Professional Documents
Culture Documents
a. Discuss in groups.
• Supply chains involve every aspect of production management, beginning with the first point
of product manufacture and running through to the end point of the customer. Which types of
businesses are likely to have many contributors in their supply chains, and who might these
contributors be? Which businesses might have a very limited number of contributors and why?
2 Key words
a. Read the definitions and match them with words found in the article. Paragraph numbers are
given to you to help.
(1)
4. experts in their field, especially ones who advise a government department, business, or
organisation (5)
5. substances put into the body, usually by injection, to provide protection against a disease
(5)
(6)
10. improving a business, organisation, process etc by making it more modern or simple
Advanced
(9)
12. a public record of transactions made in bitcoin, or another cryptocurrency, in chronological order
(12)
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b. Complete the text with the key words. Two of the words are not needed.
To top things off, traffic lights on the main road leading into the village had gone 7 ,
showing red or amber when they should have been green. Traffic cameras have been well-established
in the village since a major bus accident, and taxis ferrying nurses were reluctant to drive on for fear
of unfair fines. To pick up the 8 , many nurses attempted to walk the rest
of the way, but limited internet connection to their phones meant that many were walking around with
no map.
Goodworth Clatford has not been the only place in the UK affected by vaccine hold-ups. Problems in
the village simply 9 a wider problem with supply. Vaccines are certainly
the most concerning aspect of delays, but many industries have been rocked by similar issues. The
construction industry, fitness equipment, and home technology industries have all been impacted.
10 have informed the government that if supply is not increased across
the economic landscape quickly, there could be lasting issues when the country is already facing the
most testing situation in its history.
Advanced
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BY GILLIAN TETT
1 A few weeks ago I experienced a problem that have become so addicted to chasing efficiency and
would make any author wince: on the very day that I price reductions that they have eroded any buffers
published my book, Amazon suffered a supply-chain or spare inventories in the system to absorb shock.
glitch and thousands of copies went missing. That Or as Nada Sanders, a supply chain professor, notes
sparked a scramble to work out where in cyberspace in a recent essay on The Conversation platform, “as
they were — or, more accurately, in which warehouse customers demand ever cheaper products delivered
they were sitting. Meanwhile the website suggested faster, supply chains have given up every bit of slack.”
that my book had not been published at all.
7 There is another, less obvious, problem: risk
2 Thankfully, the hiccup was resolved in a couple of management systems that seem sensible for
days. But the episode illustrates a much bigger point: individuals can be bad for the system as a whole.
in the 21st century we have all become accustomed
to relying on ultra-complex supply chains we do not 8 We saw one version of this problem play out in
understand and tend to trust these will always work. the 2008 financial crisis when numerous different
institutions had each decided to insure themselves
3 Yet in the past year many of these supply chains against the risk of losses in their complex credit
have temporarily frozen, or broken down, and remain products. That was sensible on an individual level.
troubled, even today. Sometimes the consequences But many of these institutions chose to use the
seem trivial: when I recently ordered a dishwasher, same groups, concentrating their risks thanks to
for example, the website promised to deliver it within the opacity of the collective transactions. Risk was
a week, which has now been amended to months. ultimately magnified.
4 Other glitches are more serious: Goldman Sachs 9 Something similar is happening with supply chains
estimates that a shortage of computer chips will hit now: individual companies have been streamlining
169 industries this year, cutting American growth by them in a way that seemed optimal — and safe — for
up to 1 per cent. And doctors have warned in The each. But because they have often followed the same
BMJ that glitches in the medical supply chain affect strategy, activity has been concentrated on nodes that
far more than just personal protective equipment and can falter or fail. It seems sensible that computer-chip
even “endanger patients”. production is concentrated in Taiwan, which develops
economies of scale and clusters of expertise, and
5 Either way, the fact that these glitches keep emerging so benefits its customers. But it is dangerous for the
is surprising. After all, economists have warned for system as a whole.
months that demand for goods and services across
the economy would explode if (or when) vaccines 10 Rigid thinking makes the problem worse. Take the
were rolled out. Meanwhile, tech giants also know British dairy industry, which has been studied by
us (and thus our potential ordering habits) intimately. Richard Bruce, a lecturer in supply chain accounting
Yet a sudden localised shock, such as a temporary and finance at Sheffield university. This is organised
Advanced
blockage of the Suez Canal, causes spasms. And the into three separate supply chains, around hospitality,
Covid-19 pandemic and recovery have made these liquid milk and processed products. Although there
systems go equally haywire. was a desperate need for co-ordination when
Covid first hit, it was initially difficult, not least
6 Why? Part of the problem is obvious: the pandemic because antitrust rules prevented companies from
caused factories to shut down. However, another sharing data.
problem is that western manufacturers and retailers
Continued on next page
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11 The good news, says Bruce, at least for British milk, 13 But the bad news is that it’s never easy to instil a
is that in 2020 a quasi government body stepped in mindset shift, least of all in a world where company
to enforce a more holistic approach to milk supply executives are prone to tunnel vision and where the
chains. Better still, the Covid problems have prompted cost and consequences of excessively “efficient”
“lots of business and governments to rethink supply global supply chains are often hidden in plain sight
chains” and not just for milk. from consumers and investors. Which, ironically, is
a key theme of my (temporarily) missing books. The
12 Management consultants, for example, are promoting literary gods must have a sense of schadenfreude.
the idea of supply chain “resilience” in the face
of shocks, not just “efficiency”. A “just-in-case”
philosophy of contingency planning is edging out the
“just-in-time” mantra. And American and European
governments are trying to create more centralised
supply chain databases, particularly for things such
as medical supplies. Bottom-up digital innovations,
such as blockchain, may also help promote more
co-ordination.
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a. Are these statements True or False according to the article? Correct the false statements.
1. The author of the article was concerned when Amazon suffered a supply-chain glitch and forgot to
publish her books.
2. Modern life has encouraged us to rely on complex supply chains that we don’t understand and
trust will work without problems.
3. The author ordered a washing machine – it was supposed to arrive in a few months, but it arrived
four weeks ahead of schedule.
4. Problems with the medical supply chain are limited, as they affect the supply of personal
protective equipment only.
5. The pandemic has caused factories to close down, while manufacturers and retailers have
removed buffers in favour of sales and efficiency.
6. Prior to the 2008 financial crisis, institutions insured themselves against the risk of losses in their
complex credit products.
7. Taiwan is a hub for computer chip production and a combination of economies of scale and
clusters of expertise bring benefits for customers.
8. The British dairy industry is organised into three different supply chains: liquid milk, processed
products, and the hospitality sector.
9. The pandemic has made governments rethink supply chains and realise that they need to add in
several new stages.
10. The thematic focus of the author’s book is about excessively efficient supply chains that come
with costs and consequences.
Advanced
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4 Business language
a. The prefix en- means to cause or to put into. The prefix ultra- means very or to exceed. Match
the words containing these prefixes with their synonyms.
b. Read and sentences and match the words with prefixes form part a. with the sentence that best
relates to them.
1. Staff were not complying by the rules, so it was time to introduce monitoring tools that ensured
they turned up for meetings on time.
2. Electric car manufacturers are racing to demonstrate that they can develop a vehicle that outruns
even the speediest petrol model.
3. If we continue to send carers into care homes without vaccinations or adequate protection
equipment, we are going to continuously expose older people to this lethal pathogen.
4. Some interviews involve a multi-stage process that includes theoretical roleplay and scenario
assessment, advanced written tasks and questions posed by a large panel of interviewers.
c. Rewrite the sentences using the ultra- and en- words without changing their meaning.
5 Business language
a. Prepositions of and in are frequently used in common phrases. Use the words in the wordpool
to complete the phrases below.
just economies case expertise time clusters just scale
1. of
Advanced
2. in
3. of
4. in
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2. For a limited time only, we are offering our super-sized box of luxury chocolates for just
£14.99 – because celebrations are all about unexpected guests, and we can all benefit from
the approach!
3. Small organisations working with marginalised groups have excellent knowledge on the best way
to approach these demographics, and their value as cannot
be understated.
4. They sought out a new supplier in Europe, reaping the dual benefits of reduced production and
courier costs, allowing them to build through a reduced product
price and a greater customer base.
6 Discussion questions
• The dairy, medical, and technology supply chains have all been rocked by the pandemic. Which of
these could have the biggest impact on and create the biggest problems for society?
• Efficient processes enable manufacturers and retailers to save on production and this saving of
costs always benefits the customer with reduced sales prices. Do you agree with this statement?
Why/Why not?
• The author of the article suggests that company executives have ‘tunnel vision’ (the tendency to
concentrate on one goal or aspect of something without considering anything else) when it comes
to supply chains. What other aspects of business might suffer from business executives having
tunnel vision?
Advanced
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A: You are staff at a home improvements shop. One of your key products is wooden furniture. You are
looking for ways to simplify the supply chain. This means removing contributions that are not necessary
and finding ways to replace necessary suppliers with ones that could supply more than one aspect of
the chain.
Look at the diagram below to see the current supply chain, beginning with the first point of manufacture
at the top and ending with the customer at the bottom. Nominate one person from your group to write the
new supply chain and any notes on to the paper supplied by your teacher.
Courier
takes raw wood to sawmill
Sawmill
wood cut into suitable pieces
Courier
takes pieces to carpenter
Carpenter
creates wooden furniture
Courier
takes furniture to painter
Painter
adds paint and varnish
Advanced
Courier
takes furniture to shop
Customer
buys furniture from shop
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B: You are staff at a home improvements shop. One of your key products is bedding sets. Bedding sets
include a bed sheet that goes on the mattress and covers for the duvet and pillows. You are looking for
ways to simplify the bedding set supply chain. This means removing contributions that are not necessary
and finding ways to replace necessary suppliers with ones that could supply more than one aspect of
the chain.
Look at the diagrams below to see the current supply chain, beginning with the first point of manufacture
at the top and ending with the customer at the bottom. Nominate one person from your group to write the
new supply chain and any notes on to the paper supplied by your teacher.
Designer
designs the bedding set
Fabric manufacturer
supplies and cuts fabric
Courier
takes fabric to embroiderer
Embroiderer
adds design with embroidery thread
Courier
takes embroidered fabric to tailor
Tailor
sews fabric to make bedding set
Courier
takes bedding set to warehouse
Warehouse
packages bed sets and couriers to shop
Advanced
Customer
buys bed set from shop
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