Professional Documents
Culture Documents
01 Introduction
Boot camp objective, What is DigitAge, Introduction of faculty
04 Cloud Infrastructure
Understanding how Industries adopting cloud
• He is business leader, best known for winning large multi year 100M+ USD
deals, by crafting integrated business IT solutions.
• He has authored white paper on cloud as lynch pin for financial services
businesses that is hosted in Wipro.com. Some of his work has been
published in international journals.
You have to submit a two pager executive summary on theme below in word
document not exceeding 400 words. It should include the research data on trends of
your business industry, technology, graphical representation of data, your POV and
summary.
Theme
If you are an entrepreneur – either you start your new business or modernize your
existing legacy business, what technology or combination of technology you would
leverage and how will you increase Revenue growth, Profitability and enhanced
customer base and customer experience.
Business disruption is either going to happen to you or
because of you
• India will soon become the world largest population, crossing China, with higher % of young
population. Predictions that India will contribute to 25% of world population by 2030 (25% of 8.5B
by 2030)
• Average age of company business landscape will get reduced to 10-12 years, which used to be
50-60 years
• Fintechs are disrupting with their new ways of business and innovation, leveraged by technology.
• We no longer carry phones but carry computers. The smartphones we carry in our pockets are
more powerful than super computers.
• Customers’ expectations are changing everyday. They expect something new every day. They
expect change. They expect better services & better experience.
• Customer and consumers are becoming more powerful. Everything is landing in the lap of
consumers & customers
• AI/ML/Robotics will play a key role. By 2025, 150M knowledge workers jobs will be replaced by
Robots
Opportunities are plenty. Never run away in fear
• Emerging technologies, both are in the form of computing and applications, pushing talents
expectation very high. Technology advances are speeding up innovation. Innovations
evolve within Intra-generation compared to Inter-generation of past
• Niche skills are differentiators. Learning on the job… learning is the job
• Think different, Think out of box. Be creative and thrive to be an entrepreneur and that will
force you to learn.
• Never lose an opportunity to work on niche technologies
• Be a SME. Develop breadth and depth of any subject. Focus on 360 degree view of any
subject. Consult & take calculated risk. Don’t gamble
• Good is not enough. Be the best & Unique. Build on your best. Be positive. Believe in
yourself. Principles and values will guide you. You can not climb uphill thinking downhill
thoughts.
Cloud is force multiplier for Digital Economy
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Industry revolution, Technology evolution
Industry Trends
Biometrics
Social network + Geo location
Face Recognition
Technology Platform
Doing business over Like Knowledge,
internet technologies, business has no Rethinking the way people
broadly boundaries perceived the traditional
definition of business.
Intertwined to deliver
customers with agility, CX.
1. Business (domain) – Knowledge of
business process
2. Data “the genesis of business”
3. Infra(Cloud) – The force multiplier
4. digital technologies – The foundation
• Business transformation
• Reimagining business , leverage
technologies process
• New ways of working “Digital ways of
working”
• UX, agility and quick results
• Outcome results in two-three clocks to
retain customers
• Retail, Financial services, life science and
health are industries are undertaking
digital transformation
Data is “the Genesis” of business
Pay as you go
Digital Transformation story – Tele health
Typical application architecture
Cloud is key pillar of SMAC driven digital economy
Cloud has been the bed rock enabler to core digital
Industry Domain – Financial services, Healthcare, Consumer & Retail, Manufacturing, Telecom
Organizations adopting technology as force multiplier
Artificial Intelligence / ML 2
Agile DevOps 6
Cloud Technologies 3
Automation - RPA 7
Internet of Things 4
Cyber Security 8
Big Data 5
What is Cloud, Cloud computing?
34
Cloud is at the core of Digital Economy
What is Data center?
• Cloud computing is the on-demand delivery of IT resources over the Internet with pay-as-you-go pricing.
• Organizations of every type, size, and industry are using the cloud for a wide variety of use cases, such as data
backup, disaster recovery, email, virtual desktops, software development and testing, big data analytics, and
customer-facing web applications.
• The cloud gives you easy access to a broad range of technologies so that you can innovate faster and build
nearly anything that you can imagine
• With cloud computing, you don’t have to over-provision resources up front to handle peak levels of business
activity in the future. Instead, you provision the amount of resources that you actually need.
• The cloud allows you to trade capital expenses (such as data centres and physical servers) for variable
expenses, and only pay for IT as you consume it.
• With the cloud, you can expand to new geographic regions and deploy globally in minutes.
What constitute a Cloud? And what are cloud Attributes?
The cloud infrastructure is The cloud infrastructure is made The cloud infrastructure is a
operated solely for an available to the general public or a composition of two or more
organization large industry group and is owned
by an organization selling cloud
clouds (private, community,
Not fully leveraged on public or public)
cloud mighty. Involves cost services.
Multi-Cloud
Business Personas
CSO/CMO – Strategy,
Marketing
Infrastructure as a Service (IaaS) - The capability • IaaS contains the basic building
provided to the consumer is to provision processing, blocks for cloud IT.
storage, networks, and other fundamental • It typically provides access to
computing resources where the consumer is able to
networking features, computers
deploy and run arbitrary software, which can
include operating systems and applications. The (virtual or on dedicated
consumer does not manage or control the hardware), and data storage
underlying cloud infrastructure but has control over space.
operating systems, storage, deployed applications,
• IaaS gives you the highest level
and possibly limited control of select networking
components (e.g., host firewalls). of flexibility and management
control over your IT resources.
• It is most similar to the existing
IT resources with which many IT
departments and developers are
familiar.
Platform as a service
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AWS Global Infrastructure
AWS offers the largest global footprint in the market. No other cloud provider offers as many regions with
multiple Availability Zones, with 69 Availability Zones (AZs) within 22 geographic regions around the world,
and announced plans for 9 more AZs and three more Regions in Cape Town, Jakarta, and Milan
Typical Cloud computing services
Understanding regions, availability zones, Edge locations
The following are the components that make up the AWS infrastructure:
• Availability Zones
• Region
• Edge locations
• Regional Edge Caches
What is Amazon S3?
Amazon Simple Storage Service is storage for the Internet. It is designed to make web-
scale computing easier for developers.
Amazon S3 has a simple web services interface that you can use to store and retrieve any
amount of data, at any time, from anywhere on the web.
It gives any developer access to the same highly scalable, reliable, fast, inexpensive data
storage infrastructure that Amazon uses to run its own global network of web sites.
The service aims to maximize benefits of scale and to pass those benefits on to
developers.
Amazon EC2 (Elastic Compute Cloud)
Amazon EC2 is a web service interface that provides resizable compute capacity
in the AWS cloud.
It is designed for developers to have complete control over web-scaling and
computing resources.
EC2 instances can be resized and the number of instances scaled up or down as
per our requirement.
These instances can be launched in one or more geographical locations or
regions, and Availability Zones (AZs).
Each region comprises of several AZs at distinct locations, connected
by low latency networks in the same region.
ELASTICITY
The ability to acquire resources as you need them and release resources when you no longer need them ,In the
cloud, you want to do this automatically.
Some services do this as part of their service: Amazon S3, Amazon SQS, Amazon SNS, Amazon SES, Amazon Aurora,
Some require vertical scaling, like Amazon RDS.
Others integrate with AWS Auto Scaling, like Amazon EC2, Amazon ECS, AWS Fargate, Amazon EKS, and Amazon
DynamoDB.
Amazon Aurora Serverless and Amazon Athena also qualify as elastic.
Elasticity allows you to match the supply of resources—which cost money—to demand. Because cloud resources are
paid for based on usage, matching needs to utilization is critical for cost optimization.
Demand includes both external usage, such as the number of customers who visit a website over a given period, and
internal usage, such as an application team using development and test environments.
There are two basic types of elasticity: time-based and volume-based.
Time-based elasticity means turning off resources when they are not being used, such as a development
environment that is needed only during business hours.
Volume-based elasticity means matching scale to the intensity of demand , whether that’s compute cores,
storage sizes, or throughput.
Amazon RDS
• Amazon Relational Database Service (Amazon RDS) is a web service that makes it easier to set up, operate, and
scale a relational database in the cloud. It provides cost-efficient, resizable capacity for an industry-standard
relational database and manages common database administration tasks.
• The Amazon Relational Database Service (RDS) enables developers to create and manage relational databases in
the cloud. As part of AWS, this service can integrate with Amazon’s NoSQL database tool, SimpleDB, supporting
applications that have relational and non-relational database needs.
• It also works with MySQL, Oracle, and Microsoft SQL for applications that already leverage these
database tools.
• Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational
database in the cloud
• It provides cost-efficient and resizable capacity while automating time-consuming administration tasks such as
hardware provisioning, database setup, patching and backups.
• It frees you to focus on your applications so you can give them the fast performance, high availability, security and
compatibility they need.
• Amazon RDS is available on several database instance types - optimized for memory, performance or I/O - and
provides you with six familiar database engines to choose from, including Amazon Aurora, PostgreSQL, MySQL,
MariaDB, Oracle Database, and SQL Server.
List of AWS applications (SaaS + PaaS)
It is a web service which makes it easy to set up, operate, and send a notification
SNS – Simple Notification
from the cloud
Services
API Gateway is a gateway that consists of a bunch of functions that create a
API Gateway server less functions
Public cloud
VPC A
VPC B
VPC Peering
HW Virtual Private
NW
Corporate DC
What is VPC Peering ?
67
Cloud provides security at various levels
Identity Access
Management Data security Network security
Platform Level
Physical security Host Security
security
For purpose of learning, this case study has been prepared with least information
and data, just to reinforce understanding of how real cloud projects working in
large organizations
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Industry perspective
• Broadly organizations implement digital transformation in three ways. Big Bang (all business, people, process and
platforms), Incremental business (be sure on the success to implement for a few business process or functions),
cloud first approach (modernize infrastructure for all business and realize cost benefit)
• A large UK bank wanted to be the #1 digital bank. Undertaking transformation big-bang
• A mortgage bank in US wanted to be a “Technology bank” and undertaking full scale transformation
• Modernize the core and differentiate at the front
• A large Australian telecom provider has strategy to change core and front end only for a identified business
process. See the success and broad base to all process
• Modernize the core process with platform replacement, Cloud infra
• Few retail and pharmacy companies are taking this approach
• Modernize the front end with digital technologies, so that incremental core modernization can happen later. Mainly
due to security and data concerns. An Ireland based insurance company decided not to buy third party cloud but
invest to develop their Infra with cloud attributes
• Mid sized financial services, health care and retail customers taking this approach
• Data privacy and security still a concern. Some large organizations, especially the financial services organizations
have dilemma of “benefits versus data”
• A large south African bank has taken minimalistic approach to cloud transformation
• Automation ( AI / ML / RPA ) and Agile / DevOps is fundamental requirement of organizations now
Brief about customer business, broad digital objectives
Customer is a leading large retail and commercial bank providing Banking and
Insurance services to customers. Bank wanted to move into a Digital bank with
imperatives to increase revenue through increased customer satisfaction through digital
products and service offering
Digital Bank Increased business
Customer Satisfaction
Current Futuristic revenue
• To help customer make faster • Faster , better services • Digital business and advisory
buying decisions through digital channel services
• Known as distance friendly, • Customer retention and • Faster, cross functional
Digital banking increased portfolio with services collaboration
• Agility in customer services the bank through single window
• Faster products and services • Branchless banking services using digital
• Intuitive technology and • Anytime, anywhere and technologies
Robust technology any device services • Better customer reach
architecture to support future through data analysis & data
business visualization
Technology Imperatives for transformation
• Bank has laid out strategy with business and technology imperatives align to banks decision
makers, strategic team of personas.
• The personas included CEO, CFO, CDO, CFO, CHRO, CSO, COO
From From
From From From
Long implementation Legacy architecture and
Fragmented interactions Information silos Static
cycles design
Digital Speed to market Innovation led Experience driven
First
To To To To
To
Rich, seamless, omni- Integrated, intelligent & Modern & extensible, Personalized, dynamic,
Agile and lean, cloud,
channel, digital informative single pane open APIs & digital, configurable contextual &
iterative delivery
experiences visibility composable relevant
How they implemented Cloud Transformation
Hybrid
AWS VMC Cloud
Ora
cle
Hosted & On
Azure Premise
Azure Data-Center
Stack GC
Digital Engineering Desk P
Billing/Mete
ring/Show
back
Traditional Infra Intelligent Ops
DC, IaaS PAAS DevOps IOTs as a Code Holmes BOTs
Process
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