Professional Documents
Culture Documents
A. Books:
Andrew Dahl & Leslie Lesnick(1996). Internet Commerce. USA : Don Fowley.
Ellwood I (2002), The Essential Brand Book, Koganpage, London, pp. 15-20.
Peeler, G. H. (1996). Selling in the quality era. Blackwell Business, USA.
Solaman M. & Bamossy G. & Askegaard S. & Hogg M. (2009). Consumer
Behaviour, A European Perspective. Financial Times/Prentice Hall.
Wilson, Zeithaml, Bitner, Gremler (2008). Service Marketing: Integrating
Customer Focus Across the Firm. Berkshire. McGraw-Hill Education.
B. Journals:
Anderson, E. W., & Mittal, V. (2000). “Strengthening the satisfaction–profit
chain”, Journal of Service Research, Vol.3, 107–120
Cadotte, E., & Turgeon, N. (1988). “Key Factors in Guest Satisfaction,
Cornell Hotel and Restaurant Administration Quarterly”, 28, 44-51
Cheng, S.J. and Chang, T.Z. (2003), “A descriptive model of online shopping
process: some empirical results”, International Journal of Service Industry
Management, Vol. 14, pp. 556-69
Dave G. (2013). “Understanding Consumer Percep tion towards Brand
Archetypes for selected Brand”, International Conference on Technology and
Business Management, Vol 18, Iss 20
Hong, S.J., Thong, J.Y.L. and Tam, K.Y. (2006), “Understanding continued
information technology usage behaviour: a comparison of three models in the
context of mobile internet”, Decision Support Systems, Vol. 42, pp. 1819-34
Porter Stephen, Claycomb Cindy (1997). “The Influence of Brand Recognition
on Retail Store Image”. Journal of Product and Brand Management. Vol 6, Iss
6, pg. 373
Reichheld, F. F. (1996). “Learning from customer defections”. Harvard
Business Review, 74, 56–67
Yang Z. & Peterson R. (2004) “Customer Perceived Value, Satisfaction, and
Loyalty”: The Role of Switching Costs” Journal of Pyshology &Marketing,
Vol. 21, Issue 10, 799-822
Page | 423
C. Weblinks:
https://en.wikipedia.org/wiki/Consumer
https://www.toppr.com/ask/question/who-is-a-consumer/
https://www.thesmallbusinesssite.co.za/2019/07/29/7-types-of-customers-and-
how-to-sell-to-them/
https://www.dynamicstudyhub.com/2021/07/perception-meaning-and-
definition.html
https://www.thebalance.com/consumer-spending-definition-and-determinants-
3305917
https://www.investopedia.com/ask/answers/042815/which-economic-factors-
most-affect-demand-consumer-goods.asp
https://www.investopedia.com/terms/c/consumer-spending.asp
https://legalpaathshala.com/perception-in-organisational-behavior/
https://en.wikipedia.org/wiki/Scotoma#
https://quickguideforyou.com/relationship-between-perception-and-decision-
making/#:~:text=people%20selectively%20interpret%20what%20they,be
%20impaired%20by%20wrong%20perception.
https://www.linkedin.com/pulse/perception-decision-making-philip-settles
https://benchpartner.com/q/how-does-perception-affect-individual-decision-
making-illustrate-with-reference-to-the-various-alternative-decision-making-
models
https://www.clootrack.com/knowledge_base/what-is-customer-perception
https://www.researchgate.net/publication/357838103_Consumers
%27_Perceptions_of_Consumer_Rights_in_Cambodia
https://www.researchgate.net/publication/
359711825_CONSUMER_PERCEPTION_TOWARDS_MEN%27S_JEWELRY
https://www.researchgate.net/publication/
361227083_Consumer_Perception_of_Electric_Vehicles_in_India
https://www.researchgate.net/publication/
359404966_Study_Consumer_Perception_on_Electronic_Vehicle
https://www.researchgate.net/publication/344085432_Consumer_Perception
https://www.researchgate.net/publication/356815247_Consumer_Behaviour
Page | 424
https://www.researchgate.net/publication/
358426029_Disgust_and_Consumer_Behaviour
https://www.researchgate.net/publication/
359842463_Consumer_Behaviour_in_Online_Shopping
https://jamshedpur.nic.in/about-district/
https://www.jharkhand.gov.in/Home/DistrictProfile?district=20357
https://en.wikipedia.org/wiki/East_Singhbhum_district
https://jamshedpur.nic.in/demography/
https://en.wikipedia.org/wiki/Jharkhand
https://en.wikipedia.org/wiki/Jharkhand#Etymology
https://en.wikipedia.org/wiki/Jharkhand#History
https://www.sciencedirect.com/science/article/pii/
S2444883418301153#:~:text=(2009)%20stated%20that%20intangible
%20assets,due%20to%20economies%20of%20scale.
https://www.britishbrandsgroup.org.uk/2017/08/15/the-economic-importance-of-
brands-seven-reasons-why-brands-still-really-matter/
https://www.panaprium.com/blogs/i/how-does-fast-fashion-affect-the-economy
https://www.businessmanagementideas.com/consumer-behavior/consumer-
perception/21526
https://www.clootrack.com/knowledge_base/customer-
perception#:~:text=According%20to%20the%20Business%20Dictionary,a
%20company%20or%20its%20offerings.%E2%80%9D
https://www.discuss.io/what-is-customer-perception/
https://www.indeed.com/career-advice/career-development/customer-perception
https://core.ac.uk/download/pdf/236404913.pdf
https://www.researchgate.net/publication/
342479749_Determinants_of_consumers'_perception_towards_branded_Cloths_a
n_empirical_study_on_Chittagong_City
https://www.diva-portal.org/smash/get/diva2:941410/FULLTEXT01.pdf
https://www.emerald.com/insight/content/doi/10.1108/JFMM-05-2020-0101/
full/html
https://www.boomtownig.com/dmtrends/consumer-perception-in-social-media/
Page | 425
https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/sensory-systems/
https://openstax.org/books/organizational-behavior/pages/3-1-the-perceptual-
process
https://www.dropthought.com/how-brand-loyalty-affects-consumer-behaviour
https://www.djsresearch.co.uk/glossary/item/Stimuli-Market-Research
Page | 426