Factors influencing the company’s location.

i. Existing building
Datuk Shahanim is a woman who is passionate about beauty and health. Previously,
Datuk Shahanim has opened a business that also specializes in beauty and health.
However, the previous business was closed due to some reason. The existence of the
building made it easier for her to open Hannan Medispa. In addition, the building has
adequate utilities such as electrical, air conditioning, and telecommunications service.
By using the existing building, she can save money and time. For example, she
doesn't have to spend a lot of money to buy or rent a new building. In fact, she would
have to spend a lot of money if she bought a new building. She also doesn't have to
waste time searching for a new building to open up Hannan Medispa.

ii. Demographic
Demographic is the characteristics of human populations and population segments.
The most common demographic categories are age, gender, race, annual income and
education level. This segmentation allows businesses to appropriately recognize
consumer behavior that in turn helps them to achieve better results. According to
statistics in Sungai Petani, the highest age population is the age group of 15 to 64
years old. Customers of this age will be more interested in the beauty services offered
by Hannan Medispa. Other than that, Sungai Petani is the second largest city in Kedah
Darul Aman. It is also experiencing rapid growth and development progress. Besides,
Sungai Petani is the largest residential area in Kedah. Bandar Laguna Merbok is an
elite residential area, so the residents there mostly from high income earners. The
average price for the services offered by Hannan Medispa is RM200 to RM300 so it is
reasonable for the residents to try the service offered.

iii. Easy to access / Convenience

Choosing the right business location is essential to ensure that the business will
operates smoothly. The next factor that led Datuk Shahanim to open Hannan Medispa
in Bandar Laguna Merbok was due to its proximity to residential and business areas.
It is easy for customers to notice the business and it will contribute to a large number
of customers. Besides, the customers will not face car park problems. This is because
sufficient parking lots are available near Hannan Medispa building so customers do
not have to walk too far to reach Hannan Medispa. Indirectly, customers can save
their time. In addition, Hannan Medispa is surrounded by a variety of shops such as
restaurants and boutiques. These stores indirectly attract customers. Usually, Hannan
Medispa customers have to wait for their turn before accepting the service that offered
by Hannan Medispa . Therefore, the customers can fill their free time by visiting
nearby shops.