MARKETING STRATEGY OF SAGAR AUTOMOBILES

A PROJECT WORK REPORT

By

Anil Shahi
T.U. Reg. No:7-2-39-1681-2017
Shanker Dev Campus
Symbol No : 700390976
Proposal No.: 74
Group: Marketing

Submitted To
The Faculty of Management
Tribhuvan University
Kathmandu

In Partial Fulfillment of the Requirement for the Degree of

BACHELOR OF BUSINESS STUDIES (BBS)

Kathmandu, Nepal
Feb, 2022
 DECLARATION

I hereby declare that the project work entitled MARKETING STRATEGY OF SAGAR
AUTOMOBILES submitted to the Faculty of Management, Tribhuvan University,
Kathmandu is an original piece of work under the supervision of Ms. Pratibha Pandit, faculty
member, Shanker Dev Campus, Kathmandu, and is submitted in partial fulfillment of the
requirements for the degree of Bachelor of Business Studies (BBS). This project work report
has not been submitted to any other university or institution for the award of any degree or
diploma.

………………………
Anil Shahi
2078/11/15

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 SUPERVISOR’S RECOMMENDATION

The project work report entitled MARKETING STRATEGY OF SAGAR AUTOMOBILES

submitted by Anil Shahi of Shanker Dev Campus, Kathmandu, is prepared under my
supervision as per the procedure and format requirements laid by the Faculty of Management,
Tribhuvan University, as partial fulfillment of the requirements for the degree of Bachelor of
Business Studies (BBS). I, therefore, recommend the project work report for evaluation.

……..………………………………..
Mrs. Pratibha Pandit
2078/11/15

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 ENDORSEMENT

We hereby endorse the project work report entitled MARKETING STRATEGY OF SAGAR
AUTOMOBILES submitted by Anil Shahi of Shanker Dev Campus, Kathmandu, in partial
fulfillment of the requirements for the degree of the Bachelor of Business Studies (BBS) for
external evaluation.

…………………………….. …….……………………………
Ass. Prof. Dr.KapilKhanal Prof. Dr. Keshav Raj Joshi
Head of Research Committee Campus Chief

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 ACKNOWLEDGEMENTS

First and foremost, I would like to express my special thanks to Tribhuvan University for
providing us with this amazing opportunity to prepare this project report which really helped
to broaden and expand our theoretical as well as practical knowledge. I am really thanks to
my supervisor Mrs. Pratibha Pandit for their immense guidance and help in the preparation of
this project report. And lastly, I would like to thank my friends who helped me a lot to gather
the information and finalize this project. I would also like to express my gratitude to all other
respected teachersof Shanker Dev Campus staffs from BBS department, Research
department, library staffs that directly and indirectly supported as well as inspired me to
complete this.

Lastly, my heartiest thank goes to my family members and college staffs along with
classmates who have supported me by providing consistent help and encouragement.
Thank you,

Anil Shahi
Shanker Dev Campus