Why do many girls prefer the colour pink?

It could just be a cultural quirk, but recent research hints at a deeper reason.

The obvious explanation is that it�s just a cultural quirk, but recent research
hints at a deeper reason. Prof Anya Hurlbert, of Newcastle University, asked adults
from different cultures to choose their preferred colour from pairs of coloured
rectangles. This revealed that females do have a natural preference for redder
colours � prompting Dr Hurlbert to speculate that evolution may have led females to
prefer reddish colours, from reddish fruits to healthy pink faces.