Employee

Discipline
 1. Process of corrective action used to
enforce organizational rules

2. Working in accordance with recognized

What is rules
Discipline?
3. Training employees to work in a desired
way which adds to effectiveness

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 Types of
Positive Discipline Negative
 04

Rewarding the
Positive Discipline disciplined
Behaviour

Punishing the
Negative Discipline Indisciplined
Behaviour
 Environmental Organizational

Causes of
Indiscipline
Individual
Categories of Difficult Employees
Performace is unsatifactory

Performace is deteriorating

Violation of law

Consistently break company rules

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 Approaches to
Discipline

Preventive Supportive Corrective

Discipline Discipline Discipline
Provide Training
Clarify proper employee behaviour
Provide constructive feedback Preventive
Match employee with job Discipline
Allow employees to address the
problems
 Establishing positive relationships
Climate of mutual respect
Supportive Apply team approach to solve
Discipline problems
Always encourage healthy behaviour

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Clearly describing problem
Stop Problem from accelerating
Establish what caused the problem
Determine and Implement action to
Corrective
prevent
Discipline
Review the effectiveness of corrective
action plan
Levels of Disciplinary Actions
More
Termi Severe
nation

Demotion

Suspension

Written Warning

Less
Verbal Warning Severe

Target Customer
Thank You

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TOFU (Top of the Funnel) Social media post and ads
Email marketing
Activities that facilitate awareness. Make your target audience Promotional video
aware of the problem you’re addressing and how you’re solving it Press Release

MOFU (Middle of the Funnel) Discounts

Exclusive offers
Activities that facilitate evaluation Free trial
Convert thosewho are aware into leads Event

BOFU (Bottom of the Funnel) Demo

Feedback
Activities that facilitate conversion Success stories
Guide the leadsin making an informed purchase decision Comparison sheets
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Mission, Vision, and Values

State Your Company's

Mission, Vision, and Values
Clearly defining your company’s mission, vision and values is a powerful
way to align your team and reach your goals.Use the blank framework on
the next page to start filling out your own mission, vision, and values.
 Mission
Mission is the reason why your company exists. It is the
visible and tangible effect you want your company to create

Mission,
for your customers and the world.

Vision
Vision, and Vision is what success looks like for your company. It is what
your company aspires to be in the future. It is how the world

Values will look like once you've accomplished your mission.

Values
These are the guiding principles that will influence your
actions to fulfill your company's mission and vision.

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 Strategy, Tactics, and Execution

Illustrate Your Company's

Strategy, Tactics, and Execution
A strategy, a list of tactics, and knowing how to execute them are integral in the
attainment of your company goals. Use the blank framework on the next page
to start filling out your own strategy, tactics, and execution

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 Strategy
Strategy is how your methods, time, and resources come

Strategy, into play to fulfil your company mission and vision.

Tactics, Tactics
Tactics are the specific methods, resources, and

and techniques you will need to accomplish your strategy.

Execution Execution
Execution is how you will employ the tactics you’ve
chosen. It includes measurable outcomes, such as
timelines and deliverables.

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 Develop Deep Insights
About Your Customers
Using Buyer Personas
Buyer personas are semi-fictional representations of your target
customers. These personas are based on market research and real data
about the people you are targeting. Two to three buyer personas are
ideal. The more detailed the buyer persona, the better.

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 Solution Needs Buyer's Journey
(Gender, age, marital status, (Awareness, consideration,
employer) purchase, advocacy)

Buying Roles Objections Channels

(Decision makers, influencers) (Social media, other digital
activities,non-digital activities)

Goals and Frustrations Sources of

Responsibilities information
(Content that influences
purchasedecisions)

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Free Resources
Use these free and recolourable
icons and illustrations in your
Canva design.

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