ESSAY PROPOSAL

DATE: October 5th 2023

TO: Ravinder Kalra

FROM: Adijat Balogun (8858913)

SUBJECT OF MY PAPER: The on-line marketplace

WHY WRITING ON THIS SUBJECT MIGHT BE HELPFUL TO ME: This topic was chosen since it fits with

both my academic and professional interests, which is advantageous to me personally. In the current

digital era, where businesses increasingly rely on e-commerce to reach their customers, understanding

the dynamics of the online marketplace is essential. Exploring this topic will give me important insights

into the trends, difficulties, and opportunities in the online market as a student hoping to get into

business and marketing.

My essay statement: The online market place” the digital ages changing business environment”

Approach to the topic of my paper: A multidisciplinary strategy will be used in the research to

thoroughly investigate the internet market. This will entail researching the development of e-commerce

across time, investigating the state of the market, assessing the effects of technology and innovation,

and evaluating consumer behavior in the digital age.

Documentation style: The research paper's citation format shall follow the guidelines of the American

Psychological Association (APA). This format offers a clear and uniform structure for referencing sources,

references, and in-text citations.

Graphs or Charts: Effective communication of complicated information depends on visual

representation. Various graphs and charts, such as pie charts, bar graphs, and line graphs, will be used in

the research report to highlight trends and data pertaining to the internet market.

The types of sources I will utilize and how they benefit my paper: A variety of sources will be used to

guarantee the research's thoroughness.

a. Academic publications: offers scholarly articles that offer in-depth analysis and insights into a

variety of facets of the online industry.

b. Books: Comprehensive background data and theoretical frameworks can be found in books

produced by professionals in the domains of e-commerce, marketing, and business.

c. Industry Reports: Current information and trends in the online market will be provided through

reports from market research companies and industry groups.

d. Websites and Online Publications: Reputable blogs, news stories, and online publications will

offer up-to-date examples and case studies from actual situations.

e. Interviews and surveys: Primary research will produce first-hand information and viewpoints

through discussions with industry experts and surveys of consumers and companies.

Tentative References:

In the final study article, the following references are tentatively planned to be used:

Smith, J. (2021). E-commerce Revolution: Trends and Challenges. Journal of Business and

Technology, 45(2), 87-105.

Johnson, M. (2019). The Impact of Technology on Online Marketplaces. New York: Wiley.

Statista. (2022). E-commerce Market Report 2022. Retrieved from

https://www.statista.com/report/12345/ecommerce-market-report-2022
 Amazon.com, Inc. (2020). Annual Report 2020. Retrieved from

https://www.amazon.com/annual2020

Interviews with industry experts: John Doe (CEO, E-commerce Solutions Inc.) and Jane Smith

(Digital Marketing Specialist, XYZ Retailers).