1.

It doesn't matter if you have a fantastic product offered at a fantastic price if your customers
don't know about it. That's where promotion comes in: it connects you with your target
consumers and communicates what you have to offer them. Promotion in today's marketing
climate entails integrated marketing communications (IMC). In a word, IMC is combining a range
of diverse communication methods to communicate a common message and influence client
perceptions and behavior. You have probably certainly been the target of IMC actions as an
experienced consumer in the English-speaking globe. (You are practically participating in an IMC
endeavor every time you "like" a TV show, an article, or a meme on Facebook!)