Pooja

Document Information
Analyzed document Comparative_study_of_maruti_suzuki_vs_hy.pdf (D142158135)
Submitted 2022-07-18 04:51:00
Submitted by Pardeep Seelwal
Submitter email pardeepseelwal@gmail.com
Similarity 94%
Analysis address pardeepseelwal.cdlu@analysis.urkund.com
Sources included in the report
URL: https://pdfcoffee.com/comparative-study-of-maruti-and-hyundai-99322551-pdf-free.html
1
Fetched: 2021-10-03 16:37:05
URL: https://1library.net/document/yd52wgjq-comparative-study-of-maruti-and-hyundai.html
2
Fetched: 2022-07-18 04:52:14
URL: https://pdfcoffee.com/comparative-study-of-maruti-and-hyundai-4-pdf-free.html
8
Fetched: 2021-08-16 11:57:21
URL: https://idoc.pub/documents/comparative-study-of-maruti-and-hyundai-m34mo6dmv8l6
2
Fetched: 2021-12-06 11:25:59
URL: https://zdocs.ro/doc/arnabs-final-project-36ow8jnemdpl
6
Fetched: 2022-05-06 06:23:17
URL: https://docshare.tips/maruti-vs-hyundai_5906560eee3435bf34993080.html
1
Fetched: 2022-05-09 05:17:03
URL: https://1library.net/article/interpretations-to-questionairre-dealers-survey.yd52wgjq
1
Fetched: 2022-07-18 04:52:13
URL: https://pdfcoffee.com/project-declaration-of-maruti-suzuki-and-hyundai-pdf-free.html
1
Fetched: 2022-05-06 06:23:27
Entire Document
Comparative Study of Maruti VS Hyundai A Dissertation M.N.S.GOVT. COLLEGE , BHIWANI IN A PARTIAL FULFILMENT OF
THE REQUIERMENT FOR THE DEGREE OF MASTER OF COMMERCE Research supervisor: Submitted by: Dr. Mahender
kumar Pooja Associated Professor M.Com M.N.S.GOVT.COLLEGE Reg. No – 201270501003 2021-2022 Choudhary
Bansilal University Bhiwani
DECLARATION I Hereby declare that the research project report entitled “ Comparative Study of Maruti VS Hyundai”
Submitted to CHOUDHARY BANSILAL UNIVERSITY, Bhiwani is an original piece of work done by me And has not been
published or submitted else where for any orther degree in full or part. Date: Place: Pooja Batch no.: M.Com. Reg. No –
201270501003 Session:2021-2022
https://secure.urkund.com/view/135640857-374334-372672#/ 1/29
ACKNOWLEDGEMENT No one can carry out the project independently & I am Certainly not an exception. Many peoples
participated. Directed, indirected, in the completion of this project I am heartily grateful made this venture successful His
kind guidance. I am sincerely thankful to- Dr. Mahender kumar Associated Professor M.N.S.GOVT.COLLEGE POOJA
INDEX Sir no. Particulars Remark sign 1 Acknowledgement 2 Introduction 3 Objective
71% MATCHING BLOCK 1/22 https://pdfcoffee.com/comparative-study-of-mar ...
of the study 4 Automobile Company Profiles 5 Theoretical View • History of Indian automobile company. • Evolution of
automobile industry • Market share of automobile company • Marketing strategies of Maruti Suzuki • Marketing
strategies of Hyundai 6
Practical View • Charts and Interpretation • Observation 7

Data collection 8 Findings 9 Suggestion and recommdation 10
Conclusion 11
Bibliography
100% MATCHING BLOCK 2/22 https://1library.net/document/yd52wgjq-compara ...
CHAPTERWISE PRESENTATIONS Chapter 1 – Introduction 1.1About Marketing Strategy 1.2Title of the study
1.3Objectives of the study 1.4Scope of the study 1.5Limitations of the study Chapter 2 – Company Profiles Company
Profiles Chapter 3 – Theoretical View 3.1 History of Indian Automobile Industry 3.2 Evolution of Automobile Industry
3.3 Common Marketing Strategies of Car Companies 3.4 Market Share of Automobile Companies 3.5 Marketing
Strategies of Maruti Suzuki 3.6 Marketing Strategies of Hyundai 3.7 Comparative Study of Maruti Suzuki and Hyundai
Chapter 4 – Practical view 4.1Charts and Interpretations ( Chart 1 to 20) 4.2
Observations Chapter 5 – Suggestions and
Recommendations, conclusions Introduction Comparative Study of Marketing Strategies of Two Automobile

Companies A marketing strategy is a process that can allow an organization to concentrate its limited resources on the
greatest opportunities to increase sales and achieve a sustainable competitive advantage. It’s a written plan which
combines product development, promotion, distribution, and pricing approach, identifies the firm's marketing goals,
and explains how they will be achieved within a stated timeframe. Marketing strategy determines the choice of target
market segment, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral
component of firm strategy, defining how the organization will successfully engage customers, prospects, and
competitors in the market arena. Marketing strategies serve as the fundamental underpinning of marketing plans
designed to fill market needs and reach marketing objectives. Marketing strategies are dynamic and interactive. It may
differ depending on the unique situation of the individual business. On the Canvas of Indian Economy, Auto Industry
occupies a prominent place. Automobile sector is one of the cores of Indian Industry. Continuous economic
liberalisation over the years by the Government of India has resulted in making India as one of the prime business
destination for many global automotive players. One of the largest industries in India, automotive industry has been
witnessing impressive growth during the last two decades. Indian automobile industry has a mix of large domestic
private players such as Tata, Mahindra, Bajaj, Ashok Leyland and major international players including GM, Ford, Toyota,
Honda, Hyundai, etc. To remain in this competitive market on has to come up different ideas and strategies. Various
Marketing Strategies enables a firm to expand business activities for market reputation, to satisfy human wants, to lead
to specialisation and efficient performance of production function climaxing in economic stability. After liberalization
automobile Industry is growing at very high rate and many new companies have also entered into market. With
offering variety of cars in all segments for everyone. So it is important to know which company is providing us good
quality cars at fair prices and providing better after sales services, and how they are trying to reach customers. The
most obvious objective marketers have for promotional activities is to convince customers to make a decision that
benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit
marketers this means getting customers to buy an organization’s product and, in most cases, to remain a loyal long-
term customer. However, marketers must understand that getting customers to commit to a decision, such as a
purchase decision, is only achievable when a customer is ready to make the decision.
Objective
of Study ➢
95% MATCHING BLOCK 4/22 https://idoc.pub/documents/comparative-study-o ...
To know the various strategies used by Maruti Suzuki and Hyundai Company to attract maximum number of
customers. ➢ To know which company offers better cars, better after sales services and by which company cars
customers are satisfied most. ➢ To know the demand of Automobiles. ➢ Competition from other car manufacturers.
➢ -To know the trend in Market. ➢ To know which car is more demanded by Customers. ➢ Through which strategies
maximum customers are attracted. ➢ To know recession effect on sale of cars Scope of Study ➢ Company will come
to know what attracts Customers. ➢ Company as well as Dealers of Maruti Suzuki and Hyundai will come to know that
which are the criteria’s customers look for before buying car. ➢ Company and Dealers will also come to know the
future changes which will be require satisfying customer needs and wants. Methodology of Data Collection Primary
Data:- Visiting various Dealers and asking them about their promotional Strategies and requirement of customers.
Asking to users of Maruti and Hyundai about their preference, Criteria’s while buying car and their experience with
dealers and their Expectations from dealers. Secondary Data:- Magazines. Internet.
97% MATCHING BLOCK 5/22 https://zdocs.ro/doc/arnabs-final-project-36ow ...
Maruti Suzuki’s Profile In early 1980s Indian Govt decided to produce a small car, which would be within buying reach
of Indian middle class. The obvious place to shop for technology was Japan, which had developed world class
capabilities in small cars by that time. It was not Toyota, or Nissan, or Honda, three largest players in Japan, but Suzuki,
a much smaller company with strong capabilities in making small cars. Suzuki grabbed the opportunity with both
hands and formed a joint venture with govt. called Maruti Udyog. Maruti Udyog Limited, a subsidiary of Suzuki Motor
Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant,
located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a
capability to produce about half a million vehicles. Maruti rolled out its 1st car, Maruti 800 with 800cc engine in
December 1983. This model targeted at masses and was launched as “People’s car”. In early 2003, Maruti Udyog, a
joint venture between Suzuki and Indian Govt. dominated India’s automobile market with 54% market share and with
annual production capacity of 5lac cars. The company dominated Indian Small car market with a share of 100% in A
sag, 36% in B sag and 86% overall. The company has a portfolio of 11 brands, including Maruti 800, Omni, premium
small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV,
Versa, Swift and Luxury SUV Grand Vitara XL7.In recent years, Maruti has made major strides towards its goal of
becoming Suzuki Motor Corporation's R and D hub for Asia. It has introduced upgraded versions of WagonR, Zen and
Esteem, completely designed and styled in-house. Maruti's contribution as the engine of growth of the Indian auto
industry, indeed its impact on the lifestyle and psyche of an entire generation of Indian middle class, is widely
acknowledged. Its emotional connect with the customer continuesMaruti tops customer satisfaction again for 8t year
in a row according to the J.D. Power Asia Pacific. India Customer Satisfaction Index Study. The company has also
ranked highest in India Sales Satisfaction Study.In keeping with its leadership position, Maruti supports safe driving and
traffic management through mass media messages and a state-of-
the art driving training and research institute that it
manages for the Delhi Government.
Hyundai Motors Profile Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company,
South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL
presently markets 54 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and
the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Embera in the
E segment and the Tucson in the SUV segment. Hyundai Motor India Ltd, continuing with its tradition of being the
fastest growing passenger car manufacturer, registered total sales of 489,328 vehicles in the calendar year (CY) 2008,
an increase of 49.6percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent with 245387 units
in 2008, while overseas sales grew by 92.5 percent, with exports accounting for 243,931 units in 2008.HMIL’s
manufacturing plant is located near Chennai which has advanced production quality and testing capabilities in the
country.
In order
to provide the Indian customer with global technology, HMIL started its second plant in February 2008 which
produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum.
Apart from expansion of production capacity, HMIL currently has 260 strong dealer networks Across India. The
production management processes at Hyundai Motor India are overlaid with an organization-wide implementation of
manufacturing best practices like Just-in-time inventory management, Kaizen, TPM and TQM, that help us in making
the world's best cars, right here in India. Hyundai Motor Company was established in 1967, Hyundai Motor Co. has
grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth-
largest automaker in 2007 and
includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai
vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Hyundai Motor Company, S.Korea,
the parent of HMI, has been doing considerable work on sustainable Environment Management. The company has a
well defined framework in place for developing products that reduce pollutant emissions and processes for
preservation of natural resources and energy along all the stages of the product lifecycle from production, sales, use to
disposal and has been awarded the ISO 14001 certification for all its three major plants in Ulsan, Asan and Jeonju in
S.Korea. Cars of Hyundai Hyundai deals in wide variety of cars which includes Santro, i10, Getz prime, i20,
Accent,Verna, Sonata, Tuscon, etc. HISTORY OF INDIAN AUTOMOBILE INDUSTRY PRE- LIBERALIZATION PERIOD :-
Since Independence the Car Industry was closely monitored and controlled by the government till 1981. Limited
choices were available to the car buyers due to the limited manufacturers and tight supply. Hindustan Motors (HM) and
Premier Automobile (PAL) that were set up in 1940's dominated the vehicle market and industry. In the 1950s, the
arrival of Tata Motors, Bajaj Auto, and Mahindra & Mahindra led to steadily increasing vehicle production in India, while
the 1960s witnessed the establishment of the two- and three-
wheeler industry in India. But between 1970 to the
economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many
government restrictions. However, the automotive industry witnessed tremendous growth after the entry of Maruti
Udyog in the 1980s. In 1981 the government decided to review their car industry policy and found that the segment
was neglected and there was a big market available for cars. The existing cars available in the market were costly and
technically less sound with compare to international standard. Then government initiated dialogues with Suzuki
Motors, a Japanese car manufacturing company, finalized a joint venture, and formed a company named Maruti
Udyog Limited (MUL). The initial venture was between Government of India with a share of 74% and Suzuki Motor with
a share of 26%.That was a revolutionary step taken for the car industry in India. In 1983 MUL launched its first car in
India (Maruti 800) with a price tag of Rs.40,000/-.This development was a big shock to the existing car manufacturers
and they also rushed to improve and increase their product line After the lifting of licensing in 1993 by government, 17
new ventures came up, of which 16 are for manufacture of cars. Today, almost all of the major global players are
present in India. The automotive industry is today a key sector of the Indian economy and a major foreign exchange
earner for the country. Government:- 1981 was the year when government taken a revolutionary initiative to review
and reform its policy related to car industry. Now getting permission to produce cars in India is easier and new entrants
are coming almost every year. Government has also imposed heavy imposed heavy import duties on imported vehicles
to safeguard the car manufactured locally. POST- LIBERALIZATION PERIOD:- Following the economic reforms of 1991,
the automobile section underwent delicensing and opened up for 100 percent Foreign Direct Investment. A surge in
economic growth rate and purchasing power led to growth in the Indian automobile industry, which grew at a rate of
17% on an average since the economic reforms of 1991.India's automotive components industry is being urged by the
government to partner with overseas firms with the aim of making India a platform for outsourcing as well as a global
R&D hub. As the Indian vehicle production industry has grown, so has the domestic supplier industry. But the global
auto industry's search for lower cost and more international outsourcing has led to a sharp growth in component
output and exports in recent years. The positive demographic factors, stable macro-economic environment and pro-
reform policies of the government, low manufacturing costs, availability of skilled labour has attracted almost all major
global auto players making their way into India like GM, Ford, Daewoo, Honda and Toyota The intense competition has
compelled the manufacturers to launch the latest global offering in India as early as possible. It has also enabled to
keep the prices of the vehicles under check. The consumers, in turn, have benefited from wide choice of models,
technologically advanced cars and better service from the car manufacturers. Major Manufacturers in Automobile
Industry and their Cars Maruti Udyog Ltd. :- Cars: - Maruti 800, Omni, Zen, Esteem, WagonR, Swift, SX4, Alto, Ritz,
Grand Vitara. Tata Motors:- Cars: - Indica, Indigo Marina, Safari, Sumo, Nano Hyundai Motor India Ltd.:- Cars: - Santro,
Accent, Sonata, Verna, Getz, Elantra, Tuscon, i10, i20 Honda:- Cars: - Honda City, Civic, Accord BMW:- Cars: - 3 Series,
5 Series, 6 Series, 7 Series, X3, and X5 Other Automobile Companies are:- Skoda Toyota Hindustan Motors Ford Toyota
Mahindra and Mahindra General Motors Mercedes
COMMON MARKETING STRATEGIES OF AUTOMOBILE COMPANIES ➢ Advertising in News papers and Magazines:- In
this companies advertise about the car in various local newspapers like Economic times and they give detail
explanation about the feature of the cars, keeping customer’s requirement. They also provide various dealers addresses
and contact numbers for reference. Company also tries to advertise through various magazines like Auto Cars,
Overdrive, etc. ➢ Grand Launch :- Recently Tata Nano car was grandly launched and created a buzz in market. After
the launch media aggressively took interest in providing the minute details about the car to the customer by showing
test drives, etc.Once the car is launched they give adds in every possible newspaper, car magazines, put hoardings,
display car models in the malls. ➢ Company provides exchange offers to customers:- This is one of the most effective
ways adopted by the companies and very successful marketing strategy, which has helped company increase their
sales. In this method, companies provide option to buy a new car of your choice in exchange of their old cars, but the
price of old car is decided by the dealer by looking at its condition. It helps customers, as they don’t need to go
anywhere else to sell their old car. This also helps companies to increase their sale of new cars. ➢ Adding Star Value to
product- Brand Ambassador:- Companies choose brand ambassadors for their cars to reach wide masses. For e.g.
Shahrukh Khan promotes Hyundai, Abhishek \Bachan promoted Ford Fiesta, Saif Ali Khan and Rani Mukherjee
promoted Chevrolet Aveo and Amir Khan promoted Toyota Innova. Ambassadors give a special identity to the
products. ➢ Companies have started sponsoring reality shows for better visibility:- As we all know reality shows are
making all time big in television and entertainment industry. This is really a smart move by automobile companies to
gain visibility through reality shows. The reality shows are aired all over the world and huge number of people watches
it. So companies sponsor such shows and get noticed.E.g. Maruti sponsored India’s Got Talent show on Colors channel
and gifted Ritz to the winner. Indian Idol winner was also gifted with Maruti SX4. ➢ Mall Displays Various companies
display their cars in Malls so as to get prime attention. People go in Malls for shopping and hangouts with their friends
and family. They conduct small contests and give gift hampers as prize. Thus they try to attract crowd towards them.
➢ Companies enter market with help of Film:- In terms of marketing strategies Chevrolet Aveo found a unique way of
advertising by way of a Yash Raj Film production, Tara Rum Pum. The main motive behind this was to popularize and
promote the product in youth. ➢ Companies Sponsor Go- Karting events:- Go-karting events are really booming up
among young crowd. And that’s the reason we see craze for participating in go-karting events is on high. People have
started taking interest in the sport and huge crowds turn up for such events. But for sure car companies would to not
like to miss chance of visibility they get in such competitions.Few years before Maruti Suzuki sponsored Autocross rally.
Similarly Tata Engenieering has sponsored Narayan Kartikeyan as India’s Entry in to the World Series motorcar racing. ➢
Personal selling:- Personal Selling largely takes place at the Dealers’ End. The way customer is attended depends
mainly on the Dealer as he acts as an interface between the company and the Consumer. The various cases in which
Personal Selling takes place is Individual Sales, Corporate Sales, Sales Presentations, Fair and trade Shows. Mostly in
case of Individual Sales the Customer goes to the showroom and takes a look at the product. There he is attended to
by the Sales Personnel of the Dealership. Sometimes the Senior Sales Executive has to make Sales Presentation to
Corporate Buyers. Personal Selling is also practiced at Trade Fairs and Auto Shows wherein the Company appointed
Sales Personnel attend prospective customers and also book their orders 1
st Qtr - Maruti Suzuki Ltd.:-46.9% 2 nd Qtr - Tata Motors Ltd.:-14.6% 3 rd Qt r- Hyundai Motor India Ltd.:-13.5% 4 th Qtr -
Mahindra & Mahindra Ltd.:-6.7% 5 th Qtr - General Motors India Pvt Ltd.:-4.3% 6 th Qtr - Honda Siel Cars India Ltd.:-3.9%
7 th Qtr –
Others:-10.1% Above market share graph shows us that in automobile industry still Maruti Suzuki is enjoying highest
market share. And then comes companies like TATA and Hyundai Motors India Ltd. 46.9
14.6
13.5
6.7
4.3
3.9
10.1
MARKET SHARE OF AUTOMOBILE COMPANIES

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
5th Qtr
6th Qtr
7th Qtr
97% MATCHING BLOCK 10/22 https://idoc.pub/documents/comparative-study-o ...
Marketing Strategies used by Maruti Suzuki Advertisements:- Good promotional strategy is adopted by Maruti Suzuki to
transform its thoughts to the people about its products by marketing through advertisement in television, radio,
newspaper, etc.Through radios they try to promote their product by organizing quiz contests and the person who wins
are offered special discounts, gift vouchers, coupons, etc.Through television they promote their vehicle by showing the
utility value, its comfort level. Some of the strategies used for cars were:- Baleno: “Missed the flight catch Baleno” The
most comfortable Car even in long drives. Esteem: “My Daddy’s Big Car” Affordable mid size car Alto: “Lets Go” The
fuel efficient and affordable car After Sales Service:- “Kya yahan Maruti Service Station hai” Availability of service stations
even in the remotest place in the country. Display:- If you visit any of the Maruti Dealers showrooms what you will
notice is \One thing very similar that is the display. They display only 2-3 cars in the showroom. Well this is the strategy
to make people concentrate on only few choices otherwise they might get distract and get confused. Here Maruti wins
one customer. Tie up with many banks To promote its bottom line growth, Maruti launched Maruti Finance in Jan
02.Prior to the start of this service Maruti had started two joint ventures – Citicorp Maruti and Maruti countrywide with
City Group and GE Countrywide Today Maruti has tie ups with ABN Amro Bank, HDFC Bank, ICICI Ltd, Kotak Mahindra
Bank, Standard Chartered Bank etc. Exchange offers:- Maruti has also placed its step and progress by marketing
through exchange offers. In this it makes possible to leave and get it replaced for a new one with barely some amount.
This is one of the greatest ways to attract more and more customers and also makes possible to increase sales. SBI
Maruti Car Loans:- The country’s largest bank and the largest car maker have joined hands to make affordable car
finance available to more and more people across the country. The mega alliance makes car loans available at lower
interest rates to a wider section of people, with transparent terms and conditions. The unbeatable advantages of SBI
Maruti car loans:- -Two market leaders in their respective industries with trusted brand names. -Low interest rates -No
processing fees or hidden costs to ensure transparency. -Car loans available for diverse categories of customers
including govt. employees and agriculturist. Marketing Strategies of Hyundai Advertisements:- Hyundai had used
Bollywood star Sharukh Khan as Brand Ambassador for promoting their car. Through this they tried to attract the
customers. Promote their product they organized quiz contests on radio and the person who wins was offered special
discounts, gift vouchers, coupons, etc.They also advertise in Newspapers. In this companies advertise about the car in
various newspapers and they give detail explanation about the feature of the cars, keeping customer’s requirement.
They also provide various dealers addresses and contact numbers for reference. Free checkups:- Hyundai arranges
free checkups from time to time in which they check for any problem and advice to visit the nearest service center for
servicing. This helps in maintaining good relationship with customers and tries to keep good image in market.
Exchange offers:- As Hyundai deals in second hand cars also. They offer exchange offers to customers. And by paying
adjusted amount customer can get brand new car in exchange of old once. Exchange offer makes customer happy as
they don’t have to pay full amount also, they get new car also and their old car gets replaced also with new one. Cold
callings:- In this type of strategies old customers are given a relationship call just to know some other references. This
gives a boost to sales and customers also feel a sense of involvement. Hyundai gets maximum sale through such type
of cold callings only. Events at Corporate Office and Banks:- Hyundai tries to attract customers by conducting camps,
events at corporate offices and bank as most of the customers are of middle-age group and corporate offices are
good source for company to attract such customers. Display:- Hyundai keeps attractive display so that maximum
number of people gets noticed. And they even keep their own accessories related to cars at special accessories
counter. For attractive display they decorate their showroom as well as all the cars which are displayed.
INTERPRETATIONS TO QUESTIONAIRRE Dealers Survey:- Relation of Marketing Strategies and sales of product.
Maruti’s Survey:- From the survey of 5 dealers it was found that every dealer Positively replied that marketing strategies
had helped them to Increase the sales of their product. Hyundai’s Survey:- Even 5 Hyundai dealers positively replied
that marketing Strategies helped them to increase the sales of their product. Benefits of Marketing Strategy Maruti’s
Survey:- Dealers replied that from the various marketing strategies Enquiries for the new launches increases and thus
indirectly sales. It also increases references and contacts. Hyundai’s Survey:- Dealers replied that strategies created
awareness amongst Customers and increases walk-
ins. Promotional Strategies used:- Maruti’s Survey:- Maruti dealers
conduct various events at malls, at workshops and at near banks and government offices. They also give
advertisements in local newspapers and distribute pamphlets. Hyundai’s Survey:- Dealers conduct cold callings i.e.
calling old customers. They give advertisement in papers, conduct road shows and conduct service check-up camps.
Gives exchange offers. Attraction of Customers Maruti’s Survey:- Dealers replied that most of the customers are
attracted through media advertisements and mouth publicity and also through old references. Hyundai’s Survey: -
Dealers replied that most of the customers are attracted through references and walk-ins and mouth publicity also
helps in attracting customers to new product. Promotion through Media :- Maruti’s Survey:- Most of the dealers felt
that media promotions are more attractive than other medium because of its mass reach. Hyundai’s Survey:- Hyundai
dealers also had more positive reply for media publicity rather than other mediums. Effect of Grand Launch of a Car.
Maruti’s Survey:- Dealers replied that grand launch of the car makes selling easy only in initial stage but afterwards it
depends on the product. Hyundai’s Survey:- Dealers think that it helps to attract customer’s attention but afterwards it
depends on many other factors like quality, performance, service, etcMost demanded Car model Maruti’s Survey:-
Most of the dealers replied that swift is the most demanded car amongst all Maruti cars, while next best alternative is
Alto. Hyundai’s Survey:- Dealers found i10, i20 and santro as the most demanded cars amongst other Hyundai cars.
Best mileage Car. Maruti’s Survey:- Dealers replied that Ritz and Alto gives best mileage. Hyundai’s Survey:- Dealers
replied that i10 and santro car’s mileage is best amongst others. Customer Preference. Maruti’s Survey:- Dealers replied
that customers prefer petrol version more. Hyundai’s Survey:- Here also customer demands more petrol version only.
Criteria in the Buyers Mind Maruti’s Survey:- Dealers replied that most of the customers look out for every criteria i.e.
quality, comfort, performance, mileage and price. Hyundai’s Survey: - In Hyundai also customers prefer all the above
criteria’s but look for price and comfort more. Biggest Competitor Maruti’s Survey:- Maruti dealers replied Hyundai as
the biggest competitors. Hyundai’s Survey:- Hyundai dealers found Maruti as their biggest competitor. Complete
Package Car Maruti’s Survey:- Dealers rate Swift as a no. 1 car for its complete package. Hyundai’s Survey:- Hyundai
rate i10 and i20 as their no. 1 car for complete package. Way of Purchase. Maruti’s Survey:- According to dealers Maruti
cars are sold mostly on EMI basis. 50 -75% customers purchase cars on instalment basis. Hyundai’s Survey:- As per
Hyundai dealers cars are sold on both EMI as well as upfront payment and around 50% of Hyundai cars are sold on EMI
basis. PURCHASE OF EMI BASIS Out of 10 dealers 7 dealers replied that 50-75% of their total sales are on instalment
basis. Bank tie-ups Maruti’s Survey:- For EMI basis Maruti dealers are tied up with banks like ICICI, HDFC, SBI, and many
others banks but they don’t offer any extra discount to customers who purchase cars on cash basis 0
1
2
3
4
5
6
7
8
0-
25 25-50 50-75 75-100
NO. OF DEALERS
PERCENTAGE
99% MATCHING BLOCK 13/22 https://docshare.tips/maruti-vs-hyundai_590656 ...
Hyundai’s Survey:- Hyundai dealers are also tied up with ICICI, HDFC, SBI, and many other major banks for EMI
purchase and also don’t offer any discount to customers who purchase on cash payment. Effect of Tata Nano’s entry
Maruti’s Survey:- Dealers don’t think that Tata Nano’s entry in market will affect sale of their cars because they think
that customers not only look for car price while buying car but look out for many other factors also. Hyundai’s Survey:-
According to dealers customer look for Quality, Standard and performance which is lacking in Tata Nano. Recession
effect:- Maruti’s Survey:- Because of recession cars sales were reduced by 10-20%. But now people have started
buying cars. Hyundai’s Survey:- Most of the dealers replied that recession didn’t affect them at all, but few dealers
replied that there was marginal decline in Cars sales. Spending huge amount on various marketing strategies during
recession. Maruti’s Survey:- Dealers think that if they don’t spend on various strategies then customer will be unaware
of new launches and sales will get affected. Hyundai’s Survey:- Hyundai dealers think that this is right time to attract
maximum customers as rate of interest on car loans have been reduced Promotion through sponsoring Reality Shows
Maruti’s Survey:- Dealers think that such type of marketing strategies helps to attract
customer’s
attention towards their cars and thus it tries to create awareness amongst customers Hyundai’s Survey:- Dealers think
that because of such strategies many customers get aware about their products and generate enquiries
Believe in Customer Satisfaction and After Sales Service? Both Maruti and Hyundai dealers believe 100% in Customer
satisfaction and after sales service because they think that if customer is fully satisfied with its service then only he will
return to same company for purchase otherwise he will shift to another car companies product. And better sales
service will create good image in mind of customers. Conduct Marketing Research activity:- Some dealers replied that
they conduct research activity for knowing which marketing strategy had attracted maximum number of customers, so
that they can try to promote more through that strategy. Otherwise they don’t conduct research activity. It is normally
conducted at companies’ level and not at
dealer’s level.
97% MATCHING BLOCK 21/22 https://1library.net/article/interpretations-t ...
Festive season :- Maruti’s Survey:- According to dealers car sales increases by 40-50% during festive season like Diwali.
INCREASE IN SALES
DURING FESTIVE SEASON Hyundai’s Survey:- Hyundai dealers also replied that there is almost increase of 30-40% of
cars during festive season. Company support to Dealers Both companies’ dealers replied that company makes selling
of car easy by doing promotion through various ways. Company also motivates employees to sale more cars by
providing incentives, and special schemes are introduced for dealers. Company gives them training so that they can
easily communicate with customers and can solve their doubts. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0-25% 20-40% 40-60%
60-80%
INCREASE IN SALES
PERCENTAGE
Customer’s
survey:- Below graph shows us that 63.75 % are Maruti user’s i.
e 51 users out Of 80 where as remaining 29 users i.e. 36.25% are Hyundai Customers. Most preferred cars:- After the
survey it was found that Santro from Hyundai and Swift from Maruti from the various range available are the most
preferred cars amongst the customers. Also Zen is more in demand. 63.75
36.25
0
10
20
30
40
50
60
70
Maruti Hyundai
PERCENTAGE
COMPANY
USERS
Car Users:- In the above chart no. of 16 users of Maruti Suzuki cars. Swift is no. 1 car in the year of 2013-14 0
2
4
6
8
10
12
14
16
18
Santro i10 G/Z i20 Alto Swift Ritz Zen Others
NO. OF USERS
CARS
CARS USERS
Reasons for Using Maruti & Hyundai Car:- 28.25

13.75
15
8.75
36.25
0
5
10
15
20
25
30
35
40
Brand Quelity Price
Range of cars Complete
Packege
PERCENTAGE
REASON
REASON FOR USING MARUTI AND HYUNDAI
It was found that most of the customers were satisfied with the Performance of the cars whereas very few found it as
not up to their Mark.
Criteria
92% MATCHING BLOCK 18/22 https://1library.net/document/yd52wgjq-compara ...
in buyers mind while purchasing:- It was found that while purchasing the car customer’s look for the complete car of
their choice which gives them good performance, Looks, mileage and also it should be reasonable in price. 17.5
43.75
31.25
7.5
0
10
20
30
40
50
Exlent Very Good Good Poor

PERCENTAGE
RATING
CUSTMER RATING TO CAR PERFORMANCE
0
5
10
15
20
25
30
35
look performance comfort milage all of them
percentage
creteria
Pricing:- Most customers found that prices of these cars are affordable for their Pockets whereas few customers found
that price is little higher. 0
10
20
30
40
50
60
70
80
90
yes no
percentage
REASONABLE PRICING
Findings ➢ It was found that dealers agree that Marketing Strategies helps to increase sale of product. ➢ Most of the
customers are attracted through media publicity and Mouth publicity. ➢ Swift from Maruti and i10, i20, and Santro
from Hyundai are most demanded cars by customers. ➢ Customer prefers Petrol Version cars rather than Diesel or
L.P.G. version ➢ Most of the Customers were found satisfied with cars Performance. ➢ Around 50-75% of customers
purchase cars on instalment Basis. ➢ From survey, it was found that around 64% were Maruti users. ➢ Pricing of cars
was found reasonable by most of the customers. ➢ Customers were satisfied with dealer’s service.
99% MATCHING BLOCK 22/22 https://pdfcoffee.com/project-declaration-of-m ...
Suggestions and Recommendations To Dealers:- As dealers directly interact with customers, they should maintain
proper Customer Relationship Strategy. They should differ service benefits and offerings according to the various
customers segments. Which may include classification on the basis of -income group -Age group Dealers should help
customers in taking right decision for buying car and should give complete information about car before customer
purchase car. The customers purchasing car on instalment basis, should also be provided with additional accessories
as there is in case of cash purchase. Dealers should provide good after sales service and should maintain good
relations with customers so that reference can be get and goodwill is create. To Company:- Maruti should more
frequently come with mid-size models like sx4 and swift as this sedan model is doing very good in market. Maruti and
Hyundai should come up with diesel model of mid-size cars as market survey says that the use of diesel cars will
increase by 50% by 2010. Hyundai should try to increase their number of dealers and service stations so that customers
can get better service. Both companies should try to build trust in customers as competition is increasing day by day.
Company should try to give some good schemes and offers and discounts for old and new customers. Maruti should
try to expand its range of cars from small car and hatchbacks to more mid-
size cars like sx4 and swift mid size version
Conclusion Maruti suzuki is good in its marketing strategy and shows good results. And as Maruti has its vast network
of dealers and service centres they are able to provide good after sales services and are able to maintain good
relationship with customers which are their strongest point. Maruti is also benefited with its goodwill and Brand name
which is already there in market. So Maruti can use these as an opportunity to bring new and innovative car models in
market and try to attract more and more customers. It can be seen that Maruti is trying to attract customers from all
segments by launching cars like sx4, Swift, Ritz but their main preference is “A” segment cars only Hyundai strategies of
endorsing their products with celebrities has got a very good response but Hyundai should advertise better to create a
good picture of its products by transferring the key good things about its cars. Hyundai has a good track record of
having successful diesel mid size cars in its portfolio and it should Ancash the same opportunity to launch the diesel
versions of small car before Maruti too have competitive advantage. And Hyundai should also try to increase their
service centres so that customers can find it convenient. Bibliography Books:- Marketing Marketing Management
Magazines:- Auto Drive Indian Auto Over Drive Websites:- www.marutisuzuki.com www.hyundai.com
www.google.com www.autoindia.com www.overdrive.com
Hit and source - focused comparison, Side by Side

Submitted text As student entered the text in the submitted document.
Matching text As the text appears in the source.
1/22 SUBMITTED TEXT 61 WORDS 71% MATCHING TEXT 61 WORDS
of the study 4 Automobile Company Profiles 5 of the study

Chapter 2 – Company Profiles Company
Theoretical View • History of Indian automobile Profiles Theoretical View 3.1 History of Indian Automobile
company. • Evolution of automobile industry • Market Industry 3.2 Evolution of Automobile Industry 3.3
share of automobile company • Marketing strategies of Common Marketing Strategies of Car Companies 3.4
Maruti Suzuki • Marketing strategies of Hyundai 6 Market Share of Automobile Companies 3.5 Marketing
Strategies of Maruti Suzuki 3.6 Marketing Strategies of
Hyundai 3.7
https://pdfcoffee.com/comparative-study-of-maruti-and-hyundai-99322551-pdf-free.html
CHAPTERWISE PRESENTATIONS Chapter 1 – CHAPTERWISE PRESENTATIONS Chapter 1 –

Introduction 1.1About Marketing Strategy 1.2Title of the Introduction 1.1 About Marketing Strategy 1.2 Title of the
study 1.3Objectives of the study 1.4Scope of the study study 1.3 Objectives of the study 1.4 Scope of the study
1.5Limitations of the study Chapter 2 – Company Profiles 1.5 Limitations of the study Chapter 2 – Company Profiles
Company Profiles Chapter 3 – Theoretical View 3.1 Company Profiles Chapter 3 – Theoretical View 3.1
History of Indian Automobile Industry 3.2 Evolution of History of Indian Automobile Industry 3.2 Evolution of
Automobile Industry 3.3 Common Marketing Strategies of Automobile Industry 3.3 Common Marketing Strategies of
Car Companies 3.4 Market Share of Automobile Car Companies 3.4 Market Share of Automobile
Companies 3.5 Marketing Strategies of Maruti Suzuki 3.6 Companies 3.5 Marketing Strategies of Maruti Suzuki 3.6
Marketing Strategies of Hyundai 3.7 Comparative Study of Marketing Strategies of Hyundai 3.7 Comparative Study of
Maruti Suzuki and Hyundai Chapter 4 – Practical view Maruti Suzuki and Hyundai Chapter 4 – Practical view 4.1
4.1Charts and Interpretations ( Chart 1 to 20) 4.2 Charts and Interpretations ( Chart 1 to 20) (7)
https://1library.net/document/yd52wgjq-comparative-study-of-maruti-and-hyundai.html
Recommendations, conclusions Introduction Recommendations Conclusions 44

8
Bibliography 48
9
Comparative Study of Marketing Strategies of Two Introduction
Comparative Study of Marketing Strategies
Automobile Companies A marketing strategy is a process of Two Automobile Companies
A marketing strategy is a
that can allow an organization to concentrate its limited process that can allow an organization to concentrate its
resources on the greatest opportunities to increase sales limited resources on the greatest opportunities to
and achieve a sustainable competitive advantage. It’s a increase sales and achieve a sustainable competitive
written plan which combines product development, advantage. It’s a written plan which combines product
promotion, distribution, and pricing approach, identifies development, promotion, distribution, and pricing
the firm's marketing goals, and explains how they will be approach, identifies the firm's marketing goals, and
achieved within a stated timeframe. Marketing strategy explains how they will be achieved within a stated
determines the choice of target market segment, timeframe. Marketing strategy determines the choice of
positioning, marketing mix, and allocation of resources. It target market segment, positioning, marketing mix, and
is most effective when it is an integral component of firm allocation of resources. It is most effective when it is an
strategy, defining how the organization will successfully integral component of firm strategy, defining how the
engage customers, prospects, and competitors in the organization will successfully engage customers,
market arena. Marketing strategies serve as the prospects, and competitors in the market arena.
fundamental underpinning of marketing plans designed Marketing strategies serve as the fundamental
to fill market needs and reach marketing objectives. underpinning of marketing plans designed to fill market
Marketing strategies are dynamic and interactive. It may needs and reach marketing objectives. Marketing
differ depending on the unique situation of the individual strategies are dynamic and interactive. It may differ
business. On the Canvas of Indian Economy, Auto depending on the unique situation of the individual
Industry occupies a prominent place. Automobile sector business.
On the Canvas of Indian Economy, Auto
is one of the cores of Indian Industry. Continuous Industry occupies a prominent place. Automobile sector
economic liberalisation over the years by the is one of the core of Indian Industry. Continuous
Government of India has resulted in making India as one economic liberalisation over the years by the
of the prime business destination for many global Government of India has resulted in making
India as one
automotive players. One of the largest industries in India, of the prime business destination for many global
automotive industry has been witnessing impressive automotive players.
One of the largest industries in India,
growth during the last two decades. Indian automobile automotive industry has been witnessing impressive
industry has a mix of large domestic private players such growth during the last two decades. Indian automobile
as Tata, Mahindra, Bajaj, Ashok Leyland and major industry has a mix of large domestic private players such
international players including GM, Ford, Toyota, Honda, as Tata, Mahindra, Bajaj, Ashok Leyland and major
Hyundai, etc. To remain in this competitive market on has international players including GM, Ford, Toyota, Honda,
to come up different ideas and strategies. Various Hyundai, etc. To remain in this competitive market on has
Marketing Strategies enables a firm to expand business to come up different ideas and strategies. Various
activities for market reputation, to satisfy human wants, to Marketing Strategies enables a firm to expand business
lead to specialisation and efficient performance of activities for market reputation, to satisfy human wants ,
production function climaxing in economic stability. After to lead to specialisation and efficient performance of
liberalization automobile Industry is growing at very high production function climaxing in economic stability. After
rate and many new companies have also entered into liberalization automobile Industry is growing at very high
market. With offering variety of cars in all segments for rate and many new companies have also entered into
everyone. So it is important to know which company is market. With offering variety of cars in all segments for
providing us good quality cars at fair prices and providing everyone. So it is important to know which company is
better after sales services, and how they are trying to providing us good quality cars at fair prices and providing
reach customers. The most obvious objective marketers better after sales services and how they are trying to
have for promotional activities is to convince customers reach customers. The most obvious objective marketers
to make a decision that benefits the marketer (of course have for promotional activities is to convince customers
the marketer believes the decision will also benefit the to make a decision that benefits the marketer (of course
customer). For most for-profit marketers this means the marketer believes the decision will also benefit the
getting customers to buy an organization’s product and, customer). For most for-profit marketers this means
in most cases, to remain a loyal long-term customer. getting customers to buy an organization’s product and,
However, marketers must understand that getting in most cases, to remain a loyal long-term customer.
customers to commit to a decision, such as a purchase However, marketers must understand that getting
customers to commit to a decision, such as a purchase
decision, is only achievable when a customer is ready to decision, is only achievable when a customer is ready to
make the decision. make the decision.
To know the various strategies used by Maruti Suzuki and To know the various strategies used by Maruti Suzuki and
Hyundai Company to attract maximum number of Hyundai Company to attract maximum number of
customers. ➢ To know which company offers better cars, customers. - To know which company offers better cars,
better after sales services and by which company cars better after sales services and by which company cars
customers are satisfied most. ➢ To know the demand of customers are satisfied most. - To know the demand of
Automobiles. ➢ Competition from other car Automobiles. - Competition from other car
manufacturers. ➢ -To know the trend in Market. ➢ To manufacturers. -To know the trend in Market. - To know
know which car is more demanded by Customers. ➢ which car is more demanded by Customers. - Through
Through which strategies maximum customers are which strategies maximum customers are attracted. - To
attracted. ➢ To know recession effect on sale of cars know recession effect on sale of cars
Scope of Study -
Scope of Study ➢ Company will come to know what Company will come to know what attracts Customers. -
attracts Customers. ➢ Company as well as Dealers of Company as well as Dealers of Maruti Suzuki and
Maruti Suzuki and Hyundai will come to know that which Hyundai will come to know that which are the customers
are the criteria’s customers look for before buying car. ➢ look for before buying car. - Company and Dealers will
Company and Dealers will also come to know the future also come to know the future changes which will be
changes which will be require satisfying customer needs require to satisfy customer needs and wants.
10
and wants. Methodology of Data Collection Primary Methodology of Data Collection Primary Data:Visiting
Data:- Visiting various Dealers and asking them about various Dealers and asking them about their promotional
their promotional Strategies and requirement of strategies and requirement of customers. Asking to users
customers. Asking to users of Maruti and Hyundai about of Maruti and Hyundai about their preference, criterias
their preference, Criteria’s while buying car and their while buying car and their experience with dealers and
experience with dealers and their Expectations from their expectations from dealers. Secondary
dealers. Secondary Data:- Magazines. Internet. Data:Magazines. Internet.
https://idoc.pub/documents/comparative-study-of-maruti-and-hyundai-m34mo6dmv8l6
Maruti Suzuki’s Profile In early 1980s Indian Govt decided Maruti Suzuki’s Profile
In early 1980s Indian Govt decided
to produce a small car, which would be within buying to produce a small car, which would be within buying
reach of Indian middle class. The obvious place to shop reach of Indian middle class. The obvious place to shop
for technology was Japan, which had developed world for technology was Japan, which had developed world
class capabilities in small cars by that time. It was not class capabilities in small cars by that time.It was not
Toyota, or Nissan, or Honda, three largest players in Toyota, or Nissan, or Honda ,three largest player in Japan,
Japan, but Suzuki, a much smaller company with strong but Suzuki, a much smaller company with strong in
capabilities in making small cars. Suzuki grabbed the making small cars. Suzuki grabbed the opportunity with
opportunity with both hands and formed a joint venture both hands and formed a joint venture with govt. called
with govt. called Maruti Udyog. Maruti Udyog Limited, a Maruti Udyog.
Maruti Udyog Limited, a subsidiary of
subsidiary of Suzuki Motor Corporation of Japan, has Suzuki Motor Corporation of Japan, has been the leader
been the leader of the Indian car market for about two of the Indian car market for about two decades. Its
decades. Its manufacturing plant, located some 25 km manufacturing plant, located some 25 km south of New
south of New Delhi in Gurgaon, has an installed capacity Delhi in Gurgaon, has an installed capacity of 3,50,000
of 3,50,000 units per annum, with a capability to produce units per annum, with a capability to produce about half a
about half a million vehicles. Maruti rolled out its 1st car, million vehicles. Maruti rolled out its 1st car, Maruti 800
Maruti 800 with 800cc engine in December 1983. This with 800cc engine in December 1983. This model
model targeted at masses and was launched as “People’s targeted at masses and was lanuched as “People’s car”. In
car”. In early 2003, Maruti Udyog, a joint venture between early 2003, Maruti Udyog, a joint venture between Suzuki
Suzuki and Indian Govt. dominated India’s automobile and Indian Govt. dominated India’s automobile market
market with 54% market share and with annual with 54% market share and with annual production
production capacity of 5lac cars. The company capacity of 5lac cars. The company dominated Indian
dominated Indian Small car market with a share of 100% Small car market with a share of 100% in A seg, 36% in B
in A sag, 36% in B sag and 86% overall. The company has seg and 86% overall.
The company has a portfolio of 11
a portfolio of 11 brands, including Maruti 800, Omni, brands, including Maruti 800, Omni, premium small car
premium small car Zen, international brands Alto and Zen, international brands Alto and WagonR, off-roader
WagonR, off-roader Gypsy, mid size Esteem, luxury car Gypsy, mid size Esteem, luxury car Baleno, the MPV,
Baleno, the MPV, Versa, Swift and Luxury SUV Grand Versa, Swift and Luxury SUV Grand Vitara XL7.
9
In recent
Vitara XL7.In recent years, Maruti has made major strides years, Maruti has made major strides towards its goal of
towards its goal of becoming Suzuki Motor Corporation's becoming Suzuki Motor Corporation's R and D hub for
R and D hub for Asia. It has introduced upgraded versions Asia. It has introduced upgraded versions of WagonR, Zen
of WagonR, Zen and Esteem, completely designed and and Esteem, completely designed and styled in-house.
styled in-house. Maruti's contribution as the engine of Maruti's contribution as the engine of growth of the
growth of the Indian auto industry, indeed its impact on Indian auto industry, indeed its impact on the lifestyle and
the lifestyle and psyche of an entire generation of Indian psyche of an entire generation of Indian middle class, is
middle class, is widely acknowledged. Its emotional widely acknowledged. Its emotional connect with the
connect with the customer continuesMaruti tops customer continues Maruti tops customer satisfaction
customer satisfaction again for 8t year in a row according again for 8th year in a row according to the J.D. Power
to the J.D. Power Asia Pacific. India Customer Satisfaction Asia Pacific. India Customer Satisfaction Index Study. The
Index Study. The company has also ranked highest in company has also ranked highest in India Sales
India Sales Satisfaction Study.In keeping with its Satisfaction Study.
In keeping with its leadership position,
leadership position, Maruti supports safe driving and Maruti supports safe driving and traffic management
traffic management through mass media messages and a through mass media messages and a state-of-the art
state-of-
the art driving training and research institute driving training and research institute that it manages for
that it manages for the Delhi Government. the Delhi Government.
https://zdocs.ro/doc/arnabs-final-project-36ow8jnemdpl
Hyundai Motors Profile Hyundai Motor India Limited Hyundai Motors Profile
Hyundai Motor India Limited
(HMIL) is a wholly owned subsidiary of Hyundai Motor (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company, South Korea and is the second largest car Company, South Korea and is the second largest car
manufacturer and the largest passenger car exporter manufacturer and the largest passenger car exporter
from India. HMIL presently markets 54 variants of from India. HMIL presently markets 54 variants of
passenger cars across segments. The Santro in the B passenger cars across segments. The Santro in the B
segment, the Getz Prime, i10 and the Premium segment, the Getz Prime, i10 and the Premium
hatchback i20 in the B+ segment, the Accent and the hatchback i20 in the B+ segment, the Accent and the
Verna in the C segment, the Sonata Embera in the E Verna in the C segment, the Sonata Embera in the E
segment and the Tucson in the SUV segment. Hyundai segment and the Tucson in the SUV segment.
Hyundai
Motor India Ltd, continuing with its tradition of being the Motor India Ltd, continuing with its tradition of being the
fastest growing passenger car manufacturer, registered fastest growing passenger car manufacturer, registered
total sales of 489,328 vehicles in the calendar year (CY) total sales of 489,328 vehicles in the calendar year (CY)
2008, an increase of 49.6percent over CY 2007. In the 2008, an increase of 49.6 percent over CY 2007. In the
domestic market it clocked a growth of 22.4 percent with domestic market it clocked a growth of 22.4 percent with
245387 units in 2008, while overseas sales grew by 92.5 245387 units in 2008, while overseas sales grew by 92.5
percent, with exports accounting for 243,931 units in percent, with exports accounting for 243,931 units in
2008.HMIL’s manufacturing plant is located near Chennai 2008.
HMIL's manufacturing plant is located near
which has advanced production quality and testing Chennai which has advanced production quality and
capabilities in the country. testing capabilities in the country.
to provide the Indian customer with global technology, to provide the Indian customer with global technology,
HMIL started its second plant in February 2008 which HMIL started its second plant in February 2008 which
produces an additional 300,000 units per annum, raising produces an additional 300,000 units per annum, raising
HMIL's total production capacity to 600,000 units per HMIL's total production capacity to 600,000 units per
annum. Apart from expansion of production capacity, annum. Apart from expansion of production capacity,
HMIL currently has 260 strong dealer networks Across HMIL currently has 260 strong dealer network across
India. The production management processes at Hyundai India.
The production management processes at Hyundai
Motor India are overlaid with an organization-wide Motor India are overlaid with an organization-wide
implementation of manufacturing best practices like implementation of manufacturing best practices like
Just-in-time inventory management, Kaizen, TPM and Just-in-time
11
inventory management, Kaizen, TPM and
TQM, that help us in making the world's best cars, right TQM, that help us in making the world's best cars, right
here in India. Hyundai Motor Company was established in here in India.
Hyundai Motor Company was established in
1967, Hyundai Motor Co. has grown into the Hyundai-Kia 1967, Hyundai Motor Co. has grown into the Hyundai-Kia
Automotive Group which was ranked as the world’s fifth- Automotive Group which was ranked as the world’s fifth-
largest automaker in 2007 and includes over two dozen largest automaker in 2007 and includes over two dozen
auto-related subsidiaries and affiliates. Employing over auto-related subsidiaries and affiliates. Employing over
75,000 people worldwide, Hyundai vehicles are sold in 75,000 people worldwide, Hyundai vehicles are sold in
193 countries through some 6,000 dealerships and 193 countries through some 6,000 dealerships and
showrooms. Hyundai Motor Company, S.Korea, the showrooms.
Hyundai Motor Company, S.Korea, the
parent of HMI, has been doing considerable work on parent of HMI, has been doing considerable work on
sustainable Environment Management. The company has sustainable Environment Management . The company
a well defined framework in place for developing has a well defined framework in place for developing
products that reduce pollutant emissions and processes products that reduce pollutant emissions and processes
for preservation of natural resources and energy along all for preservation of natural resources and energy along all
the stages of the product lifecycle from production, sales, the stages of the product lifecycle from production, sales,
use to disposal and has been awarded the ISO 14001 use to disposal and has been awarded the ISO 14001
certification for all its three major plants in Ulsan, Asan certification for all its three major plants in Ulsan, Asan
and Jeonju in S.Korea. Cars of Hyundai Hyundai deals in and Jeonju in S.Korea.
Cars of Hyundai
Hyundai deals in
wide variety of cars which includes Santro, i10, Getz wide variety of cars which includes Santro, i10, Getz
prime, i20, Accent,Verna, Sonata, Tuscon, etc. HISTORY prime, i20, Accent,Verna, Sonata, Tuscon, etc.
12
OF INDIAN AUTOMOBILE INDUSTRY PRE- HISTORY OF INDIAN AUTOMOBILE INDUSTRY
PRE-
LIBERALIZATION PERIOD :- Since Independence the Car LIBERALIZATION PERIOD
Since Independence The Car
Industry was closely monitored and controlled by the Industry was closely monitored and controlled by the
government till 1981. Limited choices were available to government till 1981. Limited choices were available to
the car buyers due to the limited manufacturers and tight the car buyers due to the limited manufacturers and tight
supply. Hindustan Motors (HM) and Premier Automobile supply. Hindustan Motors (HM) and Premier Automobile
(PAL) that were set up in 1940's dominated the vehicle (PAL) that were set up in 1940's dominated the vehicle
market and industry. In the 1950s, the arrival of Tata market and industry. In the 1950s, the arrival of Tata
Motors, Bajaj Auto, and Mahindra & Mahindra led to Motors, Bajaj Auto, and Mahindra & Mahindra led to
steadily increasing vehicle production in India, while the steadily increasing vehicle production in India, while the
1960s witnessed the establishment of the two- and 1960s witnessed the establishment of the two- and
three-
wheeler industry in India. But between 1970 to the three-wheeler industry in India.
But between 1970 to the
economic liberalization of 1991, the automobile industry economic liberalization of 1991, the automobile industry
continued to grow at a slow pace due to the many continued to grow at a slow pace due to the many
government restrictions. However, the automotive government restrictions. However, the automotive
industry witnessed tremendous growth after the entry of industry witnessed tremendous growth after the entry of
Maruti Udyog in the 1980s. In 1981 the government Maruti Udyog in the 1980s.
In 1981 the government
decided to review their car industry policy and found that decided to review their car industry policy and found that
the segment was neglected and there was a big market the segment was neglected and there was a big market
available for cars. The existing cars available in the market available for cars. The existing cars available in the market
were costly and technically less sound with compare to were costly and technically less sound with compare to
international standard. Then government initiated international standard.Then government initiated
dialogues with Suzuki Motors, a Japanese car dialogues with Suzuki Motors, a Japanese car
manufacturing company, finalized a joint venture, and manufacturing company, finalized a joint venture, and
formed a company named Maruti Udyog Limited (MUL). formed a company named Maruti Udyog Limited (MUL).
The initial venture was between Government of India The initial venture was between Government of India
with a share of 74% and Suzuki Motor with a share of with a share of 74% and Suzuki Motor with a share of
26%.That was a revolutionary step taken for the car 26%.
That was a revolutionary step taken for the car
industry in India. In 1983 MUL launched its first car in industry in India. In 1983 MUL launched its first car in
India (Maruti 800) with a price tag of Rs.40,000/-.This India (Maruti 800) with a price tag of Rs.40,000/-.
13
This
development was a big shock to the existing car development was a big shock to the existing car
manufacturers and they also rushed to improve and manufacturers and they also rushed to improve and
increase their product line After the lifting of licensing in increase their product line. After the lifting of licensing in
1993 by government, 17 new ventures came up, of which 1993 by government, 17 new ventures came up, of which
16 are for manufacture of cars. Today, almost all of the 16 are for manufacture of cars.
Today, almost all of the
major global players are present in India. The automotive major global players are present in India. The automotive
industry is today a key sector of the Indian economy and industry is today a key sector of the Indian economy and
a major foreign exchange earner for the country. a major foreign exchange earner for the country.
Government:- 1981 was the year when government Government
1981 was the year when government taken
taken a revolutionary initiative to review and reform its a revolutionary initiative to review and reform its policy
policy related to car industry. Now getting permission to related to car industry. Now getting permission to
produce cars in India is easier and new entrants are produce cars in India is easier and new entrants are
coming almost every year. Government has also imposed coming almost every year. Government has also imposed
heavy imposed heavy import duties on imported vehicles heavy imposed heavy import duties on imported vehicles
to safeguard the car manufactured locally. POST- to safeguard the car manufactured locally.
14
POST-
LIBERALIZATION PERIOD:- Following the economic LIBERALIZATION PERIOD
Following the economic
reforms of 1991, the automobile section underwent reforms of 1991, the automobile section underwent
delicensing and opened up for 100 percent Foreign delicensing and opened up for 100 percent Foreign
Direct Investment. A surge in economic growth rate and Direct Investment. A surge in economic growth rate and
purchasing power led to growth in the Indian automobile purchasing power led to growth in the Indian automobile
industry, which grew at a rate of 17% on an average since industry, which grew at a rate of 17% on an average since
the economic reforms of 1991.India's automotive the economic reforms of 1991.
India's automotive
components industry is being urged by the government components industry is being urged by the government
to partner with overseas firms with the aim of making to partner with overseas firms with the aim of making
India a platform for outsourcing as well as a global R&D India a platform for outsourcing as well as a global R&D
hub. As the Indian vehicle production industry has grown, hub. As the Indian vehicle production industry has grown,
so has the domestic supplier industry. But the global auto so has the domestic supplier industry. But the global auto
industry's search for lower cost and more international industry's search for lower cost and more international
outsourcing has led to a sharp growth in component outsourcing has led to a sharp growth in component
output and exports in recent years. The positive output and exports in recent years.
The positive
demographic factors, stable macro-economic demographic factors, stable macro-economic
environment and pro-reform policies of the government, environment and pro-reform policies of the government,
low manufacturing costs, availability of skilled labour has low manufacturing costs, availability of skilled labor has
attracted almost all major global auto players making attracted almost all major global auto players making
their way into India like GM, Ford, Daewoo, Honda and their way into India like GM, Ford, Daewoo, Honda and
Toyota The intense competition has compelled the Toyota The intense competition has compelled the
manufacturers to launch the latest global offering in India manufacturers to launch the latest global offering in India
as early as possible. It has also enabled to keep the prices as early as possible. It has also enabled to keep the prices
of the vehicles under check. The consumers, in turn, have of the vehicles under check. The consumers, in turn, have
benefited from wide choice of models, technologically benefited from wide choice of models, technologically
advanced cars and better service from the car advanced cars and better service from the car
manufacturers. Major Manufacturers in Automobile manufacturers.
Major Manufacturers in Automobile
Industry and their Cars Maruti Udyog Ltd. :- Cars: - Maruti Industry and their Cars
Maruti Udyog Ltd. Cars:- Maruti
800, Omni, Zen, Esteem, WagonR, Swift, SX4, Alto, Ritz, 800, Omni, Zen, Esteem, WagonR, Swift, SX4, Alto, Ritz,
Grand Vitara. Tata Motors:- Cars: - Indica, Indigo Marina, Grand Vitara.
Tata Motors. Cars:- Indica, Indigo Marina,
Safari, Sumo, Nano Hyundai Motor India Ltd.:- Cars: - Safari, Sumo, Nano
15
Hyundai Motor India Ltd. Cars:-
Santro, Accent, Sonata, Verna, Getz, Elantra, Tuscon, i10, Santro, Accent, Sonata, Verna, Getz, Elantra, Tuscon, i10,
i20 Honda:- Cars: - Honda City, Civic, Accord BMW:- i20
Honda Cars:- Honda City, Civic, Accord
BMW Cars:-
Cars: - 3 Series, 5 Series, 6 Series, 7 Series, X3, and X5 3 Series, 5 Series, 6 Series, 7 Series, X3, and X5.
Other
Other Automobile Companies are:- Skoda Toyota Automobile Companies are:Skoda Toyota Hindustan
Hindustan Motors Ford Toyota Mahindra and Mahindra Motors Ford Toyota Mahindra and Mahindra General
General Motors Mercedes Motors Mercedes
16
COMMON MARKETING STRATEGIES OF AUTOMOBILE COMMON MARKETING STRATEGIES OF AUTOMOBILE

COMPANIES ➢ Advertising in News papers and COMPANIES
Advertising in News papers and Magazines:-
Magazines:- In this companies advertise about the car in In this companies advertise about the car in various local
various local newspapers like Economic times and they newspapers like Economic times and they give detail
give detail explanation about the feature of the cars, explanation about the feature of the cars, keeping
keeping customer’s requirement. They also provide customer’s requirement. They also provide various
various dealers addresses and contact numbers for dealers addresses and contact numbers for reference.
reference. Company also tries to advertise through Company also tries to advertise through various
various magazines like Auto Cars, Overdrive, etc. ➢ magazines like Auto Cars, Overdrive, etc.
Grand Launch :-
Grand Launch :- Recently Tata Nano car was grandly Recently Tata Nano car was grandly launched and
launched and created a buzz in market. After the launch created a buzz in market. After the launch media
media aggressively took interest in providing the minute aggressively took interest in providing the minute details
details about the car to the customer by showing test about the car to the customer by showing test drives, etc.
drives, etc.Once the car is launched they give adds in Once the car is launched they give adds in every possible
every possible newspaper, car magazines, put hoardings, newspaper, car magazines, put hoardings, display car
display car models in the malls. ➢ Company provides models in the malls.
Company provides exchange offers
exchange offers to customers:- This is one of the most to customers :-
This is one of the most effective ways
effective ways adopted by the companies and very adopted by the companies and very successful marketing
successful marketing strategy, which has helped strategy, which has helped company increase their sales.
company increase their sales. In this method, companies In this method, companies provide option to buy a new
provide option to buy a new car of your choice in car of your choice in exchange of their old cars, but the
exchange of their old cars, but the price of old car is price of old car is decided by the dealer by looking at its
decided by the dealer by looking at its condition. It helps condition. It helps customers, as they don’t need to go
customers, as they don’t need to go anywhere else to sell anywhere else to sell their old car. This also helps
their old car. This also helps companies to increase their companies to increase their sale of new cars.
Adding Star
sale of new cars. ➢ Adding Star Value to product- Brand Value to product- Brand Ambassador :-
Companies
Ambassador:- Companies choose brand ambassadors for choose brand ambassadors for their cars to reach wide
their cars to reach wide masses. For e.g. Shahrukh Khan masses. For e.g. Shahrukh Khan promotes Hyundai,
promotes Hyundai, Abhishek \Bachan promoted Ford Abhishek Bachan promoted Ford Fiesta, Saif Ali Khan and
Fiesta, Saif Ali Khan and Rani Mukherjee promoted Rani Mukherjee promoted Chevrolet Aveo and Amir Khan
Chevrolet Aveo and Amir Khan promoted Toyota Innova. promoted Toyota Innova. Ambassadors give a special
Ambassadors give a special identity to the products. ➢ identity to the products.
Companies have started
Companies have started sponsoring reality shows for sponsoring reality shows for better visibility :As we all
better visibility:- As we all know reality shows are making know reality shows are making all time big in television
all time big in television and entertainment industry. This and entertainment industry. This is really a smart move by
is really a smart move by automobile companies to gain automobile companies to gain visibility through reality
visibility through reality shows. The reality shows are aired shows. The reality shows are aired all over the
world and
all over the world and huge number of people watches it. huge number of people watch it. So companies sponsor
So companies sponsor such shows and get noticed.E.g. such shows and get noticed.E.g. Maruti sponsored India’s
Maruti sponsored India’s Got Talent show on Colors Got Talent show on Colors channel and gifted Ritz to the
channel and gifted Ritz to the winner. Indian Idol winner winner. Indian Idol winner was also gifted with Maruti
was also gifted with Maruti SX4. ➢ Mall Displays Various SX4.
Mall Displays
Various companies display their cars in
companies display their cars in Malls so as to get prime Malls so as to get prime attention. People go in Malls for
attention. People go in Malls for shopping and hangouts shopping and hangouts with their friends and family.
with their friends and family. They conduct small contests They conduct small contests and give gift hampers as
and give gift hampers as prize. Thus they try to attract prize. Thus they try to attract crowd towards them.
crowd towards them. ➢ Companies enter market with Companies enter market with help of In terms of
help of Film:- In terms of marketing strategies Chevrolet marketing strategies Chevrolet Aveo found a unique way
Aveo found a unique way of advertising by way of a Yash of advertising by way of a Yash Raj Film production, Tara
Raj Film production, Tara Rum Pum. The main motive Rum Pum. The main motive behind this was to
behind this was to popularize and promote the product in popularize and promote the product in youth.
youth. ➢ Companies Sponsor Go- Karting events:- Go- Companies Sponsor Go- Karting events Go-karting
karting events are really booming up among young events are really booming up among young crowd. And
crowd. And that’s the reason we see craze for that’s the reason we see craze for participating in go-
participating in go-karting events is on high. People have karting events is on high. People have started taking
started taking interest in the sport and huge crowds turn interest in the sport and huge crowds turn up for such
up for such events. But for sure car companies would to events. But
for sure car companies would to not like to
not like to miss chance of visibility they get in such miss chance of visibility they get in such
competitions.Few years before Maruti Suzuki sponsored competitions.Few years before Maruti Suzuki sponsored
Autocross rally. Similarly Tata Engenieering has sponsored Autocross rally. Similarly Tata Engenieering has sponsored
Narayan Kartikeyan as India’s Entry in to the World Series Narayan Kartikeyan as India’s Entry in to the World Series
motorcar racing. ➢ Personal selling:- Personal Selling motorcar racing.
Personal selling Personal Selling largely
largely takes place at the Dealers’ End. The way customer takes place at the Dealers’ End. The way customer is
is attended depends mainly on the Dealer as he acts as an attended depends mainly on the Dealer as he acts as an
interface between the company and the Consumer. The interface between the company and the Consumer. The
various cases in which Personal Selling takes place is various cases in which Personal Selling takes place is
Individual Sales, Corporate Sales, Sales Presentations, Fair Individual Sales, Corporate Sales, Sales Presentations, Fair
and trade Shows. Mostly in case of Individual Sales the and trade Shows. Mostly in case of Individual Sales the
Customer goes to the showroom and takes a look at the Customer goes to the showroom and takes a look at the
product. There he is attended to by the Sales Personnel product. There he is attended to by the Sales Personnel
of the Dealership. Sometimes the Senior Sales Executive of the Dealership. Sometimes the Senior Sales Executive
has to make Sales Presentation to Corporate Buyers. has to make Sales Presentation to Corporate Buyers.
Personal Selling is also practiced at Trade Fairs and Auto Personal Selling is also practiced at Trade Fairs and Auto
Shows wherein the Company appointed Sales Personnel Shows wherein the Company appointed Sales Personnel
attend prospective customers and also book their orders attend prospective customers and also book their orders.
1
Others:-10.1% Above market share graph shows us that in Others

Above market share graph shows us that in
automobile industry still Maruti Suzuki is enjoying highest automobile industry still Maruti Suzuki is enjoying highest
market share. And then comes companies like TATA and market share. And then comes companies like TATA and
Hyundai Motors India Ltd. 46.9
14.6
13.5
6.7
4.3
3.9
10.1 Hyundai Motors India Ltd.
Marketing Strategies used by Maruti Suzuki Marketing Strategies used by Maruti Suzuki
29
Advertisements:- Good promotional strategy is adopted Advertisements Good promotional strategy is adopted by
by Maruti Suzuki to transform its thoughts to the people Maruti Suzuki to transform its thoughts to the people
about its products by marketing through advertisement in about its products by marketing through advertisement in
television, radio, newspaper, etc.Through radios they try television, radio, newspaper, etc. Through radios they try
to promote their product by organizing quiz contests and to promote their product by organizing quiz contests and
the person who wins are offered special discounts, gift the person who wins are offered special discounts, gift
vouchers, coupons, etc.Through television they promote vouchers, coupons, etc. Through television they promote
their vehicle by showing the utility value, its comfort level. their vehicle by showing the utility value, its comfort level.
Some of the strategies used for cars were:- Baleno: Some of the strategies used for cars were:Baleno: “Missed
“Missed the flight catch Baleno” The most comfortable the flight catch Baleno” The most comfortable Car even
Car even in long drives. Esteem: “My Daddy’s Big Car” in long drives. Esteem: “My Daddy’s Big Car” Affordable
Affordable mid size car Alto: “Lets Go” The fuel efficient mid size car Alto: “Lets Go” The fuel efficient and
and affordable car After Sales Service:- “Kya yahan Maruti affordable car
After Sales Service:-
“Kya yahan Maruti
Service Station hai” Availability of service stations even in Service Station hai”
Availibility of service stations even in
the remotest place in the country. Display:- If you visit the remotest place in the country.
Display
30
If you visit
any of the Maruti Dealers showrooms what you will any of the Maruti Dealers showroom what you will notice
notice is \One thing very similar that is the display. They is one thing very similar, that is the display. They display
display only 2-3 cars in the showroom. Well this is the only 2-3 cars in the showroom. Well this is the strategy to
strategy to make people concentrate on only few choices make people concentrate on only few choices otherwise
otherwise they might get distract and get confused. Here they might get distract and get confused. Here Maruti
Maruti wins one customer. Tie up with many banks To wins one customer. Tie up with many banks To promote
promote its bottom line growth, Maruti launched Maruti its bottom line growth, Maruti launched Maruti Finance in
Finance in Jan 02.Prior to the start of this service Maruti Jan 02. Prior to the start of this service Maruti had started
had started two joint ventures – Citicorp Maruti and two joint ventures – Citicorp Maruti and Maruti
Maruti countrywide with City Group and GE Countrywide countrywide with Citi Group and GE Countrywide
Today Maruti has tie ups with ABN Amro Bank, HDFC respectively to assist its client in securing Today Maruti
Bank, ICICI Ltd, Kotak Mahindra Bank, Standard Chartered has tie ups with ABN Amro Bank, HDFC Bank, ICICI Ltd,
Bank etc. Exchange offers:- Maruti has also placed its Kotak Mahindra Bank, Standard Chartered Bank etc.
step and progress by marketing through exchange offers. Exchange offers Maruti has also placed its step and
In this it makes possible to leave and get it replaced for a progress by marketing through exchange offers. In this it
new one with barely some amount. This is one of the makes possible to leave and get it replaced for a new one
greatest ways to attract more and more customers and with barely some amount. This is one of the greatest
also makes possible to increase sales. SBI Maruti Car ways to attract more and more customers and also
Loans:- The country’s largest bank and the largest car makes possible to increase sales.
31
SBI Maruti Car Loans
maker have joined hands to make affordable car finance The country’s largest bank and the largest car maker have
available to more and more people across the country. joined hands to make affordable car finance available to
The mega alliance makes car loans available at lower more and more people across the country. The mega
interest rates to a wider section of people, with alliance makes car loans available at lower interest rates
transparent terms and conditions. The unbeatable to a wider section of people, with transparent terms and
advantages of SBI Maruti car loans:- -Two market leaders conditions. The unbeatable advantages of SBI Maruti car
in their respective industries with trusted brand names. - loans:-Two market leaders in their respective industries
Low interest rates -No processing fees or hidden costs to with trusted brand names. -Low interest rates -No
ensure transparency. -Car loans available for diverse processing fees or hidden costs to ensure transparency. -
categories of customers including govt. employees and Car loans available for diverse categories of customers
agriculturist. Marketing Strategies of Hyundai including govt. employees and agriculturist.
32
Advertisements:- Hyundai had used Bollywood star MARKETING STRATEGIES OF HYUNDAI Advertisements
Sharukh Khan as Brand Ambassador for promoting their Hyundai had used Bollywood star Sharukh Khan as Brand
car. Through this they tried to attract the customers. Ambassador for promoting their car. Through this they
Promote their product they organized quiz contests on tried to attract the customers.
promote their product they
radio and the person who wins was offered special organized quiz contests on radio and the person who
discounts, gift vouchers, coupons, etc.They also advertise wins was offered special discounts, gift vouchers,
in Newspapers. In this companies advertise about the car coupons, etc. They also advertise in Newspapers. In this
in various newspapers and they give detail explanation companies advertise about the car in various newspapers
about the feature of the cars, keeping customer’s and they give detail explanation about the feature of the
requirement. They also provide various dealers addresses cars, keeping customer’s requirement. They also provide
and contact numbers for reference. Free checkups:- various dealers addresses and contact numbers for
Hyundai arranges free checkups from time to time in reference.
33
Free checkups
Hyundai arranges free
which they check for any problem and advice to visit the checkups from time to time in which they check for any
nearest service center for servicing. This helps in problem and advice to visit the nearest service center for
maintaining good relationship with customers and tries to servicing. This helps in maintaining good relationship with
keep good image in market. Exchange offers:- As customers and tries to keep good image in market.
Hyundai deals in second hand cars also. They offer Exchange offers As Hyundai deals in second hand cars
exchange offers to customers. And by paying adjusted also. They offer exchange offers to customers. And by
amount customer can get brand new car in exchange of paying adjusted amount customer can get brand new car
old once. Exchange offer makes customer happy as they in exchange of old once. Exchange offer makes customer
don’t have to pay full amount also, they get new car also happy as they don’t have to pay full amount also, they get
and their old car gets replaced also with new one. Cold new car also and their old car gets replaced also with
callings:- In this type of strategies old customers are new one.
34
Cold callings In this type of strategies old
given a relationship call just to know some other customers are given a relationship call just to know some
references. This gives a boost to sales and customers also other references. This gives a boost to sales and
feel a sense of involvement. Hyundai gets maximum sale customers also feel a sense of involvement. Hyundai gets
through such type of cold callings only. Events at maximum sale through such type of cold callings only.
Corporate Office and Banks:- Hyundai tries to attract Events at Corporate Office and Banks Hyundai tries to
customers by conducting camps, events at corporate attract customers by conducting camps, events at
offices and bank as most of the customers are of middle- corporate offices and bank as most of the customers are
age group and corporate offices are good source for of middle-age group and corporate offices are good
company to attract such customers. Display:- Hyundai source for company to attract such customers. Display
keeps attractive display so that maximum number of Hyundai keeps attractive display so that maximum
people gets noticed. And they even keep their own number of people gets noticed. And they even keep their
accessories related to cars at special accessories counter. own accessories related to cars at special accessories
For attractive display they decorate their showroom as counter. For attractive display they decorate their
well as all the cars which are displayed. showroom as well as all the cars which are displayed.
35
INTERPRETATIONS TO QUESTIONAIRRE Dealers Survey:- INTERPRETATIONS TO QUESTIONAIRRE Dealers Survey
Relation of Marketing Strategies and sales of product. Relation of Marketing Strategies and sales of product ?
Maruti’s Survey:- From the survey of 5 dealers it was Maruti’s Survey:From the survey of 5 dealers it was found
found that every dealer Positively replied that marketing that every dealer positively replied that marketing
strategies had helped them to Increase the sales of their strategies had helped them to increase the sales of their
product. Hyundai’s Survey:- Even 5 Hyundai dealers product. ?Hyundai’s Survey:Even 5 Hyundai dealers
positively replied that marketing Strategies helped them positively replied that marketing strategies helped them
to increase the sales of their product. Benefits of to increase the sales of their product.
Benefits of
Marketing Strategy Maruti’s Survey:- Dealers replied that Marketing Strategy ?Maruti’s Survey:Dealers replied that
from the various marketing strategies Enquiries for the from the various marketing strategies enquiries for the
new launches increases and thus indirectly sales. It also new launches increases and thus indirectly sales. It also
increases references and contacts. Hyundai’s Survey:- increases references and contacts. ?Hyundai’s
Dealers replied that strategies created awareness Survey:Dealers replied that strategies created awareness
amongst Customers and increases walk-
ins. Promotional amongst customers and increases walkins.
36
Strategies used:- Maruti’s Survey:- Maruti dealers conduct Promotional Strategies used ?Maruti’s Survey:Maruti
various events at malls, at workshops and at near banks dealers conduct various events at malls, at workshops
and government offices. They also give advertisements in and at near banks and government offices. They also give
local newspapers and distribute pamphlets. Hyundai’s advertisements in local newspapers and distribute
Survey:- Dealers conduct cold callings i.e. calling old pamplets. ?Hyundai’s Survey:Dealers conduct cold
customers. They give advertisement in papers, conduct callings i.e. calling old customers. They give
road shows and conduct service check-up camps. Gives advertisement in papers, conduct roadshows and
exchange offers. Attraction of Customers Maruti’s conduct service checkup camps. Gives exchange offers.
Survey:- Dealers replied that most of the customers are Attraction of Customers ?Maruti’s Survey:Dealers replied
attracted through media advertisements and mouth that most of the customers are attracted through media
publicity and also through old references. Hyundai’s advertisements and mouth publicity and also through old
Survey: - Dealers replied that most of the customers are references. ?Hyundai’s Survey: Dealers replied that most
attracted through references and walk-ins and mouth of the customers are attracted through references and
publicity also helps in attracting customers to new walk-ins and mouth publicity also helps in attracting
product. Promotion through Media :- Maruti’s Survey:- customers to new product. Promotion through Media ?
Most of the dealers felt that media promotions are more Maruti’s Survey:Most of the dealers felt that media
attractive than other medium because of its mass reach. promotions are more attractive than other medium
Hyundai’s Survey:- Hyundai dealers also had more because of its mass reach.
37
?Hyundai’s Survey:Hyundai
positive reply for media publicity rather than other dealers also had more positive reply for media publicity
mediums. Effect of Grand Launch of a Car. Maruti’s rather than other mediums. Effect of Grand Launch of a
Survey:- Dealers replied that grand launch of the car Car ?Maruti’s Survey:Dealers replied that grand launch of
makes selling easy only in initial stage but afterwards it the car makes selling easy only in initial stage but
depends on the product. Hyundai’s Survey:- Dealers think afterwards it depends on the product. ?Hyundai’s
that it helps to attract customer’s attention but afterwards Survey:Dealers think that it helps to attract customer’s
it depends on many other factors like quality, attention but afterwards it depends on many other
performance, service, etcMost demanded Car model factors like quality, performance, service, etc Most
Maruti’s Survey:- Most of the dealers replied that swift is demanded Car model ?Maruti’s Survey:Most of the
the most demanded car amongst all Maruti cars, while dealers replied that swift is the most demanded car
next best alternative is Alto. Hyundai’s Survey:- Dealers amongst all Maruti cars, while next best alternative is Alto.
found i10, i20 and santro as the most demanded cars ?Hyundai’s Survey:Dealers found i10, i20 and santro as
amongst other Hyundai cars. Best mileage Car. Maruti’s the most demanded cars amongst other Hyundai cars.
38
Survey:- Dealers replied that Ritz and Alto gives best Best milage Car ?Maruti’s Survey:Dealers replied that Ritz
mileage. Hyundai’s Survey:- Dealers replied that i10 and and Alto gives best mileage. ?Hyundai’s Survey:Dealers
santro car’s mileage is best amongst others. Customer replied that i10 and santro car’s mileage is best amongst
Preference. Maruti’s Survey:- Dealers replied that others. Customer Preference ?Maruti’s Survey:Dealers
customers prefer petrol version more. Hyundai’s Survey:- replied that customers prefer petrol version more. ?
Here also customer demands more petrol version only. Hyundai’s Survey:Here also customer demands more
Criteria in the Buyers Mind Maruti’s Survey:- Dealers petrol version only. Criteria in the Buyers Mind ?Maruti’s
replied that most of the customers look out for every Survey:Dealers replied that most of the customers look
criteria i.e. quality, comfort, performance, mileage and out for every criteria i.e. quality, comfort, performance,
price. Hyundai’s Survey: - In Hyundai also customers mileage and price. ?Hyundai’s Survey: In Hyundai also
prefer all the above criteria’s but look for price and customers prefer all the above criteria’s but look for price
comfort more. Biggest Competitor Maruti’s Survey:- and comfort more.
39
Biggest Competitor ?Maruti’s
Maruti dealers replied Hyundai as the biggest Survey:Maruti dealers replied Hyundai as the biggest
competitors. Hyundai’s Survey:- Hyundai dealers found competitors. ?Hyundai’s Survey:Hyundai dealers found
Maruti as their biggest competitor. Complete Package Maruti as their biggest competitor. Complete Package
Car Maruti’s Survey:- Dealers rate Swift as a no. 1 car for Car ?Maruti’s Survey:Dealers rate Swift as a no. 1 car for
its complete package. Hyundai’s Survey:- Hyundai rate its complete package. ?Hyundai’s Survey:Hyundai rate i10
i10 and i20 as their no. 1 car for complete package. Way and i20 as their no. 1 car for complete package. Way of
of Purchase. Maruti’s Survey:- According to dealers Purchase ?Maruti’s Survey:According to dealers Maruti
Maruti cars are sold mostly on EMI basis. 50 -75% cars are sold mostly on EMI basis. 50 -75% customers
customers purchase cars on instalment basis. Hyundai’s purchase cars on installment basis. ?Hyundai’s Survey:As
Survey:- As per Hyundai dealers cars are sold on both per Hyundai dealers cars are sold on both EMI as well as
EMI as well as upfront payment and around 50% of upfront payment and around 50% of Hyundai cars are
Hyundai cars are sold on EMI basis. PURCHASE OF EMI sold on EMI basis.
40
Purchase on EMI No. of dealers
6 5
BASIS Out of 10 dealers 7 dealers replied that 50-75% of 4
7
3 2 1 0
1
1
0 -25%
25-50%
1 50-75%
75-100%
their total sales are on instalment basis. Bank tie-ups Percentage of fig.3
Out of 10 dealers 7 dealers replied
Maruti’s Survey:- For EMI basis Maruti dealers are tied up that 50-75% of their total sales are on installment basis.
with banks like ICICI, HDFC, SBI, and many others banks Bank tie-ups ?Maruti’s Survey:For EMI basis Maruti dealers
but they don’t offer any extra discount to customers who are tied up with banks like ICICI, HDFC, SBI, and many
purchase cars on cash basis 0
1
2
3
4
5
6
7
8
0-25 25-50 others banks but they don’t offer any extra discount to
50-75 75-100 customers who purchase cars on cash basis ?
https://idoc.pub/documents/comparative-study-of-maruti-and-hyundai-m34mo6dmv8l6
attention towards their cars and thus it tries to create attention towards their cars and thus it tries to create
awareness amongst customers Hyundai’s Survey:- awareness amongst customers ?Hyundai’s
Dealers think that because of such strategies many Survey:Dealers think that because of such strategies
customers get aware about their products and generate many customers gets aware about their products and
enquiries generate enquiries.
Believe in Customer Satisfaction and After Sales Service? Believe in Customer Satisfaction and After Sales Service?
Both Maruti and Hyundai dealers believe 100% in Both Maruti and Hyundai dealers believe 100% in
Customer satisfaction and after sales service because Customer satisfaction and after sales service because
they think that if customer is fully satisfied with its service they think that if customer is fully satisfied with its service
then only he will return to same company for purchase then only he will return to same company for purchase
otherwise he will shift to another car companies product. otherwise he will shift to another car companies product.
And better sales service will create good image in mind of And better sales service will create good image in mind of
customers. Conduct Marketing Research activity:- Some customers.
Conduct Marketing Research activity Some
dealers replied that they conduct research activity for dealers replied that they conduct research activity for
knowing which marketing strategy had attracted knowing which marketing strategy had attracted
maximum number of customers, so that they can try to maximum number of customers, so that they can try to
promote more through that strategy. Otherwise they promote more through that strategy. Otherwise they
don’t conduct research activity. It is normally conducted don’t conduct research activity. It is normally conducted
at companies’ level and not at at companies level and not at
Hyundai’s Survey:- Hyundai dealers are also tied up with Hyundai’s Survey:Hyundai dealers are also tied up with
ICICI, HDFC, SBI, and many other major banks for EMI ICICI, HDFC, SBI, and many
other major banks for EMI
purchase and also don’t offer any discount to customers purchase and also don’t offer any
discount to customers
who purchase on cash payment. Effect of Tata Nano’s who purchase on cash payment.
Effect of Tata Nano’s
entry Maruti’s Survey:- Dealers don’t think that Tata entry
?Maruti’s Survey:Dealers don’t think that Tata
Nano’s entry in market will affect sale of their cars Nano’s entry in market will effect
sale of their cars
because they think that customers not only look for car because they think that customers not only look for
car
price while buying car but look out for many other price while buying car but look out for many other
factors also. Hyundai’s Survey:- According to dealers factors also.
?Hyundai’s Survey:According to dealers
customer look for Quality, Standard and performance customer look for Quality, Standard and
performance
which is lacking in Tata Nano. Recession effect:- Maruti’s which is lacking in Tata Nano.
Recession effect
?Maruti’s
Survey:- Because of recession cars sales were reduced by Survey:Because of recession cars sales were reduced by
10-20%. But now people have started buying cars. 10-20%. But now
people have started buying cars.
?
Hyundai’s Survey:- Most of the dealers replied that Hyundai’s Survey:-
41
Most of the dealers replied that
recession didn’t affect them at all, but few dealers replied recession didn’t affect them at
all, but few dealers replied
that there was marginal decline in Cars sales. Spending that there was marginal decline in Cars
sales.
Spending
huge amount on various marketing strategies during huge amount on various marketing strategies during
recession. Maruti’s Survey:- Dealers think that if they recession
?Maruti’s Survey:Dealers think that if they don’t
don’t spend on various strategies then customer will be spend on various strategies
then customer will be
unaware of new launches and sales will get affected. unaware of new launches and sales will get
affected.
?
Hyundai’s Survey:- Hyundai dealers think that this is right Hyundai’s Survey:Hyundai dealers think that this is right
time to attract maximum customers as rate of interest on time to attract maximum
customers as rate of interest on
car loans have been reduced Promotion through car loans have been reduced
Promotion through
sponsoring Reality Shows Maruti’s Survey:- Dealers think sponsoring Reality Shows
?Maruti’s Survey:Dealers think
that such type of marketing strategies helps to attract that such type of marketing strategies helps to
attract
https://docshare.tips/maruti-vs-hyundai_5906560eee3435bf34993080.html
DURING FESTIVE SEASON Hyundai’s Survey:- Hyundai during festive season like Diwali. ?Hyundai’s
dealers also replied that there is almost increase of 30- Survey:Hyundai dealers also replied that there is almost
40% of cars during festive season. Company support to increase of 30-40% of cars during festive season.
48
Dealers Both companies’ dealers replied that company Company support to Dealers
Both companies dealers
makes selling of car easy by doing promotion through replied that company makes selling of car easy by doing
various ways. Company also motivates employees to sale promotion through various ways. Company also
more cars by providing incentives, and special schemes motivates employees to sale more cars by providing
are introduced for dealers. Company gives them training incentives, and special schemes are introduced for
so that they can easily communicate with customers and dealers. Company gives them training so that they can
can solve their doubts. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0-25% easily communicate with customers and can solve their
20-40% 40-60% 60-80% doubts.
49
e 51 users out Of 80 where as remaining 29 users i.e. e 51 users out of 80 where as remaining 29 users i.e
36.25% are Hyundai Customers. Most preferred cars:- 36.25% are Hyundai customers . Users
70 63.75
60
After the survey it was found that Santro from Hyundai Percentage users
50
40
36.25
30
20
10
0 Maruti
Hyundai
and Swift from Maruti from the various range available are Most preferred cars After the survey it was found that
the most preferred cars amongst the customers. Also Zen Santro from Hyundai and Swift from Maruti from the
is more in demand. 63.75
36.25
0
10
20
30
40
50
60
70 various range available are the most preferred cars
amongst the customers. Also Zen is more in demand.
Reasons for Using Maruti & Hyundai Car:- 28.25

13.75
15 Reasons for Using Maruti & Hyundai Car
36.25
40 35
8.75
36.25
0
5
10
15
20
25
30
35
40
Brand Quelity Price Percentage
30
26.25
25 20
13.75
15
15
8.75
10 5 0 Brand
Range of cars Complete Quality
Price Criterias
Range of Cars
Complete
It was found that most of the customers were satisfied It was found that most of the customers were satisfied
with the Performance of the cars whereas very few found with the performance of the cars whereas very few found
it as not up to their Mark. it as not up to their mark.
in buyers mind while purchasing:- It was found that while in Buyers Mind It was found that while purchasing the car
purchasing the car customer’s look for the complete car customer’s look for the complete car of their choice
of their choice which gives them good performance, which gives them good performance, looks, mileage and
Looks, mileage and also it should be reasonable in price. also it should be reasonable in price.
17.5
43.75
31.25
7.5
0
10
20
30
40
50
https://1library.net/document/yd52wgjq-comparative-study-of-maruti-and-hyundai.html
Pricing:- Most customers found that prices of these cars Pricing

Most customers found that prices of these cars
are affordable for their Pockets whereas few customers are affordable for their pockets whereas few customers
found that price is little higher. 0
10
20
30
40
50
60
70 found that price is little higher.
Reasonable Pricing
80 70
80
90
yes no Percentage
60 50 77.5
40 30 20
22.5
10 0 Yes
No
Findings ➢ It was found that dealers agree that Marketing Findings

?
It was found that dealers agree that Marketing
Strategies helps to increase sale of product. ➢ Most of Strategies helps to increase sale of product.
?
Most of the
the customers are attracted through media publicity and customers are attracted through media publicity and
Mouth publicity. ➢ Swift from Maruti and i10, i20, and mouth publicity.
?
Swift from Maruti and i10, i20, and
Santro from Hyundai are most demanded cars by Santro from Hyundai are most demanded cars by
customers. ➢ Customer prefers Petrol Version cars rather customers.
?
Customer prefers Petrol Version cars rather
than Diesel or L.P.G. version ➢ Most of the Customers than Diesel or L.P.G. version.
?
Most of the Customers
were found satisfied with cars Performance. ➢ Around were found satisfied with cars performance.
?
Around 50-
50-75% of customers purchase cars on instalment Basis. 75% of customers purchase cars on installment basis.
?
➢ From survey, it was found that around 64% were From survey, it was found that around 64% were Maruti
Maruti users. ➢ Pricing of cars was found reasonable by users.
?
Pricing of cars was found reasonable by most of
most of the customers. ➢ Customers were satisfied with the customers.
?
Customers were satisfied with dealer’s
dealer’s service. service.
Festive season :- Maruti’s Survey:- According to dealers Festive Season Maruti’s Survey:- According to dealers car
car sales increases by 40-50% during festive season like sales increases by 40-50% during festive season like
Diwali. Diwali. ?
https://1library.net/article/interpretations-to-questionairre-dealers-survey.yd52wgjq
Suggestions and Recommendations To Dealers:- As Suggestions and Recommendations: To Dealers:As

dealers directly interact with customers, they should dealers directly interact with customers, they should
maintain proper Customer Relationship Strategy. They maintain proper Customer Relationship Strategy. They
should differ service benefits and offerings according to should differ service benefits and offerings according to
the various customers segments. Which may include the various customers segments. Which may include
classification on the basis of -income group -Age group classification on the basis of-income group-Age group
Dealers should help customers in taking right decision for Dealers should help customers in taking right decision for
buying car and should give complete information about buying car and should give complete information about
car before customer purchase car. The customers car before customer purchase any car. The customers
purchasing car on instalment basis, should also be purchasing car on instalment basis, should also be
provided with additional accessories as there is in case of provided with additional accessories as there is in case of
cash purchase. Dealers should provide good after sales cash purchase. Dealers should provide good after sales
service and should maintain good relations with service and should maintain
good relations with
customers so that reference can be get and goodwill is customers so that reference can be get and goodwill is
create. To Company:- Maruti should more frequently create.
To Company:Maruti should more frequently come
come with mid-size models like sx4 and swift as this with mid-size models like sx4 and swift as this sedan
sedan model is doing very good in market. Maruti and model is doing very good in market. Maruti and Hyundai
Hyundai should come up with diesel model of mid-size should come up with diesel model of mid-size cars as
cars as market survey says that the use of diesel cars will market survey says that the use of diesel cars will increase
increase by 50% by 2010. Hyundai should try to increase by 50% by 2010.Hyundai should try to increase their
their number of dealers and service stations so that number of dealers and service stations so that customers
customers can get better service. Both companies should can get better service. Both companies should try to
try to build trust in customers as competition is build trust in customers as competition is increasing day
increasing day by day. Company should try to give some by day. Company should try to give some good schemes
good schemes and offers and discounts for old and new and offers and discounts for old and new customers.
customers. Maruti should try to expand its range of cars Maruti should try to expand its range of cars from small
from small car and hatchbacks to more mid-
size cars car and hatchbacks to more mid-size cars like sx4 and
like sx4 and swift mid size version Conclusion Maruti swift mid- size version.
Conclusion Maruti Suzuki is good
suzuki is good in its marketing strategy and shows good in its marketing strategy and shows good results. And as
results. And as Maruti has its vast network of dealers and Maruti has its vast network of dealers and service centres
service centres they are able to provide good after sales they are able to provide good after sales services and are
services and are able to maintain good relationship with able to maintain good relationship with customers which
customers which are their strongest point. Maruti is also are their strongest point. Maruti is also benefited with its
benefited with its goodwill and Brand name which is goodwill and Brand name which is already there in
already there in market. So Maruti can use these as an market. So Maruti can use these as an opportunity to
opportunity to bring new and innovative car models in bring new and innovative car models in market and try to
market and try to attract more and more customers. It attract more and more customers. It can be seen that
can be seen that Maruti is trying to attract customers Maruti is trying to attract customers from all segments by
from all segments by launching cars like sx4, Swift, Ritz launching cars like sx4, Swift, Ritz but their main
but their main preference is “A” segment cars only preference is “A” segment cars, only Hyundai strategies of
Hyundai strategies of endorsing their products with endorsing their products with celebrities has got a very
celebrities has got a very good response but Hyundai good response
but Hyundai should advertise better to
should advertise better to create a good picture of its create a good picture of its products by transferring the
products by transferring the key good things about its key good things about its cars. Whereas, Hyundai has a
cars. Hyundai has a good track record of having good track record of having successful diesel mid-size
successful diesel mid size cars in its portfolio and it cars in its portfolio and it should encash the same
should Ancash the same opportunity to launch the diesel opportunity to launch the diesel versions of small car
versions of small car before Maruti too have competitive before Maruti too have competitive advantage. And
advantage. And Hyundai should also try to increase their Hyundai should also try to increase their service centres
service centres so that customers can find it convenient. so that customers can find it convenient.
hy Books:1.
Bibliography Books:- Marketing Marketing Management Marketing 2. Marketing Management
Magazines:1. Auto
Magazines:- Auto Drive Indian Auto Over Drive Drive 2. Indian Auto 3. Over Drive
Websites:1. 2. 3. 4. 5.
Websites:- www.marutisuzuki.com www.hyundai.com www.marutisuzuki.com www.hyundai.com
www.google.com www.autoindia.com www.google.com www.autoindia.com
www.overdrive.com www.overdrive.com
https://pdfcoffee.com/project-declaration-of-maruti-suzuki-and-hyundai-pdf-free.html

Pooja

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Pooja

Uploaded by

Copyright:

Available Formats

Document Information

Analyzed document Comparative_study_of_maruti_suzuki_vs_hy.pdf (D142158135)

Submitted 2022-07-18 04:51:00

Submitted by Pardeep Seelwal

Submitter email pardeepseelwal@gmail.com

Analysis address pardeepseelwal.cdlu@analysis.urkund.com

Sources included in the report

71% MATCHING BLOCK 1/22 https://pdfcoffee.com/comparative-study-of-mar ...

Practical View • Charts and Interpretation • Observation 7

100% MATCHING BLOCK 2/22 https://1library.net/document/yd52wgjq-compara ...

Observations Chapter 5 – Suggestions and

99% MATCHING BLOCK 3/22 https://pdfcoffee.com/comparative-study-of-mar ...

Recommendations, conclusions Introduction Comparative Study of Marketing Strategies of Two Automobile

95% MATCHING BLOCK 4/22 https://idoc.pub/documents/comparative-study-o ...

97% MATCHING BLOCK 5/22 https://zdocs.ro/doc/arnabs-final-project-36ow ...

100% MATCHING BLOCK 6/22 https://zdocs.ro/doc/arnabs-final-project-36ow ...

100% MATCHING BLOCK 9/22 https://pdfcoffee.com/comparative-study-of-mar ...

MARKET SHARE OF AUTOMOBILE COMPANIES

99% MATCHING BLOCK 13/22 https://docshare.tips/maruti-vs-hyundai_590656 ...

95% MATCHING BLOCK 11/22 https://zdocs.ro/doc/arnabs-final-project-36ow ...

100% MATCHING BLOCK 12/22 https://zdocs.ro/doc/arnabs-final-project-36ow ...

97% MATCHING BLOCK 21/22 https://1library.net/article/interpretations-t ...

98% MATCHING BLOCK 14/22 https://zdocs.ro/doc/arnabs-final-project-36ow ...

93% MATCHING BLOCK 15/22 https://pdfcoffee.com/comparative-study-of-mar ...

80% MATCHING BLOCK 16/22 https://pdfcoffee.com/comparative-study-of-mar ...

Reasons for Using Maruti & Hyundai Car:- 28.25

100% MATCHING BLOCK 17/22 https://pdfcoffee.com/comparative-study-of-mar ...

92% MATCHING BLOCK 18/22 https://1library.net/document/yd52wgjq-compara ...

Exlent Very Good Good Poor

94% MATCHING BLOCK 19/22 https://pdfcoffee.com/comparative-study-of-mar ...

98% MATCHING BLOCK 20/22 https://pdfcoffee.com/comparative-study-of-mar ...

99% MATCHING BLOCK 22/22 https://pdfcoffee.com/project-declaration-of-m ...

Hit and source - focused comparison, Side by Side

of the study 4 Automobile Company Profiles 5 of the study

CHAPTERWISE PRESENTATIONS Chapter 1 – CHAPTERWISE PRESENTATIONS Chapter 1 –

Recommendations, conclusions Introduction Recommendations Conclusions 44

COMMON MARKETING STRATEGIES OF AUTOMOBILE COMMON MARKETING STRATEGIES OF AUTOMOBILE

9/22 SUBMITTED TEXT 50 WORDS 100% MATCHING TEXT 50 WORDS

Others:-10.1% Above market share graph shows us that in Others

14/22 SUBMITTED TEXT 88 WORDS 98% MATCHING TEXT 88 WORDS

16/22 SUBMITTED TEXT 41 WORDS 80% MATCHING TEXT 41 WORDS

Reasons for Using Maruti & Hyundai Car:- 28.25

17/22 SUBMITTED TEXT 29 WORDS 100% MATCHING TEXT 29 WORDS

18/22 SUBMITTED TEXT 59 WORDS 92% MATCHING TEXT 59 WORDS

19/22 SUBMITTED TEXT 61 WORDS 94% MATCHING TEXT 61 WORDS

Pricing:- Most customers found that prices of these cars Pricing

Findings ➢ It was found that dealers agree that Marketing Findings

21/22 SUBMITTED TEXT 20 WORDS 97% MATCHING TEXT 20 WORDS

Suggestions and Recommendations To Dealers:- As Suggestions and Recommendations: To Dealers:As

You might also like