SYNPOSIS OF SUMMER TRANING

REPORT ON
“MARKETING STRATEGIES OF AIM INDIA PVT LTD”

A report submitted towards the partial fulfilment of the requirements

of the two years full-time Under Graduate Diploma in Management
Submitted To
Guru Gobind Singh Indraprastha University, Delhi

SUBMITTED BY : Sumit Pandey

Roll No. :
Under The Guidance of
Dr. Ritu Bajaj, Associate Professor of BPIT
 BHAGWAN PARSHURAM INSTITUTE OF
TECHNOLOGY

SCHOOL OF BUSINESS ADMINISTRATION

(Batch : 2020-2023)

DECLARATION BY THE STUDENT

: -AT AIM INDIA PVT. LTD COMPANY

 I, Sumit Pandey, Roll number , student of BBA 2nd year from Bhagwan
Parshuram Institute Of Technology (BPIT), Delhi hereby declare that I
have completed the project on“ A study on MARKETING
STRATEGIES adopted by Aim India Pvt Ltd” in the academic year
2020-2023.
 The information submitted is true and original to best of my knowledge
and under the guidance of prof. DR. RITU BAJAJ MA’AM .

Signature of Student

Date: 08/06/2022

CONTENTS
 Tittle of the project
 Organisation / Company
 Objectives & scope
 Methodology
 Tools
A Study on MARKETING STRATEGIES
adopted by AIM India PVT LTD

What Is a Marketing Strategy?

A marketing strategy refers to a business's overall game plan for reaching prospective
consumers and turning them into customers of their products or services. A marketing
strategy contains the company’s value proposition, key brand messaging, data on target
customer demographics, and other high-level elements. A thorough marketing strategy
covers "the four Ps" of marketing -product, price, place, and promotion.
Benefits of a Marketing Strategy
The ultimate goal of a marketing strategy is to achieve and communicate a
sustainable competitive advantage over rival companies by understanding the needs and
wants of its consumers. Whether it's a print ad design, mass customization, or a social
media campaign, a marketing asset can be judged based on how effectively it
communicates a company's core value proposition.Market research can help chart the
efficacy of a given campaign and can help identify untapped audiences to achieve bottom-
line goals and increase sales.

ORGANISATION / COMPANY

AIM INDIA PRIVATE LIMITIED COMPANY

Company Information :-AIM India is a leading provider of professional wealth advisory

in India and Abroad. Our comprehensive wealth management is a high level professional
service that combines financial and investment advice in accounting, taxation services and
retirement planning. Our wealth management is much more than just investment advice as we
encompass all parts of an individual's financial life. We coordinate all the services needed to
manage client's money and plan for their personal and family's current and future needs. We
maintain and increase their wealth based on individual's financial situation goals and comfort
level with risk.
Website
Http://www.aimincorp.com/
Industries
Financial Services
Company size
11-50 employees
Headquarters
New Delhi, Delhi
Type
Privately Held
Founded
2017
Specialties
Wealth management , Insurance , Retirement Planning, and Taxation Services

OBJECTIVES & SCOPE of Marketing Strategies

Marketing Strategies Objectives:
Behind every successful business is usually a marketing plan with smaller objectives that
support it. It's important to have these objectives so that everyone in marketing or within the
organization can work together toward a common purpose. Objectives help you measure if
your efforts are successful or not and what you have to reevaluate when launching any new
campaign.
Marketing objectives are made up of smaller and shorter range steps a marketing
representative or department must take to reach the longer-term and overarching goals of
marketing. You can form marketing objectives by using the SMART method of goal creation.
This will ensure that the objectives set forth provide direction to anyone involved in
marketing, establish clear guidance when deciding on campaigns and how best to reach
your target audience and outline what exactly the marketing team's purpose is. SMART
goals are:

Specific: Marketing goals that are specific allow for effective planning.

Measurable: You should have a way to measure your progress toward your goal. If you
are unable to measure the effectiveness of your strategy on your goal, then you should
probably reevaluate your goal or establish one that's more specific.

Achievable: Consider goals that you and your team will be able to actually achieve
within a certain timeframe. It should be very reasonable to see this goal come to fruition.

Relevant: It's also important to make sure the marketing goals are relevant. They should
incorporate existing goals and values that are set forth and define what the company stands
for as a whole.

Time-based: A time-based goal should have an end date in place for when you want to
achieve the goal. Timeframes keep people motivated and, if you aren't able to meet your
goals within the timeframe, you'll be better able to understand why and pivot.

Marketing Strategies Scope:

Marketing is a philosophy that leads to the process by which organizations, groups and
individuals obtain what they need and want by identifying value, providing it, communicating
it and delivering it to others. The core concepts of marketing are customers’ needs, wants
and values; products, exchange, communications and relationships. Marketing is
strategically concerned with the direction and scope of the long-term activities performed by
the organization to obtain a competitive advantage. The organization applies its resources
within a changing environment to satisfy customer needs while meeting stakeholder
expectations.

Implied in this view of strategic marketing is the requirement to develop a strategy to cope
with competitors, identify market opportunities, develop and commercialize new
products and services, allocate resources among marketing activities and design an
appropriate organizational structure to ensure the performance desired is achieved.

There is no unique strategy that succeeds for all organizations in all situations. In thinking
strategically about marketing many factors must be considered:

 The extent of product diversity and geographic coverage in the organization.

 The number of market segments served.

 Marketing channels used.

 The role of branding.

 The level of marketing effort.

 The role of quality.

METHODOLOGY
Data collection:
 It will be done through Online survey, observations related to Marketing Strategies that
is obtained directly from the first hand source.

 Data would be collected through open ended question, interviews , case studies and
also working in real pace environment would help to collect the data with the help of
company’s employees and the direct reports.

 Collecting data from by refering the different company’s website and other online pages
linkedin to different organization.

 data collected by someone other than the actual user. It means that the information is
already available, and someone analyses it. The secondary data includes magazines,
newspapers, books, journals, etc. It may be either published data or unpublished data.

PROPOSED TECHNIQUES
 Once the data has been collected. It has to be analyzed and visualized to know the work
done and would show the marketing strategies efforts of the organization in the market.
Also the Survey, observation,interviews, gathering information from panel of expert,
sales report, consumer feedback,Business Generals, Business Magazines , Internet
would help the organization to understand their exact position in the market and how it
would be similar or different from the knowledge or the real scenario of the market.

TOOLS
 Tools would be used MS office and google search Engine and other social media/Online
resources to complete my project.