You are the managers of a company that has pioneered a new kind of salsa for chicken

that has taken the market by storm. The salsa’s differentiated appeal has been based
on a unique combination of spices and packaging that has allowed you to charge a
premium price. Over the past 3 years, your company’s salsa has achieved a national
reputation, and now major food companies such as Kraft and Nabisco, seeing the
potential of this market segment, are beginning to introduce new salsas of their own,
imitating your product.

1. Describe your business model and the strategies you are pursuing.
2. Describe the industry’s environment in which you are competing.
3. What kinds of competitive strategies could you adopt to strengthen your business
model in this 
kind of environment?