Digital Visual

Communication
Digital Marketing: A case study of Bewakoof.com
 Content
• About Bewakoof
• Target Audience
• SEO Strategy or the
traditional strategy of
marketing.
• Social Media and Content
Strategy
• Social Media Campaigns
• Social Media and Google ads
• Conclusion
 About Bewakoof

• Bewakoof was introduced as a merch brand in the

clothing industry that introduced the Indian online
markets to affordable quality purchases and has been
going strong since its initialization back in 2012.
 Target Audience

• Its target audience is still primarily

people belonging to the age group of
16-24 years. This can include students,
working professionals or entrepreneurs
who are more or less financially stable.
The secondary and tertiary target
audience includes people from the age
groups of 24-34 and 34-50 respectively.
SEO Strategy or the traditional
strategy of marketing.

• Bewakoof's Search Engine Optimization

(SEO) helped improve its rankings on search
engine ranking pages. In order to have a good
organic ranking, it is important for that brand
to have a very well-functioning SEO strategy.

Social Media and Content Strategy
• Bewakoof is today butting heads
with its fellow competitors Ultykhopdi
and The Souled Store. Bewakoof.com,
though, leads them all with as high
as 4.6M Facebook followers, 581k on
Instagram and even its Twitter handle
have a massive 10.6K followers. The
huge difference is followers is due to
the creative and varied posts
Bewakoof uploads on its different
social media pages. However, its
competitors have been using the same
posts on different social media
platforms. This brings in to notice how
good Bewakoof’s marketing strategy is
and it can easily be seen by their
online presence.
Social Media Campaigns

• After Marvel released their first trailer for Avengers 4,

Bewakoof came up with a social media campaign “SAVE
THE BILLIONAIRE”. This campaign gave people a chance
to submit #MyDorkyIdea to save Tony Starks and bring
him back to planet earth. The campaign came with a
tagline “Help Potts save Tony Before He Rots”. This
generated a lot of interest from people to come forth
with their quirky ideas and get some surprise from the
brand. Another part of this campaign included
influencers reviewing the brand’s clothing in the
#24hourchallenge and upload their reviews to engage
their followers and get more people to know about the
brand and its quality products.
Social Media and Google ads

• Every brand that knows how to grow

invests in both social media
advertisements as well as Google ads.
These ads make easier for the brand
to grow at a faster and smoother pace.
These ads can also include keywords
like merch, online shopping, fandom t-
shirts, affordable clothing, etc. That’s
how Bewakoof adapted this strategy
for scaling their business in mass
market.
 Conclusion

• Since it’s initiation, Bewakoof has

grown from rags to riches. There
are no doubts about the brand
having a strong social media
strategy as compared to its fellow
competitors. the varied content
and brilliant campaigns allow
Bewakoof to gain a social media
presence other brands have not
been able to.
 Compiled by - Agniv Chakraborty
PG-Communication Design 1st semester