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Operations Management: An Integrated Approach,

7th Edition
R. Dan Reid, Nada R. Sanders

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DESCRIPTION

As the business environment continues to rapidly change, Dan Reid and Nada Sanders have developed an integrated approach that

makes the introductory OM course accessible and engaging for all business majors. Beyond providing a solid foundation, this course

covers emerging topics like Artificial Intelligence, Robotics, Data Analytics, and Sustainability and gives equal time to strategic and

tactical decisions in both service and manufacturing organizations.

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NEW TO EDITION
NEW Company Examples: In order to offer the most current text we have made updates to company examples across all

chapters and included new and fresh examples like Uber, Google and Facebook.

NEW Updated Technology Coverage: We have updated discussions about the latest technologies that impact operations and

supply chain management like 3D printing, robotics and automation, autonomous vehicles, and advancements in sensors and

radio frequency identification (RFID).

UPDATED Big Data Analytics: Incorporates the latest on big data analytics in Chapters 1 and 3 and expanded coverage of

predictive analytics and forecasting in Chapter 8.

NEW Analytics in Decision Making Cases: Each chapter includes a case with thought-provoking questions that require students

to make decisions with technology while considering other operations and business trade-offs.

FEATURES

Sustainability Link: Providing specific business examples that illustrate the issues, “The Sustainability Link” discusses

how the subject of the chapter directly ties to today’s sustainability concerns and challenges.

Before You Begin: Emphasizing our focus on strong pedagogy, Before You Begin provides problem-solving tips and hints

that the student should consider before proceeding to solve the problem.

Supply Chain Link: To emphasize the increasingly important role of supply chain management, there is a section on

supply chain management and expanded coverage of supply chain and services in every chapter.
 Big Data Analytics: Incorporates the latest on big data analytics in Chapters 1 and 3 and expanded coverage of predictive

analytics and forecasting in Chapter 8.

Big Data Analytics: Incorporates the latest on big data analytics in Chapters 1 and 3 and expanded coverage of predictive analytics

and forecasting in Chapter 8. Sustainability Link: Providing specific business examples that

illustrate the issues, “The Sustainability Link” discusses how the subject

of the chapter directly ties to today’s sustainability concerns and

challenges.

Before You Begin: Emphasizing our focus on strong pedagogy,

Before You Begin provides problem-solving tips and hints that the

student should consider before proceeding to solve the problem.

Supply Chain Link: To emphasize the increasingly important role of

supply chain management, there is a section on supply chain management

and expanded coverage of supply chain and services in every

chapter.

Big Data Analytics: Incorporates the latest on big data analytics in

Chapters 1 and 3 and expanded coverage of predictive analytics and

forecasting in Chapter 8.

To purchase this product, please visit https://www.wiley.com/en-us/9781119497066