BUSINESS PLAN OF VINTAGE CORNER FOOD BUSINESS

A Business Plan Presented to the College Student of

Cebu Technological University

Naga Extension Campus,

Cebu Philippines

in Partial Fulfillment

of the Requirements for the Course

Entrepreneurial Mind

Kaliwa, Alfonso III

Labang, Estela Marie N.

Largo, Owen R.

El Lyn Timario

ma.ellyntimario@gmail.com

Entrepreneurial Mind Instructor

JUNE 2022

EXECUTIVE SUMMARY
Business Proponents

Our company is supported by three members of the group who are regarded new entrepreneurs in this
industry. Capitalists or corporate board of directors, from whom we can borrow, or financial institutions
such as BDO or BPI, would be the resource mobilizers and financial backers in our firm.

Target Customers and the Main Value Proposition

Vintage Corner centers on local markets, with a special emphasis on customers in the City of Naga which
the Coastal City in Metro Cebu, located south of Cebu City. The City creates a fantastic ambience for our
native Filipino dishes for dining in and out for the comfort of our consumers, and we will offer these
exquisite foods in top quality packaging at moderate cost.

Macro Environmental Factors

We compete against everyone and have a competitive edge. Although there are numerous restaurants,
cafes, bakeries, food outlets, and other enterprises in the market, none can compete with our
traditional Filipino dishes. We are offering people with an entirely new experience as well as a
significantly superior product.

Product and Service Offering

Our restaurant, "Vintage Corner," serves high-quality local Filipino food that will delight all of our guests,
using unique ingredients to give each dish a unique flavor. Our offerings include pork Filipino dishes, fish
Filipino dishes, poultry Filipino dishes, beef Filipino dishes, and vegetable Filipino foods. Don't forget to
try the exquisite Filipino desserts. Our products are available for delivery throughout Cebu City and Cebu
Province, including Minglanilla and Sanfernando.

The Enterprise Strategy and the Enterprise Delivery

Commercial services may be difficult for business owners to execute in an increasingly sophisticated
market, where frequent changes and rising client demands are common. Online platforms can also assist
our company turn a profit. Making things better, easier, and faster while keeping a nice environment is
what this entails.

Financial Forecasts and Expected Return

According to our financial estimates, the company will lose money in the first year, but will be profitable
by the second year. The first-year deficit is related to the high starting costs of something like a typical
corporation.

Environmental and Regulatory Compliances

We seek alternatives to regulatory compliance to reduce the risk to human health and the environment.
We devised and met our own quality standard where it was safe and appropriate. We ensured that our
food was both safe and nutritious.

Capital Structure and Financial Offering

In its first year, the Vintage Corner Company has 15,500,000 pesos in assets and 11,350,000 pesos in
liabilities. The capital of the corporation is 50,000,000 pesos. The capital structure of the Vintage Corner
Company is such that for every 2,000 pesos in debt, the Vintage Corner Company generates 3,000 pesos
in equity.

Product plan

People like to give feedback and be heard, therefore food businesses should communicate with their
customers. Before you go to market, consumers can easily acquire information about your package
design, pricing, and promotions through social media. The Vintage Corner is a welcoming eatery that
provides traditional Filipino fare. Grilled meats and fish, tinowa or tinola soup, kilawin or kinilaw made
from raw ingredients such as fish marinated in vinegar and combined with onion, garlic, and other
seasonings It also offers vegetables like tortang talong and pinakbet (Filipino vegetable stew). It has
somehow become a cultural heritage, passed down from the first generation who observed it in the
1930s to the current generation, who continue to enjoy that classic Filipino taste that our grandparents
swear by. A few examples include gising gising, tortang talong, and adobong pusong saging of the
nutritious alternatives available.

SWOT Analysis

Strength

To delight our guests with scrumptious, high-quality meals and a memorable dining experience, all while
working for the greater good of our employees, community, and environment. And to create a cheerful
and safe environment in which our customers can enjoy great food made with quality ingredients at
reasonable costs, as well as to provide exceptional Asian Filipino dining experiences by developing an
organization in which people are driven to improve their lives.

Weakness
  Needs to achieve and maintain profitability while also regulating market liquidity.
 Must create and sustain a productive environment.
 Existing competitors
 New openings happening

Opportunity

 Fostering a healthy and secure atmosphere.

 Maintaining food costs at less than 35% of income and reduce prices.
 Offering online ordering
 Increase reviews
 Grow local brand
 Reach wider audience
 Increase loyal guests
 Run special offers
 Expand locations
 More personalised guest experience

Threats

 Rising fixed costs

 Forced closing
 Guests have less income
 Home delivery options
 Loosing VIPs and high value customers
 Loss of good suppliers
 Lack of differentiation
 Bad local weather
 Economic downturn

Management Team Plan

The Vintage Corners supporters are a collection of eight people who might be classed as as student
business owners Each member has something to offer, and they can be separated according to their
strengths. They believe that by dividing them into workgroups, they will be able to operate well because
each person is enthusiastic about what they do.

The resource mobilizers and financial backers who are willing to invest in our firm are the investors. The
advocates of the business can act as mobilizers and financial boosters because they will share the firm's
stock. Other investors are welcome to invest in the company in order to help it grow.
 Member's Profile

Kaliwa, Alfonso III (Operation Manager)

Address: Jaguimit, Purok Center Regla, City of Naga, Cebu

Contact Number: 09687014489
Email Address: alfonsokaliwa@gmail.com

Professional Summary

Operation Manager, Graduated in Bachelor of Science in Business Administration major in Financial

Management.

Alfonso Kaliwa III has extensive expertise as an operations manager. Operations manager who is highly
skilled and hardworking. Manage a team of 35 operations associates, assign work, and review employee
performance on a regular basis. Collaborate with other operations managers to reassign staff as needed
for coverage.

Job Description
An Operations Manager is someone who ensures that everything runs smoothly from one day to the
next. They optimize processes and procedures while meeting the cost-effectiveness objectives of their
customers.

Qualifications

 Bachelor Degree of any related field.

 Knowledgeable about business operations.
 Financial Literacy.
 Leadership.
 Digital Marketing.
 Good Communication Skills

Labang, Estela Marie N. (Accounting Manager)

Address: West Poblacion, City of Naga, Cebu

Contact Number: 09675888996

Email Address: ellamarielabang@gmail.com

Professional Summary
Accounting Manager, Graduated in Financial Management from Asian College of Technology.
Estela Marie Labang is an expert in accounting department management. She used to work for a large
corporation.

Job Description
Accounting Managers are in responsible of accurately reporting the financials of a company. They create
systems and processes for reviewing, writing, and adhering to legal requirements, as well as offering
recommendations for improving corporate procedures.

Qualifications

 Job Experience in related field.

 Bachelor's degree in related field.
 Excellent Communication Skills.
 Analytical Skills.

Largo, Owen R. (Owner/President)

Address: Inoburan, Purok Atis, City of Naga, Cebu

Contact Number: 09664985801

Email Address: owenlargo25@gmail.com

Professional Summary
Business owner Graduated in Bachelor of Marketing Management from Asian College of Technology.

Owen Largo has a variety of job experiences before deciding to start his own firm. He's now one of
Cebu's most successful businessmen.

Job Description

They run their own enterprises and are in charge of activities such as developing business plans,
obtaining financing, employing staff, monitoring sales, developing marketing strategies, directing daily
operations, and identifying business opportunities.

Qualifications
  Bachelor Degree of any related field.
 Knowledgeable about business operations.
 Financial Literacy.
 Leadership.
 Digital Marketing.
 Good Communication Skills

Industry and Market Analysis

Target Customers

Business Owners and Workers

Our store is already open at 7 a.m. because there are some customers who will eat breakfast,
particularly those who have just arrived from work. Also, all workers will arrive at the store before to the
opening time to prepare all necessary items. And there is a staff member assigned to taking up phone
calls for online delivery, which saves customers time if they do not have enough time to go outside.

Local Residence and Workers

Traditional meals are prepared in massive heated steel pots for you to 'turo-turo' (choose, point, and
choose) which ones you want to try. Ulam (the dish) is usually served with white jasmine rice and a
standard clear broth, and you can order as many ulam as you want to accompany your rice. Filipino
goodies such as kakanin (sweet glutinous rice treats) will be available at some places, as well as fresh
beverages and juice. We love the Carinderia because we feel at home there, and the titos/titas
(aunts/uncles) treat everyone as if they are their own.

Tourist

Customers attending the event will have the opportunity to sample our great cuisine, which will
motivate them to bring additional friends who will like it as well. Use any platform, such as social media
or newspapers, to promote our local cuisine. Include recent, complete, and somewhat elevated meals.

 Our target market is people in City of Naga, Minglanilla and Sanfernando.

 Food lovers
 Another target market is overseas tourists from other continents.