Introduction to

MOBILE APP

Prottasof Grosskofik
Prottasof Grosskofik
kodu
Mobile Developer
Astra Property

Astra Property
Table of Content
01. Mobile Devices 06. Disadvantages

07. Key Drivers for Mobile

02. iOS Overview Application

08. Impact of Mobile Apps on

03. Android Overview Various Domains

04. Why Mobile 09. Attributes of Mobile

Development? Applications

10. Consideration and

05. Advantages Challenges for Mobile
Application
 01
Mobile
Devices
 What is mobile
device?
A mobile device is essentially a handheld
computer. Although the category of mobile
device might seem to include any electronic
device small enough to be carried around, the
term implies wireless communications and the
capacity for general computing.
What kind of device
do you own?
Apple
Android
 02

iOS Overview
Development Platform for iOS APP
 03
Android
Overview
Development Platform for Android APP
 04
Why Mobile
Development?
 High customer base
expansion rate
Building a mobile app rather than just a website
can expand your customer base. Customers want
to be able to click and use a mobile app from the
convenience of the home screen, rather than
logging onto a browser each time.
More user
engagement
Users engage more with mobile apps rather
than just with a website or a web app.
 High customer
retention rate
Customers are more likely to stay with a business
if she, he, or they have a business’s mobile app
downloaded onto their phone.
Reaching customers
on the go
Using a mobile app, you can send your users
push notifications with updates and deals
they might find appealing.
 High customer
retention rate
Customers are more likely to stay with a business
if she, he, or they have a business’s mobile app
downloaded onto their phone.
Mobile apps are faster
A mobile app simply performs faster than a
web app on a browser. And moreover, they
are more user-friendly.
 Device hardware
features
Mobile apps built in hybrid and native
frameworks can access a device’s hardware,
including the camera, motion sensor, and location
services.
Push notifications and
instant updates
Users sometimes like to stay up to date with
updates, and mobile apps can send push
notifications and instant updates.
 Instant online and
offline access
Using a mobile app, users can access many of the
features of the app whether online (with data or
WIFI) or offline (no service, or airplane mode,
etc.).
 05

Advantages
Improves Efficiency

● Business applications are custom-built with your company’s

needs in mind, they act as a single app that performs several
activities, eliminating the need for multiple apps. Furthermore,
because these apps are personalized to your working style, they
improve staff productivity and, as a result, corporate ROI.

● Increase accessibility: Another significant advantage of mobile

apps is that they make businesses more accessible. It enables
businesses to deliver notifications to customers about what’s
new or changed in their services or products.
Ease in Project Management
● Mobile apps can be added to keep track of your project’s
progress and deadlines in real time. Updates can be given when
each part of the project is completed, keeping the billing cycle
for each stage of the project intact.
 06

Disadvantages
Disadvantages

● It costs more to develop mobile apps than it does to

develop online apps.
● Compatibility with several platforms (e.g., iOS and
Android) frequently necessitates starting from scratch.
● Maintaining and updating the system is costly.
● It may be tough to get an app store to approve a native
app.
 07
Key Drivers for
Mobile Application
Innovation
In mobile space such as the proliferation of
smartphones, higher bandwidths offered by 3G
(Third generation) and 4G (Fourth generation)
technologies are coupled with higher capacity
storage technologies with higher speed chips
that would keep powering mobile devices.
 Consumer
behavior
Customers are more used to mobile devices and
are easy for them to access information on the
move.
Personalized
Content Delivery
Enterprise can leverage the location and
sensors to offer more contextualized,
relevant and personalized content, offers,
and advertisements.
 Mobile ecosystem
An explosive growth in Mobile Applications
stores such as Apple Store, Google Play Store,
Windows marketplace store was coupled with
the availability of games, utilities, and other apps.
Social Networking
The popularity of web 2.0 and social media
technologies such as Facebook, Twitter
users are increasingly using location-based
features on social media platforms.
 08
Impact of Mobile
Apps on Various
Domains
Impact of Mobile Apps
● Retail and Consumer Packaged Goods (CPG) Industry: Mobile apps
provide location-based store locator, targeted promotions/offers/coupons,
service reminders, mobile bidding, in-store tools, cross-sell/upsell tools,
and comparator tools. Basically, mobile apps play a key role in driving
traffic, increasing sales, and driving brand loyalty. On the B2B front, mobile
apps have redefined lead management, CRM functions, efficient tracking,
field force automation, and such. Mobile apps have also led to
improvement in-store merchandise, supply chain, and inventory
management.

● Banking Industry: Mobile apps enable convenient ways to carry out

transactions such as account balance, payment, localized alerts,
tap-to-pay, branch locator, and payment coupons. Mobile apps would also
enable mobile banking, mobile wallet and provide “on-the-go” features.
Impact of Mobile Apps

● Logistics: It is easier to track shipments, get updates,

manage warehouses, and fleets using mobile apps.

● Healthcare: Mobile apps can easily connect patients,

doctors, and insurance providers as well as provide
wellness management solutions.
 09
Attributes of Mobile
Applications
Attributes of Mobile Apps

Ubiquity: always available and

connected and enable users to access
information anytime anywhere

User-friendliness: Mobile applications

provide a responsive and interactive
user interface with essential
information. They utilize the camera,
sensors, media output,
touch/multi-touch/voice interface for
providing simplified actionable
information.
Attributes of Mobile Apps

Location awareness: Mobile

applications provide location-sensitive
information using Global Positioning
System (GPS) and other sensors.

Minimalistic: The content and features

in mobile apps are minimal which are
essential for the functionality.
 10
Consideration And
Challenges For
MOBILE APP
The main considerations
● Intended utility of the mobile app
● Consumer engagement with a richer user experience
● Productivity through efficient flows
● Driving incremental revenue through user stickiness
● Customer conversion
● User loyalty through targeted and personalized offers
● App Architecture
● Native vs hybrid vs web-based on the requirements
● Middleware requirement for centralized configuration
● Offline vs online capability for storing data
● App Development Principles
● User experience through richer controls and interactive components
The main considerations
● Compatibility on various devices and platforms
● Performance for each screen and task
● Security for data o Productivity enhancement tools
● Target users
● Consumers for B2C apps
● Business for Business to Business (B2B) apps
● Partners for B2B apps
● Employees for Business to Employee (B2E) apps
● Testing o Device testing
● Performance testing
● Various testing scenario
The main challenges
● Diversity of devices and heterogeneous technologies: There are
various mobile platforms and devices. The app should provide an
optimal experience in all the scenarios.
● Security: Mobile app should ensure data security during transmission
and during storage.
● User experience: Mobile app should provide optimal user experience
leveraging the device capabilities to provide the highest
engagement possible.
● Network: Mobile app should be designed to work in regions with
network, latency, and bandwidth challenges.
● Compliance with diverse standards, OS, mobile platforms, and
devices.
 Are u gonna be
the next
Mobile Developer?
THANKS!
Do you have any questions?

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