Name Rahul Pandey

Question 1

Write your answer for Part 1.1 “What was the scenario before the introduction of ST?”
here.

Before the scanner terminal introduced truck driver waited in the store until the delivery was
checked with invoice.

Write your answer for Part 1.2 “What was the scenario after the introduction of ST?” here.

After they were introduced, the driver simply dropped the delivery in store and store clerk
received it at a suitable time when there are few customers

Write your answer for Part 2.1 “What was the main objective of using a POS register? ”
here.

The main objective of the POS analysis was to improve the Order process all this information
process was available on the graphic order terminal used for order placement.

Write your answer for Part 2.2 “How did it impact the merchandising mix of each store?”
here.

The information system allowed seven eleven stores to better match supply with demand store
staff could adjust the merchandising mix on the shelves according to consumption pattern
throughout the day.
Write your answer for Part 2.3 “How was it used to improve sales per store?” here.

As a result of merchandising mix the popular breakfast item were kept on front of shelves in
morning and dinner item were stoked later in the evening and slow and non-moving allowed a
store to convert shelf space to introduce new item. As a result, item sold at seven eleven were
changed in the course year and the store has less wastage of goods which result to
profitability.

Write your answer for Part 3.1 “What was the main objective of the strategy followed by
Seven-Eleven Japan for opening new stores?” here.

Adhering to its dominant strategy, Seven eleven open the majority of its new stores with
existing cluster of stores. however, their main focus is increase demand where they were
present store tended to be dense, they look for demand where seven eleven stores already exist
bases on their fundamentals area dominance strategy of concentrating stores in specific area.

Write your answer for Part 3.2 “What advantages did the strategy bring to the company?”
here.

1.Boosted distribution efficiency

2.Improved brand awareness

3.Increases system efficiency

4.Enhance efficiency of franchise Support service.

5.Improved advertising Effectiveness.

6.prevented competitors in the dominant area.

Write your answer for Part 4.1 “What was the role of Seven-Eleven Japan’s distribution
centres (DCs) in replenishing the products to the stores?” here.

Seven Eleven Dc receive different material from no. of suppliers and collect the material in
one truck which have Single temperature-controlled truck and have all four categories in one
truck temperature controlled, frozen foods, chilled food, room temperature processes foods
and these truck deliver to multiple retail stores.

Write your answer for Part 4.2 “What was the role of Seven-Eleven Japan’s suppliers in
replenishing the products to the stores?” here.

Stores use graphic terminal to place an order within their cut-off time the supplier receive
order from all seven eleven stores and started production to fill the order the supplier then
sent the orders by truck to the distribution center each store order then separated to Dc could
easily assign to appropriate store truck using the order information it already has,

Write your answer for Part 5.1 “What type of trucks were used by the company to transport
the products from DCs to the stores?” here.

Combined delivery system truck were used at delivery center for delivery of products from
different supplier for example, milk and sandwiches was directed in to a single temperature
controlled truck there were four categories of temperature controlled truck frozen food,
chilled food , room temperature food and warm food.
 Write your answer for Part 5.2 “On what basis was the number of trucks assigned to each
store?” here.

The number of trucks were assigned based on their sales volume.

Write your answer for Part 6.1 “How many deliveries were done on a daily basis per store
for different types of products?” he

11 deliveries were done on daily basis for different type of products.

Write your answer for Part 6.2 “When and how were the deliveries made to the stores?”
here.

All the deliveries were made during off-peak hours and were received using scanner terminal.

Question 2

Write your answer for Part 1 “Inventory levels that need to be maintained by the company
DCs” here.

Low inventory level were maintain by the company DC’s.

Write your answer for Part 2 “Inventory levels that need to be maintained by the company
stores” here.

High
 Write your answer for Part 3 “Cost of product replenishment to the stores” here.

High

Write your answer for Part 4 “Obsolescence cost” here.

Low

Question 3

Write your answer for State A here.

I will go with way 1 strategy because this district has high dominance market and availability

Of the product in this type of market is high either will lose the market and the competitor will
cover the market

Write your answer for State B here.

Here both the competitor were focusing on covering all the five district and the density of the
stores in each district is very low so Way-2 strategy will be applied in state b Here suppliers
will directly Replenish the inventory of stores By DSD or by McLane.

Question 4

Write your answer for Part 1 “Number of stores” here.

5798 stores

Write your answer for Part 2 “Distribution structure” here.

Supplier------→Stores (DSD)

Suppliers---→CDC------→Stores

The united states stores were replenished by suing direct store delivery by some manufacturer
which accounted for half of the volume the remaining products were delivered by wholesaler
by 2000 Seven eleven has introduced combined distribution center has allocated 23 CDC
throughout north America CDC delivered fresh item such as sandwiches, bakery products
bread and perishable product once a day.