Professional Documents
Culture Documents
Akrani, G. ( 2013). What is Product Quality?. Kalyan City life Blog. Retrieved from https://kalyan-
city.blogspot.com/2013/05/what-is-product-quality-definition.html?m=1
Crismundo, K. (2021). Beverage Firms Opens new Distribution Hub in Manila. Philippine Mews
Agency. Retrieved from https://www.pna.gov.ph/articles/1128208
Judic, L. (2013). Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing.
ClickZ.com. Retrieved from https://www.google.com/amp/s/www.clickz.com/why-coca-
colas-no-ad-stance-in-the-philippines-is-genius-cause-marketing/34853/amp/
Ken, C. (2019). Coke vs. Pepsi: The Story Behind the Biggest Marketing Rivalry In History.
ContentWriters. Retrieved from https://contentwriters.com/blog/coke-vs-pepsi-the-
story-behind-the-biggest-rivalry-in-history/
Lister, J. (2017). What are the Benefits of Strategic Direction?. Bizfluent. Retrieved from
https://bizfluent.com/info-8258986-benefits-strategic-direction.html
Manila Standard, (2020). Coca-Cola Just A Click Away. Manilastandard.net. Retrieved from
https://www.manilastandard.net/mobile/article/340062
Riserbato, R. (n.d.). 16 Effective Ways to Build Your Online Presence. Hubspot.com. Retrieved
from https://blog.hubspot.com/marketing/online-presence
Valdes, E. (2016). The Making of the Iconic Coke. The Manila Times.com. Retrieved from
https://www.google.com/amp/s/www.manilatimes.net/2016/04/23/weekly/the-
sunday-times/the-making-of-the-iconic-coke/257889/amp/
Young, J. (2017). PepsiCo's Marketing Mix (4P's) Analysis. Panmore Institute. Retrieved from
http://panmore.com/pepsico-marketing-mix-4ps-analysis