence” in their
performance and contribute to global economy and society.
• To pursue research to add value to scholarship, and improve practice
Two years MBA (IB) Course/Programme:
The Department of International Business Studies and its Board of Studies has decided to
introduce the two year MBA (IB) Programme on self finance basis from the Academic Year
2020-21. The Two-year full-time MBA (IB) Programme in International Business is designed
to empower students to become successful business professionals in the challenging global
scenario. In an age of blurred geographical frontiers, the Programme offers practical insights
into the international dimension of every business function. With a holistic approach in
delivering the Programme, the curriculum and pedagogy are thoughtfully calibrated to
develop cross-functional capabilities, leadership skills, foreign language proficiency and
cross-cultural appreciation.
The value-based conduct and emotional maturity are given prominence besides
knowledge acquisition. After the two years, the students leave the portals of University with a
globally integrated and innovative mindset.
Course/programme Objectives:
• To enhance knowledge through innovative teaching and research, conceptual and
applied, relevant to international business, and to disseminate such knowledge
through budding leader-managers and research publications on contemporary issues
in international business.
• To develop the decision-making skills and international business competence of
practicing managers and assist MNCs to solve their multi-dimensional global business
problems by extending consultancy services.
• To associate with other institutions in India and abroad with a view to further
promoting management education in international business
Eligibility and other Information
➢ I-CET Rank which is conducted by APSCHE, Govt of A.P
➢ In take is 30 + supernumerary seats for foreign students
➢ Fee structure on par with general MBA Programme
➢ The admission procedure like general MBA
➢ Examination procedure has usual procedure of MBA Programme
Course/Program Features:
The Proposed 2 Years MBA (IB) Program is a multidisciplinary and integrative

curriculum reinforcing the strategic, international and ethical dimensions of business – has
the following salient features:
➢ The department has highly qualify faculty, all are having Ph.D Degrees in their respective fields,
with the help of highly qualify faculty the program will equip and empower the students in a
potential manner.
➢ The Department has been developing Unique teaching learning methodology to transform
the students has Autonomous learners.
➢ The department has physical infrastructure such has well equipped library, Computer
Library, Seminar hall and Wi-fi Network access.
➢ The teaching learning process will take place with the help of lectures, Case study
analysis, Problem solving methods Group discussions and Group projects. The program
prepares the students to manage, Motivate, Creative and Innovative.
➢ The proposed program includes Periodical Lectures by Global executives from different
MNCs and Transnational Companies, Industrial Short Visits, Summer Internship/Project
work.
➢ As a part of the proposed program the students will be given training on export procedure
and documentation to develop them has entrepreneurs’ in this area.
Thrust Areas:
The MBA (IB) is a specialized program designed in the light of the face lifting of
corporate world that has been taking place from the last one and half decades in and outside
India. The Program, besides covering the general management courses, does include new
courses which are identified based on the contemporary needs of the industry from
international perspectives. The thrust areas of the program are presented below:
Faculty / Mentors:
Academically highly vibrant and professionally committed core faculty is

participating in the program. They have excellent credentials in their own field of
specialization through publications and consultant activities
The Department of International Business Studies faculty and members of Board

studies has designed this Programme with a special focus on imparting training and molding
aspirants to acquire necessary core competencies, which are specifically required to manage
global business operations. Besides giving conventional management education inputs by our
faculty, a highly competent set of faculty has designed and developed a course structure that
will provide core competency skills in chosen areas of international business ranging
from geo-political issues, managing in emerging economics, international trade and logistics,
Global Supply Chain Management, Global Human Resource Management and Global
Finance and Accounting, Foreign Exchange risk management, WTO& Trade related Issues
and CRM Technology enable services
The department has well equipped by 10 faculty members (01 regular, 01

contract and 08 temporary) in their respective specialized areas particularly in the field if
international business will be utilized to teach 2 Years MBA (IB) Programme.
Infrastructure:
The department is housed in Academic and Administrative building with state
art facilities equipped with all infrastructure requirements needed for students and faculty
members to develop themselves as global leader.
• Congenial and e-class rooms with projector, screen with internet facility.
• 24/7 over 365 day’s internet connection to all classrooms.
• Class rooms with Wi-Fi-connectivity.
• AC seminar hall with 100 members’ capacity.
• Well-equipped library.
• Computer lab with LAN & Internet.
• Projects and Internships.
• Guest lecture by top executives from MNC’s and Academicians.
JOCIL A subsidiary of Andhra sugars Ltd. has liberally donated 1 crore rupees as
CSR funds for construction of new building exclusively for Department of International
Business Studies. The building construction is completed partially.
Department Library:
Besides the central library of University, the department library occupies a unique
place in academic and research activities of the department. The library was established in
2008 with around 900 volumes, now it has 1500 volumes. The library contains the excellent
collection of books, volumes, magazines, documents and old projects and internship reports
Computer Lab:
The computer lab consists of more than 30 computer systems which connected with
LAN and high speed internet facility. The lab was equipped with following softwares.
• Microsoft XP/2006
• ADOBE Photoshop CS5
• Adobe distiller
• Adobe reader 8.0
• Dev. C++
• Language lab facility
Quality of Education:
➢ In order to provide quality of education, our highly efficient and dedicated faculty with
handful experience and special attention towards directing the MBA(IB) students to meet
the requirements and demands of industry.
➢ Our faculty members will guide the students through teaching and evaluation methods by
using various learning sources like students centric approach, project based learning
approach, industry visits, seminars, guest lectures and interactive sessions with industry
experts and Academicians.
Pedagogy:
The department has adopted the interacting teaching and learning methods which will
explore the knowledge of students as per industry needs and requirements.
As a part of teaching and learning of the MBA (IB), a student- centered teaching
methodology, which encourages intensive participation and equipping the students with
global skills and knowledge. Moreover….
➢ Seminars and Group discussions
➢ Guest lectures by eminent people from industry and Academic institutions.
➢ Industrial visit( preferably exports and MNCs )
➢ Project works/reports
➢ Interactive services with entrepreneurs.
➢ Internship/Project work
➢ Academic -Industry Interactive Programs
Application of advanced ICT including E-learning transition:
➢ ICT makes an influence in all aspects of management education. ICT provide both
students and teachers with more opportunities in adopting learning, teaching and
managing the individual needs.
➢ As a part of adopting ICT in this course we are going to utilize the MOOCs, studio for
virtual classes, video lessons and lectures and discussion boards of ISC of ANU.
➢ As a add on course the department will arrange Global Trade Management(GTM) and
Global Trade Services (GTS) Modules for students as a part of skill set.
Job market:
MBA (IB) has immense opportunities in current Market. Career options after
their programme are increasing so rapidly. MBA (IB) holders are often required due to
increasing globalization and growing number of businesses currently competing on the
international stage. The following are functional areas for MBA(IB)
❖ Export and import management
❖ Brand management
❖ International market
❖ Logistic management
❖ Compliance management
❖ Foreign Exchange management
❖ Global consultancy
❖ Warehousing Management
❖ Freight Management
❖ Procurement and Inventory Planning
❖ International Maritime laws
❖ CRM Technology enabled services
➢ There are many job opportunities are in the shipping Industry for MBA(IB) graduates.
Yet it is often overlooked. This MBA in International business will give competitive
advantage when compare with general MBA graduates, as far as jobs concerned.
➢ The placements and career opportunities in the Logistics are immense. The companies
with robust logistic and supply chain management that strive to hire young international
business graduates.
➢ As the name suggests, operations managers ensures the smooth processes and smooth
implementation of projects. MBA (IB) postgraduates are usually hired for looking for
responsibilities related supply chain, logistics, vendor and inventory management, sales
as production management in domestic and MNCs.
➢ The career opportunities that a MBA (IB) degree holder in International Business can
have are galore. It is not just International business/trade, but also the government
agencies and Non-profit Organisations.
Assessment of job opportunities:
Our world now functions as a global marketplace, with multinational and multi-
domestic corporations conducting operations across national borders and around the world.
With a growing world economy, many corporations have offices overseas and are looking for
international business employees, such as management and financial analysts, marketing
managers, HR professionals, executives, and economists.
A large number of manufacturing companies, financial institutions, Banks and
Government agencies trade outside their countries boundaries, they all have
immense requirements for the candidates qualified in international business.
International business operations account for production, invoicing, packing,
insurance, transportation and shipping, logistics, quality control, inspection, finance,
documentation, marketing, import, export, custom clearance, legislation, risk
assessment, surveying, foreign exchange management, merchandizing, taxation,
research and development etc.
MBA in International Business programme prepares the students for management,
trade or general business career that can be conducted on a global scale. Enrolling in MBA of
international business programs allow you to pursue one of the most rewarding career paths.
This programme typically offer internship opportunities through established companies,
which allow students to gain hands-on experience in international business.
Demand for the course/Programme:

Today, every business is going to expand itself in International market. It is the age
of competition and everyone is trying to adopt the money-making technique. To recognize
yourself in International market is one of the factors that show you are in a race. Many
industries and organization are hiring the Graduates of “International Business” to represent
their company and business with sound and practical knowledge. International means no
restrictions of boundaries. If you are working with an International unit, you will have to go
anytime anywhere in the world.
MBA (IB) is a postgraduate programme which equips the students with the sufficient
knowledge and training for the all needed basic knowledge of International Business.
This progrmme is designed for graduates who want to transfer their skills into
International business. It focuses on all aspects of international business including
international accounting, business economics, managing organizations, and the essentials of
international marketing, international finance, International logistics and International trade
etc,.
DURATION: Two Years (Four Semesters Including Summer Project)
INTAKE: 30 students +supernumerary seats for foreign students
ELIGIBILITY:
• BE/B.Tech (CSE/IT/ECE/EEE/E&I/IMCE)
• BSE-CSE/IT
• BCA/B.Com Computer Applications
• Any other degree with University Recognized PGDCA
• Any other degree with University Recognized
SELECTION CRITERIA: Through APICET
Placement/career opportunities:
MBA has always been considered as one of the most lucrative career options when
it comes to the salary packages being offered. With the fast pace of development and the
changes that are taking place in the economic scenario, there is a need to come up with
programs that can prepare students to adapt to the conditions and be prepared for the
upcoming challenges and opportunities. As a result of this requirement there are a number of
courses like MBA (IB) on offer. A graduate is required to make a choice according to his/her
preference and MBA in International Business is one of the best courses that can be taken up
by a student, particularly if he is interested in traveling around the world.
MBA (IB) is a postgraduate programme which aims to impart the students with the
knowledge, skill sets and training required for working in area International Business. It can
be of two categories- Firstly, working in a foreign country for an MNC or secondly working
in Export-Import domain.
The rise in the number of international companies and growing businesses that are
competing at an international level has led to an increase in popularity of courses like
International Business. Many of these companies that are looking to expand and establish
their business abroad need candidates that are both efficient at handling international
scenarios and are also well-versed with the theories and concepts that can be useful for
business’ establishment.
The government of Andhra Pradesh is also encouraging the Multinational

corporations to invest/establish their outlets/organizations by many ways particularly in the
Amravathi capital region. Another opportunity and advantage is there were many Tobacco,
Chillies and Cotton Export oriented units/houses in Guntur region and many job
opportunities/career opportunities are available.
MBA (IB) post graduates can get the initial salary ranged between 3 to 8 lakhs per
annum and designated as management Trainee.
Future Expansion of course enrolment:

• As a part of future expansion of enrolment in this the intake will increased from
from initial intake of 30 to 50, and supernumerary seats for foreign students.
• To meet the future demands of the Industry/corporates, the executive MBA (IB)
programme will initiate exclusively for executives of Industries/corporates and
class work will be conducted in weekends or in summer vacation.
• Even the planning of the PG diploma/ certificate courses are also ahead, which are
focused on various modules like global supply chain ,logistics management,
Export Documentation, International Commodity market and Foreign Exchange
management etc.
Future plans of the Department:
• Planning to introduce M.Phil. & Ph.D. Programmes in International Business.

• MOUs with reputed MNCs for providing Students’ projects work, internships.
• Looking forward to providing the consultancy services to prepare Detailed Project
Reports (DPRs) s to various Government agencies, industry and NGOs
• Establish an incubation centre for develop the students as a Global entrepreneurs.
MBA INTERNATIONAL BUSINESS
FIRST SEMESTER
S. External Internal Total No of
Paper Title
No Marks Marks Marks credits
Fundamentals of International Management and
1 Organizational Behavior 70 30 100 4
2 Fundamentals of Economics for Managers 70 30 100 4
3 Accounting and Finance for International Managers 70 30 100 4

4 Quantitative Techniques for Business Decisions 70 30 100 4
5 Theory of International Trade and Business 70 30 100 4
6 World Geography 70 30 100 4
7 Global Business Environment 70 30 100 4
8 IT Tools and Techniques for Global Managers 70 30 100 4
9 Computer Lab (Ms Excel) 50 -- 50 2
Total Marks 610 240 850 34
SECOND SEMESTER
Paper Title3r
1 International Marketing 70 30 100 4
2 International Financial Management 70 30 100 4
3 International Human Resources Management 70 30 100 4
4 International Economics 70 30 100 4
5 Research Methods for International Business 70 30 100 4
6 International Business Communication & Soft Skills 70 30 100 4
7 Global Production and Operations Management. 70 30 100 4
8 Global Outsourcing and Business Development 70 30 100 4
9 Operation Research 70 30 100 4
Total Marks
630 270 900 36
Note: The student will go for Project after Second semester examinations (summer
vacation) For 2 months and has to submit the report in the fourth semester for
evaluation.
Note: From the second year first semester onwards there will be 4 core papers and the
Student has to select any 2 elective from 3. Each elective will contain 2 papers.
THIRD SEMESTER
Paper Title
1 International Strategic Management 70 30 100 4
2 Global Logistics and Supply Chain Management 70 30 100 4
3 Geo politics & International Relations 70 30 100 4
4 International Trade Procedures and Documentation 70 30 100 4
ELECTIVES :FINANCE
5 International Accounting 70 30 100 4
6 Global Financial Markets and Instruments 70 30 100 4
7 Global Mergers and Acquisitions 70 30 100 4
ELECTIVES :MARKETING
8 Global Buying Behaviour 70 30 100 4
9 Digital and Social Media Marketing 70 30 100 4
10 Services Marketing 70 30 100 4
ELECTIVES :HR
11 Technology for HR Value Creation and Management 70 30 100 4
12 Global Leadership and Skills Development 70 30 100 4
13 Global Human Resource Development 70 30 100 4
Total Marks 800 240 800 32
Note: In the second semester of Second year there will be 4 core papers and the
Student has to select 2 electives i.e 3 papers from major elective and1 paper from
Minor elective.
FOURTH SEMESTER
Paper Title
1 Global Business Ethics and Corporate Governance 70 30 100 4
2 WTO &International Trade Related Issues 70 30 100 4
3 Overseas Project Management and Entrepreneurship 70 30 100 4
4 Foreign Exchange Risk Management 70 30 100 4
ELECTIVES :FINANCE
5 Investment Banking 70 30 100 4
6 International Investment and Portfolio Management 70 30 100 4
7 Financial Services and Derivatives Management 70 30 100 4
ELECTIVES :MARKETING
8 International Sales Promotion and Brand Management 70 30 100 4
9 International Marketing Research 70 30 100 4
10 Retail Marketing 70 30 100 4
ELECTIVES :HR
11 Performance Management System 70 30 100 4
12 Advanced Behavioral Science 70 30 100 4
13 HRD Score Card 2500 70 30 100 4
14 Project Work 100 -- 100 4
15 Viva-Voce 100 -- 100 4
Total Marks 760 240 1000 40
Grand Total 2800 990 3350 142
2 Years MBA (International Business)
Programme Details
Total Number of Credits 142
Total Marks 3350
Total Number of Theory Papers (Including 33
Electives)
Total Number of Practical Papers 01
Total Number of Internship/Project Work 01
Total No. of Comprehensive Viva-Voce 01
Model Question paper as per revised Bloom’s Taxonomy Action Verbs model
THIRD SEMESTER
PAPER-II
GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Section – A
1. Answer any three from the following questions. (3x5=15)
a. Define the marketing and logistics mix? CO1 BTL1
b. Explain types of containers? CO2 BTL2
c. Build your own thoughts on distribution and transportation? CO3 BTL3
d. Analyze the designing supply chain network? CO4 BTL4
e. Appraise the pricing in supply chain management? CO5 BTL5
Section – B
2. Answer any five from the following questions. (5x8=40)
a. Explain concepts and elements of global supply chain management? CO1 BTL2
b. Find out the shipping system and shipping intermediaries in shipping industry?
CO2 BTL1
c. Develop the international information system and system modules? CO3 BTL3
d. Assume and simplify the transportation decision in supply chain management and
factors influencing distribution? CO4 BTL4
e. Assess the role of IT in supply chain management? CO5 BTL5
f. Construct the importance and scope of supply chain driver and metrics? CO4 BTL6
g. Design the new value chain and production efficiency? CO1 BTL6
h. Analyze the forecasting demand and planning in supply chain management? CO5 BTL4
Section – C
3. Answer the following question. (1x15=15)
a. Case study
ABC Ltd. is the country’s largest manufacturer of spun yarn with well-
established market. ABC Ltd. has good reputation for quality and service. Their
marketing department identified that the potential for global market is expanding
rapidly and hence the company undertook exercise for expansion of the capacity
for export market.
The company formed team of Marketing and Materials department to study
the global logistics possibilities. After extensive study, the team came up with a
report on global logistics and submitted that global logistics is essentially same as
domestic due to following similarities:
• The conceptual logistics framework of linking supply sources, plants,
warehouses and customers is the same.
• Both systems involve managing the movement and storage of products.
• Information is critical to effective provision of customer service,
management of inventory, vendor product and cost control.
• The functional processes of inventory management, warehousing, order
processing, carrier selection, procurement, and vendor payment are required for
both.
• Economic and safety regulations exist for transportation.
The company had very economical and reliable transportation system in

existence. For exports as well they decided to evaluate capabilities of their
existing transporter and entrusted them with the job of transport till port. For
customs formalities they engaged a good CHA after proper cost evaluation and
entered into contract for freight with shipping company agent.
The response for company’s export was very good and the company could get
as many as 15 customers within first two months and reached to a level of USD
250,000 per month by the end of first half of the year. Based on this response the
export volumes were expected to grow to a level of USD 400,000 per month by
the end of the year. When the review was made at the end of the year, company
found that export volumes had in fact come down to the level of USD 120,000
which was much lower than it had reached in the first half of the year.
The managing committee had an emergency meeting to discuss this and the
export manager was entrusted with the task of identifying the reasons for this
decline. Mr. Ganesh decided to visit the customers for getting the first hand
information. When he discussed the matter with the customers, the feedback on
the quality and price were good but the customers were very upset on the logistic
services due to delayed shipments, frequent changes in shipping schedules,
improper documentation, improper identifications, package sizes, losses due to
transit damages etc.
After coming back, the export manager checked the dispatch schedules and
found that production and ex-works schedules were all proper. Then he studied
the logistics systems and found that the logistics cost was very high and all the
logistics people were de motivated due to overwork and were complaining of total
lack of co-ordination and the system had become totally disorganized.
Questions:
1. Explain the problems experienced by ABC Ltd. What is the main cause of these
problems?
2. What logistics model should the company go for to ensure proper operations of
the company?
ACHARYA NAGARJUNA UNIVERSITY:: NAGARJUNA NAGAR - 522 510
TWO YEAR M.B.A (IB) SYLLABUS

FIRST SEMESTER
Paper –1: Fundamentals of International Management and

Organizational Behavior
Sub: Code MBA(IB) Internal Marks 30
No. of Hours/Week 04 End Exam Marks 70
Total Number of Hours 54 Total Marks 100
Practical Component 01 Hour/Week Exam Hours 03
Course Objectives:
1. International management course is designed to facilitate students learn the fundamentals of
international business strategies and cross-cultural management.
2. Students are expected to develop a sense of ease to manage business a multicultural environment.
3. Use the fundamental vocabulary and theoretic frameworks to understand the corporate strategic
decisions and cross-cultural management in the world of international business.
4. To Understanding Individual behavior and theories of motivation and their application.
5. To Basic understanding of organizational communication and managing misbehavior
Course Outcomes: Upon the successful completion of this course, students will be able to:
1. Identify the impacts of globalization on a firm’s internationalization process.1.2.2.Analyze
different cross- national institutional forces that influence international businesses.
2. Femilerise the cultural dimensions based on cultural frameworks and apply them to global business
settings.
3. Understand the tension between pressures for global integration and national responsiveness and
the four basic options for international strategies.
4. Understand the scientific foundations of O.B and analyze five conceptual anchors of OB.
5. Student May analyze the group formation and management process, discuss group and group
dynamics.
Unit-I: Overview of Management
Management: Concepts- Nature- Importance- Levels of Management-Management as Profession –
Functions of Management – Comparative Management – Recent developments in Management and its
Opportunities and Challenges.
International Management: Meaning and importance, environmental factors affecting International
Management. International Business Operations: Concept, types and evolution of international business
operations- Comparative Management: Meaning, Scope and Importance. Models of Comparative
Management - Richman-Farmer Model & Koontz model. Comparative study of the management practices
in U.S.A., Japan and European countries. Management Functions in International Companies-
Organizational Structure –International controlling.
Unit-II: A. Globalization B. International business environment. i. The global trade ii. Foreign Direct
Investment iii. National and Regional Competitiveness iv. Regional Economic Integration v. Global Growth
Generators (Emerging Economies) vi. The implications of economic inequality vii. Bottom of the pyramid
markets-C. Differences in national cultures- D. National differences in political economy- i. Understanding
formal state institutions-ii. Emphasizing informal institutions-iii. Politics and policy making-iv.
Commodities and natural resources- v. The challenges to effective business governance- - e. Companies
navigating through international political and business environment-i. Ethics in international business- ii.
Intellectual property rights- iii. Managing political risk.
Unit-III A. Understanding global strategy- i. Global value creation - ii. Strategies for global value creation-
1. Adaptation – adjusting to differences- 2. Aggregation – overcoming differences- 3. Arbitrage –
Exploiting differences- 4. Playing the differences – b. Diagnosing industry global potential-c. Managing
global competitive dynamics-d. Leveraging resources and capabilities-e. Entering foreign markets-f.
Making strategic alliances and networks work-g. Diversifying, acquiring, and restructuring-h. Strategizing
with corporate social responsibility.
Unit-IV: Organizational behavior: An interdisciplinary mix-Scope of OB Personality – Concept-Types-
Myers and Briggs Type Indicator-Big-Five model-Achieving personality fit –Emotions –Emotional
intelligence-Values –Attitudes. Perception-Factors influencing perception-Problems in perception-
Influence of perception on Decision making-Cognition-learning theories –Making learning effective-
Motivation-Maslow’s theory –Herzberg theory –McClelland theory-Motivating managers and workers.
Unit-V: Group dynamics- Types of groups –Group development stages –Hawthorne experiments-Group decision
making-Team building: Making effective teams-Leadership-Leadership styles-Transactional vs Transformational-
Principled leadership. Organizational effectiveness: Concept and measurement- Organizational Climate: Concept and
measurement -Organizational culture –Types of culture-Creating right culture-Organization development- Concept-
assumptions-techniques
Practical Component:
1. Giving the assignment to the students on Environment of International Management.
2. Conducting the seminar on comparison between Indian Management system and US management system.
3. Conducting a workshop on factions and process of international management.
4. Arraigning technical session on individual, group and organizational analysis
5. Conducting the management games relating to Team building international leadership, culture and
international climate.
Text Books
1. A.V.Pathak : International Dimensions of Management
2. A.R.Negandhi : International Management
3. Belty Jane-Punnalt, Knootz : Experiencing International Management
4. A.V.Sreenivasan : The Japanese Management Development System -The Indian Context
References
1. International Business by Charles W. L. Hill, ISBN: 0073381349, published by McGraw Hill/Irwin (8th
edition).
2. International Management Theory and Practice by Paul N. Gooderham, NHH – The Norwegian School
of Economics, Brigitte Grogaard, BI Norwegian Business School and the late Odd Nordhaug, formerly of the
NHH – The Norwegian School of Economics, Norway
3. Stephen P.Robbins and Seema Singhi, Organisaional Behaviour, Pearson Education, New Delhi.
4. Sarma V.S. Veluri, Organisaional Behaviour, A Jaico Publishing house, Delhi, 2009.
5. Hellreigel, Slocum and Woodman, Organizational Behavior, Thomson Ltd, Singapore.
6. Fred Luthans, Organisaional Behaviour, Tata McGraw Hill,NewDelhi.
7. Aswathappa, Organisaional Behaviour, Himalaya Publishing House, Mumbai
FIRST SEMESTER
Paper –2: Fundamentals of Economics for Managers

Course Objectives:
1. To acquaint the particulars with basic concepts and techniques used in Micro economic
theory.
2. To enable the application of economic principle in business decision making
3. To study the various market structure and determination price in various market structure.
4. To study economic principles like law of Demand, elasticity of demand, demand schedule, of
and concept of price elasticity.
5. To study the various calculations like GNP, GDP, Growth rate, purchasing power, monitory
policy, Fiscal policy etc..
Course Outcomes:
1. Analyze the demand and supply conditions and assess the position of a company.
2. Design competition strategies, including costing, pricing, product differentiation, and market
environment according to the natures of products and the structures of the markets.
3. Analyze real-world business problems with a systematic theoretical framework.
4. Make optimal business decisions by integrating the concepts of economics, mathematics and
statistics.
5. Familiarize the various calculations like GNP, GDP, Growth rate, Purchasing power, money
supply and phases of business cycles.
Unit – I: Introduction: Meaning, Nature, Scope and significance of Managerial Economics –

Fundamental Principles of Managerial Economics - It’s relation to other branches of learning – Role
of Managerial Economist in the Management team. Theory of Firm - profit maximisation, sales
maximisation, organisational slack, ownership and control;
Unit – II: Theory of Consumer Behaviour and Demand: Cardinal utility –law of diminishing
Ordinal utility –Equimarginal principle- Ordinal utility- Indifference curve analysis- Derivation of
Consumer’s Demand curves.Market demand –demand function –demand schedule- demand curves –
Shifts in demand –law of demand and exceptions to it. Concept of Elasticity-price, income and cross
elasticities.
Unit – III: Theory of production and cost: Concept of production function-Law of variable
proportions-Isoquant and Isocost curves- determination of least cost combination of inputs- Returns to
scale – Economics of scale. Cost concepts- opportunity cost- short run cost curves- long run cost
curves.
Unit – IV: Market structures: Perfect competition –Characteristics-Equilibrium in Market period –

Short run equilibrium of a firm and industry- Long run adjustment of firm and industry.
Monopoly – Basis of monopoly – short run equilibrium under monopoly- Long run equilibrium-
under monopoly- price discrimination.
Monopolistic competitions: Characteristics- Price Competition Non- Price competition. Product
differentiation- Selling costs-Short run equilibrium- Long run equilibrium of a firm.
Concepts of Duopoly and oligopoly markets.
Unit – V: Macro Economics: Concepts of GNP and GDP - Concept and Measurement of National
Income – Inflation – Types and Causes of inflation - Affects of inflation on different groups – Control
of inflation - Monitory and fiscal measures - Money Supply and Monetary Policy - Fiscal Policy –
Business cycles: Phases of Business cycles – Hatray, Keynes and Hicks theories – Measures to
Control Business Cycles.
1. Giving the assignment to the students on Explain the concept managerial economics.
2. Conducting the seminar on Apply the theory of consumer behavior and demand like
consumer demand curve, demand curve, and indifference curve.
3. Conducting a workshop on market structures like monopoly, oligopoly short term
equilibrium under monopoly.
4. Arraigning technical session on market structures and price completion and non price
competition.
5. Arranging a group discussion on Phases of business cycles.
BOOKS RECOMMENDED:
1. C.E.Ferguson & C.P.Gould: Microeconomic Theory
2. Donald S. Watson : Price Theory and its uses
3. Donald Dewey : Micro Economics
4. Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.
5. Baumol, W J. Economic Theory and Operations Analysis. 3rd ed., New Delhi, Prentice Hall Inc., 1996.
6. Chopra, 0 P. Managerial Economics. New Delhi Tata McGraw Hill 1985.
7. Keat. Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
8. Koutsoyiannis, A. Modern Micro Economics. New York, Macmillan, 1991.
9. Milgram, P and Roberts J. Economics, Organization and Management, Englewood Cliffs, New Jersey,
Prentice Hall Inc .. 1992.
FIRST SEMESTER
Paper –3: Accounting and Finance for International Managers

Course objectives:
1. To understand the book keeping and accounting.
2. To acquaint the students with the financial statements.
3. To know about the marginal costing.
4. To enable the students to know the nature, scope and functions of finance.
5. To familiarize the theories of capital structure.
Learning outcomes:
On successful completion of this subject the student will be able to
1. Elucidate the book keeping and accounting.
2. Defined about the financial statements.
3. Enumerate regarding marginal costing.
4. Expound the nature, scope and functions of finance.
5. Explain the theories of capital structure.
Unit-I: Book-Keeping and Accounting – Definition – Objectives of Financial Accounting – Branches
of Accounting : Financial, Cost and Management Accounting - Accounting Concepts and conventions
- Journal – Ledger- Trial Balance – Preparation of Trading, Profit and Loss Account and Balance
Sheet – An Introduction to Company Final Accounts - International Accounting Standards – An
Introduction to Tally Package. Capital and Revenue Expenditure- Deferred Revenue Expenditure –
Capital and Revenue Receipts – Depreciation – Definition – Causes and need for depreciation –
Different Methods of Calculating Depreciation.
Unit-II: Financial Statements – Meaning – Types of Financial Analysis – Techniques of Financial

Analysis – Comparative Statements, Common Size Statements -Ratio Analysis – Profitability Ratios –
Coverage Ratios – Turnover Ratios – Financial Ratios - uses and limitations of Ratio Analysis –
Funds Flow Analysis – uses and limitations - Cash Flow Analysis – uses and limitations – Difference
between funds flow and cash flow analysis.
Unit-III: Marginal Costing – assumptions – Cost Volume Profit Analysis – Breakeven Analysis –
Key Factor – Profit Planning - Decisions involving Alternative Choices: Determination of sales mix,
Exploring new markets and Make or Buy decisions. Concept of cost – Elements of Cost – Cost
Accounting – Objectives – preparation of Cost Sheet (Problems) – Classification of cost – Cost Unit
and Cost Centre – Methods of Costing – Techniques of Costing.
Unit-IV: Nature and Scope of Finance – Finance Functions – Changing Role of Finance Manager –
Objectives of Finance – Profit Maximization Vs Wealth Maximization – Major Financial Decision
Making Areas – Sources of Funds – Short-Term & Long-Term Funds.
Unit-V: Time Value of Money – Cost of Capital – Calculation of Cost of Capital – Capital Structure
– Theories of Capital Structure – Capital Budgeting – Dividend Policies - Working Capital
Management.
Practical component:
1. Doing practical methods through conducting seminars on basic concepts and elements of
book keeping and accounting.
2. Students will be participating in various workshops on financial statements.
3. To know the marginal costing they will participate in national and international conferences.
4. Participate in live projects to know the nature, scope and functions of financial activities.
5. They will participate in seminars to know the theories of capital structure.
Text Books
1. Hingorani, Ramanathan & Grewal : Management Accounting (Sultan Chand), 2005
2. S.N. Maheswari: Management Accounting (Sultan Chand), 2006
3. N. Vinayakam & B. Charumathi: Financial Accounting (S. Chand), 2004
Reference Books:
1. R.N. Anthony: Management Accounting- Text and cases (Irwin)
2. B.K. Bhar: Cost Accounting (Academic Publishers)
3. H.G. Guthman: Analysis of Financial Statements (Prentice Hall)
FIRST SEMESTER
PAPER –4: Quantitative Techniques for Business Decisions

Course Objectives:
1. To expose the students to various statistical and Operations research tools for data analysis
2. To enable the students to interpretation the results
3.To facilitate them to take objective decisions based on the models
4.To enable the students to statistical tests for better decision making.
5.To introduce Operations research tools and optimization techniques .
Learning Outcomes:
1. Gains knowledge of various statistical and Operations Research tools for data analysis
2. It helps to interpret the results and to take objective decision based on the models.
3. Gains practical knowledge about sampling and sampling methods
4. Better understanding of how to write the research reports
5. Students are familiar with the software hands on practice.
Unit-I: Measures of Central Tendency: Arithmetic Mean, Weighted Arithmetic Mean, Mean, Median
Mode – Measurement of Variance: Range, Quartile deviation, Average deviation, Standard deviation,
Coefficient of variance – Probability: Concept and theorems, Binomial, Poisson and Normal
distribution – Central limit theorem – Determinate of Confidence interval.
Unit-II: Hypotheses testing: Errors in testing – one tail & two tail testing – one sample t test and two
sample t tests – paired t test – F test – ANOVA: one way and two way.
Unit-III: Non Parametric statistics: Sign test, Runs test – Chi Square test – Mann Whitney –Wilcoxin
test – Krushal Wallis – Friedman tests – Spearman’s Rank Correlation.
Unit-IV: Pearson Correlation and Regression analysis - Basics of Multivariate Analysis: Factor
analysis – Cluster analysis – Discriminant Analysis – Multiple Regression – Multiple Analysis of
variance.
Unit-V: Linear programming: Problem formation, Graphical Method, Simplex – Transportation:

Basic feasibility solution, Optimization Methods - Assignment – Game Theory: Saddle point,
Dominance and Mixed strategy.
1. Doing practical methods by taking samples from the population of statistical data.
2. Students will be participating in various workshops on operations research.
3. To know the statistical tools and techniques will participate in national and international
conferences
4. Participate in live projects to know the scope and importance of quantitative techniques.
5. They will participate in seminars to know the applications of quantitative techniques in
business decisions.
Text Books
1. R Panneerselvam, 2006, "OPERATIONS RESEARCH", Prentice-Hall of India.
2. S.P. Gupta, 2006 “STATISTICAL METHODS”, Sultan Chand & Co., New Delhi.
Chandan Kumar Mustafi, 2008 “STATISTICAL METHODS IN MANAGERIAL” Decisions”, Macmillan,
India.
Reference Books:
1. Richard I.Levin, 2006, “STATISTICS FOR MANAGERS”, Prentice-Hall, India.
2. Sidney Siegal and N. John Castellan, 1988 “NON PARAMETRIC STATISTICS FOR THE
BEHAVIOURAL SCIENCES”, McGraw Hill College, India.
3. Joseph Hair and Rolph Anderson Barry Babin 2010 “MULTIVARIATE DATA ANALYSIS” 7/E, Prentice
Hall, India.
David R Anderson et. al., 2009 South-Western College Pub “QUANTITATIVE METHODS FOR BUSINESS”
South Western College, India.
ACHARYA NAGARJUNA UNIVERSITY :: NAGARJUNA NAGAR - 522 510
FIRST SEMESTER
PAPER –5: Theory of International Trade and Business

Course Objectives:
1. To give students understanding about the various constituents of International trade and business
environment.
2. To study the various international trade theories and models
3. To study economics of regional trading blocs and multilateralism.
4. To study the various exchange rate regimes and their respective advantages and disadvantages.
Course Outcomes:
CO1. Explain the concept of the various constituents of environment and their impact on businesses.
CO2. Apply the trade theories, investment theories, exchange rate theories and regional trading bloc
theories and their impact on economic welfare.
CO3. Analyze the principle and he different exchange rate regimes’ impact on businesses.
CO4. Integrate the concept and opening economies of developing countries like India through RTB
and multilateral route (WTO).
CO5. Students will apply decision-support tools to decision making in Foreign Trade.
UNIT – I: THEORY OF INTERNATIONAL TRADE: Meaning and Importance of International

Trade & Globalization – Salient Features of International Trade – The pure theory of International
Trade – Theories of Absolute Advantage, Comparative Advantage and Relatively Costs, Hecksher –
Ohlin Theory of International Trade.
MEASUREMENT OF GAINS: Measurement of Gains from Trade and Distribution – Concepts of
Terms of Trade, their uses and limitations –Secular Deterioration in Terms of Trade.
UNIT – II: THEORY OF INTERVENTIONS: The Theory of Interventions – Tariffs, Quotas and
Non – tariff barriers - Economic Effects of Tariffs and Quotas on National Income, Output and
Employment.
UNIT – III: BALANCE OF PAYMENTS: Meaning and Components of Balance of Payments-

Equilibrium disequilibrium in Balance of Payments – The process of adjustment of balance of
payments – Foreign Trade multiplier – Foreign exchange rate - Merits and demerits of fixed and
flexible exchange rates. International Financial Institutions: International Monetary Fund (IMF) – The
World Bank (IBRD) - International Finance Corporation (IFC) – International Develop Association
(IDA)-Institutional frame work for International Business
UNIT – IV: International Cultural Environment –Political and Legal Environment, Policy Frame
Work for International Trade, Trade Policy options for Developing Countries, Instruments of Trade
Policies, WTO ,Country Evaluation and Selection, Tools For Country Evaluation and selection
Unit-V: Foreign Direct Investment –Types of FDI, Theories of International Investment- Patterns of
FDI, Policy Frame Work to Promote FDI, Multi National Enterprises –Types of Multinationals and
its impact on host economies, Emerging MNEs,Global E-Business- Introduction and conceptual frame
work of E-Business, E-enabled Business process transformations and challenges, E-Business
Technology and Environment, E-Business applications and models, Global E-Marketing and services.
1. Giving the assignment to the students on Explain the concept of the various constituents of
environment and their impact on businesses..
2. Conducting the seminar on Apply the trade theories, investment theories, exchange rate theories,
regional trading bloc theories, and their impact on economic welfare.
3. Conducting a workshop on how to analyze the principle and he different exchange rate regimes’
impact on businesses.
4. Arraigning technical session on Integrate the concept and opening economies of developing
countries like India through RTB and multilateral route (WTO)
5. Arranging a group discussion on legal, social and economic environments of business.
READING LIST
1. Soderston, Bo (1991), International Economics, The Macmillan Press Ltd., London.
2. Francis Cherunilam (2007), International Business, (4 th Edition) PHI
3. Bhagwati, J. (Ed.) (1981), International Trade, Selected Readings, Came University press,
Massachusetts.
4. Kindleberger, C.P. (1973), International Economics, R.D. Irwin, Homewood.
5. Carbough, R.J. (1999), International Economics, International Thompson Publishing, New Delhi.
6. Dana, M.S. (2000), International Economics; Study, Guide and Work Book (5 th Edition) Rout
ledge Publishers, London.
7. Carbaugh, International Economics, 9th Edition 2004.
8. Rakesh Mohan joshi (2010), International Business, Oxford Higher education (4th Edition),New
Delhi.
FIRST SEMESTER
PAPER –6: World Geography

Course Objectives:
1. To provide the exposed to students on cartographic information and will develop map reading
skills, ranging from the simple reckoning of locations to the understanding of the spatial structure
and process that maps represent.
2. To make the students familiar with standard quantitative and qualitative methods, enabling them to
accurately understand the meaning of information and how this information can be used to
understand economic and social issues.
3. To develop the ability of understanding and reading maps, students will develop cartography
skills and will be able to create maps on their own.
4. To learn how to use Geographic Information Systems (GIS), particularly for the purpose of
qualitative and quantitative information analysis as well as for cartography. GIS will be the main
tool in which students will apply the geographical methodology.
5. To understand the concepts of urbanization and suburbanization, including the variety of forms and
structures that cities take around the world.
Course Learning Outcomes:
1. Students will learn how human, physical and environmental components of the world interact.
2. Students will learn the regional geography of the world, particularly from the perspective of
how human, physical and environmental components of the world interact.
3. Students will learn geographic theory and its use in understanding real world processes.
4. Students will acquire geographic analytical skills that can be applied to a variety of research
and professional tasks where the analysis of spatial information is required.
5. Students will develop capabilities and technical skills to apply scientific research methods to
observe, collect, and process geographic data; to perform analysis based on the knowledge,
theories and principles in geography; and to draw quantitative and qualitative conclusions.
UNIT – I: PHYSICAL GEOGRAPHY:
Geomorphology: Origin of the earth; Geological Time Scale; Interior of the earth; Types and
characteristics of focks; Folding and faulting; volcanism; Earthquakes; Weathering; Landforms
caused by fluvial, Aeolian and glacial actions.
Climatology: Structure and composition of atmosphere; Temperature; Pressure belts and Wind
systems; Clouds and rainfall types; Cyclones and anti-cyclones; Major climatic types.
Oceanography: Ocean relief; Temperature; Salinity, Ocean deposits; Ocean currents; El Nino and La
Nino; Waves and tides.
Biogeography: Origin and types of soils; Major biomes of the world; Ecosystem and food chain;
Environmental degradation and conservation.
UNIT – II:HUMAN GEOGRAPHY:

Man and Environment Relationship: Growth and development of Human Geography; Concepts of
determinism and possibilism.
Population: Races of mankind and tribes, Growth and distribution of world population; Migration;
Population problems of developed and developing countries.
Economic Activities: Food gathering and hunting; Pastoral herding; Fishing and forestry; Types of
agriculture – shifting, subsistence, commercial and plantation; Mining; Power; Manufacturing –
locational factors of textile, iron and steel, sugar fertilizer industries; Tertiary activities – trade,
transport, communication and services.
Settlements : Origin, types and patterns of rural settlements; Processes of urbanization; morphology
and functional classification of towns; Million cities and mega cities.
UNIT – III:GEOGRAPHY OF THE WORLD:
Major Natural Regions: Characteristics, economic base and human adaptation.
Regional Geography of the Developed Countries: Canada, USA, Western Europe, Russia, Japan,
Regional Geography of Developing Countries: S.E. Asia, S.W. Asia, China, Southern Africa and
Brazil. Regional Geography of South Asia
UNIT – IV:PHYSICAL AND SOCIAL GEOGRAPHY OF INDIA:

PHYSICAL GEOGRAPHY OF INDIA:Size and Location of India: – Physical Boundaries – India and
the World – Locational Advantage – Political Divisions of India - Geographical Regions of India –
Revers of India – Climate of India - Soils of India
SOCIAL GEOGRAPHY: The people of India: Ethnic Diversities of Indian Population – Racial groups
of India – Distribution of Racial Groups – Linguistic Diversity – Religious Composition of the
Population – Tribal Population of India – Caste Groups in India – Growth of Population – Factors
Affecting the Distribution of Population Rural – Urban Composition of Population – India’s
Population Problems – Population Policy – Union of India : Basic data.
UNIT – V: ECONOMIC GEOGRAPHY OF INDIA: Land Resources of India - Natural Resources

of India – Natural Vegetation and wild Life in India – Water resources of India – Mineral Resources
of India – Power Resources of India – Agriculture of India – Major Industries of India
Course Practical Components:
1. Prepare written and verbal presentations that report their geographical discoveries through analyses
of appropriate documents, primary data, and/or archival data in professional/technical styles.
2. Prepare maps and other geographical graphics that report their discoveries through analyses of
appropriate documents, primary data, and/or archival data.
3. Demonstrate and analyze knowledge of the facts, processes, and methods of environmental
Geography, human Geography, and regional Geography and map and imagery interpretation
Reference Books:
1. Human and Economic Georraphy Second Edition – Goh Cheng leong-Gillian C.Morgan: Oxford
University Press.
FIRST SEMESTER
PAPER-7: Global Business Environment

Course Objectives:
1. To analyze the global business environment and evaluate its various components in business
decision making.
2. To provide the clear information on foreign exchange markets related concepts and issues
3. To provides an analysis and examination of significant contemporary ethical issues and
challenges existing throughout the professional international business arena.
4. Emphasis will be placed upon economic, political and technological and environmental
responsibilities to a wide variety of stakeholders, including employees, customers and the
public.
5. To create the awareness the about regional integration and regional trade blocks
6. To provide clear information on international financial environment and institutions across
the world.
Course Outcomes:
1. Students are expected to enhance their cognitive knowledge of global issues; interpersonal
skills with individuals from various cultures, and social responsibility awareness on global issues.
2. Students are enabled how international factors affect domestic concerns;
3. Understand the regional economic integration and economic and political integration;
4. Students are able to know the main institutions that shape the global marketplace;
5. Able to explain businesses expansion abroad;
6. Understand the key legal issues related to businesses operating in other countries.
Unit-I: International Business-- Nature, importance and scope; Modes of entry in to International
Business; Frame work for analyzing international business environment; Institutional support to
International Business-- UNO, IMF, World Bank; UNCTAD; WTO.
Unit –II: Factors affecting Socio-Cultural environment, Impact of Socio-Cultural environment on

Business, Factors affecting Technological environment, Impact of Technological environment on
Business, International Technology Transfers – importance and types, Foreign Technology
Acquisition.
Unit –III: Economic Environment-- International financial system, Foreign Exchange Markets:
Determining exchange rates; Fixed and flexible exchange rate system; Participants in the Foreign
exchange markets; Cash and Spot exchange market; Exchange rate quotes; LERMS,; Factors affecting
exchange rates – spot rates, forward exchange rates, forward exchange contracts; Foreign exchange
and currency futures; Exchange rate arrangement in India; Overview of FEMA; Foreign Exchange
Risk: Transaction exposure, transaction exposure and economic exposure, Management of exposures.
Unit –IV: Political and legal environment - Legislature, Executive, Judiciary - Multinational
Corporations: Conceptual Frame work of MNCs - MNCs and Host and Home Country relations -
Foreign investment flows and barriers. Ecological issues
Unit –V: Regional Economic Co-operation and Integration between Countries; Different levels of
integration between Countries; European Union, NAFTA, ASEAN, EFTA, SAARC, SAPTA, The
ANDEAN community, MERCOSUR.
1. Giving the assignment to the students on Explain the concept of the various constituents of
environment and their impact on businesses.
2. Conducting the seminar on Apply the trade theories, investment theories, exchange rate theories,
regional trading bloc theories, and their impact on economic welfare.
3. Conducting a workshop on how to analyze the principle and he different exchange rate regimes’
impact on businesses.
4. Arraigning technical session on Integrate the concept and opening economies of developing
countries like India through RTB and multilateral route (WTO)
5. Arranging a group discussion on legal, social and economic environments of business.
Text Books
1. F.Adhikary, Manab, Global Business Management, Macmillan, New Delhi
2. Black and Sundaram: International Business Environment, PHI New Delhi.
3. F. Buckley, Ardin: The Essence of International Money, PHI New Delhi
Reference Books:
1. Bhattacharya, B: Going International Response Strategies for Indian Sector, Wheeler
2. Gosh, Biswanath, Economic Environment of Business, South Asia Book, New Delhi
3. Letiche, John M: International Economics Policies and Theoretical Foundations, Academic Press, New York
4.Tayeb, Monis H: The Global Business Environment – An Introduction, Sage Publication, New Delhi.
FIRST SEMESTER
PAPER-8: Information Technology Tools and Techniques for

Global Managers
Course objectives:
1. To understand the critical role and applications of information system tools in multinational
business organizations.
2. To enable the students with technological advancements like IT-e-Business and decision
support system.et.
3. To familiarize the students application of artificial intelligence, neural networks and executive
information system.
4. To acquaint the student’s e-commerce applications, clicks and bricks in e-commerce and
computer assistance audit tools.
5. To develop the knowledge of the students on SDLC, Prototyping, system development
process and privacy issues.
Course Outcomes: On successful completion of this course the student will be able to….
1. Evaluate the role of information technology in today's competitive business environment and
define an information system from both a technical and business perspective and distinguish
between computer literacy and information systems literacy.
2. Assess the relationship between the digital firm, electronic commerce, electronic business and
internet technology and identify the major management challenges to building and using
information technology in business organizations.
3. Analyze the role played by the major information systems like SDLC, Neural networks, and
Executive information system in organizations.
4. Understand the IT audit tools and its applications, computer audit tools Expert system and
artificial intelligence applications in MNCs.
5. Familiarize the recent trends in internet, intranet and extranet and its applications in modern
business organizations.
Unit –I:Components of IS- IS Resources- Role of IS in Business- Trend in IS- Managerial Challenges
of Information Technology- Competing with Information Technology(IT)- Strategic advantages of IT-
The Value chain and Strategic IT- e-Business concepts and Critical factors for success
Unit-II:Dataresourcemanagement–typesofdatabases–databasemanagementapproach–datawarehouses,
data mining and their business applications. The net worked enterprise, Networking the enterprise –
trends in telecommunications –business value of telecommunication networks– The Internet
Revolution– The business value of Internet, Intranet and Extranet
Unit-III: Artificial Intelligence Applications in Business-ITinbusiness–functionalbusinesssystems–

Cross-functionalenterprisesystems and applications–e-Business models- Enterprise- Business systems
- Expert System–Decision Support System–Neural Networks–Fuzzy Logic – Executive Information
System– Knowledge Management.
Unit-IV: E- Business Expectations and Customer Satisfaction-e-Commerce application trends–Web

store requirements– Clicks-and-bricks in e-Commerce– m-Commerce, Intelligent Agents in Client
Server Architecture-Implementation, Integration. ITAudittoolsandItsManagement-
ComputerAssistanceAuditTools-Auditor productivity tools-Flow Charting Techniques-IT audits-
Evaluating IT audit quality- Computer Forensics.
Unit-V: Developing Business/IT solutions: IS development–The Systems approach– The Systems
Development Cycle –Prototyping – Systems development process – End-User development –
Implementing New Systems– Evaluating hardware, software and services. Ethical Responsibility of a
business–privacy issues– Security management of IT–Tools of security management– Internetworked
security defenses – Security measures– Information Technology Action India
1. Giving the assignment to the students on Strategic advantages of e-business and managerial
challenges of information technology.
2. Conducting the seminar on various applications and tools like audit tools, decision support
system and application of e-business models.
3. Conducting a workshop on latest trends and applications of new IT module and intervention in
business.
4. Arraigning technical session on artificial intelligence IT audit and business analytics by using
latest modules.
5. Conducting the group discussion on various new IT related applications and models.
Text Books:
1. Anthony T Velte, Toby J Velte, Robert Elsenpeter,(2009) Cloud Computing a practical approach, 1st Edition,
Tata McGraw – Hill,
2. O‟Brien,J.(2004) Management Information Systems: Managing information technology in the business
enterprise, NewDelhi: Tata McGraw-Hill,
Reference Books:
1. SandraSenft&Fredrick “Information Technology Control and Audit “CRCPress,2012.
2. Laudon and Jane Price Laudon Management Information Systems –Managing the digital firm, Pearson
Education, Asia2002.
SECOND SEMESTER
PAPER –1: International Marketing

Course Objectives
1. To help the students to acquire the basic knowledge, concepts, tools, and international
terminology necessary to understand international problems and issues.
2. To build skills of the students to analyse the legal, political, social and economic forces that
affect the business performance of international marketing.
3. To build communication and teamwork skills through the group project
4. To enable student to realise the scope, importance and challenges of international marketing
Learning outcomes
On successful completion of this course, students will be able to
1. Apply basic international marketing theories and concepts to understand the environment;
2. Undertake strategic business analysis in order to develop appropriate international
marketing objectives and strategies;
3. Identify, analyse, and evaluate data, information, and evidence related to international
business opportunities and threats relevant in the current world;
4. Communicate, clarify, and present to peer audiences in a professional setting and work in
a team reflected in assessment activities; and
5. Produce a report considering the marketing of a business to consumers or business
customers in different cultural contexts with consideration of ethical conduct.
Unit-I: The importance and scope of marketing - Evolution of marketing: From transaction-based to
relationship marketing- Marketing research and Decision support systems .Market Segmentation,
Targeting and Positioning.
Unit-II: Product Mix - Product management decisions, Branding and Packaging, Product Life Cycle
strategies - New Product Development - Pricing considerations and approaches, Base Methods of
setting Price, pricing strategies and Policies.
Unit-III: Distribution channels and physical distribution. Marketing communication and Promotion
mix Strategies. Nature of international marketing: meaning, Framework for International Marketing-
Barriers for International Marketing.
Unit-IV: International Marketing Decisions: product Planning, Designing and Development for
international markets-Pricing Decisions: Pricing Strategies And Price setting For International
Markets.
Unit-V: Distribution: Channel Management And Physical distribution Management in International
Marketing. Promotion: International Advertising Programs, Sales Management And Sales Promotion
For Foreign Markets.
1. Giving Assignments to the students
2. Conducting Seminars/Grooup Discussions
3. Arranging Technical Sessions
4. Conducting Workshops
5. Conducting Management Games
Text Books
1. Philip Kotler,(2010), Marketing Management- The South Aisan Perspective, Pearson
2. warren J. keegan(2010): Global Marketing Management’ Pearson Education
Reference Books:
1) Svend Hollensen (2010): Global Marketing: A Decision-Oriented Approach- 3rd Edition, Pearson Education.
2) Ramasamy, Namakumari (2010) Marketing Management, McMillan Publishers
3) Saxena: Marketing Management (Tata McGraw-Hill)
SECOND SEMESTER
PAPER –2: International Financial Management

Course objectives:
1. To introduce the environment of international finance and its implications on international

business.
2. To analyze the nature and functioning of foreign exchange markets, determination of
exchange rates and their forecasting Explain the foreign exchange risks and to identify risk
management strategies.
3. To explore the complexities of corporate financial management in an international setting,
where companies are subject to exchange rate risk.
4. To introduce the exchange rate theories and their practical implications are analyses, as well
as the merit of foreign exchange risk management.
5. To provide students with a thorough understanding of international investment and financing
decisions.
Course outcomes:
1. Understand foreign exchange markets, international financial markets and their functions
needs.
2. The students are able to analyze foreign exchange risks and risk management strategies
3. Present the central roles of finance theories in dealing with the complexities faced by
international financial managers in this environment.
4. Understand Explain and discuss various aspects of international financial management,
including the operations of currency markets, capital structure, and capital budgeting and
international investment.
5. The students are able to understand the concepts like international capital markets, sources of
international finance and debt equity markets.
UNIT – I: Finance function in an International Context. Additional dimensions in achieving the wealth
maximization goal – Scope & relevance to different business entities - Understanding foreign currency
risk and exposure – Nature and types of Exposures
UNIT – II: Foreign Exchange Markets: Nature, Functions, Transactions, Participants, Exchange rates,
Exchange rate Arithmetic. - Fundamental parity relations – Purchasing Power Parity, Covered and
Uncovered Interest Rate Parity – their influence on determining the exchange rates.
UNIT – III:A brief exposition of significant theories of Exchange Rate determination, Forecasting of
Exchange Rates - International Capital Markets, Sources of International Finance, Debt and Equity
markets.
UNIT – IV:Export Finance in India, Forfeiting, Role of EXIM Bank - International Capital Structure
and Cost of Capital.
UNIT – V:International Capital Budgeting. Key Issues, Calculating of Cashflows, Adjusted Present
value approach - International Cash Management, techniques, Centralised Vs Decentralised.
1. Giving the assignment to the students on corporate finance and its nature and importance
2. Conducting the seminar on Apply the trade theories, investment theories, exchange rate
theories, regional trading bloc theories, and their impact on economic welfare.
3. Conducting a workshop on how to analyze the principle and he different exchange rate
regimes’ impact on businesses.
4. Giving the case studies on corporate finance and export finance
5. Giving the problems and case studies on international capital budgeting methods and
international cost of capital.
REFERENCE BOOKS:
1. Eun & Resnick, International Financial Management, Tata McGraw Hill Co. Ltd. (3rd Edition) – TEXT – I
2. Maurice D. Levi, International Finance, McGraw Hill, Inc.
3. Alan C Shapiro, Multinational Financial Management, John Wile Y & Sons.
4. C. Jeevanandam, Foreign Exchange & Risk Management, Sultan Chand Publishers
5. P. G. Apte, International Financial Management, Tata McGraw Hill Co. Ltd.

SECOND SEMESTER
PAPER –3: International Human Resources Management

Course objectives:
1. To understanding and key skills required by HR professionals working in an international
context with multinational organizations and to enable students to effectively contribute to
dynamic organizations.
2. Critically assess existing theory and practice in the field of IHRM and be able to challenge
these
3. Identify and analyze problems in the field of IHRM and provide innovative solutions for these
4. To explore the issues like expatriate, PCNs HCNs, TCNs, TQHRM, etc.
5. To understand the IHRM practices like international recruiting, training and compensation
policies in MNCs.
Course outcomes:
1. Demonstrate an understanding of key terms, theories/concepts and practices within the field
of IHRM
2. Obtain, through elective courses, an in-depth knowledge of specific IHRM-related theories,
skills and practices
3. Appreciate the implications of increasing globalization for the management of human
resources, with particular reference to IHRM in multinational corporations
4. Develop and ability to undertake qualitative and quantitative research and apply this
knowledge in the context of an independently constructed work (i.e. dissertation)
5. Identify and appreciate the significance of ethical issues in HR practices and the management
of people in the workplace.
Unit-I: Human Resource Management: Evolution – Objectives – Significance – HR Planning –
Recruitment – Selection – Training & Development – Performance Evaluation – Career Planning and
Succession- - Domestic HRM v/s IHRM - Growth of Internationalisation of World Business-
Strategic Orientation of IHRM- International Assignments
Unit-II: IHRM: Planning - International recruitment and selection - Training and development of
expatriates - International compensation: components, objectives and methods of compensation -
Taxation decisions - Changing trends in International employment-M & A –Integration of acquired
employees in newer cultures, Global Mobility and HR-International postings
Unit-III: IHRM Challenges and Opportunities: Domestic and MNCs Perspectives – Managing
Expatriation – IHRM in Host Country Context – New mandate for IHRM in the Changing
Environment – Women Expatriates – Risk Factors Associated with Expatriation –Repatriation -
Process of repatriation, job related adjustments, organisational development
Unit-IV: Employer-Employee Relation in MNCs – Contemporary Issues and New Directions of

Industrial Relation – Changing Dynamics of Employees Union in MNCs Management – Relevance
and retunes of Labour Laws – Grievances Handling in MNCs - Knowledge Management and
Transfer in MNCs- Managing HR in Virtual Organisation – Managing Diversity - Learning
Organisation – Adopting and Managing changes
Unit-V: IHRM Strategies and Developments - Linking corporate and HRM strategy - Total quality
in HRM - Scope of TQM - Comparison of Traditional and TQHRM approaches - Barriers to
TQHRM - HR project planning - Importance of computerized information system - Conflict
management -IHRM Experiences of USA, UK, Japan and China
1. Conducting a workshop on ethical issues in global human resource management.
2. Arraigning technical session on various models and dimensions of global human resource
management.
3. Conducting the group discussion on latest technological applications to overcome the issues
and challenges of global HRM
4. Giving the assignment to the students on TQHRM and role of global managers in the
changing scenario.
5. Conducting the seminar on various technological applications and tools on international
human resource information system.
Text Books:
1.Peter J. Dowling & Denice E. Welch (2009)International Human Resource Management, Cengage Learning
2. Aswathappa k; SadhnaDash(2009) International Human Resource Management; Tata McGrawHill, New
Delhi
Reference Books:
1. Bhatia S.K. 2005. International Human Resource Management: A Global Perspective: Practices and
Strategies for Competitive
Success, Deep and Deep Book Publishers, New Delhi,
2. Dessler, G. 2005 . Human Resource Management (10th Ed.), Prentice Hall Publishing Company Limited,
3.Tony Edwards, Chrisrees: International Human Resource Management, Pearson, latest edition. Dowling:
International Human Resource Management,
4.P.Subbarao: International Human Resource Management, HPH, latest edition
SECOND SEMESTER
PAPER –4: International Economics

Course Objectives:
1. To introduce the basic international theories and changing international economies to
run the global business
2. To have a good conceptual understanding of the key concepts and practical
applications of both international trade and international finance.
3. To outline the development trade theory historically, differentiating standard classical
and orthodox trade theories.
4. To analyze the links between trades, international finance, economic growth and
globalization, with a particular emphasis on the experiences of developing countries.
5. To evaluate critically comment on and participate in current debates on international
economic policy.
Course Outcomes:
1. Demonstrate an understanding of the main economic theories and models of
international trade,
2. Familiarize of the likely distributional consequences of trade and thus of conflicting
interests within an economy regarding trade liberalization,
3. understanding of economists’ arguments concerning trade policy and its analysis,
4. To apply economic reasoning to issues of the day surrounding globalization,
5. Explore an elementary understanding of open-economy macroeconomics and the
determinants of exchange rates and the balance of payments.
Unit –I: Introduction - International Economics – Scope of International Economics – Gains from
International Trade – Classical theory of international trade - Mercantilism – Absolute advantage –
Comparative advantage - Heckscher-Ohlin theory an empirical verification- Factor endowment theory
- Factor price equalization and income distribution – Leontief paradox – Factor intensity reversal.
Unit –II: New theories of international Trade: Imperfect competition and trade – Intra Industry Trade
– Technology Gap model – Product cycles – Export led growth – Import substitution Vs Export
orientation - Immiserising growth. The growth of newly industrialized countries and its impact on
advanced countries
Unit –III: Tariff and Protection –Free trade versus protection – Barriers to trade - Tariff and welfare –
Tariff and Non-Tariff Barriers – Trade Policy – Instruments of Trade Policy – Political Economy of
Trade policy.
Unit –IV: Balance of Payments – structure – uses – Disequilibrium in Balance of Payments and its
adjustment mechanism – Significance of Balance of Payments data for an international trade.
Unit –V: International transactions and Financial markets – Exchange Rate determination – Money,
interest rate and exchange rate – Price level and exchange rate in the long run – Output and exchange
rate in the short run – Fixed and floating exchange rates- Mundell-Fleming Model- Uncovered interest
rate parity.
1. Giving the assignment to the students on international trade theories

2. Conducting the seminar on Tariff and non tariff barriers and trade polices of various
countries
3. Conducting a workshop on Foreign exchange market and its influencing factors.
4. Arraigning technical session on free trade vs barriers of trade.
5. Arranging a group discussion on product life cycles, Technology gap model and
Balance of payments.
Text Books: 1. Paul R. Krugman and Maurice Obstfeld and Marc Melitz (2017), “International Economics
Theory and Policy” 10th Edition, Pearson Education. 2. Francis Cherunilam (2008) “International Economics”
5th Edition, Mc.Graw Hill Education
Reference Books:
1. Domnic Salvatore (2005), “Introduction to International Economics”, John Wiley and Sons.
2. Thomas A Pugel (2016), “International Economics” 16th Edition, TaTaMc.Graw Hill Co.,
3. W.Charles Sawyer and Richard L. Sprinkle (2009), “International Economics”, Prentice-Hall of India Pvt.
Ltd.,
SECOND SEMESTER
PAPER –5: Research Methods for International Business

Course Objectives:
1.To Familiarize students with the techniques and tools of Business Research.
2. To develop research report writing skills among students.
3. To introduce them to software packages widely used in research analysis
4. To familiarize the students with data collection and analysis tools.
5. To enhance the data interpretation skills in students.
Learning Outcomes:
6. Better understanding of the research and research procedures
7. It also gives hands on experience on softwares used for data analysis
3. Gains practical knowledge about sampling and sampling methods
4. Better understanding of how to write the research reports
5. Students are familiar with the software hands on practice.
Unit-I: Over view of Research methodology: Meaning and purpose – types of research: Exploratory,
Analytical, Descriptive, Experimental and Case study.
Unit-II: Research Focus: Problem definition, Selection and formulation – Review of Literature –
Delimitation of the scope of the study – Setting Objectives – Definition of the concepts – Formulation
of hypothesis – Preparation of Research design – Field work and Data collection.
Unit-III: Meaning of Hypothesis – Types of Hypothesis – Sources of hypothesis – Testing of

Hypothesis – Errors in Testing – Measurements – Scaling techniques and Scale Construction –
Sample size – Sampling error – Sampling Methods and Applications.
Unit-IV: Data Collection: Primary and Secondary Data: Observation, Interview, Telephonic
Interview, Questionnaire – Internal and External source of Secondary data – Construction of
Interview schedule and Questionnaire – Pre testing and Pilot Study – Reliability and Validity tests –
Processing and data analysis: Checking, Coding, transcription and tabulation of data – Report writing:
Types of report, Contents of report, Styles and Conventions in report writing - Steps in drafting a
report: Cover page, Introduction, Text, Bibliography and Appendix.
Unit-V: Data Analysis using Computers: Software Packages – Parametric and Non Parametric
hypothesis testing – Correlation and Regression analysis – Time Series – Basic Multivariate analysis.
1. Doing practical methods by taking samples from the population of statistical data.
2. Students will be participating in various workshops on research methods
3. To know the statistical tools and techniques they will participate in national and international
conferences
4. Participate in live projects to know the scope and importance of research methods
5. They will participate in seminars to know the applications of research methods in business
decisions.
Text Books
1. O R Krishnaswamy and M. Ranganatham, 2007 “METHODOLOGY OF RESEARCH IN SOCIAL
SCIENCES”, Himalaya Publication, India.
2. R Panneerselvam, 2004, "RESEARCH METHODOLOGY", Prentice-Hall of India.
Uma Sekaran, 2003 “RESEARCH METHODS FOR BUSINESS: A SKILL BUILDING APPROACH” 7/E,
John Wiley and Sons, India.
Reference Books:
1. Fred Kerlinger and Howard B Lee, 1999, “FOUNDATIONS OF BEHAVIORAL RESEARCH”,
2. Paul K H att and William J Goode, 2006, “METHODS IN SOCIAL SCIENCES”, Surjeet, India.
SECOND SEMESTER
PAPER –6: International Business Communication and Soft Skills

Course Objectives
1. To help the students to learn the basic principles of communication.
2. To make the students to understand the basic concept of culture for a business context
3. To understand how cultural differences affect business decision making
4. To enable the student to understand how negotiations are handled in cross cultural contexts
5. To make the students to study global marketing communication
Course Outcomes
On completion of the syllabus ,the student will be able to
1. Discuss the basic principles of communication
2. Evaluate the basic concepts of culture for a business context
3. Analyze cultural differences in negotiations
4. To develop efficiency in global marketing communication
5. To understand how cultural differences affect business decision making
Unit – I: Communication Skills:

Role of Communication in Business: Basic Elements of communication process Verbal and nonverbal
communication Functions and Types. Organisational Communication, Formal and Informal
Communication, Written Communication, LSRW Skills-Non verbal behaviour.
Unit – II: Inter Personal Relations:

Global Marketing Communication - Cross cultural communication and Negotiations, Process of
Negotiations, Negotiations skills. Inter Personal Relations and effects Communication Skills, The
process of Intra and inter personal communication. The effects of Intra and Inter Personal variables on
effective communication
Unit – III: Leadership and Team Building Skills:

- Leadership styles, Leadership traits, Organisational Leadership – Group Dynamics, Homogenous
and Heterogenous groups, Motivation, Individual Goals and Team Goals.
Unit – IV: Business Communication:

Personnel: drafting of interview letters, call letters and offer of appointment; provisional appointment
orders; final orders of appointment.
Purchase: requests for quotations, tenders, samples and drawings; test order; complaints and follow-
up.
Sales: drafting of sales letters, circular letters, preparation of sale notes with conditions of sale; status
inquiries; reports to sales manager such as sales promotion matters.
Accounts : Correspondence with various agencies : customers – regarding dues, follow up letters;
banks – regarding over – drafts, cash credits and account current, insurance companies – regarding
payment, renewal of insurance premium, claims and their settlement.
Unit – V: Secretarial : Correspondence with shareholders and debenture-holders pertaining to

dividend and interest, transfer and transmission, stock Exchange, Registrar of companies and
various authorities like Reserve Bank of India, SEBI.
1. Direct Assessment of Student Work. Each year faculty members in the program assess graded
examinations, research papers and projects to determine the level of achievement of program
objectives.
2. Internship Employer Surveys. Every academically eligible senior is expected to complete a
full semester internship in business or industry under the supervision of a communication
professional. Supervisors are asked to evaluate how well the intern performed in relation to
program objectives and how well the program performed in preparing students for the
internship.
3. Alumni Surveys. At regular intervals, all alumni who can be located are surveyed regarding
their current work and their perspective on how well the program met its objectives in
preparing them for their current work. Survey results are available upon request.
4. The workshop format of the tutorials explores business communication theory, and develops
the student's communication skills and knowledge in a supportive peer group environment
through ideas exchange and argument, and team approaches to workshop activities and team
leadership.
5. Arranging a group discussion and mock interviews
Feed back: Reporting

Miscellaneous : Resume, letter of application, good will messages, condolence letters.
Books Recommended:
1. Sharma, Business Correspondence & Report Writing, Tata Mc. Graw Hill.
2. Pradhan, Bhande & Thakur, Business Communication, Himalaya publishing.
3. Rao & Rao, Business Communications, Himalaya.
4. M.Balasubrahmanyam, Business Communications Vikas publishing.
5. G.T.Huni. Communication Skills in the organization, prentice Hall.
6. Bery Williams, Communicating Effectively, Sterling publishers.
7. Larry L. Barket. Communications, prentice Hall of India.
8. Proffessional communication by Koneru-tata McGraw Hill
9. Essentials of Business Communication – R.Pal and Kolahalli
10. Business Communication and Report Writing – Sharma, Mohan
SECOND SEMESTER
PAPER –7: Global Production and Operations Management

Course objectives:
1. To enable the students to know about the concepts of production and making planning and
forecasting demand.
2. To acquaint the students with the facility location and line balancing concepts and
components.
3. To know about the aggregate sales and operation planning.
4. To enable the students to know the project management preparation.
5. To know about the maintenance planning and control.
Learning outcomes:
1. Defined the concepts of production and making planning and forecasting demand.
2. Elucidate about the facility location and line balancing concepts and components.
3. Expound regarding aggregate sales and operation planning.
4. Enumerate the project management preparation.
5. Explain the maintenance planning and control.
Unit I: System concept of production – Types of production system – Productivity – World class
manufacturing- process planning and design- selection of process- value analysis/value engineering-
make or buy decision- capacity planning and forecasting- Demand pattern- Forecasting model-
selection of forecasting techniques-SMA-WMA-Simple exponential smoothing, Linear regression –
Delphi method.
Unit II: Facility location; factors influencing plant location-break even analysis-facility layout-basic
formats-classification- process layout, Product layout and Group technology layout- advantages and
limitation- systematic layout planning (SLP) – Concept of CRAFT, ALDEP, CORELAP- Assembly
Line – Line balancing concept-Concept of mass production. Material management and inventory
control – Components of material management- Purchase model with instantaneous replenishment
and without shortage – Manufacturing model without shortage – Material handling system- unit load
concept- material handling principle-classification of material handling equipments.
Unit III: Aggregate sales and operation planning – Introduction – overview- Production planning
environment. Material Requirement planning (MRP) - Product Structure/ Bill of material (BOM) –
MRP System and overview- Production planning control- Planning phase-action phase- the control
phase. Single machine scheduling (SMS); types of scheduling-concept of SMS- SPT rule to minimize
mean flow time-minimizing weighted mean flow time –EDD rule to minimize maximum lateness-
flow shop scheduling- Introduction to Johnson Problem – Extension of Johnson’s rule.
Unit IV: Project management: CPM – PERT – GANTT chart/Time chart – work study-method
study- time study – motion study. Quality control :Introduction- need to control quality- definition of
a quality system- classification QC techniques- control charts for variables and attribute- Acceptance
sampling – Operating characteristic curve – Single sampling plan.
Unit V: Maintenance planning and control - Maintenance Objectives –Types – Basic reasons for
replacement- reliability – reliability improvement- reliability calculations- Modern production
management tools- JIT manufacturing - Introduction to Six sigma concepts- TQM- Lean
manufacturing.-Kaizen.
1. Doing practical methods through conducting seminars on concepts of production and making
planning and forecasting demand.
2. Students will be participating in various workshops on facility location and line balancing
concepts and components.
3. To know about the aggregate sales and operation planning they will participate in national
and international conferences.
4. Participate in live projects to know the project management preparation.
5. They will participate in seminars to know the maintenance planning and control
Text Books
1. Paneerselvam.R , Production and Operation management, Prentice Hall, New delhi.
2.Operations management for competitive management, chase, Jacobs & Aquilano, Tata Mcgraw hill,11E
Reference Books:
1. William J.Stevenson: PRODUCTION/OPERATIONS MANAGEMENT, Richard Irwin.
2. Joseph G. Monks: OPERATION MANAGEMENT – THEORY AND PROBLEMS
SECOND SEMESTER
PAPER –8: Global Outsourcing and Business Development

Course objectives:
1. The Objective of the course is to examine global sourcing from the perspective of its
application and implementation in businesses processes of all sizes.
2. The course describes as a socio-technical phenomenon.
3. The course aims to give a detail of the legal aspects of global sourcing.
4. The course focuses on how to increase the profitability and booster of to enhance the
instruments for profit policy.
5. To familiarize the country assessment process in global in global sourcing and payment
terms and securities.
Course Outcomes:
1. Students are able to importance of global outsourcing
2. Understand how to enhance the profit boosting and strategic procurement through global
sourcing.
3. Enable the legal frame work of global out sourcing
4. Familiarize the various methods and techniques of payment term securities in global
sourcing.
5. Understand global sourcing as a enhancement instrument for private equity houses.
UNIT I : Global Sourcing – procuring from all over the world: meaning , Opportunities and
challenges in Global Sourcing – Differences between Global Sourcing and other sourcing strategies -
Global Sourcing process – examples of successful companies profiting from Global Sourcing –
General conditions required for efficient Global Sourcing.
UNIT II : The most attractive regions for international procurement: important criteria when selecting
country – Significant tools for country assessment – sourcing market : China, India, Eastern Europe.
UNIT III: Global Sourcing as a profit booster – products suitable for Global sourcing – Positioning
the purchasing department for Global Sourcing – Operational procurement – Strategic procurement
management – Clear decision for or against Global Sourcing – Product specification for comparable
offers – Suitability for various countries for various products – Market research for finding optimal
supplier – supplier information for Global Sourcing – Visits to suppliers for deciding foreign partner
– final selection of supplier – procurement controlling – purchasing organization.
UNIT IV : Legal aspects of Global Sourcing – basic elements of Global Sourcing contract -
significance of Global Sourcing of the UN convention on contracts for the international sale of goods
– Agreements on default – payment terms – securities – Enforcement of claims in international
business – Assessment of country and debtor risk.
UNIT V : Profitable growth and increasing the shareholder value through Global Sourcing – Impact
of Global Sourcing on profit and loss statement - Global Sourcing as a growth booster - Global
Sourcing as a value enhancement instrument for private equity houses – Positive effects of Global
Sourcing on shareholder value.
1. Practicing the Case studies on global sourcing
2. Giving the assignment on global procurement
3. Conducting seminars on global sourcing payment systems
4. Creating awareness on sourcing market in India and China
5. Workshop on legal framework of global sourcing
Reference Text Books

“Global Sourcing – Opportunities for the future”, Gerd Kerkhoff, Wiley publishers, 2006.
“Global Sourcing”, Pol Antras, Elhanan Helpman, national Bureaue of Economic Research , 2003
“Global Sourcing – Strategic Rorientation of purchansing”, Wolfgang Schneid, Grin Verlag Pub., 2004
“Global Sourcing”, Gerhard Trautmane, Gabler Edition Wissenschaaft, 2008
SECOND SEMESTER
PAPER –9: Operations Research

Course Objectives:
1.To provide students the knowledge of operations research techniques and approaches.
2.To enable the students apply mathematical ,computational skills.
3.To introduce students to research methods and current trends in operations research.
4.To introduce computational skills needed for the practical utility of operations research.
5.To facilitate them to take objective decisions based on the models.
Learning outcomes:
1.Introduce students to use quantitative methods and techniques for effective decision making.
2.It helps for model formulation and applications used in solving business decision making.
3.Gains knowledge of various operations research tools for data analysis
4.It helps to interpret the results and to take objective decisions based on the models.
5.Gains the knowledge to use optimization techniques for decision making.
UNIT – I: Calculus – Rules of differentiation – exponential, algebraic and logarithmic functions –

Minimisation, Maximisation and concept of optimisation
UNIT – II: Linear programming – Law of linear programming – Formulation – Graphical and
simplex methods – Dual problem and its interpretation (only application in business problems) –
Sensitivity analysis – Transportation and Assignment problems.
UNIT – III: Waiting line models – Single channel, Poisson arrival and exponential service times –
M/M/I single server systems – Economic analysis of waiting line systems – Problems – Game theory
– Terminologies – Two person zero sum game – Dominance property – 2 x n and n x 2 games.
UNIT – IV: Dynamic programming – Simple applications in Dynamic programming – Capital

Budgeting – Reliability Improvement - Shortest route – Inventory control problems
UNIT – V: Simulation – Basic concepts – Simulation methodology use of random numbers – Tables
– Generation of random variables with given distributions – Application to Queuing, inventory and
other business management situations.
1. Students can apply the optimization techniques in day to day life for practical knowledge.
2. In participating national seminars and conferences they can learn Operations research usage.
3. By visiting different companies and by observing different models they can gain understanding.
4. Doing practical methods by preparing sample models.
5. Participate in live projects to know the scope and importance of quantitative techniques
References:
1. Hamdy A Taha.A. – OPERATIONS RESEARCH (Macmillan Publishing)
2. Sang M. Lee and Laurance – INTRODUCTION TO DECISION SCIENCE (Patrocolli)
3. Elwood, S. Buffa and james S. Dyer – MANAGEMENT OPERATIONS RESEARCH
4. William, C. House – BUSINESS SIMULATION FOR DECISION MAKING (PBI)
5. Fare, R., S,G, Ross Kopf and C.A.K. Lovell – PRODUCTIN FRONTIERS
(Cambridge University Press)
6. Norman, M and B. stoker (1991), DATA EVELOPMENT ANALYSIS AN
ASSESSMENT OFPERFORMANCE (Wiley)
7. Ali, A.I. and L.M Seiford – THE MATHEMATICAL PROGRAMMING APPROACH TO
EFFICIENCYANALYSIS (Fried, H.P., C.A.K S.S. Schiot (Eds.)
8. Frank Byers – CALCULUS (Schaum’s Series).
THIRD SEMESTER
PAPER-1: International Strategic Management

Course objectives:
1. To expose students to various perspectives and concepts in the field of international Strategic
Management
2. To understand the principles of strategy formulation, implementation and control in MNCs
3. by using value chain analysis.
4. To help students develop skills for applying these concepts to the solution of business
problems
5. To help students master the analytical tools of strategic choices and various generic
competitive strategies.
6. To create the awareness on international strategies like multi domestic Transnational and
and international strategies
Course Outcomes:
1. Develop and prepare organizational strategies that will be effective for the current multinational
business environment
2. Devise strategic approaches to managing a business successfully by using various corporate
strategic choices like CIT,CASCSDE and portfolio models in a global context
3. Enable to understand the value chain analysis and balanced score card for reaching strategic goals
in international business.
4. Develop and prepare organizational strategies that will be effective for the current global business
environment
5. Devise strategic approaches to managing a business successfully in a global context
Unit - I: Concept, Characteristics and Dimensions of Strategic Management – Emergence of

International Strategic Management (ISM) – Logic and process of Internationalization – Forces
necessitating the adoption of ISM concept by MNC’s as well as Indian Companies – Corporate
global strategy.
Unit - II: Nature, components and significance of environmental scanning – Corporate capability
analysis –Diagnosing industry globalization potential – Building global market participation –
Competition in global industries.
Unit - III: Core competencies – Significance of core competence concept in strategy making – Value
Chain Analysis – Significance of value chain analysis in strategy making – Balanced Scorecard to
link today’s action with tomorrow’s goals.
Unit - IV: Setting corporate objectives in MNC’s – External and internal forces interacting with
corporate objectives ¬ Identifying strategic alternatives – Stability strategy – Growth and
diversification strategy – Merger , acquisitions and retrenchment.
Unit - V: Choice of corporate strategy : CIT, CASCADE and PORTFOLIO MODELS – Formulating
generic competitive strategy – Implementing corporate strategy – Strategic control and operational
control.
1. Giving the assignment to the students on nature and importance of strategic management in the
present global scenario.
2. Conducting the seminar on various strategic issues will be raised at time of formulating and
implanting the strategies
3. Conducting a workshop on how to apply the strategic choices and generic strategies
4. Giving the case studies on stability strategies and growth strategies on MNCs
5. Arranging workshops on CIT, CASCADE and Portfolio models.
Text Books
1. John A. Pearce & Richard B Robinson. Strategic Management AITBS Publication.
Reference Books:
1.Azhar Kazmi, Business Policy, Tata McGraw-Hill Publishing Co Ltd, New Delhi,
2.Srivastava, Management Policy and Strategic Management, Himalaya Publishing Co.
3.Porter.M, Competitive Strategy Techniques for Analyzing Industries and competitors,
The Free Press, New York.
4.Thompson and Strickland, Strategic Management – Concepts and Cases, Tata McGraw
Hill, New Delhi.
THIRD SEMESTER
PAPER-2: Global Logistics and Supply Chain Management

Course objectives:
1. To acquaint the students with the concepts and elements of the global logistic system and to
enabling them to learn value chain and production efficiency.
2. To acquaint the students with the shipping industry, to know the various types of shipping
systems and shipping intermediaries.
3. To know about the various air transports, system modules, distribution and transportation
methods which are used in international trade.
4. To familiarize students with the scope and importance of the supply chain and design various
types of network channels.
5. To know how to forecast the future planning in supply chain management. To know how to
coordinate in supply chain management.
Learning outcomes:
1. Defined concepts and elements of the logistics system.
2. Explain about various types of shipping systems and shipping intermediaries.
3. Express regarding various air transports, system modules, and distribution and transportation
methods.
4. Enumerate the basic concepts like scope and importance of the supply chain and student can
able to design the net working channels.
5. Understanding the forecasting system in supply chain management. Students can able to
forecast the future predictions.
Unit I: Logistics Management: Concepts – Importance – Elements of the logistic System – Marketing
and logistic mix – Logistics and marketing interface – Value-chain and production efficiency.
Unit II: Shipping Industry: Types of ships – Shipping systems: linear, Tramp, conference, chartering,
Baltic freight exchange – Shipping intermediaries: agent , forwarder, brokers and others –
containerization – types of containers – ICDs – CFS – CONCOR.
Unit III: Air Transport: Air transport – Air freight – IATA – Cargo handling – Designing the
International Information system – system modules – Distribution and Transportation.
Unit IV: Supply chain: Definition – scope and importance of supply chain – supply chain drivers and
metrics - efficient and responsive supply chain - Designing supply chain network: Distribution
network – Factor influencing distribution - Transportation decision in supply chain management.
Unit V: Forecasting and planning in supply chain management – Pricing in supply chain
management- Role of IT in supply chain management - co-ordination in supply chain management.
1. The paper aims at doing practical methods through conducting seminars on basic concepts
and elements of logistics systems at international level.
2. Students will be participating in various workshops on shipping industry methods and
procedures.
3. To know the various types of air transports they will participate in national and international
conferences.
4. One of the important aim to the students to participate in live projects to know the scope and
importance of supply chain.
5. They will participate in brain storming sessions to develop their forecasting abilities in supply
chain management.
Text Books
1. Chopra S and P Meindl “Supply chain management: Strategy, planning and operations” David P,
“International Logistics” Biztantra, New Delhi , 2006.
Reference Books:
1. Donald J Bowersox Davi J Class” Logistics Management, Tata Mc.Graw Hill,New Delhi.
2. David Stewart ,”International Supply chain Management”, Cengage publications,2008.
3. Reji Ismail,“Logistics Management” Excel Books, 2008.
THIRD SEMESTER
PAPER-3: Geo Politics and International Relations

Course Objectives:
1. To understand the basic knowledge of Geo –Politics we designed International relations and the
evolution concept of Geo – Politics
2. To assist the students to analyze political phenomena through the locational aspects
3. To stimulate student interest in domestic and world affairs through the study of spatial features in
world politics
4. Globalization is an all-pervading phenomenon with an effect on the concept of sovereignty;
geopolitics could be a useful tool in analyzing these effects
5. To create awareness to students, introducing the conceptions of geopolitics, territoriality,
sovereignty, theories of the state, spatial expressions of ideology/cold war and post-cold war
geopolitics, geostrategy, geopolitical structures in the world and contemporary issues in geopolitics
6. To know the Locational aspects which make an impact upon relations among nations and resources
of geostrategic importance would be discussed
Course Outcomes:
1. An understanding of central geopolitical perspectives and dimensions in humanitarian disaster
situations.
2. An ability to use key concepts related to geopolitics for the analysis of social and political of
disaster situations.
3. An ability to formulate critical questions and problems in the geopolitical analysis of disaster
situations.
4. Political geography provides students with a comprehensive understanding of the concepts,
theories, methods, principles and models of geographic thought appropriate for analyzing
politics and political relations.
5. This course enables students to use geography in order to gain an understanding of global
political actions, related military, ethnic, or religious conflicts, cultural practices, economic
relationships, and resource use decisions with interregional or international implications.
UNIT – I: Approaches to the study of International relations: Realism and Neo-realism –
Normative approach – Geo – Politics: Evolution of the concept.
UNIT–II: Trends in the Post war International relations: The main phases of Super power relations –
The Evolution of cold war between the super powers (1950-1968) - Cold war and Détente(1969-85)
– The end of cold war (1985-91)
UNIT–III: Decolonisation and Self-determination (1945-91): Decolonisation in Asia –

Decolonisation in Africa
UNIT–IV: Emergence of Regional Trade Blocks and Globalisation: Integration of European

Union (EU) – Globalisation: The relevance of Nation State in the emerging Global order
UNIT–V: Regional conflicts and the emerging International Order: Arab-Israeli dispute on the
Palestine- The clash of civilizations Thesis – Samuel Huntington
Course Practical Components:
1. From Geo- Politics to Marketing and International relations. The primary goal is always the
real life impact of education and its concrete applicability.
2. Practical knowledge to students we organize Seminars and Workshops on Geo- Politics and
International relations.
3. Involve students to do case studies in Geo- Politics and International relations
REFERENCE BOOKS:
1. E.H. Carr, 1946: The Twenty Year’s Crisis: 1919-1939, London, MacMillian.
2. Keohance, R.O., 1989: International Institutions and State Power: Essays in International Relations
Theory: Boulder, Colo, Westview
3. Morgenthau. H.J. 1948: Politics Among Nations, New York: Alfred O. Knopf
4. Rogowski, R, 1989: Commerce and Coalitions: How Trade Affects Domestic Political Alignments,
Princeton, Princeton University Press.
5. Waltz, K.N. 1979: Theory of International Politics, Reading, Mass Additson – Wesley.
6. Hollis, M and Smiths, Explaining and Understanding of International Relations, 1990.
7. Nye, Joseph: Understanding International Conflicts: An Introduction to Theory and History, 2000.
8. Brown, Chris: International Relations Theory. New Normative Approaches, 1992.
9. Beitz, Charles: Political Theory and International Relations (1979).
10. Archibugi, Daniele and David Held (ed): Cosmopolitian Democracy: An Agenda for a New World
order 1995, Re-imagining political community (1998).
11. Huntington, Samuel: The Clash of Civilizations and the Remaking of World order, 1996.
12. David Held (ed): Global Transformations (1999).
13. Gaddis, John Lewis: The Cold war, 2005
THIRD SEMESTER
PAPER –4: International Trade Procedures and Documentation

Course objectives:
1. To familiarize students with the process of international and domestic trade procedures.
2. To form a base of policy framework in International Trading with special emphasis on India.
3. To apprise them of the documentation procedures and its sanctity in Intl’ Business.
4. To familiarize students with the process of international customs clearance operations.
5. To form a base of policy framework in International trade with special emphasis on Indian
Customs.
Course outcomes:
1. Explain the concepts in trade documentation in international business with respect to foreign
trade.
2. Apply the current business phenomenon and to evaluate the global business environment in
terms of economic, social and legal aspects.
3. Analyze the principle of international trade and strategies adopted by firms to expand
globally.
4. Analyze the principle of international business and strategies adopted by firms to for
exporting products globally.
5. Apply the current custom clearance phenomenon and to evaluate the global business
environment in terms of economic, social and legal aspects
Unit I: International Trade: Need and importance of International Trade – Recent Trends in World
Trade – Leading players – India’s Foreign Trade – Commodity composition and Destination – India’s
position in World merchandise trade and services – India’s Foreign Trade Policy.
Unit II: Export Procedure: Starting an export firm – Selection of an export product – Market
selection –Buyer selection - Registration procedure with Sales Tax, Central Exercise and various
Boards and councils – Exim code number – Elements of export contract- Incoterms – Terms of
payment and Letter of Credit.
Unit III: Export Documentation: Types of documents – Transport, Negotiation and Insurance
documents.
Unit IV: Export Finance: Sources of Finance - Role of commercial bank, EXIM Bank, ECGC and
others – Export promotion Schemes – Insurance for Export – Types – export credit insurance – Risk
Management – Types of risks – mitigation methods.
Unit V: Import Procedure and Documentation: Global sourcing – Types of global procurement –
Tender – Negotiation – Contract and others – Customs regulations and import clearance formalities –
Types of import licenses- Export Promotion Capital Goods Scheme (EPCG) license- Duty exemption
scheme –Import formalities for 100% EOUs and SEZs - Import Risk Management.
1. Conducting the seminars on EXIM policy of India and role of India in world trade
2. Giving the assignments on basic concepts international trade procedure
3. Arranging the work shop on International trade documentation procedures.
4. Conducting the group discussions on SEZs and Foreign trade policies.
5. Practicing case studies on export finance and negotiating and insurance documents
Text Books
1. Aseem Kumar “Export and Import Management”, Excel Books, 2007
2. David Stewart ,”International Supply chain Management”, Cengage publications,2008
Reference Books:
1. Jeevanandam C “Foreign Exchange: Practices Concepts and control” Sultan chand Publications, 2002.
2. Foreign Trade Policy: Hand book of Export Procedure and Annual of the Ministry of Commerce,
Government of India.
3. Export and Import Manual, Nabhi Publications, New Delhi.
4. World Development Indicator, World Bank Publication
THIRD SEMESTER
ELECTIVES: FINANCE
PAPER-5 : International Accounting

Course objectives:
1. To understand the financial reporting at international level and foreign currency transactions.
2. To acquaint the students with the financial instruments.
3. To know about the inter corporate investment and reporting methods.
4. To enable the students to know the global mergers and acquisitions.
5. To know the financial reporting in international level and GAAP for public sector
organization.
Learning outcomes:
1. Expound the financial reporting at international level and foreign currency transactions.
2. Enumerate about the financial instruments.
3. Explain regarding inter corporate investment and reporting methods.
4. Defined the global mergers and acquisitions.
5. Elucidate the GAAP for public sector organization.
Unit I: Objective of International Financial Reporting – Concept International Accounting Practices,

introduction to inter corporate investments – inter company transaction – Global Joint Venture
Accounting, Foreign Currency Translation accounting
Unit II: Financial instruments – Presentationand disclosure – Convertibale securities – recongnition

and measurement of financial instruments – comprehensive income – settlement Date Vs Trade Date
Accounting.
Unit III: Inter corporate investment – Temporary and Portfolio investments – Business combination
and reporting methods – consolidation procedures – Financial statement6s disclosure.
Unit IV: Global mergers & acquisitons accounting – consolidating wholly, non wholly owned
subsidiary under equity and cost recording – Inteer company revenue, expenses & inter company
profile profit & expenses
Unit V: Financial reporting in an international environment – Integrated Vs Self Sustaining foreign

subsidiary – GAAP for public sector organisations.
1. Doing practical methods through conducting seminars on financial reporting at international
level and foreign currency transactions.
2. Students will be participating in various workshops on financial instruments.
3. To know the inter corporate investment and reporting methods.
4. Participate in live projects to know the global mergers and acquisitions.
5. They will participate in seminars to know the GAAP for public sector organization.
Text Books
1. Comparative International Accounting, - Christopher Nobes, Rober Parker, 2007.
2. Financial Accounting & An International Introduction – David Alexander & Christopher Nobes, 2006.
Reference Books:
1. International Corporate Reporting comparative approach – Clare Roberts, Pauline Weetman, Paul
Gardon, 2004.
2. Advanced Financial Reporting & An International approach – Jagdish Kothari, Elisabeth Barone, 2009.
THIRD SEMESTER
ELECTIVES: FINANCE
PAPER-6: Global Financial Markets and Instruments

Course objectives:
1. To impart the fundamental knowledge about Global financial markets.
2. To study the need for the emergence of Euro currency markets.
3. To know the factors affecting exchange rates and basis of quotes.
4. To study risk exposure in global financial markets.
5. To study international equity and bond markets.
Course outcomes:
Upon successful completion of this course, the student will be able to.
1. Will understand the role of international economic institutions.
2. Students will learn about International Financial markets.
3. Analyze the factors forced to change from a fixed exchange rate to the Floating exchange rate.
4. Will get exposure towards International portfolio management.
5. Will get knowledge about the international regulatory framework.
Unit I: International Trade and Business Environment – Framework of International and Regional
Economic Cooperation – Growth and Development of MNCs – Types and Rationale – Gains
from International Trade – International Economic Institutions: WTO – UNCTAD – IMF and World
Bank for of International Trade.
Unit II: International Financial System – Bretton Wood Conference afterwards – European Monetary
System – International Financial Markets – Creation of Euro – Emergence of Euro Currency Markets
– International Money Market Instruments – GDRs – ADRs.
Unit III: Foreign Exchange Markets – Fixed and Flexible Exchange Rates – Spot and Forward
Markets – Exchange Rate Quotes – LERMS – Factors affecting Exchange Rates – Basic Theories –
PPP – Interest Rate Parity – Fisher Effect – Currency derivatives – Futures and Options – Currency
Swaps.
Unit IV: Multinational Financial Management – Complexities in Overseas Investment – Working

Capital Management – Investment and Financing Decisions – Capital Budgeting – Cost of capital of
Overseas Investment – Risk Exposure – Types – Measurement and Management of Exposure -
International Portfolio Management.
Unit V: Global Capital Markets - International Equity Trading and Instruments – Structure and
Regulations of International Equity and Bond Markets – Euro Bonds – Repos – CPs – Loan
Syndicates – Euro Deposits.
Practical Components:
1. Giving assignment on International economic institutions.
2. Conducting workshops on Exchange rates and quotes.
3. Online session on foreign exchange trading.
4. Presentations of analysis on recent debt issues and credit rating s.
Reference Books:
1. Peter S. Rose (1996), Money and Capital Markets: Financial Instruments in a Global
Marketplace. McGraw-Hill Inc., US; 6th Revised edition. ISBN-10: 0071146946
2. George Chacko, Vincent Dessain, Peter Hecht and Anders Sjoman (2006), Financial Instruments
and Markets: A Casebook. John Wiley & Sons. ISBN-13: 978-0471737674
3. Sunil Parameswaran (2011), Fundamentals of Financial Instruments: An Introduction to Stocks,
Bonds, Foreign Exchange, and Derivatives. Wiley; 1 edition. ISBN-10: 0470824905
THIRD SEMESTER
ELECTIVES : FINANCE
PAPER -7: Global Mergers and Acquisitions

Course objectives:
1. To enables the development of practical knowledge and skills related to analysing and
negotiating mergers and acquisitions.
2. The primary objective of the course is to develop a comprehensive understanding of mergers
and acquisitions (M&A) in both academic and practical perspectives.
3. To focuses on the design, analysis, and implementation of strategies aimed at repositioning
and revitalizing companies faced with competitive challenges and opportunities.
4. The another objective of this subject is to develop both your analytical and interpersonal skills
through the use of readings, cases, lectures, discussions, simulations, and role plays within
the context of strategic mergers and acquisitions.
5. This course will cover all major elements of the acquisition process focusing on financing
decisions, valuation, restructuring options, cross-border acquisitions, and regulatory
intervention.
Course Outcomes:
1. Explain the rationale behind the use of mergers and acquisitions by a firm’s managers, the
key pitfalls and recommendations for maximizing the chances for long-term success.
2. Develop integrative, adaptive planning frameworks for use before, during and after a
negotiation by applying a thorough understanding of negotiation concepts, theories and
principles.
3. Critically compare the concepts and principles of financial valuation and negotiation in
relation to managerial decision-making.
4. Apply industry-accepted valuation methods (DCF, relative valuation, and precedent
transactions) to analyze international merger, acquisition and related transactions, including
those with a cross-border and international context.
5. Utilize appropriate negotiation and persuasion techniques for a given negotiation situation to
achieve desired outcomes.
6. Work as part of an effective team to prepare a financial valuation and a negotiation plan.
Unit I: Global Corporate Restructuring Process – Mergers & Acquisition Strategies – Building
Values – Approaches to Overseas M&A Strategy – Alternative Perspectives on Mergers –
Formulating a Competitive Strategy – International Expansion and Diversification Strategy – Deal
Structuring and Negotiation – Payment and Legal Considerations.
Unit II: Types of Mergers – Horizontal Merger – Vertical Merger – Conglomerate Merger -
Economic Rationale for Mergers – Managerial and Financial Synergy – Theories of Mergers and
Tender Offers – Sell Offs – Divestitures – Spin Offs – Equity Carve Outs – Restructuring – Joint
Ventures – ESOPs – Going Private and Leveraged Buy Outs (LBO).
Unit III: Cross-Border Acquisitions – Objectives of Global M&A – Strategic Alliances as an

Alternative to M&A – Organizing for Acquisitions – Sources and Limits of Value Creation in Cross-
Border M&A – Bid Strategies and Defense Tactics.
Unit IV: International Regulatory Framework of M&A – Securities Trading and Takeovers –
Disclosure Requirements – Risk Arbitrage in M&A Activity - Insider Trading – Insider Trading at the
International Level – Anti Trust Laws - Challenges of Cross-Border M&A - Post-Acquisition Audit
and Organizational Learning.
Unit V: Recent Trends and Developments in Global M&A Practices - Discussions by Students of
Recent National and International Case Analysis of Corporate Restructuring and M&A Activities.
1. Practicing the case studies on M&A and Corporate Restructuring Valuing distressed
businesses Bankruptcy auctions and fire-sales Divestitures, spin-offs, and equity carve-outs
Distressed debt investments.
2. Conducting the workshops on Takeovers, competition and antitrust Efficiency vs. market
power Effects of merger on rival firms Effects of merger on suppliers and customers Some
implications for antitrust policy
3. Giving the assignments on M&A Valuation valuation and financial modeling Building the
financial model Estimating the cost of capital Financial accounting for M&A
4. Practicing the group discussions on M&A Activity Organic growth vs. Inorganic growth
Theory of Takeovers Drivers of M&A activity and merger waves Merger negotiation v.
Public tender offer Method of Payment and Financing M&A Leveraged buyout (LBO)
5. Conducting yje seminars on Does M&A create value? Measurement of performance
(calculating abnormal return) Tender offers and the free-rider problem Drivers of profitability
Synergy creation.
Reference Books:
1. Abdol S. Soofi (2014), Global Mergers and Acquisitions: Combining Companies across Borders. Business
Expert Press. ISBN-10: 160649774X
2. Andreas Lachmann (2014), Globe Business Publishing Ltd. Globe Business Publishing Ltd ISBN-10:
1905783094
3. Weston Fred J. et al, “Mergers, Restructuring and Corporate control”, PHI, Delhi.
THIRD SEMESTER
ELECTIVES: MARKETING
PAPER-8: Global Buying Behaviour

Course objectives
1. To understand consumer behaviour in an informed and systematic way.
2. To analyze personal, socio-cultural and environmental dimensions that influence consumer
behaviour.
3. To enable students in designing and evaluating the marketing strategies based on
fundamentals of consumer buying behaviour.
4. To give the students a perspective to understand the application of market research in framing
effective marketing strategies
Learning outcomes
On completion of this subject the students will be able to
1. Demonstrate how knowledge of consumer behaviour can be applied to marketing.
2. Identify and explain factors which influence consumer behaviour.
3. Relate internal dynamics such as personality, perception, learning, motivation, and
attitude to the choices consumers make.
4. Prepare a research report on consumer behaviour issues within a specific context.
5. Understand the implications of consumer behaviour
Unit I: Introduction to Consumers Behaviour – Approaches to the study of consumer behaviour –

consumer impact on marketing strategy – consumer decisions – Nature of consumer behaviour –
pitfalls of consumer behaviour – consumer research process – consumer research paradigms.
Unit II: Consumer as Individuals – Consumer motivation – personality and consumer behaviour –
consumer perception – consumer learning and memory – consumer attitude formation and change –
communication and buyer behaviour – Online buyer behaviour – difficulties and challenges in
predicting behaviour.
Unit III: Consumers and culture – Understanding culture – social class – subcultures – cultural
influences on consumer behaviour – family influences and opinion leadership.
Unit IV: Consumer decision process – Consumer decision process and problem recognition –
opinion leadership – process – measurement – situation environment of opinion leadership – levels of
consumer decision making – models of consumers decision making.
Unit V: Organisation as consumers – Organisational buyer behaviour – organisational purchase

process – decision process – organisational culture – regulation and marketing references to children –
adults.
Text Books
1. Consumer Behaviour, Michael R Simon
Reference Books:
1. Consumer Behaviour, Leon G Schiffman and Leslie Lazar Kanut.
2. Consumer Behaviour, Hawking/Coney.
3. S.L. Gupta & Smitra Pal, Consumer Behaviour: An Indian Perspective, Sultan Chand.
THIRD SEMESTER
PAPER-9: Digital and Social Media Marketing

Course objectives:
1. To understand the digital marketing, advertisement and marketing theories and opportunities
and threads.
2. To acquaint the students with the general social media marketing in promotion mix.
3. To know about the search engine advertisement and to know the how to make planning and
targeting and budgeting.
4. To enable the students to know the inbound and out bound markets.
5. To know the e-payments and securities in digital marketing.
Learning outcomes:
1. Explain the digital marketing, advertisement and marketing theories and opportunities and
threads.
2. Enumerate about the general social media marketing in promotion mix.
3. Defined regarding search engine advertisement and to know the how to make planning and
targeting and budgeting.
4. Elucidate the inbound and out bound markets.
5. Explain the e-payments and securities in digital marketing.
Unit - I: Digital marketing –overview – significance of digital marketing - Opportunities and risks –
Digital advertisements and marketing theories – practices in digital marketing.
Unit - II: Social media marketing –role of social media marketing in the promotion mix - key social
media platforms – Face book – Twitter – Linkedin – You tube – Instagram – Pinterest – Google
Adword – Reddit – Vine – 4 Square – Tumblr – Yelp - Slide share and Blogs.
Unit - III: Social and Search Engine advertising – Social listening - planning, targeting and budgeting
– generate leads and aggregate audience on social media – trends in mobile social media - search
engine optimization.
Unit - IV: In bound and Content marketing – inbound Vs Digital Vs outbound marketing - content
marketing in the digital era – user generated content – attract and convert, earn trust through content
marketing - structuring social campaigns and daily content. E- mail marketing – types – tools for e-
mail marketing – measures.
Unit - V: E-payments and security – e-payment system – different types of payment modes –
protocols – micro payments system – pay per click - internet and network security – ethical and legal
issues.
digital marketing.
2. Students will be participating in various workshops on social media marketing in promotion
mix.
3. To know the search engine advertisement and to know the how to make planning and
targeting and budgeting they will participate in national and international conferences.
4. Participate in live projects to know the scope and importance of inbound and out bound
markets
5. They will participate in seminars to know the e-payments and securities in digital marketing.
Text Books:
1. Liana Li Evans, (2010) “Social Media Marketing: strategies for engaging in Face book, Twitter and other
Social Media” Que Press.
2. Melissa S. Barker, Donald Barker, Nicholas F. Bormann and Krista E. Neler (2013) “Social Media Marketing
: A Strategic Approach” 1st Edition, Cengage learnings.
Reference Books:
1. Stephen Dahl (2014), “Social Media Marketing: Theories and Applications” Sage Publications.
2. Tracy L. Tuten and Michael R. Solomon (2015) “Social Media Marketing” 2nd Edition, Sage Publications.
3. John Williams (2016), “Social Media:Marketing strategy for rapid growth using: Facebook,Twitter,
Instagram, Linkedin and Youtube”, Create space publishers.
4. Jan Zimmerman and Deoborah Hg (2017), “Social Media Marketing All – in –one for Dummies” Wiley
publications.
THIRD SEMESTER
PAPER-10: Services Marketing

Course objectives
1. To provide students with an appreciation of concepts, functions and techniques of the craft of
marketing of services.
2. Identify critical issues in service design including identifying and managing customer service
experience, expectations, perceptions and outcomes.
3. Demonstrate ability in evaluating service design.
4. To provide an in depth appreciation and understanding of the unque challenges inherent in
managing and delivering quality services.
5. To promote customer-oriented mindset.
Learning Outcomes
After completion of this subject the student shall be able to
1. Demonstrate an extended understanding of the similarities and differences in service-
based and physical product based marketing activities;
2. Demonstrate knowledge of the extended marketing mix for services;
3. Develop and justify marketing planning and control systems appropriate to service-based
activities;
4. Specify, analyse and select markets for specific service products;
5. Prepare, communicate and justify marketing mixes and information systems for service-
based organisations;
6. Demonstrate integrative knowledge of marketing issues associated with service
productivity, perceived quality, customer satisfaction and loyalty
Unit - I: Marketing of Services: Introduction – growth of service sector – the concept of service –
characteristics of services – classification – designing the service – blue printing - building service
aspirations.
Unit - II: Services Marketing Mix. The 7 P’s- Product decisions – pricing decisions – pricing
strategies and Tactics – promotion of services – Distribution of services - additional dimensions of
service marketing – role of People – Physical evidence – Process.
Unit - III: Effective Management of Services Marketing:

Matching demand and supply through capacity planning – internal marketing of service – external Vs
internal orientation of service strategy.
Unit - IV: Application of Services Marketing - Marketing of Financial services - Marketing of

Health services - Marketing of Hospitality services.
Unit - V: Marketing of Communication services - Marketing of Educational services - Marketing of

I.T Services.
Text Books
1. Zeithml and Bitner: services Marketing
2. Lovelock: services Marketing – people, Technology, & Strategy
3. Rao, KRM ; Services Marketing.
Reference Books:
1. Zeithml,Parasuramn and Berry: Delivering quality service.
2. Gilmore: services marketing and management.
THIRD SEMESTER
ELECTIVES : HUMAN RESOURCE MANAGEMENT
PAPER-11: Technology for HR Value Creation and Management

Course objectives:
1. To provide a deeper analytical understanding of employee proactive process orientation
availing the technology for effective utilization of human resources.
2. To understand the HR ethical values and value system of Japan, China and India.
3. To explore the utility and efficiency of technology in ensuring the system designing and
development.
4. To understand the role of technology in building the relationship, communication and
interactive rapport building in business organization.
5. To familiarize the students on applications of technology in performance and reward system,
payment system and training and development.
Course outcomes:
On completion of this course the student will be able to
1. Know the role of technology in HR application in present changing business scenario.
2. Understand the HR value system in global environment and also value system followed by
India, China and Japan.
3. Explore the relationship between Technology & human health and concept of Ergonomics
and its hazards.
4. Enable the how to create HR value by using various technological applications to in business
enterprise.
5. Familiarize on Musklo Skeletal Disorder management in MNCs
Unit - I: Evolution of Technology in HR- Values & skills – Value system of Japan, China and
America- Indian Value system – Science & Technology Vs Ethics & Morals.
Unit - II: Human Resource Function and Technology – Personnel policies – and procedures and the
utility of Technology to ensure efficiency to the organization – Designing and Development of human
resource data recording and information giving systems – performance employee rewards, payment,
training , job satisfaction and other aspects of HRIS – Limitations of HRIS.
Unit - III: Technology and Human Resource Health – Concept and Measurement of Organizational
and Human Resource Health (OHRH) – Ergonomics – Need – causes – Benefits – MSD – Signs &
Symptoms – preventive measures of Musklo Skeletal Disorder (MSD) – Prevention of Ergonomics
hazards – Job Hazard analysis – MSD management.
Unit - IV: Technology, Society and Management – Technology for Good Organizational Relations –
Communications – Interactive Rapport Building – Assessment and Estimation of Psychographic
Variables Which effect Organization Relations.
Unit - V: New mandate for HR – Value Creation in the Mind of Stakeholders – Comprehensive Case
Studies and Field Visits – Presentation - Report writing - IT Laws, Cases.
1. Giving the assignment to the students on role of technology for creating value to human
resources.
2. Conducting the seminar on various technological applications and tools on human resource
information system
3. Conducting a workshop on latest interventions like HRD score card 2500 etc..
4. Arraigning technical session on performance management system, reward management
system and HRIS
5. Conducting the group discussion on latest technological trends for creating HR value.
Reference Books:
Current and Back Issues of:
1. Organizational Dynamics
2. Management By Values – K. Chakraborty
3. Public Personnel Management
4. Harvard Business Review
THIRD SEMESTER
ELECTIVES: HUMAN RESOURCE MANAGEMENT
PAPER-12: Global Leadership and Skills Development

Course Objectives:
1. To understand Global Issues Affecting Our Current and Future World.
2. To understand and Have a Commitment to Global decision making skills.
3. Possess the Knowledge and Skills to Successfully Work in the Complex Political, Economic,
and Civil Society Global Environments.
4. Exhibit the Knowledge and Skills to Practice Leadership and Create Positive Change in the
Global Environment.
5. Possess a Commitment to Social Responsibility and Leadership for the Common Good
Worldwide.
Course Outcomes:
1. The ability to understand, analyzes, and applies Business Practices that are specific to at least
one functional area in business.
2. The ability to identify and explain, and demonstrate business, logistical, intercultural, and self-
awareness Knowledge in global contexts.
3. The ability to identify and associate, and implement reflection, empathy, adaptability,
collaboration, and communication Skills in cross-cultural interactions.
4. The ability to recognize and exemplify, and demonstrate Attitudes—flexibility, openness,
respectfulness, resiliency and introspection—that are conducive to positive global business
interactions.
5. Enhanced leadership skills to more effectively inspire and motivate people across cultures.
Unit - I: The difference between leadership and management, Evolution of leadership theories,
Attributes of Effective Leaders - Self-awareness, Self-regulation, Motivation, Empathy and Social
skills. Leadership Styles - Authoritative style, Autocratic style
Benevolent style, Coaching style, Democratic Style, Pacesetting style, Expert style
Manipulative style, Bureaucratic style, Participative style, Likert's four styles, Tannenbaum &
Schmidt Continuum of leaders behavior, Leadership Skills and Tactics., . Leadership skills and
tactics- Persuasion approaches Motivation skills in application,, Conflict resolution skills, Leadership
tactics .
Unit - II: Global Business Strategies and Competition Principles of Enduring Success , Leading a
Learning Organization, Leaders as a Designer, Coaching a Leader, Developing next generation
leaders from global perspective, Tying leadership development to organization goals. The learning
organization - Innovative learning, Leading a learning organization Leader as a designer Leader as a
teacher Leader as a steward, Leadership Succession.
Unit - III: Leadership studies and current trends in the development of global leader, Selecting the
Right Transition Strategy, Zeitgeist Leadership, Level 5 Leadership application in MNC and
transformation of employees attitude, Moving from command and control to teamwork,
Understanding teams and teamwork Principles of great teams in MNC, Leadership approaches that
foster performance, Leadership succession-an overview Importance of the right CEO Insider Vs
outsider for CEO Job, Choosing the Right CEO.
Unit - IV: Organizational Efforts in creating global awareness for development of their managerial
personnel as global leaders. Leadership Challenges, Managing diversity Strategies to teach the team
to lead change, Transforming an Organization, Leadership Succession Strategy. Succession Strategy
adopted by GE and Infosys, Evolution of an Organization, The Creativity stage, The Stage of
Direction-setting, The Stage of Decentralization The Stage of Coordination The Stage of
Collaboration
Unit - V: Narcissistic leaders, Implementing Change, Change Agents, Disruptive innovation -

Factors that affect disruptive innovation, Creating the capabilities to cope with disruptive innovation
1. Conducting the seminars on Identify, understand, and apply contemporary theories of
leadership to a wide range of situations and interactions
2. Giving the assignments on develop and articulate a personal philosophy of leadership.
3. Arranging the work shop on Think critically and practice creativity
4. Conducting the group discussions on ethical theories to leadership situations.
5. Practicing case studies on ethical decision-making
Text Books
1.Leadership Principles - Durbin, Cengage Publications
Reference Books:
1. Leadership and Management Development – Developing tomorrows managers - Kevin Dalton, Pearson
Publishers
THIRD SEMESTER
PAPER-13: Global Human Resource Development

Course objectives:
1. To familiarize students with the need of HRD in changing pattern of organizational
requirements.
2. To understand the linkage of HRD practice in planned change and development of
organizations.
3. To describe appropriate implementation, monitoring and assessment procedures of HRD
practice in global organizations.
4. To understand and explore the review process of evaluating the organizational HRD
strategies.
5. To explore the designing of HRD models and Global Restrictions on certain Countries by
the hiring Country, etc.
Course outcomes:
1. Sensitizing students towards developing employees for achieving personal and
organizational goals. It will make understand the concept of HRD Matrix and HRD
interventions.
2. It will give a holistic perspective of the organization keeping ‘human’ in the centre. It
enables students to design texture of the organization around human.
3. It makes students to learn the techniques of HRD program application and trends like
Competency mapping, Balanced Score Card etc.
4. A simulated situation is created through case method of learning to empower students
to appreciate dilemmas of real life.
5. It empowers students to hone skills to address the realities of organizations while
developing context specific strategies for human resource development
Unit-I: HRD objectives and philosophy – HRD Climate and process- HRD practices in India, USA &
Europe- Managing Joint Venture Business Organizations (JVs), Cross-Country Cultural Issues,
Awareness of Emigration Checks and Immigration Modalities of various Countries
Unit-II : Observing and Assessing HRD needs, Planning and Designing HRD Needs, Action from
Global Perspective: Bringing Learning to life, Theory of experimental learning, Strategies adopted to
Design and develop performance support
Unit-III : Quality: Reviewing and Evaluating HRD, Organizational HRD Strategies- Competencies /
Expertise and certain Unique Skills of various Nationalities
Unit –IV: HRD managers in MNC- Training methods and application of T Group Training. Linking
of performance appraisal with training
Unit –V: Quality: Reviewing and Evaluating HRD, The future of HRD. Designing HRD model-
Global Restrictions on certain Countries by the hiring Country, etc...to be incorporated in appropriate
slots
1. Giving the assignment to the students on HRD climate, HRD process and HRD
practices in India.
2. Conducting the seminar on various applications and tools like Evaluating the reviewing
the HRD practices and strategies.
3. Conducting a workshop on latest trends and applications HRD Methods ang techniques.
4. Arraigning technical session on new dimensions of HRD at global level.
5. Conducting the group discussion on various new IT related applications and models in
global HRD.
Text Book:
1. Richard A Swanson , Foundations of Human Resource Development, Pearson Publisher 2. Newstrom John
W. “Organizational Behaviour: Human Behavour at Work” (Tata Mc Graw Hill) 3. Mc Shane L. Steven,
Glinow Mary Ann Von & Sharma Radha R. - Organizational Behaviour (Tata Mc Graw Hill, 3rd Edition)
Reference Books:
1. TV Rao, Recent Experience of HRD in Indian Industries, Oxford Press
2. Nedlar, Corporate HRD PracticeAmerican Society for Training and Development – Publications
FOURTH SEMESTER
PAPER-1: Global Business Ethics and Corporate Governance

Course Objectives:
1. To understand key legal and regulatory obligations imposed on corporations.

2. To develop a broad understanding of Corporate Governance, its terminology, models and
theories.
3. To familiarize students with the legal and regulatory framework of Corporate Governance in
India.
4. To Compare the legislative frameworks in different countries CO4: Analyze the causes of
corporate failures To review issues involved in addressing litigation risks in corporate
governance and regulatory contexts;
5. To know how to use ethical theories and frameworks to analyze ethical dilemmas in business
and resolve practical problems;
Course outcomes:
1. Students enable to explain the ethical concepts, its different models and also explains the
different ethical theories organizations. In addition, this unit defines the concept of social
responsibility of the organization.
2. Understand discuss the code of global ethics in of decision-making process in organizations.
3. It also understands the ethical dilemmas and working cultural environment faced by
organizations and the social responsibility of business.
4. Understand the overview of corporate governance regarding Financial, managerial and
operative decisions.
5. Ethical issues in relation to the environment. It generally discusses the issues of corruption,
gender ethics and sexual harassment.
Unit - I: Business Ethics – Trans-cultural Human Values in Management Education – Relevance of

Values in Management – Need for values in Global Change – Indian Perspective – Values for Global
managers.
Unit - II: Ethical Dilemma – Ethical decision making – Ethical Reasoning – Benefits of managing
ethics in work place – Organization Ethics Development System - Organizational Couture – Ethics
Tools – Code of ethics – Guidelines for developing code of ethics – Value based leadership.
Unit - III: Work ethics – work culture – Ethical theories – Ethical Values – Environmental ethics -
Environmental Management - Environmental Management System - Environmental Laws - Consumer
Protection .
Unit - IV: Corporate Governance – Meaning – Code of Corporate Governance – Audit Committee –
Corporate Excellence – Role of Independent Directors – protection of Stakeholders – Corporate
Social Responsibility – Changing Role of Corporate Boards with chaining times – Corporate
Governance for Market capitalism.
Unit - V: Indian Ethos in Management – Principles – Approaches – Role of Gita – Karma Yoga –
Wisdom Management – Quality of Work Life –Strategies for Work Life Balance.
1. Conducting the debates /Group discussions on corporate social responsibility of a business

organization.
2. Arraigning the workshops on legal frame work of Corporate Governance.
3. Conducting the seminars on global business ethics and its implications in the present Global
scenario.
4. Conducting a seminar on Gita, Karma yoga and strategies of work life balance.
5. Giving the assignments to students on role and importance of Global ethical values
Text Books: John R Boatright (2007),” Ethics and the conduct of Business” Dorling Kindersley(India) Pvt Ltd
New Delhi for Pearson Education, Third Impression.
Reference Books:
1. Chakraborty,S,K., Management by Values, Oxford University press
2. Balasubramanian,R, Corporate Governance, IIM Bangalore.
3. Laura P. Hartman, Perspectives in Business Ethics, Tata McGraw Hill.
4. Bhatia, S.K., Business Ethics and Corporate Governance.
5. Laura P Hartman, Perspectives in Business Ethics-Tata McGraw Hill, New Delhi 7.
FOURTH SEMESTER
PAPER-2: WTO and International Trade Related Issues

Course objectives:
1. To understand the students with the concepts and elements of GATT & WTO and to enabling
them to learn tariff cuts and bindings.
2. To focus the students with the general eliminations of quantitative restrictions, to know the
how to make agreement on agricultural, sanitary applications.
3. To know about the agreements on implementation of anti-dumping agreement.
4. To familiarize students with the trade related aspects of intellectual property right and how to
make agreement on trade investment measures and barriers to trade.
5. To know the safeguard agreement on textile, clothing and service trade.
Learning outcomes:
1. Enumerate concepts and elements of the GATT and WTO.
2. Express about general eliminations of quantitative restrictions.
3. Explain regarding anti-dumping agreement.
4. Elucidate the trade related aspects such as intellectual property rights and investment
measures and barriers to trade.
5. Expound the safeguard agreements on textiles and clothing trade services.
UNIT – I: GATT to WTO: Brief out line of GATT from 1947 and subsequent rounds of negotiations
– Tokyo Round and Uruguay Round negotiations – Formation of WTO and basic principles of WTO
– Tariff cuts and Bindings;
Ministerial Conference: Singapore, Geneva, Seattle, Doha and Cancun Conferences.
UNIT –II: General Elimination of Quantitative Restrictions - Agreement on Agriculture Agreement

on the Application of Sanitary and Phytosanitary Measures.
UNIT –III: Agreement on Implementations of Anti – dumping Agreement-Agreement on Subsidies

and Countervailing Measures.
UNIT –IV: Trade-Related Aspects of Intellectual Property Rights - Agreement on Trade- Related
Investment Measures – Agreement on Technical Barriers to Trade.
UNIT –V: Agreement on Safeguards – Agreement on Textiles and Clothing – General Agreement on
Trade in Services.
GATT and WTO.
2. Students will be participating in various workshops on elimination of quantitative restriction
and agricultural and sanitary agreement applications.
3. To know the various types of agreements and anti-dumping agreement they will participate in
national and international conferences.
4. One of the important component to the students to participate in live projects to know the
scope and importance of trade related aspects of intellectual property rights.
5. They will participate in seminars to develop their safeguard agreement in trade service.
Reference:
1. Palle Krishna Rao , excel book, New Delhi, 2005

FOURTH SEMESTER
PAPER- 3: Overseas Project Management and Entrepreneurship

Course Objectives:
1.The objective of this course is to provide knowledge of entrepreneurship.
2.To provide necessary inputs for the creation of the new ventures.
3.To provide knowledge to understand how to manage project cost ,quality and delivery.
4.Underlines the importance of understanding the relation between projects and strategic goals.
5.To understand the importance of four distinct stages of project life cycle
Learning outcomes:
1.Student has a broad knowledge of the different functional fields.
2.Student has insight into the broad societal context of business ant is able to take decisions on
business oriented problems.
3.They has an open and academic attitude critical reflection and academic curiosity.
4.Students are familiar with the PERT,CPM techniques
5.gains knowledge about entrepreneurial skills in global perspective.
Unit - I: Introduction to Entrepreneurship: Meaning and definition of Entrepreneurs – types – theories

of Entrepreneurship – problems faced by entrepreneurs – skills and knowledge necessary for
entrepreneurs - Entrepreneurship development programme – course content – training and
development.
Unit - II: Environment of entrepreneurs: Business plan preparation – feasibility report preparation -
features of good plan preparation – small scale industries in India (role of state and central govt) SSI –
NSIC – TCO – SIDCO – Industrial units – Role of government in Promoting Entrepreneurship.
Problem and prospect of small scale industries – small scale industry sickness –remedial measures for
industrial sickness.
Unit - III: Project management: Project initiation- introduction – understanding project management
– project life cycle – systems theory and concepts of project management – organizational structures
for project management – project selection – role of project manager – project planning – conflict –
negotiation.
Unit - IV: Project implementation: Budgeting and cost estimation – scheduling of projects – PERT –
CPM – cost control in project management – project management information systems – project
control.
Unit - V: Project management in New Era: International project management – project auditing –
project audit life cycle – project management selection – training – project termination - process of
termination – project management in practice - project management in new millennium.
1. Students are able to handle small projects to understand the project life cycle.
2. Students will be participating in various workshops on operations research.
3. They can start some small scale industries to become entrepreneurs
4. Participate in live projects to know the scope and importance of quantitative techniques.
5. They will participate in seminars to know the applications of project management.
Text Books:
1. Project Management – A Managerial approach by Jack Meredith.
2. Entrepreneurship Development in India by Vasant desai.
3. S.S.Khanka, Entrepreneurial Development, S.Chand&co.
Reference Books:
1. Project management by Harold kerzner.
2. P. Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House.
FOURTH SEMESTER
PAPER – 4: Foreign Exchange Risk Management

Course Objectives
1. Study foreign trade and sources of foreign exchange
2. Study different exchange rate systems
3. To know the regulatory framework for exchange control in India
4. Understanding of Spot, Forward and cross rates
5. To familiarize risk associated with exchange dealing and how to manage it.
Course outcomes:
Upon successful completion of this course, the student will be able to
1. Will understand different commodity’s that are imported and exported to various countries.
2. Students will understand different exchange rate systems and the need for change into a floating
exchange rate system.
3. Students will be familiar with the regulatory framework to be followed for working in exchange
rate markets.
4. Students can calculate cross rates and forecast future exchange rates based on the learning of
exchange arithmetic’s.
5. Students can apply various derivative products for managing exchange rate risk in foreign exchange
dealing.
UNIT – I: FRAMEWORK OF FOREIGN EXCHANGE: Foreign exchange-sources and uses - foreign

trade and foreign exchange - balance of payments of India
UNIT- II: INTERNATINAL EXCHANGE SYSTEMS: Fixed and Floating Exchange Rates -
Exchange Rate System Prior to IMF – Exchange Rate Systems Under IMF – European union –
External Value of Rupee – Convertibility of Rupee – South East Asian Currency Crisis
UNIT–III: ADMINISTRATION OF FOREIGN EXCHANGE: History of Exchange Control in India

– Foreign Exchange Management Act, 1999 – Administrative Set -Up-Organization of an
Authorized Dealer – Foreign Exchange Markets
UNIT–IV: EXCHANGE ARITHMETIC: Ready or Spot Exchange Rates – Ready rates Based on
cross Rates – Forward Exchange Contracts – Forward Exchange Rates Based on cross Rates – Inter
Bank Deals Swap Deals - Execution of Forward Contract – Cancellation / Extension of Forward
Contract
UNIT –V: RISK MANAGEMENT: Exchange Dealings – Futures and options – Exchange Risk:
Transaction Exposure – Exchange Risk: Translation and Economic Exposures – Interest Rate Risk –
Managing interest Rate Risk
1. Giving assignments to the students on current Exports and imports of the country
2. Familiarize students with online trading terminals used for foreign exchange rate dealing
3. Conducting workshops on setting up an authorized dealer
4. Giving case studies on risk management for minimizing risk in currency dealing with importers and
exporters.
RECOMMENDED BOOKS:
1. David S. Kidwell, Richard L. Peterson, David W. Blackwell: Financial Institutes,

Market and Money, Harcourt Brace Jovanovion, 1993
2. H.P Bhardwaj: Foreign Exchange Handbook, Wheeler publishing, 1994.
3. Treasury and Risk Management in Banks – 11 BF Taxmann- 2006.
4. Bibek Debroy: The Convertible Rupee & How to Profit from it, Global Business
Press.
5. C. Jeevanandam: Foreign Exchange, New Delhi, Sultan Chand & Sons 1994.
6. A Guide to Forex Delaing and Operating, Published by State Bank of

Hyderabad, 1993.
FOURTH SEMESTER
ELECTIVES : FINANCE
PAPER-5: Investment Banking

Course objectives:
1. To study various intermediaries in capital procurement and how they are different from each other.
2. To understand Primary and secondary markets and the process of a public issue in capital
procurement
3. To study Debt markets, various debt instruments issued by government and corporate and role of
rating agencies.
4. To know various modes of investments and calculations of yields.
5. To overview the regulatory framework for capital procurement in international markets.
Course outcomes:
Upon successful completion of this course, the student will be able to…
1. Students will understand Investment banking and how it is different from merchant banking and
commercial banking.
2. Students will know the process involved in the public issue in the primary market and factors
affecting the stock price movement in the secondary market.
3. Students will be able to calculate return on debt market and economic factors impacting Bond
prices.
4. Students can calculate Yields in debt and equity markets for understanding returns
5. Students will understand sources of capital procurement through American Depository
Receipts and Global Depository Receipts.
Unit I: Investment banker - Activities –Investment banking, Sales and Trading of Financial Products,
Research and Review of companies, Global Transaction Banking, Investment Management, Merchant
Banking, Commercial Banking, Investment banking Vs Merchant banking.
Unit II: Guidelines for issues Management - Management of capital issues - Pre issue activities - Post
issue activities - Underwriting and Brokerage - Registrar and Share transfer Agents - Pricing and
Marketing of public issues — Listing Guidelines- The new issue market/Initial Public Offerings
(IPOs) - Publicly Traded Markets: Factors affecting the secondary trading market, stock exchanges,
market indices, liquidity and volatility issues -Corporate effects on stock pricing, price/earnings ratios,
book value, valuation based on expectations vs historical reporting -External and international
economic effects on stock market values, liquidity and volatility -Fundamentals of stock market
technical analysis -Private Equity/Venture Capital and Direct Investment.
Unit III: Essentials of the Fixed Income/Bond Market -Differences between stocks/equity and
bonds/credit markets -Fundamentals and mathematics of the credit, fixed income/bond market -
Corporate credit and economic impacts on bond markets, interest rates, yields and credit pricing
spreads, Investment Grade vs Non Investment Grade (High Yield/Junk Bonds) -Fundamentals of the
workings of the credit markets -Convertible Bonds and Asset Backed Securities -Trading, Positioning,
Underwriting and Distribution -Rating Agencies.
Unit IV: Investment Process - Methods - Sources of funding/investor decision making – Credit
borrowing Vs Issuing Equity - Analysis of funding options: bank borrowing, cross currency, private
placements, private equity, public stock/bond market, high yield market, floating rate vs. fixed rate
borrowing, equity vs. convertible securities Disinvestments mechanism — Incentives — Future
Prospects.
Unit V: Raising of offshore Finance — GDR — ADR — Bonds - Legal aspects & Modalities -
Regulation of Stock Exchanges & Share Brokers.
1. Giving assignments on collecting data from NSE and BSE browsers for collection of past and
present company’s went for public issues
2. Familiarize students with online trading terminals used for trading stocks and Bonds
3. Conducting workshops on stock valuation and Bond valuations.
4. Giving a case study on Equity and Debt investment.
Text Books
1. Investment Banking: Valuation, Leveraged Buyouts, and Mergers and Acquisitions Joshua
Rosenbaum, Joshua Pearl, Joseph R. Perella, Wiley Publications
Reference Books:
1. Verma, “Merchant Banking: Organisation and Management”, Tata McGraw Hill, 2005
2. SEBI Guidelines, Taxmann’s Publications, 2008 .
FOURTH SEMESTER
ELECTIVES: FINANCE
PAPER-6: International Investment and Portfolio Management

Course objectives:
1. To explore the student with Risk and Return associated in Investment
2. To understand various investment products and there features.
3. To learn Fundamental and technical analysis used in-stock selection
4. To know modern portfolio theories and significance of beta in portfolio construction.
5. To learn portfolio management and investment timing.
Course outcomes:
1. Will understand the significance of risk, return and liquidity at the time of equity investment.
2. Students will be aware of different investment products and how these products are different from
each other .how this product can be used for portfolio diversification.
3. Students can select stocks for investment based on Fundamental analysis and technical analysis
4. After learning this course student can construct a portfolio with diversified stocks
5. Students can revise the portfolio from time to time for better performance
Unit I: Basics of Investment – Investment objectives and Risks – Forms of Investments – Investment
and speculation – Factors in the choice of Investments – Security of principal and income – Rate of
Return – Investment constraints – Investment policies- Global Trends and Practices.
Unit II: Common Stock – Bonds – Preferred Stock – Mutual Funds – Government Seceurities –
Other Fixed Income Securities – Common Stock Valuation Theory – Stock Options – Buying New
Issues – Tax Shelters – Investing in Real Estates – Foreign Institutional Investors (FII).
Unit III: Stock Market Analysis – Fundamental Common Stock Analysis – Technical Analysis –
Industry Analysis – Efficient Market Hypothesis –Listing of Securities – New Issues Markets –
Investment Companies – Brokerage Business – Underwriting – Global perspectives.
Unit IV: Modern Portfolio Theory – Assumptions – Markowitz Analysis – Beta Analysis – Income
Portfolio – Growth portfolio – Dowjone Industrial averages – Price Strategies and Timing – Capital
Asset Pricing Model.
Unit V: Portfolio Management in Practice – Portfolio Management in International Setting –

Investment Timing – Portfolio Revision – Formula Plans – Constant Rupee Value – Constant Ratio –
Variable Ratio – Dollar Cost Averaging – Recent trends in the International Environment.
1. Giving assignments on the calculation of Risk with statistical tools
2. Conducting workshops on portfolio management.
3. Giving case studies on performance evaluation of portfolios and presentation of analysis.
4. Virtual construction of portfolios in NSE websites
5. Conducting stock trading sessions for a better understanding of online trading.
.
Text Books
1. Fischer and Jordon, Security analysis and Portfolio Management, Prentice Hall.
2. Fuller and Ferrel, Modern Investments and Security Analysis, McGraw Hill.
Reference Books:
1. Graham & Dodd, Security Analysis and Portfolio Management, McGraw Hill,
2. Preeti Singh, Investment Management, Himalaya Publishing House, Bombay.
3. Bhalla, V.K., Investment Management, S. Chand & Co, New Delhi.
4. Dance, M.N., How to Invest Wisely in Real Estates, Sneh.
FOURTH SEMESTER
ELECTIVES: FINANCE
PAPER-7: Financial Services and Derivatives Management

Course objectives:
1. To help students to know about various types of business financial services
2. To overview the functions of regulatory authorities like SEBI in India
3. To familiarise students with the structure of mutual funds and regulations
4. To Know the concept of the Derivatives market and various products in derivatives.
5. To Understand hedging strategy’s in derivatives
Course outcomes:
1. Will help in understanding various services offered by financial intermediaries
2. Students will understand the role of SEBI and its regulations towards merchant bankers, mutual
funds, stock broking firms, and credit rating agencies.
3. Students can identify the risk in financial markets and be able to use derivatives as risk
management for minimization of risk.
4. Will understand the need and recent developments in the derivatives market in India
5. It Gives idea on recent trend in marketing of financial services
Unit I: Financial Services– Services Management – Characteristics - Fund Based and Non-Fund
Based Financial Services –Innovative Financial Instruments and Products - Contemporary
developments in the field of Financial Services.
Unit II: Leasing: Concept – Types – Lease Agreements – Accounting and Legal aspects – Lease
Evaluation – Potentiality of Leasing as a means of corporate financing – Future of Leasing industry.
Unit III: Merchant Banking – Origin and Growth - Functions of Merchant Bankers – Merchant
Banking in different countries – SEBI -Regulatory guidelines- Growth of Mutual Fund - Operational
Mechanism of Mutual Fund Schemes – SEBI Guidelines – Off-shore Mutual Funds - Future of
Mutual Fund-
Unit IV: Other Financial Services – Hire Purchase – Consumer Finance – Factoring – Venture
Capital – Commercial Paper – Credit Rating – Credit Cards – Insurance – International Financing –
Recent trends in marketing of Financial Services in International Money and Capital Markets
Unit V: Derivatives Market in India and other countries- New Financial Derivatives emerging in
international financial markets-Strategies – determining Hedgeability – Structuring the Hedge –
Hedge Management Practices –Evaluating and Monitoring Hedge.
1. Giving assignment on working of Mutual funds and its working
2. Conducting workshops on recent trends in financial services
3. Giving a case study on financial markets and risk management.
4. Presentations of analysis on recent debt issues and credit rating s
Text Books
1.Khan, M.Y., Financial Services, Tata McGraw Hill, New Delhi
Reference Books:
1. Avadhani, Marketing of Financial Services
2. John Hull, Options, Futures and other Derivatives, Prentice Hall.
3. Robert W. Kolb, Understanding Futures Markets, Prentice Hall
FOURTH SEMESTER
PAPER-8: International Sales Promotion and Brand Management

Course objectives:
1. To focus the students to know about the sales promotions and promotional strategies.
2. To acquaint the students with the brand concepts and global branding strategies.
3. To know about the classifications of advertisement and marketing mix.
4. To enable the students to know the marketing communications.
5. To familiarize about the advertising agencies and its role and to know how to construct the
effective advertisement.
Learning outcomes:
1. Explain the sales promotions and promotional strategies.
2. Enumerate about the brand concepts and global branding strategies.
3. Expound regarding classifications of advertisement and marketing mix.
4. Elucidate the marketing communications.
5. Defined the advertising agencies and its role.
Unit I: Sales promotion – principles – types- consumer and trade promotions – objectives of SP –
Types of SP – sales promotion strategies and practices – cross promotions – surrogate selling –
measuring the effectiveness of sales promotions
Unit II: Brand concepts – Brand equity – Brand value – Brand loyalty – brand building strategies –
brand building on the Web – online vs. off line brand building – global branding strategies.
Unit III: Meaning and definition of Advertisement – classifications of advertisements – Types of

advertisements – Advertising vs. marketing mix – Difference between advertising and other
promotional measures – social & Economical aspects of advertising – Ethics in advertisements.
Unit IV: Marketing communications – role of communications in marketing – integrated marketing

communications – advertising budget – designing ad message – advertising objectives – DAGMAR
approach – media planning and strategy – media evaluation.
Unit V: Advertising agency – ad agencies in India – its role – relationship between client and agency
– constructions of effective advertisements – types of media – media for advertising – campaign
planning - creativity in advertising .
1. Doing practical methods through conducting seminars on sales promotions and promotional
strategies.
2. Students will be participating in various workshops on brand concepts and global branding
strategies.
3. To know about the classifications of advertisement and marketing mix they will participate in
national and international conferences.
4. Participate in live projects to know the marketing communications.
5. They will participate in seminars to know the advertising agencies and its role and to know
how to construct the effective advertisement
Text Books
1. Keller (2010)“Strategic Brand Management”, Pearson Education,
2. Belch &Belch (2009)“Advertising and Sales Promotion”, Tata McGrawHill
Reference Books
1. Advertising & sales promotion by Kazmi & Batra (Excel books)
2. Brand Management by YLR Moorthy, vikas publishing 2010
FOURTH SEMESTER
PAPER-9: International Marketing Research

Course Objectives:
1. To understand the research of International Marketing process, and how to develop &
implement new business research in MNC’s.
2. To make sound marketing decisions on the basis of collected and analyzed data.
3. To understand the challenges associated in conducting market research internationally and
develop your own sourcebook of marketing research references.
4. To expand the knowledge of social, cultural and language issues pertaining to international
research.
5. To develop research that meets the highest standards for the treatment of human participants
according to the market expectations.
Course outcomes:
1. Knowledge of International marketing principles that together constitute the field of study
known as international marketing.
2. Understand the steps and processes involved in planning of market entry strategy of a Global
foreign Market.
3. The knowledge of development of sustainable competitive advantage and international
marketing research that are designed to increase the chances for the firm to be successful in a
foreign market.
4. Understand the modifications that need to be made to the marketing mix variables need so as
to cater to the multitude of differences that the firm will face in foreign markets.
5. Communicate effectively in oral and written forms about international marketing using
appropriate concepts, logic and rhetorical conventions
Unit I: An introduction to Marketing Research: Introduction to MR – definitions – Classifications –

Marketing research process – steps – research designs - types – data sources – Ethics of MR
Unit II: Data Collection & Scaling techniques: Data collection – objectives – Primary and secondary
data collection – qualitative and quantitative data – collection instruments – surveys – observations –
interviews – Measurement and scaling techniques Questionnaire Design – methods – Sampling
designs and Size – Probability and Non– Probability sampling methods.
Unit III: Instrument testing and Data Preparation: Types and Methods of Pre testing – methods of
post testing – Reliability and Validity tests – Processing and data analysis – Checking, Editing,
Coding, transcription and tabulation of data – use of computers in data processing.
Unit IV: Basic Concepts of Analysis and Presentation: Analyzing data using Computers – Analyzing
Difference – Investigation of Association – Dependent method and Independent Methods
(Multidimensional Scaling /Perceptual Mapping – Conjoint Analysis – Canonical Correlation –
MANOVA – Multiple Regression with Dummy variables – Logistic Regression) – Report Writing –
Steps in drafting a report.
Unit V: Application of Marketing Research: Environmental Scan – Price determination – New
product research – Idea creation and concept development – Test marketing and Product life cycle and
Product mix research – Advertising Research - Concept, Media and Effectiveness.
1. Conducting the seminars on theoretical and practical competencies in strategic international

marketing management in turbulent global environments.
2. Giving the assignments on strategies and tactics that can lead to successful international
marketing given those environmental constraints;
3. Arranging the work shop on Analyze a real-world case study involving complicated
international marketing issues and provide recommendations in both written form and in the
form of a group presentation
4. Conducting the group discussions on Produce a comprehensive international marketing plan
5. Practicing case studies on typical management decisions and problems faced, highlighting those
peculiar to the international arena.
Text Books
1. Marketing Research D.D.Sharma
2. R.Pannerselvam Research Methodology
Reference Books:
1. Malhotra: Marketing Research – An Applied Orientation
2. Green, Tull and Albaum: Research for Marketing decisions.
3. Kinnear & Taylor Marketing Research An Applied Approach.
4. David A Aaker, V. Kumar and George S Day: Marketing Research
FOURTH SEMESTER
PAPER-10: Retail Marketing

Course Objectives:
1. To know the various operational and administrative aspects of the ever growing Retailing.
2. To provide insights into all functional areas of retailing like product retailing. trends in
retailing and product retailing and service retailing.
3. To give an account of essential HR and legal compliances on retailing.
4. To give a perspective of the Indian retail consumer data base and retail SCM.
5. To provide the ability to understand the global retail industry like food courts, footwear,
fashion retail, and banking & finance.
Course outcomes:
1. Knowledge of all functional areas of retailing and essential principles of retailing.
Understanding the concept of Indian retailing scenarios.
2. Understanding concepts and techniques retail marketing and Knowledge of developing plans
and retail marketing strategies for entering into Global market.
3. Students are able to understand the basic concepts of SCM in retail sector, EDP and ERP and
logistics of global retailing industry.
4. Knowledge of issues and challenges in fashion retail, footwear retail, food courts and banking
& finance.
5. Understanding of retail marketing strategies and decision making in dynamic retail marketing
environment and applying the STP of marketing.
Unit - I: Meaning and scope of retail marketing – different types of retail stores – trends in retail
marketing – product retailing vs. service retailing – relationship marketing in retailing – retailing
environmental issues in India.
Unit - II: Retailing operations: Retail store location & layout – location strategy – location criteria –
interior and exterior design layout – retail store Management planning – visual and display methods
in retailing – store maintenance – vendor relationship. product and merchandise management
Unit - III: HR & Legal compliances in retailing – Retail organization structure – recruiting and
selection of retail personnel – customer psychology – Training needs of employees – legal process –
license requirement – regulatory compliances .
Unit - IV: Supply chain management and IT application in retailing: Point of sale – back end IT
applications – retail database – basic concepts of SCM – planning and sourcing of supply chain
operations – EDI – ERP – logistics planning – major supply chain drivers – scope of SCM – problems
in SCM – role of SCM in retail industry – developing supply chain systems.
Unit - V: Globalization and retail formats – Retail marketing issues and challenges in India – case
studies relevant to fashion retail – footwear – hyper markets – food courts – departmental stores –
banking & finance .
1. Conducting the seminars on SCM in retailing industry.

2. Giving the assignments on basic concepts of global retailing industry.
3. Conducting the work shop on EDI and ERP modules in Global retailing industry.
4. Conducting the group discussions on service retailing and product retailing.
5. Conducting the case studies on fashion retail, foot wear retail, food courts, and banking &
financial issues in retailing sector.
Text Books
1. Levy & Weirtz Retail Management, (TMH),
2. Dunne Retailing, (Dryden Publications),
Reference Books:
1. Ron Hasty, James Reardon Retail Management , (Mcgraw Hill),
2. Berman & Evans, Retail Management
3. Swapna Pradhan, Retail Management.
FOURTH SEMESTER
PAPER-11: Performance Management System

Course objectives:
1. To explore and understand the role of performance management in supporting the strategic
objectives of the organization in global environments.
2. To know how the performance of people can be enhanced and inspired by leadership and
direction and how it contributes to high-performance work in business organizations.
3. To examines the design of performance management systems that aim to transform
organizational objectives and performance outcomes and
4. To identify the knowledge and skills needed for effective performance review processes that
are fair, ethical and improve people performance in modern organizations.
5. To equip the learners with the necessary skills and a critical understanding of the performance
review process that combines challenge and support and places a focus on personal, team and
organizational learning and accountability.
Course outcomes:
1. The importance of employee involvement and high levels of ability in communication to gain
commitment to performance goals; the ability to recognize achievement and progress and use
collaborative communication to solve problems at individual, team and organizational levels;
2. Plan effective performance management policies and practices to improve organizational and
employee performance.
3. Devise and sustain arguments for using appropriate performance management techniques,
rewards and sanctions to improve performance.
4. Demonstrate the communication skills required when managing achievement and
underachievement.
5. Critically evaluate the effectiveness of performance management by using various methods
and techniques.
Unit I: Performance Appraisal – A conceptual Frame Work, Tools of Performance Appraisal,

Performance Management in MNC and its outcome, Designing of PMS in MNC - aims and role of
PMS, characteristics of an ideal PMS process from Global perspective , Linking of performance
management and strategic planning in a MNC
Unit II: Designing performance tools according to international business standards, determinants of
performance, methods of measuring performance in MNCs, Analyzing the causes of poor
performance from Global Perspective, Selecting performance measurement approach according to
the MNC. Measuring results and behaviors, - BARS from global perspectives, gathering performance
information, implementing performance management system. Introduction, need, skills required, the
role of the appraiser in a MNC, job description & job specification, appraisal methods, raters errors,
data collection, conducting an appraisal interview of Expatriate , follow up & validation, present
thoughts & future decisions.
Unit III: Personal Development plans and transfers of Global Managers, 360 degree Appraisal and
its application in US Europe and Asia. performance management & reward systems in MNC:
performance linked remuneration system, performance linked career planning & promotion policy,
Performance Counseling and Problem Solving from global perspective
Unit IV: Concept, the need for performance counseling in MNC. Strategies to counsel employees in
United States Europe and Asia. Designing and using performance relationship maps, Identifying
Individual Potential to be Global Managers by liking organizations vision. Strategies adopted by GE
in transforming employees.
Unit V: Performance Management and Motivation from Global scenario – Application of

Expectancy model, Reward and Recognition from global perspective, Challenges of implementing
PMS in MNC.
1. Conducting a workshop on performance management system incorporate sector.

2. Arraigning technical session on various models and dimensions of performance systems in
MNCs
3. Conducting the group discussion on latest techniques and methods like BARS, reward system
and 360 degree appraisal system in global organizations.
4. Giving the assignment to the students on performance system models in US, Europe, etc
5. Conducting the seminar on designing and application of various performance management
systems.
Text Books
1.Performance Management, Herman Aguinis, Pearson Education, 2007.
2. The Talent Management Hand Book, Lance A. Berger & Dorothy R. Berger, Tata Mc-Graw Hill
3. Performance Management System , RK Sahu, Excel Books
Reference Books:
1. Appraising & Developing Managerial Performance-.T. V. Rao, Excel Books
2. 360 degree feedback & assessment & development Centres, Volume I, II and III, TV Rao,Et all, Excel Books
FOURTH SEMESTER
PAPER-12: Advanced Behavioral Science

Course objectives:
1. To demonstrate acquisition of both individual behavior and organizational behavior and apply
the basic knowledge to transform the behavior of individual.
2. To understand the cross cultural communication and barriers to communication in study the
behavior and critical thinking.
3. To understand the concept of negotiating tactics and cultural and cross cultural negotiating.
4. To explore the Students to summarize and interpret scientific theories Cox model of multi
cultural organizational behavior.
5. To familiarize the students about implement Change, Kurt Lewin theory of change, GE
strange strategies of behavioral sciences.
Course Outcomes:
1. Demonstrate knowledge of findings and theories in the social and behavioral sciences;
2. Demonstrate understanding of investigative methods used in the individual and organizations
behavioral sciences;
3. Demonstrate critical thinking about arguments in the individual and group behavioral sciences in
multinational corporations.
4. Demonstrate knowledge of how social science can be employed to: (a) Cox s Model of multi
cultural organization (b) analyze social problems, and (c) analyze and Team work and American
motivation of theories
5. Use appropriate technologies to conduct research on, and communicate about individual and
behavioral sciences and to access, evaluate, and manage information to prepare and present their
work effectively.
Unit I: Concept, Nature, Characteristics, Conceptual Foundations and Importance, Models of

International Organizational Behaviour, Management Challenge, A Paradigm Shift, Relationship with
Other Fields, Managing International Organizational Behaviour: Cognitive Framework,
Behaviouristic Framework and Social Cognitive Framework
Unit II: Culture and its Relation to Organizational Behavior, Implication for Managers, Ethics –
Four perspective of Ethics – Relativism and Universalism, Social Responsibility of Corporations,
Communication – Cross Cultural Communication, Barriers to Cross Cross Cultural Communications.
Implications for Managers
Unit III: Negotiation and Conflict Resolution, Situational Factors and Negotiating Tactics,
Differences between Indian Cultural and Cross Cultural Negotiation. Strategies to enhance Cross
cultural negotiation. Group – Group Structure and Processes, Team – Teams at work. Motivation –
Americian Motivation Theories and its application outside USA, Managing Expatriates. Diversity –
Cox’s Model of the Multicultural Organization, Managing Diversity for Competitive Advantage.
Leadership – Leadership in two cultures, Implication for Managers.
Unit IV: Elements of Structure – The Contigency Perspective, Types of Organization Structure.
Structural Variations, Emerging Structures in the Global Economy.
Unit V: Concept, Nature, Resistance to change, Managing resistance to change, Implementing
Change, Kurt Lewin Theory of Change. GE change Strategy, Conflict: Concept, Sources, Types,
Functionality and Dysfunctional of Conflict, Concept, Characteristics, Elements of Culture,
Implications of Organization culture, Process of transforming Organizational Culture. Managing
Cross-Cultural Transitions: Moving Abroad and Coming Home.
1. Conducting the seminars on managing individual behavior in multinational Corporations.

2. Giving the assignments on basic concepts of behavioral sciences.
3. Conducting the work shop on Cox s Model of multi cultural organization
4. Conducting the group discussions on Individual behavior and Group Behavior and relativism
and Universalism.
5. Conducting the case studies on Cultural and cross cultural Negotiations Tactics.
Text Books
1. International Organizational behavior – Anne Marie, Pearson Publishers
2. International organizational Behavior – Adler, Pearson Publishers
FOURTH SEMESTER
PAPER- 13: HRD Score Card 2500

Course objectives:
1. To have an understanding of the basic concepts, functions and processes of HRD score card,
HRD Audit, and in-depth of HRD systems.
2. To evaluate and explore the HRD competencies, learning attitude of supervisory and non
supervisory staff of the organization.
3. To understands the basic concepts of HRD culture and values, HRD culture score and HRD
impact and alignment.
4. To familiarize HRD audit instruments and designing and application of of HRD audit
questionnaire in multinational corporations.
5. To explore the students on HRD competencies and HRD alignments in the present global
scenario.
Course Outcomes:
1. Understand HRD audit is a comprehensive evaluation of the HRD systems and strategies,
structure and competencies, culture and impact in the context of the short-term and long-term
business plans of an organization.
2. Student is enabled to answer HRD Systems and Strategies, HRD Competencies, HRD Culture
and Values and HRD Impact - that can measure the state of HRD in any organization.
3. Demonstrate the knowledge on a HRD score card, as to how well the HRD efforts and
strategies drive business goals and their achievement.
4. The emphasis on culture and values and human processes make HRD sound like a
comprehensive Organization Development.
5. Measurement of systems maturity provides a rational basis for improving the HRD systems
structure and implementation
Unit I: Introduction to HRD Audit & HRD Score Card – Need for HR Audit – HRD System &
Strategies, Indepth Audit of HRD System – Competency mapping, Manpower Planning Audit,
Organizational Intervention, 360 Degree Feedback and Leadership Development
Unit II: HRD Competencies – Compentencies of HRD Staff, learning Attitude of Line Managers,
Top Management Styles, learning orientation for Non Supervisory Staff, Credibility of HR
Department, Final Competencies Score
Unit III: HRD Culture and Values – Rationale for Assessment System, Organizational Culture and
Total HRD Culture Scores. HRD Impact and Alignment – Impact of HRD, conversion Table and
Dimensions
Unit IV: HRD Audit Instruments – Designing of HRD audit questionnaire, Type of analysis
Unit V: HRD Scoring – HRD System and Strategies, HRD Competencies, HRD Culture and Values
and HRD Impact and alignment.
1. Conducting the seminars on HRD Audit and HRD audit systems

2. Giving the assignments on basic concepts of HRD score card
3. Conducting the work shop on Designing of HRD audit questionnaire and 360 Degree
feedback.
4. Conducting the group discussions on Organization and HRD culture.
5. Conducting the case studies on impact and alignment of HRD score card.
Text Books
1.TV Rao, HRD Score Card 2500, Sage publications, 2008
2.Radha Sharma 360 Degree Feedback, Competency Mapping and Assessment Centre - 2007 – Himalaya
Publishing House.

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DEPARTMENT OF INTERNATIONAL BUSINESS STUDIES

Brief Profile of the Department

Department of International Business Studies (IBS) was established on 05-12-2007.

• To be among the best in International Business Education, Research, Training and

• To continually improve the Programmes in international business keeping in view the

Two years MBA (IB) Course/Programme:

The Proposed 2 Years MBA (IB) Program is a multidisciplinary and integrative

Academically highly vibrant and professionally committed core faculty is

The Department of International Business Studies faculty and members of Board

The department has well equipped by 10 faculty members (01 regular, 01

Application of advanced ICT including E-learning transition:

Demand for the course/Programme:

The government of Andhra Pradesh is also encouraging the Multinational

Future Expansion of course enrolment:

Future plans of the Department:

• Planning to introduce M.Phil. & Ph.D. Programmes in International Business.

3 Accounting and Finance for International Managers 70 30 100 4

The company had very economical and reliable transportation system in

TWO YEAR M.B.A (IB) SYLLABUS

Paper –1: Fundamentals of International Management and

TWO YEAR M.B.A (IB) SYLLABUS

Sub: Code MBA(IB) Internal Marks 30

Unit – I: Introduction: Meaning, Nature, Scope and significance of Managerial Economics –

Unit – IV: Market structures: Perfect competition –Characteristics-Equilibrium in Market period –

TWO YEAR M.B.A (IB) SYLLABUS

Sub: Code MBA(IB) Internal Marks 30

Unit-II: Financial Statements – Meaning – Types of Financial Analysis – Techniques of Financial

TWO YEAR M.B.A (IB) SYLLABUS

PAPER –4: Quantitative Techniques for Business Decisions

Unit-V: Linear programming: Problem formation, Graphical Method, Simplex – Transportation:

TWO YEAR M.B.A (IB) SYLLABUS

PAPER –5: Theory of International Trade and Business

Sub: Code MBA(IB) Internal Marks 30

UNIT – I: THEORY OF INTERNATIONAL TRADE: Meaning and Importance of International

UNIT – III: BALANCE OF PAYMENTS: Meaning and Components of Balance of Payments-

TWO YEAR M.B.A (IB) SYLLABUS

Sub: Code MBA(IB) Internal Marks 30

UNIT – II:HUMAN GEOGRAPHY:

UNIT – IV:PHYSICAL AND SOCIAL GEOGRAPHY OF INDIA:

UNIT – V: ECONOMIC GEOGRAPHY OF INDIA: Land Resources of India - Natural Resources

Course Practical Components:

TWO YEAR M.B.A (IB) SYLLABUS

PAPER-7: Global Business Environment

Sub: Code MBA(IB) Internal Marks 30

Unit –II: Factors affecting Socio-Cultural environment, Impact of Socio-Cultural environment on

TWO YEAR M.B.A (IB) SYLLABUS

PAPER-8: Information Technology Tools and Techniques for

Unit-III: Artificial Intelligence Applications in Business-ITinbusiness–functionalbusinesssystems–

Unit-IV: E- Business Expectations and Customer Satisfaction-e-Commerce application trends–Web

TWO YEAR M.B.A (IB) SYLLABUS

PAPER –1: International Marketing

Sub: Code MBA(IB) Internal Marks 30

TWO YEAR M.B.A (IB) SYLLABUS

PAPER –2: International Financial Management

Sub: Code MBA(IB) Internal Marks 30

1. To introduce the environment of international finance and its implications on international

TWO YEAR M.B.A (IB) SYLLABUS

PAPER –3: International Human Resources Management

Sub: Code MBA(IB) Internal Marks 30

Unit-IV: Employer-Employee Relation in MNCs – Contemporary Issues and New Directions of

TWO YEAR M.B.A (IB) SYLLABUS

PAPER –4: International Economics

Sub: Code MBA(IB) Internal Marks 30