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2: (Forecasting)
1. What is forecasting?
4. What are the two types of forecasting approaches? Give brief description of
each approach.
Forecasting is the process of predicting what the future will look like. It’s a
way of trying to bring order to the world and make sense of what’s going on
around us. Quantitative forecasting uses data and statistical models to
predict the future. Qualitative forecasting uses our intuition and experience
to make predictions. Qualitative forecasting is an approach to forecasting that
focuses on interpreting and analysing what is going on in the economy
instead of relying on numerical data, such as past sales or current sales
figures. Qualitative forecasting is often used to complement the more
traditional quantitative forecasting method, which focuses on collecting and
analysing numerical data, such as sales figures, in order to predict how the
economy will behave in the future.