Swot Analysis of Catering Service

Swot Analysis Of Royal Host Catering Service And Event Managers Strength:
Procurement:

guaranteed ingredients for menu preparation

price control and quality assurance
Manage and prevent wastage.

Maintenance:

Quick response to breakdown or emergencies Investment:

Control of expenditure, profit re-invested into office mess Network:
Create cluster to access nearby offices, running canteen in PSTC, City Grammar School Canteen.

Opportunity:
Introducing catering service to women’s club. If there is any upcoming event then follow it. Freedom to develop service,
implement change.

Diversity:

freedom to plan, negotiate choice, prices and quality with suppliers, to source local produce and address food miles (local garden
markets), more opportunikties to link and inform curriculum

Extended Services:

freedom to promote extended services provision, after AZFAURD9 (royal host providing lunch to this company) lunch, do outside
catering, engaging with public
Time to plan and increase staff hours or salaries.

Participation:

implement effective policies, e. g. ater, packed l

...

unch, tuck shop, breakfast club.

Freedom to diversify and promote usage of kitchen and access to kitchen facilities.

Threats:
Competitors companies are big & strong giants like gourmet catering service, Deewan catering
Economic downturn, high rate of inflation

Natural disaster
Finance:

Cost of training, fire, food hygene, safety, first aid

Staff absence and loss of staff and commitment

Environmental Health:

Food poisioning Capacity:

Increased numbers wanting mess meals impact on dining room.

Weakn Esses:

Financial Control:

Risk if miscalculated business plan, equipment, (new equipmen t, beakdowns, replacements) increased cost (food , staff, utility bills)

Technical Issues:

Initial lack of expertise in food specifications, loss of expertise of menu development, training of legal requirements for a food
preparations area, satisfy hygiene etc.

Communication:

Keeping up to date with new food standards, takes more time/commitment from staff members
Risk, if leadership within the office management changes then it leads to discontinuation of the project.

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