Professional Documents
Culture Documents
Currriculum
Currriculum
Bonuses
Offer Angle Method What Specific Item is Being Given & How
does it solve the Avatar Problem
Headline Generation
The Writing Stack : Avatar Angle Method - Men Who Take BP Drugs
Call out Headline Example:
Rapport - describe problems as The DEADLY DANGERS of BP
bullet points. Medication
Call Out Old Belief System ===
➔ You take Bisoprolol DAILY to
Introduce Alternative Belief knock down your BP.
- Believable Questions of fact ➔ Infact, Your doctor has
- Stories INCREASED the dosage.
➔ You are STRUGGLING to keep
- Case Studies [Client’s story]
up with all the rules that the
- Researches doctor has given you.
CTA ➔ And to make the matter worse -
the LIFE THREAT that your BP
puts you under SCARES the
living hell out of you.
➔ Infact, MAJORITY of Kidney
failures, Stroke and HEART
ATTACKS are as a result of
uncontrolled HIGH BP
Which means -