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    Ma. Corazon Lopez
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    8 views1 page

    Q 3

    Uploaded by

    Ma. Corazon Lopez

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    © All Rights Reserved
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    of 1

    Name: _______________________Date:___________ Section: ______________________ Instructor: MML

    Section: ______________________ Instructor: MML


    TEST I. BOX THE LETTER WITH A CORRECT ANSWER.
    TEST I. BOX THE LETTER WITH A CORRECT ANSWER.
    1. This refers to choosing which segments to go after.
    1. This refers to choosing which segments to go after. A. Market Segment B. Target Segmentation
    A. Market Segment B. Target Segmentation C. Target Marketing D. Marketing
    C. Target Marketing D. Marketing 2. The process by which companies create value for
    2. The process by which companies create value for customers and build strong customer relationships in
    customers and build strong customer relationships in order to capture value from customers in return
    order to capture value from customers in return A. Marketing Analysis B. Marketing Strategy
    A. Marketing Analysis B. Marketing Strategy C. Market D. Marketing
    C. Market D. Marketing 3. refers to dividing the markets into segments of
    3. refers to dividing the markets into segments of customers.
    customers. A. Market Segment B. Target Segmentation
    A. Market Segment B. Target Segmentation C. Target Marketing D. Marketing
    C. Target Marketing D. Marketing 4. A specific group of consumers at which a company
    4. A specific group of consumers at which a company aims to sell its products and services.
    aims to sell its products and services. A. Target Market B. Target Marketing
    A. Target Market B. Target Marketing C. Market D. Marketing
    C. Market D. Marketing 5. A set of elements that need to be determined by a
    5. A set of elements that need to be determined by a company to promote its brand/ product effectively.
    company to promote its brand/ product effectively. A. Marketing Strategy B. Marketing Mix
    A. Marketing Strategy B. Marketing Mix C. Marketing Analysis D. Marketing
    C. Marketing Analysis D. Marketing
    TEST II. ENUMERATION
    TEST II. ENUMERATION 1-4 Enumerate the 4 elements of Marketing Mix.
    1-4 Enumerate the 4 elements of Marketing Mix. 5-6 Two types of Competitors
    5-6 Two types of Competitors 7-8 Two types of Pricing Strategy
    7-8 Two types of Pricing Strategy 9-10 To types of Distribution Strategy
    9-10 To types of Distribution Strategy
    TEST III. Essay
    TEST III. Essay 1. How important is Target Marketing?
    1. How important is Target Marketing?

    Name: _______________________Date:___________

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