Professional Documents
Culture Documents
BIBLIOGRAPHY 66
APPENDICES 67-70
1
SL.NO NAME PAGE
NO.
3. TABLE SHPOWING 42
QUALIFICATION OF
RESPONDENTS
LIST OF TABLES
2
3
8. TABLE SHOWING THE 47
RESPONDENT HAPPY TO SPEND
THE REST OF THEIR IN
THISORGANIZATION
4
15. TABLE SHOWING HOW 54
FAR THE RESPONDENTS
EASILY BALANCE THEIR
WORK AND FAMILY
5
22. TABLE 61
SHOWING
WEIGHTED
AVERAGE
METHOD FOR
RESPONDENT
FEEL STRESS
23. TABLE 62
SHOWING
WEIGHTED
AVERAGE
METHOD FOR
RESPONDENT
HAPPY TO
SPENT REST OF
THEIR CAREER
WITH THIS
ORGANIZATION
6
CHAPTER I
INTRODUCTION
7
INTRODUCTION OF QUALITY OF WORK LIFE
The term was first coined in 1986. It does not mean equal balance
but it is of trying to schedule an equal number of hours for each of your various
work and personal activities. The right balance of you today will probably be
different for you tomorrow. Thus the core of effective QUALITY OF WORK
LIFE definition are of two key concept they are daily achievement and
enjoyment.
• Work-to-family interference
• Family-to-work interference
• Care giver strain
Quality of work life Solutions - how to create the best work-life balance
solutions:
• Rediscover the interests that made you uniquely you before you had children
8
Skills needed to create a satisfactory work/life balance include:
•Communication
•Negotiation
•Knowing yourself
•Problem solving
•Resolving conflict
9
Simply put, work/life balance initiatives are any benefits, policies, or
programs that help create a better balance between the demands of the job and
the healthy management (and enjoyment) of life outside work.
• Identify the key need or reason for introducing Work-Life Balance policies
• Build the commitment to Work-Life Balance Policies into the organization's
vision or value statement.
• Set up a Work-Life Balance Task Force Examine current practices in the
organization
• Hold joint discussions with employees to evolve policies, while also identifying
possible barriers
• Communicate policies through handbooks, newsletters, Intranet and other forms
of communication
• Hold workshops to help Managers implement and manage policies
• Begin with a few "quick win" policies.
10
INDUSTRY PROFILE
2015. Despite being the second largest user base in world, only behind China
(650 million, 48% of population), the penetration of e-commerce is low
compared to markets like the United States (266 M, 84%), or France (54 M,
India's e-commerce market was worth about $3.9 billion in 2009, it went
up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3
billion. About 70% of India's e-commerce market is travel related. According
to Google India, there were 35 million online shoppers in India in 2014 Q1 and
is expected to cross 100 million mark by end of year 2016. CAGR vis-à-vis a
global growth rate of 8–10%. Electronics and Apparel are the biggest
categories in terms of sales.
11
STATISTICS AND FACTS ABOUT E-COMMERCE IN INDIA
By 2016 a number of 653 million people in the Asia Pacific region are expected
to buy goods and services online, a figure which translates into over 48 percent of
internet users in the Asia Pacific region purchasing products or services online.
12
Some of the most popular product categories among online shoppers in the region
include airline tickets and reservations, baby supplies, cosmetics, clothing,
accessories and shoes, as well as computer hardware and software. According to
recent data, the number of digital buyers in India alone is expected to reach 41
million by 2016, representing some 27 percent of the total number of internet
users in the country. Furthermore, a growing number of people in the Asia
Pacific area are increasingly using their mobile devices for online shopping. In
India, some 9 percent of the country’s population had made a purchase via
mobile phone within the past month, as of the fourth quarter of 2014.
13
THE COMPANY PROFILE
In 2015, Amazon surpassed Walmart as the most valuable retailer in the United
States by market capitalization.
14
MISSION AND VISION OF AMAZON COMPANY
15
HISTORY
The company was founded in 1994, spurred by what Bezos called his
"regret minimization framework," which described his efforts to fend off any
regrets for not participating sooner in the Internet business boom during that
time.[18] In 1994, Bezos left his employment as vice-president of D. E. Shaw &
Co., a Wall Street firm, and moved to Seattle. He began to work on a business
plan for what would eventually become Amazon.com.
Bezos selected the name Amazon by looking through the dictionary, and
settled on "Amazon" because it was a place that was "exotic and different" just
as he planned for his store to be; the Amazon River, he noted was by far the
"biggest" river in the world, and he planned to make his store the biggest in the
world. Bezos placed a premium on his head start in building a brand, telling a
reporter, "There's nothing about our model that can't be copied over time. But
you know, McDonald's got copied. And it still built a huge, multibillion-dollar
company. A lot of it comes down to the brand name. Brand names are more
important online than they are in the physical world." Additionally, a name
beginning with "A" was preferential due to the probability it would occur at the
top of any list that was alphabetized.
Since June 19, 2000, Amazon's logotype has featured a curved arrow
leading from A to Z, representing that the company carries every product from
A to Z, with the arrow shaped like a smile.
After reading a report about the future of the Internet that projected
annual Web commerce growth at 2,300%, Bezos created a list of 20 products
that could be marketed online. He narrowed the list to what he felt were the five
most promising products which included: compact discs, computer hardware,
computer software, videos, and books. Bezos finally decided that his new
16
business would sell books online, due to the large world-wide demand for
literature, the low price points for books, along with the huge number of titles
Amazon's initial business plan was unusual; it did not expect to make a
profit for four to five years. This "slow" growth caused stockholders to
complain about the company not reaching profitability fast enough to justify
investing in, or to even survive in the long-term. When the dot-com
bubble burst at the start of the 21st century, destroying many e-companies in
the process, Amazon survived, and grew on past the bubble burst to become a
huge player in online sales. It finally turned its first profit in the fourth quarter
of 2001: $5 million (i.e., 1¢ per share), on revenues of more than $1 billion.
This profit margin, though extremely modest, proved to skeptics that Bezos'
17
unconventional business model could succeed. In 1999, Time magazine named
Bezos the Person of the Year, recognizing the company's success in
popularizing online shopping.
Barnes & Noble sued Amazon on May 12, 1997, alleging that Amazon's
claim to be "the world's largest bookstore" was false. Barnes and Noble
asserted, "[It] isn't a bookstore at all. It's a book broker." The suit was later
settled out of court, and Amazon continued to make the same claim."
Walmart sued Amazon on October 16, 1998, alleging that Amazon had stolen
Walmart's trade secrets by hiring former Walmart executives. Although this
suit was also settled out of court, it caused Amazon to implement internal
restrictions and the reassignment of the former Walmart executives.
Source:
1998
1999
18
• Pets.com, purchased a 54 percent stake;
• LiveBid.com, which produced Internet-based auction software;
• e-Niche Incorporated, comprising: Exchange.com, Bibliofind.com (hard-to-find
book titles), and Musicfile.com (hard to find music titles)
• HomeGrocer.com, a 35 percent stake in the online grocer;
2003
• Online music retailer CD Now. By 2011, the website cdnow.com was defunct
and in use by a different company.
2004
2005
19
• CreateSpace.com (formerly CustomFlix), a distributor of on-demand DVDs
(since expanded to include print on-demand books, CDs, and video), based
in Scotts Valley, California.
• Smallparts.com, an industrial component supplier.
2006
2007
2008
• Audible.com; Fabric.com;
• Box Office Mojo;
• AbeBooks;
• Shelfari (including a 40% stake in Library Thing and whole
ownership of BookFinder.com, Gojaba.com, and FillZ)
• Reflexive Entertainment, a casual video game development company
2009
2010
• Touchco.
• Woot,
• Quidsi,
• Buy VIP,
• Amie Street
• Toby Press
20
2011
• LoveFilm,
• The Book Depository,
• Pushbutton,
• Yap
2012
• Kiva Systems,
• Teachstreet,
• Evi
2013
• IVONA Software,
• Goodreads,
• Liquavista,
2014
2015
Investment
Subsidiaries
21
• 2004: Lab126, developers of integrated consumer electronics such as the Kindle.
• 2007: Endless.com, an e-commerce brand focusing on shoes.
• 2007: Brilliance Audio, the largest independent audiobook producer in the US.
22
INFRASTRUCTURE
There are many hosting companies working in India but most of them are
not suitable for E-Commerce hosting purpose, because they are providing much
less secure and threat protected shared hosting. E-Commerce demand highly
secure, stable and protected hosting. Trends are changing with some of E-
Commerce companies starting to offer for Saas hosting web stores with
minimal onetime costs.
India has got its own version of Cyber Monday known as Great Online
Shopping Festival which started in December 2012, when Google India
partnered with e-commerce companies including Flipkart, HomeShop18,
Snapdeal, Indiatimes shopping and Makemytrip. "Cyber Monday" is a term
coined in the USA for the Monday coming after Black Friday, which is the
Friday after Thanksgiving Day. Most recent GOSF Great Online Shopping
Festival was held during Dec 10 to 12, 2014.
23
CHAPTER-II
CONCEPTUAL BACKGROUND
OF THE STUDY
24
THEORETICAL BACKGROUND
ABSTRACT In this era of globalization, maintaining the quality of human inputs rises
from maintaining the quality of work life perfectly. Rise in the quality of work life
would help employees' well being there by the well being of the whole organization.
Quality of Work Life (QWL) has been defined as “The quality of relationship between
the employees and the total working environment”. QWL is concerned with the overall
climate of work and the impact on work and people as well as on organization
effectiveness. Quality of work Life is a Person’s life. It covers a person’s feelings about
every dimension of work including economic rewards and benefits, security, working
condition, Organizational and interpersonal relations and its intrinsic meaning in
person’s life. Therefore we can simply say Q.W.L. is a concern not only to improve life
at work, but also life outside work. This paper focuses and analyzes, the literature
findings which involve QWL. The present paper is an attempt to review the literature
and the studies done in past to establish a relationship between QWL, employee
performance and career growth opportunities. INTRODUCTION: The term QWL
gained importance in the late 1960s as a way of concerns about effects of job/work on
health and general well-being and ways to positively influence the quality of a person’s
work experience. Up until the mid 1970s, employer’s concern was on work design and
working conditions improvement. However, in the next decade of 1980s, the concept of
QWL included other aspects that affect employees’ job satisfaction and productivity and
these aspects are, reward systems, physical work environment, employee involvement,
rights and esteem needs (Cummings and Worley, 2005). However the radical changes in
the world of business, like factors such as globalization, information technology, world
business competitiveness, and scarcity of natural resources have changed employee’s
outlook of how a good company is defined. The trend in past was to include, financial
figures in defining “a good company”. Latest trends like, ethics, quality of work life
(QWL) and job satisfaction are now considered important predictors of sustainability
and viability of business organizations. Quality of work life is a very broad concept with
many different perceptions about it and, therefore, difficult to define. There are authors
who are of the opinion that it is something that is defined by the people of the
organization. Many authors, psychologists and management consultants agree that it is
difficult to give a clear definition of the term quality of work life, other than that it has to
do with the well-being of employees (Lawler, 1975; Davis and Cherns, 1975; Sirgy,
Efraty, Siegel and Lee, 2001). In Davis and Cherns (eds.) (1975) all the authors agree
that quality of work life is not just job satisfaction, which is only one among its many
aspects. All accept that different people will have different perspectives on what makes
for high quality of work life. The impact of work life on the individual is the outcome of
many interacting factors, of which the importance of each can differ from group to
group and from time to time. However from the literature we can summarize that QWL
may be viewed as a wide ranging concept, Table,1 lists some of the components of
QWL as viewed by the scholars in various type of organization. TABLE -1 –
25
COMPONENTS OF QUALITY OF WORK LIFE Author Component Walton(1975) 1
Adequate And Fair Compensation, 2 Safe And Healthy Working Conditions, 3
Immediate Opportunity To Use And Develop Human Capacities,4 Opportunity For
Continued Growth And Security, 5 Social Integration In The Work Organization, 6
Constitutionalism In The Work Organization, 7 Work And Total Life Space And 8
Social Relevance Of Work Life. Stein (1983) 1.Autonomy or being independent;
2.Being recognized and prized;3. Belongings; 4. Progression and development;
5.External reward Levine, Taylor and Davis(1984) 1.Respect from supervisor and trust
on employee’s capability;2.Change of work; 3.Challenge of the work; 4.Future
development opportunity arising from the current work;5.Self esteem;6.Scope of
impacted work and life beyond work itself; 7.Contribution towards society from the
work Baba and Jamal(1991) 1. Job satisfaction, 2 job involvement,3 work role
ambiguity,4 work role conflict, 5 work role overload,6 job stress,7 organizational
commitment and 8 turn-over intentions Lau RSM, Bruce EM (1998) 1. Job security 2.
Reward systems3. Training 4. Carrier advancements opportunities5. Participation in
decision in decision making Ellis and Pompli (2002) Poor working environments,
Resident aggression, Workload, Unable to deliver quality of care expected, Balance of
work and family, Shift work, no involvement in decision making, Professional isolation,
non recognition of work, unhealthy relationships with supervisor/peers, Role conflict,
absence opportunity to learn new skills
The studies reviewed relate to different types of occupations (viz.) banking, teaching,
nursing, medicine, industry, private and public limited companies; The studies located
and reviewed include both Indian and foreign studies. In the studies reviewed on Quality
of Work Life, a number of dimensions were considered for evaluating the job
satisfaction of the Professionals. Literatures reviewed have shown that QWL is a
multidimensional constructs, these constructs have to be consider during the job design
process. In this scenario, high quality of work life is essential for organizations to
continue to attract and retain employees. This is the reason QWL concept has gained
momentum recently and researches are going on worldwide to find out inputs for
framing effective QWL strategies. Moreover the literature review discussed above also
supports the relationship between QWL, employee performance and career growth
aspects. Still many facets of QWL need to be unexplored through further studies.
26
LITERATURE REVIEW
Quality of work life is, “The right balance of work and personal activities
through proper schedule an equal number of hours for each of your activities by
plan and priority". Quality of work life provides the bonds that hold an
individual with their work and personal life. To be balanced with work and life,
individual should know himself or herself. Here some of the researchers states
their study report about quality of work life.
Thus to guide for both employee and employers about the issues of
work- life balance? Here are some thoughts:
• WLB does not mean equal balance. Every day of life is fluid and the balance
should be seen that way.
• Four quadrants of WLB must be included: work, family, friends and self
27
As a footnote to the quality of work life issues single most important force
that will impact the work force in the coming years is the retirement of large
number of baby boomers, with the number exceeding the number of younger
people in the work force. That combined with the growing numbers of elderly
people that must be cared for by middle class families, will put enormous strain
on the issue of quality of work life.
2. According to the Julie Hurst & Amanda Edwards shows the types
of issues that causes major headaches in workplaces all over the world. While
attention is being paid to issues like childcare, flexible working, home working
and similar initiatives, much less support is being offered for these, “everyday”
difficulties. Ye not only do issues like these cause so many problems, those
who battle with them often find themselves feeling too drained to take time out
to look at new ways of handling them.
Having been made aware of this situation, we have spent time researching
and developing useful tools and techniques that we feel will make a huge
positive impact, including looking at how this can be achieved as quickly as
possible. Our answers to the problem has been to develop a suite of rapid
learning capsule each dedicated to a different aspect of the problem, but also
capsule of being put together to form a cohesive program of change for
organizations facing particular issues such as re-organization, increases in
workload, or high levels of work place stress. Thus, the learning capsules are
termed Red Button sessions as they are a rapid response to an immediate need.
They are build around the model of learn, practice, understand, take-away and
use- with each one lasting between 90 and 120 minutes and containing the
essential essence of each topic. The goal is for participants to leave with’ new
behaviors’ and skills they can use that day.
3. According to Nick Halpin PhD, The counseling service, the University of Dundee: A
balance d life is one where we spread our energy and effort – emotional, intellectual,
28
imaginative, spiritual, and physical – between key areas of importance. The neglect
of one or more areas, or anchor points, may
threaten the vitality of the whole. The term work -life balance was first
coined in1986 in reaction to the unhealthy choices that many Americans were
making
in favor of the work place, as they opted to neglect family, friends, and leisure
activities in the pursuit of corporate goals.
Much of the following derives from the newspaper articles, internet items
and from Madeleine Bunting excellent review of this topic in her recent book’
Willing Slaves- ‘How the overwork culture in ruling our lives’ (Harpes
Collins,2004). The facts are easy to come by and they make startling reading:
American in full-time employment increased their weekly average hours of
work between 1977 and 1997 by 3.5 hours, taking it to 47.1 hours. In a study
of UK work place managers by Wheatley (2000), 65% said work was
damaging their health and 77% admitted that it affected their relationship with
their children. The office of National statistics (ONS) found that most couples
spend more times apart than together, with most of the times that they do share
spent watching televisions. Based on 21,000 diaries. The ONS discovered that
the average British couple spends just 15 minutes a day enjoying a social life
with each other (Independent, 16 July 2004).
29
CHAPTER-III
RESEARCH DESIGN
30
STATEMENT OF THE PROBLEM
of the organization, they fail short in managing human side of their business.
This project addresses and assesses the importance of quality of work life
initiatives and its effectiveness. The study believes that people perform better
when they are allowed to participate in managing their work & make decisions.
This approach motivates people by satisfying not only their economic needs but
PRIMARY OBJECTIVE
SECONDARY OBJECTIVE
31
SCOPE OF THE STUDY
• It highlights the key need & reason for introducing quality of work life
policies,
• Helps to retain the existing employees as well as to attracts new employees,
• Is to reduce sickness and absenteeism,
• To enhances working relationships between
colleagues,
• To increase level of production and satisfaction, and
• Decrease the stress and burnout in work/life.
RESEARCH METHODOLOGY
RESEARCH DESIGN
RESEARCH TOOL
A questionnaire was used as the research tool for this study. The
questionnaire was chosen as it provides a more comprehensive view than any
other research tool.
SAMPLING DESIGN
32
PROBABILITY SAMPLING
SAMPLING TECHNIQUE
The researcher used simple random sampling for connecting the survey.
In simple random sampling “Lottery Method” has adopted.
LOTTERY METHOD:
33
Data Collection Method
Primary Data
Primary data are those data, which are collected as fresh and for
the first time, and thus happens to be original in character. Primary data can be
collected in five ways through Survey. In this project work interview schedule
method has been adopted.
Secondary Data
The secondary data have been compiled from the internal and
external sources .The internal source includes the information from the
company reports. Besides this, a number of discussions were held with the
officers in human resources department.
▪ Percentage analysis
▪ Chi-Square analysis
▪ Weighted Average Method
➢ Percentage analysis
Percentage analysis is often used in data presentation for they
simplify numbers, reducing all of them to a 0 to 100 range. Through the use of
percentages, the data are reduced in the standard form with base equal to 100 to
which fact facilities relative comparisons.
➢ Chi-Square Analysis
34
Ψ= Σ (O-E) ^2 / E
O=Observed Frequencies
E=Expected Frequencies
The Project report had certain limitations that were unavoidable, however
wide the scope was some of the limitations are:
• The project report was designed on the belief that information provided by
the respondents is correct.
• The study can’t be generalized for a long time as employee’s interest will be
Changing rapidly over a period of time.
• The survey conducted was limited to Hyderabad office. Hence the results
attained by the study may not be applicable to other regional offices.
35
CHAPTER-IV
DATA ANALYSIS AND
INTERPRETATION
36
1) TABLE SHOWING THE GENDER OF THE
RESPONDENTS
No. of
Option Respondents Percentage
Male 72 72.0
Female 28 28.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 72% of the respondents
are male and 28% of the respondents are female.
37
2) TABLE SHOWING THE AGE OF THE RESPONDENTS
No. of
Option Respondents Percentage
Below
25 16 16.0
25-30 24 24.0
31-35 20 20.0
36-40 25 25.0
Above
40 15 15.0
Total 100 100.0
INTERPRETATION:
From the above table & chart it is inferred that 24% of the respondents
are in between the age group of 25-30, and 15% are above 40 Yrs.
38
3) TABLE SHOWING THE QUALIFICATION OF THE
RESPONDENTS
No. of
Option Respondents Percentage
HSC 26 26.0
UG 32 32.0
PG 14 14.0
Diploma 18 18.0
Others 10 10.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 32% of the respondents
are in the qualification of UG and 10% are belong to other cader.
39
4) TABLE SHOWING HOW FAR THE RESPONDENTS
CANCEL APPOINTMENT DUE TO WORK RELATED
COMMITMENT
No. of
Option Respondents Percentage
Never 40 40.0
Sometimes 20 20.0
Often 15 15.0
Rare 13 13.0
Always 12 12.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 40% of the respondents are of never in
cancelling appointments with their spouse/family/friends due to work related
commitment, 12% of them always cancel appointments
40
5) TABLE SHOWING THE RESPONDENT JOB STRESS
No. of
Option Respondents Percentage
Strongly
Agree 5 5.0
Agree 20 20.0
Neutral 10 10.0
Disagree 15 15.0
Strongly
Disagree 50 50.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 50% of the respondent
strongly disagree regarding their job stress even after leaving the work place
and 5% of them strongly disagree to this statement.
41
6) TABLE SHOWING WHETHER THE RESPONDENT
PROMOTION WILL SERIOUSLY AFFECTS DUE TO
FAMILY RELATED REASONS
No. of
Option Respondents Percentage
Strongly
Agree 45 45.0
Agree 20 20.0
Neutral 17 17.0
Disagree 10 10.0
Strongly
Disagree 8 8.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 45% of the respondents
strongly agree that promotion will seriously affects due to family related issues
and 8 % of the respondent strongly disagrees to this statement.
42
7) TABLE SHOWING THE CURRENT EMPLOYMENT
STATUS OF THE RESPONDENTS
No. of
Option Respondents Percentage
Permanent 60 60.0
Contract 11 11.0
Temporary 29 29.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 60% of the respondents are
permanently employed and 11% of the respondents are working under a
contract
43
8) TABLE SHOWING THE RESPONDENT HAPPY TO
SPEND THE REST OF THEIR IN THIS
ORGANIZATION
No. of
Option Respondents Percentage
Strongly
Agree 67 67.0
Agree 20 20.0
Neutral 5 5.0
Disagree 5 5.0
Strongly
Disagree 3 3.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 67% of the respondent
strongly agree in their opinion to spend the rest of their career in this org a n d
3% of the respondent strongly disagrees to spend.
44
9) TABLE SHOWING THE RESPONDENT DICUSSION
ABOUT THEIR ORGANIZATION WITH PEOPLE
OUTSIDE
No. of
Option Respondents Percentage
Strongly
Agree 50 50.0
Agree 25 25.0
Neutral 2 2.0
Disagree 14 14.0
Strongly
Disagree 9 9.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 50% of the respondents
strongly agree to to discuss about their organization to outside peoples and 2%
of them feel neutral to this statement.
45
10) TABLE SHOWING THE RESPONDENT CURRENT
WORKING HOUR SUIT CURRENT WORK LIFE
BALANCE
No. of
Option Respondents Percentage
Extreme 30 30.0
Moderate 25 25.0
Slight 17 17.0
Not at all 18 18.0
Unsure 10 10.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 30% of the respondents
extremely agrees that current working hour suits current WLB and 10% of
them are unsure their current working hour with current WLB.
46
11) TABLE SHOWING WHETHER THE RESPONDENT
GIVEN A COPY OF WLB POLICIES
No. of
Option Respondents Percentage
Yes 80 80.0
No 20 20.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 80% of the respondents are given a copy
of the Organization WLB benefits and 20% of the respondents are of not give with
WLB policies
47
12) TABLE SHOWING THE CONSTRAIN OF THE
RESPONDENTS TO REPORT THEIR DAILY WORK
No. of
Option Respondents Percentage
Yes 40 40.0
No 60 60.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 60% of the respondent
are not accepting that it is been constrain to report their daily work and 40% are
feeling so.
48
13) TABLE SHOWING THE RESPONDENT PREFERENCE
IN CHOOSING THE SKILLS NEEDED TO CREATE
A SATISFACTORY WLB
No. of
Option Respondents Percentage
Communication 20 20.0
Negotiation 18 18.0
knowing
yourself 25 25.0
Problem
solving 12 12.0
Resolving
Conflict 25 25.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 25% of the respondent
prefered in choosing Knowing yourself and Resolving Conflict as a skill to
improve WLB and 12% of the respondent preferred problem solving as a skill
required
49
14) TABLE SHOWING WHETHER THERE IS ANY
WAY TO IMPROVE WLB IN AMAZON INDIA
SUGGESTING BY THE RESPONDENT
No. of
Option Respondents Percentage
Yes 62 62.0
No 38 38.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 62% of the respondent
suggesting some of the requirements to improve WLB arrangements at
AMAZON INDIA and the remaining 38% of the respondent suggest that there
is no way to improve WLB arrangements at AMAZON INDIA .
50
15) TABLE SHOWING HOW FAR THE RESPONDENTS
EASILY BALANCE THEIR WORK AND FAMILY
No. of
Option Respondents Percentage
Strongly
Agree 60 60.0
Agree 18 18.0
Neutral 10 10.0
Disagree 2 2.0
Strongly
Disagree 10 10.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 60% of the respondents
strongly agrees that they can easily balance their work and family and 2% of
them disagrees that they can easily balance.
51
16) TABLE SHOWING THE RESPONDENT HOPE TO BE
PROMOTED WITHIN NEXT 2 Yrs.
No. of
Option Respondents Percentage
Yes 66 66.0
No 34 34.0
Total 100 100.0
INTERPRETATION :
From the above table & chart it is inferred that 66% of the respondents
agrees that they having a hope to be promoted within next 2 years and 34%
of the respondents say no to this statement.
52
17) TABLE SHOWING WHETHER RESPONDENT IS
EXPECTED TO WORK TOO MANY HOURS
No. of
Option Respondents Percentage
Never 40 40.0
Seldom 36 36.0
Sometimes 5 5.0
Most of
the times 13 13.0
Always 6 6.0
Total 100 100.0
INTERPRETATION:
From the above table & chart it is inferred that 40% of the respondents
never are expected to work too many hours and 5 % of them reported that
sometimes they are expected to work too many hours.
53
STATISTICAL TEST USED:
CHI-SQUARE
HYPOTHESIS:
TABLE NO.18
Strongly
Strongly Agree Neural Disagree Total
Disagree
Options Agree
Age group
of the 6 5 3 2 0 16
employees Below 25
25-30 17 4 3 0 0 24
31-35 10 5 1 4 0 20
36-40 20 2 2 1 0 25
Above 40 7 2 1 3 2 15
60 18 10 10 2 100
Total
54
Chi Square = ∑ (O-E) ^ 2/E
TABLE NO.19
CHI SQAURE ANALYSIS
Observed Expected
(O-E) (O-E)^2 (O-E)^2/E
frequency Frequency
O
6 E
9.6 -3.60 12.96 1.35
0
5 2.9 2.10 4.41 1.52
0
3 1.6 1.40 1.96 1.22
0
2 1.6 0.40 0.16 0.10
0
0 0.3 -0.32 0.10 0.31
2
1 14.4 2.60 6.76 0.47
7 0
1 4.3 9.68 93.70 21.70
4 2
3 2.4 0.60 0.36 0.15
0
0 2.4 -2.40 5.76 2.40
0
0 0.4 -0.48 0.23 0.48
8
1 12.0 -2.00 4.00 0.33
0 0
5 3.6 1.40 1.96 0.54
0
1 2.0 -1.00 1.00 0.50
0
4 2.0 2.00 4.00 2.00
0
0 0.4 -0.40 0.16 0.4
0
2 15.0 5.00 25.00 1.67
0 0
2 4.5 -2.50 6.25 1.39
0
2 2.5 -0.50 0.25 0.10
0
1 2.5 1.50 2.25 0.90
0
0 0.5 -0.50 0.25 0.50
0
7 9.0 2.00 4.00 0.44
0
2 2.7 -0.70 0.49 0.18
0
1 1.5 -0.50 0.25 0.16
0
3 1.5 1.50 2.25 0.15
0
2 0.3 1.70 2.89 9.63
0
Total = 48.59
55
Degrees of freedom =(r-1) (c-1)
= (5-1) (5-1)
=16
As Tabulated value is less than (<) calculated value, we accept the alternative
hypothesis.
INTERPRETATION:
CHI-SQUARE
HYPOTHESIS:
56
Sex of the Employees X Appointment cancellation due to work related
Commitment Cross tabulation
i TABLE NO.20
a
TABLE NO.21
r SQUARE ANALYIS SHOWING DEGREES OF FREEDOM
CHI
Observed Expected
frequency Frequency (O-E) (O-E)^2 (O-E)^ 2/E
O E
36 28.80 7.20 51.84 1.80
15 14.40 0.60 0.36 0.02
12 10.80 1.20 1.44 0.13
5 9.36 -4.36 19.01 2.03
4 8.64 -4.64 21.53 2.50
4 11.20 -7.20 51.84 4.63
5 5.60 -0.60 0.36 0.06
3 4.20 -1.20 1.44 0.34
8 3.64 4.36 19.01 5.22
8 3.36 4.64 21.53 6.41
= (2-1) (5-
1) = 4
57
As Tabulated value is less than (<) the calculated value, we
accept the alternative hypothesis.
INTERPRETATION :
=2.15
=2
INTERPRETATION:
58
From above table, we infer that the respondent disagree in their opinion
regarding their level of stress even after leaving the work place.
59
TABLE NO.23
WEIGHTED AVERAGE METHOD FOR RESPONDENT
HAPPY TO SPENT REST OF THEIR CAREER WITH THIS
ORGANIZATION
Total = 443
=4.43
=4
INTERPRETATION :
From above table, we infer that the respondent agree in their opinion
regarding their happiness to spent rest of their career with this organization.
60
CHAPTER-V
FINDINGS,
SUGGESTIONS
AND
INTERPRETATION
61
FINDINGS OF THE STUDY
• The majority of the respondents are males.
• 25% of workers are under the age category 36-40
• 32% of the respondents are qualified up to UG.
• 40 % of employees never cancel appointments with their
spouse/friends/family due to work related commitment.
• 50% of employees disagree stressful even after leaving the work place.
• 49.3% of the employees working hour extremely suits with current quality
of work life.
• 80% of employees are given a copy of organizational WLB policies.
• 60% of the employees not feel constrain to report their daily work.
• 25% of employees suggesting their opinion that knowing yourself
and resolving conflict skills create a satisfactory quality of work life.
• 62% of employees think that there is way to improve other WLB
arrangements at AMAZON INDIA.
• 60% of employees strongly agrees that they can easily balance work &
family.
• 66% of employees are hoping to be promoted within the next two years.
62
• From the chi-square test, it is found that sex of the employee and
appointment cancellations due to work related commitment are dependent
variables.
SUGGESTIONS
✓ The company can come up with new and innovative ideas to improve the WLB
programs and practices, which can benefit an organization’s bottom line.
✓ The company can provide facilities to their employees to help them to balance
their scales
✓ The company while implementing work/ life balance initiatives an evaluation
and feedback system should be a part of that process.
✓ The company can create congenial conditions in which employees can balance
work with their personal needs.
✓ The company can ultimately create a more satisfied workforce that contributes
to productivity and success in the work place.
CONCLUSION
To conclude with the study, it is found that the quality of work life among
the employees at AMAZON INDIA is moderate. The organizations allow to
utilize the WLB benefits but some innovations has to be done for
further improvement. The company has paid less attention towards WLB
benefits.
From the research it is well identified that quality of work life can be
balance effectively among the employees in AMAZON INDIA. Hence, the
management should take necessary steps to improve the quality of work life
among the employees.
63
Based on the information collected from the employees, are satisfied
with the activities of quality of work life.
64
BIBLIOGRAPHY
❖ Kothari.C.R, “ Research Methodology”,Wishwa Prakasham,1999
❖ Uma Sekaran, “ Research Method For Business” ,John Wiley & Sons,Ltd
Publication, 2007
❖ P . N . A r o r a & S.Arora, “Statistics For management”, .Chand S & company
Ltd Publications,2007
❖ J o u r n al article by Anne Wilcock, Marina Wright; Public Personnel Mgt, Vol.
20,1991
✓ http://www.worklifebalancecentre.org/nickhalpinl.php
✓ htpp://www.workfamily.com/Work- life
Clearinghouse/TipoftheMonth/tip0020.htm
✓ htpp://www.worklifebalancecentre.org/articleflex.php
✓ http://www.bussinessweek.com/managing/content/mar2009/ca2009037-
73419.htm?c ...
✓ www.google.com
https://www.worldwidejournals.com/indian-journal-of-applied-research-
(IJAR)/recent_issues_pdf/2014/August/August_2014_1406900448__27.pdf
65
APPENDICES
66
APPENDICES
Dear Respondent,
This questionnaire is part of my academic study being
carried out in partial fulfillment of MBA degree in Shadan Institute
For Management Studies For Girls, Hyderabad. Please take few
minutes to complete this survey. Your views, in combination with
those of others, are extremely important. Your information and
response will be coded and will remain confidential. The data from
the survey will be reported only in aggregate.
A. Personal Information:
Name
Designation
B. Other questions:
67
2. I feel stressful thinking about job even after leaving the work place….
7. How well does your current working hour suit your current work life
balance?
8. Please indicate which quality of work life arrangements you have used in
your current company?
iii. Leave
68
iv. Rest room, food preparation services
v. Job sharing
vii. Vacation
9. Have you seen or been given a copy of this organizational quality of work life
policies?
YES NO
10. Whether you are in constrain to report your daily work to your leader?
Yes NO
12. Are there any ways you think that quality of work life arrangements could be
improved at AMAZON INDIA?
YES No
69
70