RUNNING HEAD: Effects of Sales Persons’ Gender and Preferred Online Platform on their 1

Effects of Sales Persons’ Gender and Preferred Online Platform on their Weekly Earnings in

Selling Cosmetic Products

Maria Isabel R. Cornelio

October 2020
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Introduction

The study employed a quantitative method to explore the effects of sales person’s gender

and preferred online platform in their weekly earnings on selling cosmetic products. The present

study aims to know if Gender has a significant effect on weekly earnings in selling cosmetic

product and if a specific online platform such as own website and social media has an effect on

weekly earning in selling cosmetic product. Moreover, the study would like to know the

interaction of Gender and Online platform in affecting the weekly earnings of selling cosmetic

products.

Results

Based on the generated graph, normality was observed. Hence, there was no need to

transform to satisfy the assumption of the study. Moreover, the test homogeneity of variances

reflected homogeneity of variance.

Referring to the results of means and standard deviations of responses. The test indicated

in Table 1 it can be seen that the result is significant. The test indicated that that the mean score

of sales person that uses their own website (N= 2033), female (N=1959,) and for the sales person

who use social media, male (N=2295,) female (N=2109) while social media (N=2202 SD=295).

Male sales person who used their own website has higher weekly earnings compared to females.

Moreover, those who prefer using social media implies that males also earn better compared to

females.

To calculate if there are statistically significant effects of sale person’s gender and online

platform used on their weekly earning in selling cosmetics, Two-way ANOVA at 0.05 level of
RUNNING HEAD: Effects of Sales Persons’ Gender and Preferred Online Platform on their 3

significance was used. The results (refer to table 2) illustrate statistically the main effect of

gender F(1, 28) = 2.54, p = .0122, main effect of online platform F(1, 24) = 6.40, p = 0.017 and

the interaction effect F(1, 28) = 0.47. p = .0496. The result suggest that male and female has a

significant effect on weekly earnings on selling cosmetic products, wherein 12.7% of the

variance was explained by the independent variable. However, the use of certain online platform

such as Own website and Social media does not affect weekly earnings. Lastly, the result implies

that there is no significant interaction between male and female and their preferred online

platform on weekly earnings in selling cosmetic products.

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Appendices

Table 1

Mean and Standard Deviation of the Interaction effect of Gender and Online Platform

Group Own Website Social Media Main Effect of

Gender

Male 2033 2295 2164

Female 1959 2109 2034

Main effect of 1996 2202

Platform

Table 2

Profile Differences between Gender and Online Platform

Sum of Squares df Mean Square F P

Main Effect 1
135200 1 135200 2.54 0.041
(Gender)

Main effect 2
340312 1 340312 6.40 0.49
(Online Platform)

Interaction effect 25313 1 25313 0.477 0.496