Social Media Volunteers’ Meet

West Region
 We have all been doingthe 5
minutes daily activity on Social
Media for the last few years…

But what has been the impact???

Growth of Social Media Volunteers
 Mahashivratri 2021

Mahashivratri
20 MILLION Jig Challenge
VIEWS!
WhatsApp sharings, Twitter Trendings
Social Media Influencers Reach Out for the first time

MSR Live stream got highest viewership!

(For the first time, viewership for a Spiritual

event beat the viewership for Grammy Awards
Ceremony)
#FreeTNTemples (FTNT)
First campaign which was solely
driven by Social Media
3.2 Crore people supported in 1
month
Launched by Sadhguru on MSR
FTNT campaigns: 76 million
impressions

100 Tweets by Sadhguru

Silent Support
Ring A Bell
Full Moon Flirtations (FMF)
10,000 link clicks every month
through WhatsApp status
900K people reached via Twitter
trending every month

36 million
impressions!
 SMS Campaign

WA Status and Potential Meditators’

Broadcast
Fb Group posting helped to reach out to
40,000 people everyday
Podcasts & blogs started to reach out to
1000+ people in one day through WA
Isha Covid Action SM groups
9 Cr + impressions on Twitter
Evening Sadhana Sessions
 IDY Immunity Campaign

Made use of All Social Media platforms in the

region for the first time
IDY sessions promoted through:
WhatsApp Status (1000+ people in one day)
Potential Meditators’ Broadcast
Twitter Veeras
Instagram
Facebook groups & posting
Weekend sessions
#RoarForImmunity Challenge - first Image/Video
based campaign
 SSM Flag Off Twitter
.
Trending
Trending of 21 March- Flag off event at
st

London for the SSM Campaign.

. We reached around 5 cores people.
. Trending position #5 Globally & #1 in
India.
. The trending was on for hours even after
the campaign ended.
 Some Interesting Numbers:

1. More than 10,000+ people visiting Sadhguru's youtube channel

every month through WA Status Videos.
2. Fb Group Posting, WA Status Videos, Broadcast Lists are
taking Sadhguru’s Wisdom to lakhs of people per month.
3. On this Sadhguru Birthday, the Digital Veeras were able to
raise 64,000+ trees for Cauvery Calling.
 Some Interesting Numbers 2.O

1. #SaveSoil on Instagram has more than 115,000 post in total and its
growing everyday. If each post for example has 100 reach (usually more)
than we have reached around 115,000 * 100 = 11,500,000 I.e 11 million 500
people till now.
2. Individual volunteers having following less than 1000 across centre is
posting their reels on Instagram and are getting around 2500 reach on an
average.
 Social Media Team Structure
West Social Media

Twitter Instagram, WhatsApp

Facebook
DMQ & Imp DMQ & Imp Share on status,
Handles - Like & Handles - Like & with friends, in
Quote Tweet Share groups

Trending Sharing Media Broadcasting

Content
(Posts, Reels)

Sharing Media
Content (Creatives)
 #TurningPoints:

Inner Engineering has transformed our lives

Let us share our transformation story on Facebook,
Instagram, Twitter, etc with the hashtags “#TurningPoints”,
“#InnerEngineering” and create awareness about this
possibility of transformation
Once posted, links can be shared with the Social Media
Coordinators
#Call To Volunteers:
Social Media activities will be expanding manifold and if you are
willing to be a part of any of the following activities do let us
know:
1. Twitter
2. Instagram & Facebook
3. Video Editing
4. Graphic Designing
5. Content Writing
Workshops will be conducted for volunteers interested in Video Editing, Graphic
Designing and Content Writing with no prior experience