1.

Landing Page
Section: Top Navigation

● Vara logo on the left (see here)

● Navigation (stays visible on top when scrolling down):
○ Screening (scrolls down to section Screening)
○ Locations (scrolls down to section Locations)
○ FAQs (scrolls down to section FAQs)
○ CTA: Book appointment (scrolls down to section Locations)

Section: Landing Container

● Background image: TBD

● Header: “Early detection matters.”
● Sub-header: “We offer high quality mammography from $20 per examination.”
● CTA: “Book appointment”
● Icons (see here) + Text:
○ “30-Minute Screenings”
○ “Supported by AI Technology”
○ “Fast Results within 3 Days”
○ “Trained Breast Experts”
○ “Modern hardware”
Section: Screening
● For all images in this section: see here

● Title: “Better breast cancer detection should be every woman’s right”

● Content: “Breast cancer is the world’s most prevalent cancer and the leading cause of
cancer death among women in India. Yet, the majority of women don’t have access to
screening — or only have access to inadequate screening.

We’re here to change that. And it all begins by informing you about your options for
better breast cancer screening.”

● Title: “What is breast cancer screening?”

● Content: “Breast cancer screening is the process doctors use to check a woman’s
breasts for cancer — even when there are no signs or symptoms. Although this process
cannot prevent breast cancer, it can help find it early, when it’s easier to treat. And that’s
critical.”
● Title: “Who can get breast cancer?”
● Content: “Any woman can get breast cancer, but your risk increases as you age, and is
highest over age 50.

As a result, women between ages 50 and 74 are recommended to get breast cancer
screening every two years. However, depending upon where you live, and other factors
(e.g., your family history, genetics, lifestyle, race, ethnicity, etc.) you may be at a higher
or lower risk. Talk to your doctor — they should be able to inform you of your best
screening options.”

● Title: “What is a mammogram?”

● Content: “A mammogram is a low-dose X-ray image of the breast — and for most
women, a mammogram is the best test available to find early signs of breast cancer.

A mammogram can reveal cancer when it’s still tiny and your chances for successful
treatment are at their highest. Get screened!”
 ● Title: “What happens after you get a mammogram?”
● Content: “A radiologist will read your mammogram and then report the results to you and
your doctor. If the mammogram is normal, your doctor will tell you to continue to get
mammograms regularly (e.g., every two years). If you visit the same screening unit,
every future mammogram you receive will be compared with the previous ones, and the
radiologists will compare the images, looking for changes. You may consider keeping
your mammograms yourself (e.g., on a CD or thumb drive) if possible.

If you have an abnormal mammogram, it does not always mean you have cancer. But
you will need to have additional mammograms, tests, or exams before the doctor can
know for sure. You may also be referred to a breast specialist or a surgeon for further
review.”

Section: Locations
 ● Headline: Locations
● Text: “In all our locations we offer high quality mammography from $20 per examination.”
● Navigation: Mumbai, Delhi, Bangalore, Hyderabad, Kolkata
● One center per city: stock image, Name, Address
● CTA: Book appointment

Section: Contact Us

● Headline: “Contact Us.”

● Phone:
○ “Phone / WhatsApp: +49 179 299 8170“
○ Icon: see here
 ● Contact form: Name, Email, Phone, Message

Section: FAQs

● Headline: Frequently asked questions

● Vertical accordion: question and answer
○ TBD

Section: Footer

● Navigation:
○ Legal Disclosure: https://www.vara.ai/legal-disclosure
○ Disclaimer: https://www.vara.ai/disclaimer
○ Privacy Policy: https://www.vara.ai/privacy-policy
● “© MX Healthcare GmbH”
2. Booking Page

● Display location that was selected on the landing page

● Calendar with days and months
● Days with 30min slots
● When user selects a slot input field for:
○ Name
○ Address
○ Email
○ Phone
○ Optional: Comment field (free text)
○ (Preferably we can set up customised fields)
● Output: bookings should be accessible to our team (in the backend) in an exportable
format
● Payment should be possible (but deactivated for now)

Discussion Points:
● Responsiveness / Mobile
● SEO optimization
● Font family
● Icons
 ● Language

Milestones:
1. Set up booking system
2. Set up location section
3. Develop the rest