DIGITAL

AND THE WAVE

of the great change

Andre Mainart
https://thumbor.forbes.com/thumbor/600x300/smart/https%3A%2F%2Fblogs-images.forbes.com%2Fbriansolomon%2Ffiles%2F2016%2F12%2FImage-6-1.png
EVERYTHING
C N
O E
C
C
T S
it’s gonna be

FAST
 it’s
gonna TOUGH
be
 it’s

BEYOND
gonna
need
to go
DIGITAL
IS
COMING
1 REVOLUÇÃO
a

INDUSTRIAL
vapor | mecanização
2 REVOLUÇÃO
a

INDUSTRIAL
eletricidade | química | automotiva
3 REVOLUÇÃO
a

INDUSTRIAL
eletrônica | nuclear
onde estamos agora?
 THE 4 th

(in one picture)

REVOLUTION
INDUSTRIAL

https://thumbor.forbes.com/thumbor/600x300/smart/https%3A%2F%2Fblogs-images.forbes.com%2Fbriansolomon%2Ffiles%2F2016%2F12%2FImage-6-1.png
 digital is
eating the
world
 FIRMS?
what that means to
TRADITIONAL

https://www.officemuseum.com/Large_Office_by_Nat_Photographic__Advertising_Co_Chicago.jpg
WHAT ARE
FIRMS
MADE OF?
HOW MANY
LEGOS BUILDS
A HOTEL?
BUSINESS
MODEL AS
DIGITAL
PIECES
CONVERGENCE AND

DES
IN
TERME
DIA
TION
 ( ) stable

( ) oligopoly
( ) regulated

( ) traditional
no… our industry is:

http://static3.businessinsider.com/image/54a6afb0eab8eae46c8b4567-480/confident-gentleman.jpg
 really?

http://1.bp.blogspot.com/-lrEyYTaaLQM/Us1mimvRebI/AAAAAAAAB2E/LruqATMdayk/s1600/taxis+amarelinhos.jpg
 nobody is
imune to
DISRUPTION
the barbarians are at the gates
 beginning…
and it is only

https://ytimg.googleusercontent.com/vi/4biv_KMbJm4/mqdefault.jpg
EMPLOYEES
NEEDED FOR
$1M 0.9 vs
3.5
IN SALES online store physical store
 “Your margin is
my opportunity”
Jeff Bezos
technologies are not
disruptive;
business models are
KODAK
1975
change happens…
gradually,
and then
suddenly
Executives perceived
digital risks

71%
new agile
and
innovative
competitors
Executives perceived Executives digital
digital risks strategies

71%
new agile
and
innovative
78% efficiency
improvement

75%
competitors
cost
reduction
digital transformation
without
innovation
is just a
digital jerry-rig
CREATIVE DESTRUCTION
everybody
wants to go
to heaven,
but nobody
wants to die
THE BIMODAL APPROACH AND
THE INNOVATION IMPERATIVE

MODE 2

MODE 1
THE BIMODAL
APPROACH
< CULTURE >
< ST
RUC
TURE >
 < IN
TEN
TION >
 <be digital/>

OPERATIONAL MODELS
“Digital DNA”

PROGRAM
“Investments in Digital”

PROJECT
“Focus on Digital”

“Do Digital” “Be Digital”

Change is not a choice
The only possible choice is to
be at the stage
or
seat at the audience
Andre Mainart | BeyondLabsEY
Andre.mainart@br.ey.com