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The Role ISO Standards Play in Supplying Cruise Ships with Food and Beverages

Student’s Name

Course

Professor’s Name

Date
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Contents

Chapter One.................................................................................................................................................2
1.0 Introduction...........................................................................................................................................2
1.1 History...............................................................................................................................................4
1.2 Prerequisite elements that company require before implementing the system...................................5
1.3 Thesis statement................................................................................................................................6
1.4 Objective of the study........................................................................................................................7
1.5 Research Objectives..........................................................................................................................7
1.5.1 Main Objective...........................................................................................................................7
1.5.2 Alternative Objectives.................................................................................................................7
1.6 Limitations of the Research...............................................................................................................8
1.6.1 Language Barrier.......................................................................................................................8
1.6.2 Invalid Population Selection.......................................................................................................9
1.6.3 Time............................................................................................................................................9
1.6.4 Appropriate Research Tools.....................................................................................................10
Chapter Two..............................................................................................................................................10
2.0 Literature Review................................................................................................................................10
2.1 ISO Standardization Analysis Procedures........................................................................................11
2.1.1Customers Satisfaction..............................................................................................................11
2.1.2 Gearing at Professional Growth...............................................................................................13
2.2 Food Safety Management System ISO 22000:2018........................................................................14
2.2.1 ISO 22000:2018 Regulations and Benefits...............................................................................15
2.2.2 ISO 22000:2018 Integrated Approach Standards.....................................................................17
2.2.3 Risk Cover and Opportunities...................................................................................................17
2.2.4 Leadership and Empowerment..................................................................................................18
2.2.5 Strategic Planning of Organization..........................................................................................18
2.3 Quality Management Manual (QM Manual) (Beispiel Firma).........................................................19
2.3.1 Uses of Management Quality Manual.......................................................................................20
2.3.2 Mandatory Topics in Quality Manual.......................................................................................21
2.3.3 Tools for developing Quality manual for an organization........................................................22
2.3.4 Steps of Developing Quality Manual for an Organization........................................................22
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2.5 An Analysis of the Impact of the DIN EN ISO Standard in a Company..........................................24


2.6 The Significance of ISO standardization.........................................................................................26
2.6.1 The benefits allied to this quality management system..............................................................27
2.6.2 The Quality Management System Benefits Model.....................................................................27
2.6.3 Consumer Benefits....................................................................................................................27
2.6.4 Regulators Benefits...................................................................................................................28
2.6.5 Food Industry Benefits..............................................................................................................28
2.7 Competitive advantages that befall companies that implement this system.....................................29
2.8 The challenges or pitfalls allied to ISO standardization...................................................................30
2.8.1 Possible strategic imperatives used to negate the identified disadvantages..............................32
2.9 The Systemic Functionality of a Cruise Ship...................................................................................32
2.9.1 Operations (How does a cruise ship operate)...........................................................................33
2.9.2 Departmentalization (What departments does it have?)...........................................................33
2.9.3 Current Control Systems (What are the recommended quality control systems?)..............34
Chapter Three............................................................................................................................................35
3.0 Methodology.......................................................................................................................................35
3.1 Sample and Sampling Method.........................................................................................................36
3.1.1 Limitation of Random Sampling...............................................................................................36
Chapter Four..............................................................................................................................................37
4.0 Findings...............................................................................................................................................37
Chapter Five..............................................................................................................................................39
5.0 Recommendation and Conclusion.......................................................................................................39
5.1 Recommendation.............................................................................................................................39
5.2 Conclusion.......................................................................................................................................40
Bibliography..............................................................................................................................................42
Appendix...................................................................................................................................................47
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Chapter One

1.0 Introduction

ISO International Standardization is a body that certifies organizations with surety of

quality production, safety and reliability at all levels of a business process. ISO facilitates a

business with the deals of minimizing the production errors, and waste hence increasing the

productivity quality. Additionally, ISO standardization sets the appropriate measures to ensure

equality in packing and packaging of products and services during production. This body of

certifying the quality of production oversees standards within more than 160 countries

worldwide. According to the tools set by the ISO, every member country focuses on effective

implementation and robust ISO 9001 quality in management information systems. These factors

are very important for the improvement of business in terms of efficiency in operations and

Quality Management System. Through ISO (International Organization for Standardization),

business development system provides a sound foundation of increased productivity and growing

profits. ISO provides the most significant network system standards that enable the business

management systems to provide standard processes. Food safety is a sensitive role production to

ensure no hazardous issues in human consumption, and ISO standards play essential role of

supplying Cruise ships with food and beverages around the world.

 The current ISO in the world, functions under a robust environment. The body sets

standards with change of different factors in the world such as technology. The standards of the

quality management system in the member countries operate under anticipated changes of

production. Therefore, technology acts the most upcoming challenge that keeps the ISO to

change the sets with time to merge the productivity standard with the emerging technology

environment. ISO sets serious standards of food safety management that helps organizations to
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identify and control food safety hazards. These standards ensure the safety of food production

and healthy consumption of food for human around the world. Currently, ISO standards play

essential role of supplying Cruise ships with food and beverages around the world.

1.1 History

Consequently, the history of the ISO standards is the most important case that worlds

took as a step of ensuring safe and quality production. ISO certification standards began to set

out overall standards and requirements of the for a quality management system in the world. The

requirements of the ISO define the steps on behave of the organization to demonstrate ability to

control safety especially in food stuffs supplying companies.1 However, effects unsafe food

supplying have been adverse and serious in past and ISO’s safety management standards enabled

organizations to identify and control food safety hazards from the past and existing events of

threats and unsafe food disasters.2 Historically, International Organization for Standardization

was founded in 1947 by 25 countries members which were group of delegates with 67 original

committee members of ISO technical group.3They came together and set universal goals of

operating the production process to ensure the products and services are safe, of valid quality,

and reliable for the human consumption.

Significantly, a number of bodies created ISO as founders and they set pace of unified

goals towards the safe and quality in production especially in food products. United Nations

1
Heras Saizarbitoria, Iñaki, and Olivier Boiral. "ISO 9001 and ISO 14001: towards a research agenda on
management system standards." International Journal of Management Reviews 15, no. 1 (2013): 47-65

2
Guillier, Laurent, Steven Duret, Hong-Minh Hoang, Denis Flick, Christophe Nguyen-Thé, and Onrawee
Laguerre. "Linking food waste prevention, energy consumption and microbial food safety: the next
challenge of food policy?." Current Opinion in Food Science 12 (2016): 30-35

3
Vugts, Jan H. Handbook of Bottom Founded Offshore Structures: Part 1. General features of offshore
structures and theoretical background. Eburon Uitgeverij B.V., 2013. P.29
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Standards Coordinating Committee was one of the bodies that developed the ISO standard. The

International Federation of the National Standardizing Associations is a body that committed to

build the ISO in 1947 hence creating more friendship among member countries. Since that time,

the ISO has published 22676 International Standards casing almost all the aspects of the business

World and the rapidly growing technology in the world.4 A group of experts was focusing to

offer a specific subject in the world and ensure quality production of goods and services. Today

the number of member countries is 164 in number and the secretariat was set in Geneva

Switzerland as the central operation.

1.2 Prerequisite elements that company require before implementing the system

The Organizations are subject to seek ISO’s standardization that offers solutions for

quality and safety assurance in food processing and production. Generally, in food industry, ISO

plays important roles by providing safe guidance and concise overview of the requirements of

food safety during the production process.5 The aspects of international Standards avail the

qualifications guidelines of an organization to all productivity quality and safety food production

and supplying.6 All aspects of providing and feeding population in the world depend on ISO

rethinking from time to time to ensure safe sources of food production chains to pave the

pressure of the effects of unsafe food consumption.7 Due to rapid growing production of

population in the world, many organizations have set business of food production as business

4
Handbook of Bottom Founded Offshore Structures: Part 1. General features of offshore structures and
theoretical background. Eburon Uitgeverij B.V., 2013. P. 10

5
Marriott, Norman G., M. Wes Schilling, and Robert B. Gravani. Principles of food sanitation. Springer,
2018
6
Giacomarra, Marcella, Antonino Galati, Maria Crescimanno, and Salvatore Tinervia. "The integration of
quality and safety concerns in the wine industry: the role of third-party voluntary certifications." Journal of
cleaner production 112 (2016): 267-274
7
Handbook of Bottom Founded Offshore Structures: Part 1. General features of offshore structures and
theoretical background. Eburon Uitgeverij B.V., 2013. P.p. 10-11
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even across the boundaries to meet the high demands of the consumption requirements. The

international standards offer solutions to only qualified members to implement the system of

sustainable food production methods and testing to encourage safety, quality, and efficiency in

the food industry across the boundaries.

Notably, international standards set prerequisite elements that company require before

implementing the system of ISO from all the member countries. All players of food production

chains supplying the Cruise Ships with food and beverages fall in the same category.8 The

prerequisite elements of the organization before implementing the ISO system are product and

services requirements review records, design and development of output records of review.9

Additionally, the review records of controls of quality, input, professional and personnel

management, change design and development review changes.10 The company demonstrates the

kind and quality records of the services and goods produce.11 The system of the change control

records acts as conformity of acceptance of criterion the company use in monitoring the

results ,and is one of the crucial prerequisite. To implement the system, the organization must

also produce the monitoring system program for the quality and results of change records.12

However, the results of the management review are an actual request from the International

Standards to set a review corrective action based on the ISO implementation actions.

8
Davis, Bernard, Andrew Lockwood, Peter Alcott, and Ioannis S. Pantelidis. Food and beverage
management. Routledge, 2018
9
Jespersen, Lone, Mansel Griffiths, Tanya Maclaurin, Benjamin Chapman, and Carol A. Wallace.
"Measurement of food safety culture using survey and maturity profiling tools." Food Control66 (2016):
174-182.
10
Cianfrani, Charles A., and John E. West. 2015. ISO 9001:2015 explained. ASQ Quality Press. Pp. 20-25

11
2015. ISO 9001:2015 explained. ASQ Quality Press Pp. 8-14

12
2015. ISO 9001:2015 explained. ASQ Quality Press Pp. 18
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1.3 Thesis statement

Food safety is a sensitive role of production that ensures no hazardous issues in human

consumption and ISO standards play essential role of supplying Cruise ships with food and

beverages around the world.

1.4 Objective of the study

The objective the study explains the in depth of the study and directs the investigation the

key areas the study require to explore and achieve the findings that are valid. This study will

have the main objective and the general objectives. The main objective defines the major scope

of the study while the general objectives disclose the other parts of the study which have a

likelihood of exposure during the entire activity.

1.5 Research Objectives

1.5.1 Main Objective

To explore the roles of International Organization Standards (ISO) play in supplying

cruise ships with food and beverages.

1.5.2 Alternative Objectives

1. To understand the major roles of the ISO standards in food production

2. To detect the major standards that ISO requires to set to the food producers

3. To integrate the standards for the food production chains supplying food and beverages in

the Cruise ships

4. To explore the food safety through the standards set by the ISO for the organizations

supplying the foods and beverages in the Cruise ships


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5. To study whether the food and beverage the food production chain companies supplying

the Cruise ships are meeting the International Standards of food safety

6. To investigate the roles of the quality management system in food production chains

7. To understand whether merging of the new and existing international standards and

define the best way to apply them in the standards of safety food production

8. To understand the role of the ISO management information system in food safety

production

9. To understand whether integration of the internal policies and processes can help the ISO

compliance with the companies supplying the Cruise ships with food and beverages

10. Understand the measures that ISO sets to impact the food supplying chains positively

1.6 Limitations of the Research

Limitations of a study are the aspects of the research that may affect the quality of

validity. However, the review of the different research guides a researcher to understand the

overall limitations that may hinder the quality of the study. Notably, there are distinct factors that

make the study to face limitations and develop a potential negative impact for the entire research

activity. Limitations of the review effectively lead to failures of some parts of the research.13

Therefore, the greatest and the potential impact of the study limitation affect the quality of the

study findings and the ability to respond to research questions.

1.6.1 Language Barrier

Consequently, the language barrier is the most study limitation that occurs in the

research. At every level of research, language plays an important role of collection of the

13
Hult, Francis M., and David C. Johnson. Research Methods in Language Policy and Planning: A Practical
Guide. Hoboken: John Wiley & Sons, 2015. P. 40
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information and integrating the responds. Additionally, study appears to have limitations of

acquiring the best answers to the research questions due to the distinctive and diversity of foreign

language. Set the of standard language such as English may allow the responds to be positive to

the only native speaking language people. To some extent, not everyone can communicate in

English and that may affect this international research. Lack of the common language during the

research may cause lack of clarification of some crucial points that study requires hence leading

to informal results.14 Therefore, the language barrier is a challenge that may affect the quality of

this research.

1.6.2 Invalid Population Selection

Choosing the wrong population may lead to the wrong data collection. Poor selection of

the population during research limits the validity of the data. In addition to that, the population

reduces the chances of achieving the correct demographics of the study. Consequently, the

description of the population becomes low in terms of giving the expounded characteristics.15

Therefore, the affirmative confirmation of the sound population leads to valid findings, but if the

population is invalid the data of the study may limit the purity of the research.

1.6.3 Time

Time is another limitation that may affect this research due to limited time of

interpretation and drawing conclusion. A research requires an appraisal and interpretation of the

impact in given time. Lack of enough time may affect the schedule of the study due to the scope

that require set of enough time for pure conclusion and compiling of the research results.

14
Francis M., and David C. Johnson . Research Methods in Language Policy and Planning: A Practical
Guide. Hoboken: John Wiley & Sons, 2015. P. 59
15
Combs, Emily, and Rex Bernardo. "Accuracy of Genomewide Selection for Different Traits with Constant
Population Size, Heritability, and Number of Markers." The Plant Genome 6, no. 1 (2013), 0.
doi:10.3835/plantgenome2012.11.0030 p. 7
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Depending on the methods of collecting data that the study will apply, time will be the factor to

describe the type of the methodology. Different methods require different duration for a research

to explore the phenomenon. For instance small sample requires small scope, hence a short period

of research rather than the large sample.16 This research requires enough time because it requires

a description of many demographics and time factor may limit the validity if the research

mismanage the schedule.

1.6.4 Appropriate Research Tools

Appropriate research tools of a research, develop a large impact in terms of research

results validity. Tools such as computer statistical analysis software, and data collection tools

such smart phone plays an important role of validating the findings. Tools of this research are

necessities that may limit the purity of the final results. If the research uses the wrong tools, the

accuracy of the findings may face limitation.17 This factor of the misappropriating tools of

research has been affecting most researches hence leading to limited accuracy of a study.

Chapter Two

2.0 Literature Review

This chapter deals with existing research findings that explain how the other research

says about the ISO standardization of the food safety production. The International Standards is

one of the factors that many researchers have been carrying forward to understand its impact on

the production quality, safety and reliability towards world population. However, the learners

16
Gulland, Anne. "Doctors cite lack of time as greatest barrier to research." BMJ, 2016, i1488.
doi:10.1136/bmj.i1488.

17
Lune, Howard, and Bruce L. Berg. Qualitative research methods for the social sciences. Pearson Higher
Ed, 2016
P. 20
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who are still in the studies place their views about the literature of the safety food in the

production. The review of food safety aspects is that most of the platforms expressed in different

terms.18 Therefore, this section of the research will offer the best knowledge of the existing

information of the ISO roles and standards on safe food production in terms of quality,

reliability, and safety.

2.1 ISO Standardization Analysis Procedures

ISO give the latest requirements for the existing companies to follow the new standards

of the productions. Monitoring the systems, documenting the quality changes, and recording the

right standard procedures for the companies’ productivity is the most unified goals of the ISO

standards.19 The ISO encourages the recording of quality by providing and implementing the

Quality Management Systems in every business. Moreover, set of procedural standards in

production determines the ability of an organization offering the services and goods consistently.

The unit of ISO provides guidelines that are mandatory in every organization to produce quality,

reliable, and safe products. The additional roles of the ISO in production, especially in food are

to encourage creating, maintaining, and implementing the quality management system

documentation requirements for all companies. ISO formalizes all crucial production procedures

and policies to promote quality in the production of services and goods a company provides.20

Conclusively, quality production is the major role and offers the newest procedure of production

on a timely basis.
18
David C. Johnson Qualitative research methods for the social sciences. Pearson Higher Ed, 2016 p.34

19
International organization Standards (ISO). ISO and Goods, Great Things Happen When the World Agrees.
2017 “Retrieved from https://www.iso.org/files/live/sites/isoorg/files/archive/pdf/en/iso_and_food_en.pdf”
p. 7

20
Food safety management - ISO 22000:2018. International Organization for Standardization. 2018
“Retrieved from https://www.iso.org/publication/PUB100430.html” p. 6
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2.1.1 Customers Satisfaction

International quality standards are applied all over the world and take the consumers as

universal requirements of business process. The responsibilities of the ISO are to ensure the

quality productions are leading to the consumer satisfaction under improvement of experience of

the customers. Besides, ISO protects the interest of the Customer from the basis of reliability on

safety. The Quality of production is a mandate of all the companies to be consistency. The

internal system of a company improves under platforms of the quality management system as an

international culture that aims at production of consistent and continuous product growth.21

Certification of the standards in a company shows that, a company that is certified by ISO

organization, all the stakeholders can trust its operation of production.

The production of international quality standards in food safety aligns with many

companies from different countries across the globe. Moreover, regulatory or standardization

awards certification to companies with the expectation of complying with international standards

for the mandatory production guidelines. The most aims of the ISO in this case are to deliver

compliance attachment on products for the purpose of trustworthy for an organization.22

Therefore, the delivery of the product quality features is the requirements of the ISO in all

companies across the world to ensure that customers gain satisfaction.

Significantly, a company certification operates uniquely with the aim of making the other

companies understand and know what it does and how its production passes through

international standards. Through compliance requirements as the ISO demands for the case of

21
ISO and Goods, Great Things Happen When the World Agrees. 2017 “Retrieved from
https://www.iso.org/files/live/sites/isoorg/files/archive/pdf/en/iso_and_food_en.pdf” Pp. 1- 4

22
ISO and Goods, Great Things Happen When the World Agrees. 2017 “Retrieved from p.7
https://www.iso.org/files/live/sites/isoorg/files/archive/pdf/en/iso_and_food_en.pdf”
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implementing customer systems, the focus of a company of quality leads to quality consistency

throughout the production.23 The policies of the recording procedure and the deliverable records

set the quality management system to operate with the aim of delivering the quality change at

maximum execution. Therefore, ISO sets functionalities of improving customer satisfaction at all

levels of production.

2.1.2 Gearing at Professional Growth

ISO is geared for professional growth to attain the integral changes of quality through

management roles standardizations. Employees play important roles in food production chains

because they observe the set regulatory of ISO to achieve the quality requirements of the

international standards of the production.24 ISO ensures professional growth and this manages the

certification to be legitimate for the entire production experts. Through enforcement of trainings

of professionals, a company offers great deals of trust in production. In general expectations, a

company that is certified by ISO practice a culture that sets hopes in production. Professionalism

in a company works to increase quality output under detailed platforms of ISO regulations.

Improvement of professionalism makes a company to differ from another in terms of quality.

Notably, the ISO certification sets ISO requirements as beneficial to the employees and

the company. The employees observe the integration of the internal procedures and internal

policies that insight needs of the product that reaches the market as a necessity that require

quality. The ISO functions on this process streamline the guidelines of the company that

improves the procedure. The professional quality offers a company a good image and reputation

23
ISO and Goods, Great Things Happen When the World Agrees. 2017 “Retrieved from
https://www.iso.org/files/live/sites/isoorg/files/archive/pdf/en/iso_and_food_en.pdf”

24
Fiorino, Marco, Caterina Barone, Michele Barone, Marco Mason, and Arpan Bhagat. "Quality Systems in
the Food Industry." SpringerBriefs in Molecular Science, 2019. doi:10.1007/978-3-030-22553-7.
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through a valid structure of an organizational culture and aim towards continuous improvement.

Additionally, the opportunities for partnering depend on the ISO-certified background that meets

all the accredited standards of business partnership.25 ISO recommends on the best and potential

business practice and results of professionalism compliance.

2.2 Food Safety Management System ISO 22000:2018

Food safety management system ISO 22000:2018 provides a platform for developing

tools for the practical understanding and cooperation with all stakeholders. The world population

is rapidly growing demands of food that helps the world meet the standard requirement for the

international standards for addressing the safety and sustainable food production. 26The standards

provide the best standards of promoting safety and quality in food production. Efficient the

International organization Standards (ISO) (2017) explains that ISO promotes the growth in

quality, efficiency, and reliability in food production expertise. The high family standards of the

ISO inspire confidence in food products. ISO 22000:2018 expands more on standards of the

safety of the food management in all the supply chains of the food.27 Sustainable food production

in the world require guidelines of standards that ISO 22000:2018 set to achieve the globalization

systems of food safety management.28 The ISO is taking food safety to high level to ensure that

the companies producing food are trustworthy.

25
Marco, Caterina Barone, Michele Barone, Marco Mason, and Arpan Bhagat. "Quality Systems in the
Food Industry." SpringerBriefs in Molecular Science, 2019. doi:10.1007/978-3-030-22553-7.

26
Food Safety in the Seafood Industry, 2016, 57-128. doi:10.1002/9781118965108.ch4.

27
Food Safety in the Seafood Industry, 2016, 57-128. doi:10.1002/9781118965108.ch4.

28
International Organization for Standardization. 2018 “Retrieved from
https://www.iso.org/publication/PUB100430.html”
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The challenge across the world is to build the trust on the secure food systems that

specifically set editions of ISO 22000:2018 timely responds to designs the standards that can

help to curb the global challenges to safety food production. ISO 22000:2018 offers solutions for

ensuring quality in the food industry and expound on how the food industry can maintain the

safety through availing international overview standards.29 Therefore, it is clear that ISO

22000:2018 ensures keeping food in save situations from the farm to the tables through the

maintaining the hygienic standards of practices and the traceability of all the steps involved in

the supply chain of food production. The task of ISO 22000:2018 is essential to set those

regulations that help the companies masking foods to achieve the hygienic requirements in the

entire industry.30 Significantly, the food safety management system is set to achieve the standards

beyond expectation of requirements in the world of food production.

2.2.1 ISO 22000:2018 Regulations and Benefits

ISO 22000 is an international standard that entails the application of regulations within

the food industry worldwide. ISO 22000 allows the organizations to achieve the traditional
29
The EN ISO 22000:2005." Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3

30
Food safety management - ISO 22000:2018. International Organization for Standardization. 2018
“Retrieved from https://www.iso.org/publication/PUB100430.html”
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preventive safety measures and traditional quality assurance. To implement the industrial

packages with quality, food safety management sets standards and requirement for any company

in the food chain to attain the high safety and quality in supply.31 This certification of ISO: 2018

documents the specification of requirements for a company to regulate on the platforms of food

safety management system (FSMS). This documentation allows the organizations of food

production chains to involve in the safety food production in either direct or indirect ways.

Additionally, this is a strategic decision that enables a company to improve the overall

performance in food production and adopt safety rules and regulations of controlling safety and

quality in food supply.32 Significantly, ISO 22000:2018 maps out the potential needs that

organization requires to do through certification and safety food control regulations.

For a company to qualify in supplying food and beverages in Cruise ships, ISO

22000:2018 must certify that organization in food chains. This builds trust of quality and safety

that betters management of food across the world.33 The company should publish its standards

with ISO and expose how application of the quality management system controls the quality.

The programs of the ISO allows a food supplying company in a Cruise ship to audit and verify

that it is a stakeholder of Hazards Analysis and Critical Control Point (HACCP) which allows

the management risk system to identify and evaluate, and eliminate all related hazards in food

safety within the food production chain. The ISO 22000: 2018 benefits the food supply chains

through enabling the organizations to gain the ability of consistent supply of food related

products but only meeting the regulatory guidelines and safety measures.34 Additionally, the
31
The EN ISO 22000:2005." Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3

32
Vanderroost, Mike, Peter Ragaert, Frank Devlieghere, and Bruno De Meulenaer. "Intelligent food packaging: The
next generation." Trends in Food Science & Technology 39, no. 1 (2014): 47-62
33
Fiorino, Marco, Caterina Barone, Michele Barone, Marco Mason, and Arpan Bhagat. "Quality Systems in
the Food Industry." SpringerBriefs in Molecular Science, 2019. doi:10.1007/978-3-030-22553-7 p. 5.

34
The EN ISO 22000:2005." Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3
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certification allows improved risk management of safety, food processes and supply, and setting

the government platforms through developing food safety guidelines and achieving strong links

between the food chain companies and United Nations Codex Alimentarius.

2.2.2 ISO 22000:2018 Integrated Approach Standards

ISO 2200:2018 functions on Annex SL with the high level structure (HLS) that develops

unified framework at all levels of management systems. This certification helps an organization

to maintain consistency, and merge the standards of different management information standards

throughout the food chain. However, it offers the matching sub-clauses with a combination of

top structural levels of organization to apply a common language across all the standards of ISO.

Consequently, with new standard operations, the organizations develop a valid ability to

incorporate the food safety management system processes with ease and have a common

involvement in the food production as far as senior management of organizations are

concerned.35 Use of organizations across the globe to manage food safety management under one

platform by using excellent framework that helps the food chains to implement food safety

management systems at all levels of organizations.

2.2.3 Risk Cover and Opportunities

All the food supplying companies operate as any other business and requires risk or

disaster identification and management plans. ISO 22000: 2018 takes a broader risk of the food

supply chains under a business oriented approach and set opportunities to identify the potential

risks within the food chain. Organizations of food supply, develop and improve the ability to

35
Caterina Barone, Michele Barone, Marco Mason, and Arpan Bhagat. "Quality Systems in the Food
Industry." SpringerBriefs in Molecular Science, 2019. doi:10.1007/978-3-030-22553-7. P.8
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identify and manage risks more effectively by making the functionalities more resilient.36

Consequently, business continuity management as an essential aspect that a business requires to

set with a lot of energy of performance to make the business operate normally even after an

event of disaster.

2.2.4 Leadership and Empowerment

The top management is always the organizational makeup and the context of leadership is

more important in shaping the operations of a company. ISO is much greater focused on the top

management to leadership and commitment with the respects of systems in management. This

factor ensures al the workers participate in planning, implementation, development programs,

and continued quality improvement of food management systems.37 The food safety management

information systems integrate with top management to communicate and understand the all the

parties to ensure coordinated empowerment and validity in outcomes. Therefore, ISO 22000:

2018 improves the performance of the top management through different platforms of advice and

setting purity din control organizational quality assurance systems.

2.2.5 Strategic Planning of Organization

Organizational planning requires certification to achieve the best and reliable outcomes.

All the food supply chain organizations play important roles in ensuring continuity in production

and create a context of organizations to effectively achieve high levels of quality provision. ISO

certification offers a great opportunity for the organization to identify and measure the issues that

may affect the goals achievement from the strategies.38 ISO overseers the factors from the
36
Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3

37
Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3

38
The EN ISO 22000:2005." Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3
Surname 19

strategies of the company and help the organizations determine the internal factors that may also

collide with external issues to cause irrelevant actions against the strategies of a company.

However, the purpose is to control the foreseen damage through reducing waste and risk

indented issues with the production strategies.

2.3 Quality Management Manual (QM Manual) (Beispiel Firma)

Quality Management Manual (QM Manual) is a document that explains the intention of a

company to operate processes with the connection of company’s quality management system.

For a food chain organization to supply Cruise ships with food and beverages, the firm must

produce a Quality management Manual (QM manual) as a mandatory requirement of ISO

22000:2018. The quality management manual includes the policies of the areas of operations

within the business that may affect the ability to make quality products and range within

Customers’ requirements and ISO’s regulation. According to the companies supplying Cruise

ships with food and beverages, it’s the duty of the top management to set quality management

manual elements that fits within the regulations of ISO 22000:2018 food safety management

systems.39 This QM manual should include some elements like table of content and the scope of

the quality management system. The management should demonstrate the versioning

information and top management approval of quality policies and objectives description.

Moreover, Quality Management System manual (QMS) describes business model that

organization observes as a quality definition platform, hence clearly stating responsibilities on

the basis of personnel professionalism.

39
Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3
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The key part of Quality Management Manual (QM manual) is the operational procedure

as required by the ISO in safe food production. The qualification procedure remains as the part

of the heart and soul of the management system that drives the quality change strategy in food

chain companies. The QM manual also states that the processing program of the company

follows the ISO standards in performing all the involved activities. The reviews of the input and

output quality procedure are also a part that QM manual should establish.40 The procedure that

Quality Management Manual states, defines the way all departmental managers are readily aware

of implementing the set procedure of according to the rules and regulations of ISO. The QM

manual also should define the process of the managers apply to achieve the quality goals within

the specify boundaries of the manual.

2.3.1 Uses of Management Quality Manual

1. There is various use of the management quality manual for all the companies that comply

with the regulatory of ISO. The first use of the QM manual is to streamline

communication among the employees through management and make them to understand

the expectations and goals of the company.

2. To demonstrate plans and the goals of the organization that needs quality achieved within

a specified period of a time in accordance with the requirements of the ISO standards.

3. To disclose the organizational roles and responsibilities as fulfillment of the quality

change process from the standards of ISO.

4. Ensure the communication of leaders and the top authorities of a company are clear and

credible as the assignment and allocation of responsibilities are concerned.

40
Food safety management system EN ISO 22000:2005. Food Safety in the Seafood Industry, 2016, 57-128.
doi:10.1002/9781118965108
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5. To provide quality reporting systems for the auditors towards the credibility provision as

shared among the ISO certification body, Customers, internal operation officers, and

quality management team.

2.3.2 Mandatory Topics in Quality Manual

 The quality policy of the organization showing the contents of the policies and the quality

improvement procedural policies

 The structural explanation of the documentation of the company quality

 The Charts or graphical presentation of the company’s structure of quality organization

and system management plan

 Applicable statements of ISO requirement over the company policies

 Reference statements of the operating procedures


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2.3.3 Tools for developing Quality manual for an organization

2.3.4 Steps of Developing Quality Manual for an Organization


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Approach of Roles Develpment Forms,


Drafting Procedure and
and of Records
Policies Methdologies
Responsibilities. instructions and Data
Step 1: Drafting of the Policies in accordance with ISO: 22000:2018 This stage entails objectives

that are key to systems of an organization.

Step 2: Approach and responsibility sets are part of this step and aims at shaping the action upon

the entire quality manual.

Step 3: Procedures and methodologies that are set according to who, where, when, and what

organization wants.

Step 4: Instruction of the work and quality improvement program is a description that follows the

procedure by setting how the process will take phases in a company.

Step 5: Forms, Records and Data system development is the final step that credibly confirms the

evidence of conformance to the boards of the ISO standardization organization.


Surname 24

The steps of making the Quality Manual are more important for keeping the track of the program

of ISO with a change of management and quality program of improvement in food chain

supplies. 2.4 The history of the DIN EN ISO standard

Deutsches Institut für Normung (DIN) is an ISO tool that German use for an edition of

European standards with DIN ISO used in the German edition of ISO standards. Establishment

of DIN was in Berlin in 1917 and it is still the base of the DIN EN ISO operations center. The

German Federal Government has set the standards of ISO on DIN EN ISO as the national

standards. DIN EN ISO has 90% development of standards as DIN requires as an international

scope of standardization.41 Therefore, the establishment of the DIN EN ISO has been adopted as

European standards. The institution develops the ethics and norms that set standards for

standardization. The quality assurance, environmental protection, communication standards and

safety in technology, government and the public domains plays the roles to improve quality

through DIN. 42DIN Standards work on European, national, and international levels, coordinating

the process of the standardization process and set of overall responsibilities in management.

Effectively, this issue ensures uniformity in Germany standards and consistency in the collection.

2.5 An Analysis of the Impact of the DIN EN ISO Standard in a Company

DIN EN ISO has been a great impact in different companies in the German and the entire

world. Application of DIN EN ISO in production makes the production procedure to observe the

national program of quality improvement for both the national and international levels.43 The

increment f production and quality maintenance remains the priority of the industries especially

41
Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3

42
Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3 p.5
43
Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3p.4
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in the food chain of production. Effectively, the DIN EN ISO determines the production quality

and the service of the performance in the industry. Apparently, different researches show how

the DIN EN ISO suggestions support the companies operation throughout the organizational

work validation. Consequently, this standard charters the provision of the routes that can enhance

the customer satisfaction across the company. According to different literature and current

learning facilities, DIN EN ISO helps a company to mitigate the potential uncertainties within or

outside a company. 44Additionally, the ISO activates the meaningful data for the continuous

activity that a company can apply to improve the quality of the production and the performance

of the professionalism.

Overall determination of the DIN EN ISO in a company is internal recording of progress

of the quality improvement systems across the board. The designing of the DIN EN ISO was to

implement the robustness of a business in a dynamic environment to ensure consistency,

reliability, customer satisfaction, and quality orientation of productivity. In different parts of the

world, food production companies aim at producing safe and quality products to secure the major

sectors of the ground safety on product consumption.45 According to the current business

practices, DIN EN ISO serves as the effective tools that helps a business to grow and improve

the quality of production. 46Therefore, the impact of DIN EN ISO sets the procedures for the

European business to regulate the monitoring procedure of quality improvement in reducing the

cost of operations, time wastage, and efforts cost that helps to repair the poor elements that may

cause a disaster of quality. 47Generally, the DIN EN ISO scales the quality of production for a
44
 Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3

45
Cao, Xiaohuang, Min Zhang, Arun S. Mujumdar, Qifeng Zhong, and Zhushang Wang. "Effects of ultrasonic
pretreatments on quality, energy consumption and sterilization of barley grass in freeze drying." Ultrasonics
sonochemistry 40 (2018): 333-340
46
Food Safety in the Seafood Industry, 2016, 57-128. doi:10.1002/9781118965108.ch4.

47
Food Safety in the Seafood Industry, 2016, 57-128. doi:10.1002/9781118965108.ch4.
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business to ensure the quality management system through a set of experienced quality

management procedure and quality management.

2.6 The Significance of ISO standardization

The ISO standards is significance to all the organizations’ business process and add value

to the quality and reliability to the organizations that aims at producing beyond expectations. The

ISO is a quality management standard that potentially presents valid guidelines for the

companies with the intention to increase efficiency of business and customer satisfaction. The

goals of the ISO is to embed a quality system of management within a company to increase

productivity, reducing waste and operational costs, and ensuring processes and products are

quality according to the standards set by the ISO body. 48The ISO certification of the consumer

products helps the business to supply safe products, reliable, and of good quality. According to

the international standards, the organization will help in setting the sizes and select elements of

reducing the costs to increase the productivity and access new markets.49 The major benefit of

ISO for an organization is to adhere to standards of management of quality systems to improve

not only the quality but also the profitability of the business.

2.6.1 The benefits allied to this quality management system

There are different benefits allied to this quality management system that helps in

achieving the real deals of quality. For an instance, all companies supplying the foods and

48
Michele Barone, Marco Mason, and Arpan Bhagat. "Quality Systems in the Food
Industry." SpringerBriefs in Molecular Science, 2019. doi:10.1007/978-3-030-22553-7.

49
Arpan Bhagat. "Quality Systems in the Food Industry." SpringerBriefs in Molecular Science, 2019.
doi:10.1007/978-3-030-22553-7.
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beverages in the Cruise ships the protective guidelines of quality and safe production for the

entire industry. Safe food production is a great benefit for the entire world community.

2.6.2 The Quality Management System Benefits Model

2.6.3 Consumer Benefits

ISO standards address the models that are relevant to consumer requirements such as the

food safety, hygiene preparation programs, nutritional labeling, and food additives to create a

credible association of trustworthy consumption.50 Through these guidelines of ISO, the

companies give the consumers peace of mind through understanding that the foods meet the

required standards for the safety, quality, and ingredients in the packages.

50
Veselovsky, Mikhail Yakovlevich, Srazhudin Urtsmiyevich Nuraliev, Alexander Vladlenovich Fedotov,
Ivan Stepanovich Sandu, and Nabi Dalgatovich Avarskiy. "Role of wholesale market in ensuring russian
food safety under conditions of innovative economy." Journal of applied economic sciences10, no. 3
(2015): 417
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2.6.4 Regulators Benefits

Regulators benefits much from the ISO standardizations by carrying the testing activities

on the best practice test methods to harmonize technology with the correct measures. The

constant reviews among the ISO guidelines improve the technical and professional basis to

achieve the best quality of practice.51 The regulation policies from the ISO shapes the regulators

to implement the valid ways of quality improving by setting goals of quality that recognize

regulatory work as the most significant within the Quality Management System.

2.6.5 Food Industry Benefits

The benefits of ISO standards of quality management system to the entire food industry

are magnificent to the producers and all the chains of food supply. All the players in with the

food chain of production such farmers, retailers, manufacturers, food processing companies, and

the wholesales food supplying firms benefits from the set of guidelines that the quality

management system sets for the best practice.52 The practice that ISO standards sets range from

the start of the growing of the best food, harvesting guidelines of foods, processing guidelines,

and product packaging and packing standards.53 However, the standards that help food producers

to process the safe food helps them to achieve customer satisfaction hence leading to a high

profitability and the sanity of the reputation of the organization. The competitive advantage of

the companies supplying foods and beverages in the Cruise ships around the world depends on

the validity of the guidelines set for their packages before they venture into the market.54
51
Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3

52
Grönman, Kaisa, Risto Soukka, Terhen Järvi‐Kääriäinen, Juha‐Matti Katajajuuri, Mika Kuisma, Heta‐
Kaisa Koivupuro, Margareetta Ollila et al. "Framework for sustainable food packaging design." Packaging
Technology and Science 26, no. 4 (2013): 187-200
53
Food Safety in the Seafood Industry, 2016, 57-128. doi:10.1002/9781118965108
54
Patrizia, and Stefano Biazzo. "From ISO quality standards to an integrated management system: an
implementation process in SME." Total Quality Management & Business Excellence 24, no. 3-4 (2013):
310-335
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Consequently, the ISO quality management systems help the food chain producers to attain the

legal and requirements and regulatory guidelines, which enhance the reliability of quality and

safety of the food.

2.7 Competitive advantages that befall companies that implement this system

There are competitive advantages that companies gain from implementing the quality

management system its business operations. The development of IDO within an organization

creates a credible team of experts with technical commitments for the sake of achieving the goals

of quality, reliability in the production. The implementation of the ISO quality management

system in a company facilitates development of representatives from the food industry that sets

assurance of performance according to guidelines hence yielding quality products.55 Application

of quality management system leads to development of collaborative bodies such as relevant

governmental organizations, international food organizations, stakeholders and ISO members,

which develop a technical committee support to enhance the subjects and deals of standards of

the food productions.56 Consequently, specialization of the different bodies of the food safety

production plays a sound role on creating a competitive advantage of intergovernmental

organization to attain the economic competition through market struggle by producing quality

food.

The integration of the working chains of food supply develops the new quality procedure

of improving the quality of production and helps to access new market places and increase the

chains of distribution across the production network. The food related challenge face new

55
David L., and Stanley B. Davis. Quality management for organizational excellence. Upper Saddle River, NJ:
pearson, 2014 4-5
56
Research Methods in Language Policy and Planning: A Practical Guide. Hoboken: John Wiley & Sons,
2015.
Surname 30

ideologies across the globe and the production quality extends across the chains through

extension of research by different bodies such as agriculture sectors.57 Integration of relevant

organization is very crucial in developing collaborative challenges and benchmarking to test the

regulation and improvement procedures of the quality management system in the food chain

management. Significantly, the research aims to increase of quality in food production and

processing to thresh into new markets that are facing stiff competition.58 Therefore, competition

in the business process of the companies helps the growth of quality and profit by achieving new

markets through implementation of quality management system.

2.8 The challenges or pitfalls allied to ISO standardization

In every organizational business model, there must be a challenge towards the associate

of the business. According to the safety food production chains, the population has been growing

tremendously forcing the chains to produce safe food and developing reliability of the supply to

satisfy the demand of the population.59 The focus on population demands, makes the protocol of

quality procedure difficulty and as a challenge may slow down the production sustainability of

food production. Location of the processing and production of foodstuffs may interfere with

quality due to the distance between the consumer and the supply or produce. The process of food

from the producer to the consumer may face contamination, hence mismanage the safety and

quality during the supply chain process.60 The social responsibility is another challenge that ISO

57
Anne. "Doctors cite lack of time as greatest barrier to research." BMJ, 2016, i1488. doi:10.1136/bmj.i1488.

58
ISO and Goods, Great Things Happen When the World Agrees. 2017 “Retrieved from
https://www.iso.org/files/live/sites/isoorg/files/archive/pdf/en/iso_and_food_en.pdf”

59
Woods, Timothy, Margarita Velandia, Rodney Holcomb, Rebecca Dunning, and Eric Bendfeldt. "Local
food systems markets and supply chains." Choices 28, no. 4 (2013): 7
60
ISO and Goods, Great Things Happen When the World Agrees. 2017 “Retrieved from
https://www.iso.org/files/live/sites/isoorg/files/archive/pdf/en/iso_and_food_en.pdf”
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certification standards face during the regulatory procedure. This aspect may affect the

sustainability of quality management system development due to the diversity in culture and

ethics of food stuffs consumption across the world.

Globally, different culture observes different feeding habits, making the food production,

packing and packaging production faces different options during preparations for supplying.

Lack of the relevant technology by some companies in the world is the most challenging factor

in quality management system as the guidelines of the ISO require stated know-how of

improving the quality and reliability in production.61 Poor know-how takes the company quality

down due to the robustness of the technology environment. Environment requires protection and

ISO demands may affect he surround in different ways like dumping the unwanted or poor

processed foods and packing gadgets irresponsible disposal. Besides, the implementation of

modern procedure as a requirement of the ISO may be costly, hence affecting the profitability

margin of a company. Therefore, the cost of the operation for a company to fit within the

guidelines of the international standards is always for both small and large companies.

2.8.1 Possible strategic imperatives used to negate the identified disadvantages

The growing challenges in the strategic set by ISO require imperative plans to overcome

them and drive quality of food production swiftly.62 Development of technology of food safety

and production is one of the methods that companies can apply to achieve the quality products of

food stuffs. Technology may include; packing methods such as canning and preservation of long

storage food. The food storage facilities and transportation methods to the consumer also require
61
ISO and Goods, Great Things Happen When the World Agrees. 2017 “Retrieved from
https://www.iso.org/files/live/sites/isoorg/files/archive/pdf/en/iso_and_food_en.pdf”

62
Mikhail Yakovlevich, Srazhudin Urtsmiyevich Nuraliev, Alexander Vladlenovich Fedotov, Ivan
Stepanovich Sandu, and Nabi Dalgatovich Avarskiy. "Role of wholesale market in ensuring russian food
safety under conditions of innovative economy." Journal of applied economic sciences10, no. 3 (2015):
417
Surname 32

appropriate technology as required by the ISO certification.63 Training of management to attain

the modern implementation of procedure according to the ISO certification is a solution for

developing a competent team of professionals.64 Consequently, to increase the quality of

production requires social involvement to understand diversity in culture and beliefs of distinct

ethnicity across the boundaries. This factor will enable quality packing and packaging solution

and trustworthy building among the world population. The cost of maintaining cost may also

require financial support from the government and financial institutions across the world. Theses

bodies of finance should avail financial solution to the companies to maintain and sustain the

cost of and scope of the quality management system in the food production chain.

2.9 The Systemic Functionality of a Cruise Ship

A cruise ships are vessels that engineer designs for the passengers to relax. The systemic

functionality of a Cruise Ship is a general system that demonstrates how the ship compatibility

merges its operations and organizes the entire work as a business zone.65 According to the

distinguish operations of a Cruise ship, activities of the ship observe ISO in every factor to

safeguard the consumption quality and protect the population (Passengers) from the damages like

poor quality services and goods.

2.9.1 Operations (How does a cruise ship operate)

As any other business of hospitality, a Cruise ship design curbs relations facilitates and

can occupy or accommodate passengers during different vacations. Operating a Cruise ship

require a lot of ISO standards, guides to achieve the international requirements of standards. This

63
Norman G., M. Wes Schilling, and Robert B. Gravani. Principles of food sanitation. Springer, 2018
64
Wes Schilling, and Robert B. Gravani. Principles of food sanitation. Springer, 2018
65
Emily, and Rex Bernardo. "Accuracy of Genomewide Selection for Different Traits with Constant
Population Size, Heritability, and Number of Markers." The Plant Genome 6, no. 1 2013, 0.
doi:10.3835/plantgenome2012.11.0030
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ship operates with crew members and staffers work operate for more than 7 hours a day due to

more cooks and restaurant facilities. Companies pay, vacations for the senior employees for a

time as recognitions. The Cruise ship companies operate to generate sound services of hospitality

that are under control of the ISO. Feeding the population in a Cruise ship requires sensitive

standards due to the different cultural demographics within the voyage. The ship movement

limits the time of destination to allow the passengers have time in the ports. All the crews of

department’s position the needs of the passengers, according to the needs of the culture and inter-

culture across the world. Additionally, to set the standards of hygiene as a requirement of the

ISO, Cruise ships set disposal channels into the marine environment from all the working

chambers to dispose all the waste. The food safety should be of high class to avoid any

contamination within the ship during the voyage.

2.9.2 Departmentalization (What departments does it have?)

A Cruise ship is business alike any another and operates and business management skills.

The Cruise ship has Cruise director and heads the entertainment department of the ship. The

deputy Cruise director is the responsible for managing day-to-day operations as per directives

from the Cruise director. They create daily programs of on-board activities and therefore should

have the ability to organize events. Social Hostess are another departmental of Cruise ship that

helps the activities organization of the passengers.66 The Social Hostess organize specific

activities for the passengers and as directed by the Director of the Cruise. Sports department

involves the Golf instructors and they are responsible for teaching and playing Golf with the

passengers.

66
Hampton, Mark P., Julia Jeyacheya, and Pham Hong Long. "Can tourism promote inclusive growth?
Supply chains, ownership and employment in Ha Long Bay, Vietnam." The Journal of Development
Studies 54, no. 2 (2018): 359-376
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Additionally, this department organizes for diving sports. The Disc Jockey is another

department of playing music as required by the passengers. The port lecturer, department is a

responsible sector of expounding the historical information on the various ports covered in the

voyage. Scuba Diving Instruction department, helps the organization of diving and snorkeling

programs.67 Therefore, the Cruise ship is business operated ship and contains departments like

any other organization.

2.9.3 Current Control Systems (What are the recommended quality control systems?)

The current control systems of Cruise lines have a separate information technology

department, that operates excellently to control the computer of on-board and facilitate internet

providing services to the passengers on-board to maintain steady browsing and internet

accessibility. The hotel departments ensure all the refrigeration systems are working under the

ISO of the ISO 22000: 2018 preservation system and food safety. The canned food system, the

recommendations of the ISO standard ensure safety in food and avoid contamination.68 The

Cruise ships require fluency in keeping and maintain the ISO safety of food. However, this

researcher had evaluated different case studies of the same level to understand the issues behind

the ISO within Cruise ships.

3.0 Case Study


Value Chain Analysis of Food and Beverage Supply Chain in Ships

67
Dowling, Ross Kingston, and Clare Weeden. 2017. Cruise Ship Tourism. Boston

68
Camilleri, Mark Anthony. "the tourism industry: An overview." In Travel marketing, tourism economics
and the airline product, pp. 3-27. Springer, Cham, 2018
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3.1 The Significance of Implementing ISO in a Cruise Ship

There are variety significant reasons of implementing ISO in a Cruise Ship. Cruise ship

should have a system of improving guidelines of international guidelines. The main theme in

Cruising is to make safe measures to the clients in foods and beverages. The standards of Cruise

depend on the technology, hence provides expectations, goals of the hygiene and standardize the

requirements in food chain production. The food industry should clearly define a technical

specialization of set systems of improving the performance of the quality management across its

production. The effectiveness of setting of ISO in the Cruise Ships is relevant to stakeholders and

the entire industry. 69The preparation of collaborative system for Cruise ship standards, quality

maintenance develops procedural terms of the food chain to link with the respective bodies of

controlling quality.

69
Norman G., M. Wes Schilling, and Robert B. Gravani. Principles of food sanitation. Springer, 2018
Surname 36

3.2 Process of Implementing a Quality Management System in a


Company
The process of implementing a Quality Management System (QMS) in a Company is a

collective procedure of standards. The steps are set to meet the demands of the customer and

expectations through quality production. The process of Quality Management System (QMS)

implementation steps are evaluation of existing operating business process and its

responsibilities and scope opt to meet. Through documentation, a company should make

assurance of implementing a QMS is necessary. The organization should make sure that the

processes are working according to international standards. The organization of Cruise ship

should revise the procedure and methodologies that an organization set towards the improvement

of quality. Then the organization develops instructions to explore the procedure of instruction

and set process in records and data that will set a good platform for continuity.70 Therefore, these

the most important parts of implementing the Quality Management System in a Company.

A list of requirements before implementing ISO standardization in a ship

The requirements of the organization before implementing ISO standardization in Cruise

ship develop confidential ability to build quality productivity. These requirements include;

Finance, Finance, Technology, Human Resource, and Training and development programs.

Finance

Finance is the key part of the implementing the ISO standards in a ship because it funds

the entire project. ISO is a project that requires more funding to be successful. Every department

of Cruise ship requires finance as the support to all funding aspects of functions. Like any other

business, the Cruise ship requires finance to boost the quality of service provision.71 The
70
Dowling, Ross Kingston, and Clare Weeden. 2017. Cruise Ship Tourism. Boston

71
Food safety management - ISO 22000:2018. International Organization for Standardization. 2018
“Retrieved from https://www.iso.org/publication/PUB100430.html”
Surname 37

customer ISO certification depends on the funds available to support the startups to manage the

new projects. The funds help to improve the services of customer satisfaction. Additionally, with

finance, overall communication and better perception of organization. The availability of finance

in a company improves the early correction of mistakes. Due to good remuneration of

employees, the company can encourage the innovation and renovation through better knowledge

of morale and motivation.

Technology

Technology is a potential tool that supports every business operation and improve

quality. The Cruise ship requires the enough technology of maintaining quality. Consequently,

the use of know-how in cruise ship should procedural build a confidence of safety of food to the

chain production companies. Notably, ISO standardize the technology requirements to attain

suitable methods of preservation of food and beverages. Quality management system (QMS)

technology implementation is effectively set to meet the regulations of the ISO. The employees

in a significantly, technology should help in the training steps of the implementation of quality

management system. A good technology as approval part of the ISO facilitates a suitable

documentation system of quality procedure. 72Additionally, the systems of the Crusie ship and

the entire programs of running the quality management helps the standards to base its production

in accuracy and efficiency. Several technology programs and systems are potentially set in the

Cruise ship to improve the entire services and productivity.

Producing video is one of the technology that the ISO use to implement the quality

management systems in the Cruise ship. All the companies supplying food in Cruise ship should

produce and record a production video to show the evidence of the process of attaining the

72
International Organization for Standardization. 2018 “Retrieved from
https://www.iso.org/publication/PUB100430.html”
Surname 38

quality. Many companies in the world should use MasterControl to automate the process of

business and manage the documentation of all the activities. The standards of ISO implement the

technology usage regulation through developing a collaborative systems that are able to make

decisions, and facilitate the quality in production to attract the market attributes. Get job right

done is case set for production for the reason of ensuring quality management technology during

implementation of the quality management systems. The staff requires the right technology to

make sure the production steps are complying with the ISO rules and optimize organizational

quality process. Additionally, quality management systems technology allows the process of all

the activities in quality production, hence uprightly connect them to a sequential process.73

Therefore, quality management technology provides a robust quality management process and

appropriate implementation process.

Human Resource

Quality management in human resource management defines the total quality

management approach that operates under the basis of the long term success to ensure customer

satisfactory. To achieve the quality requirements as part and terms of the ISO organization,

(Total Quality Management) TQM approach participate in improving the processes, products,

the organizational culture, and the services. Human resource management effectively improves

the employees’ welfare to ensure the systems practice management services within the

organization. Human resource management supports the implementation of quality management

system through setting standards of professionalism and qualifications of the practitioners.74 The

73
Wu, Hung-Che, Ching-Chan Cheng, and Chi-Han Ai. "A study of experiential quality, experiential value,
trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of
Hong Kong." Tourism Management 66 (2018): 200-220
74
International Organization for Standardization. 2018 “Retrieved from
https://www.iso.org/publication/PUB100430.html”
Surname 39

approach of the human resource management strategies ensures efforts that employees work to

determine quality. The organization describes the process-centered, quality management

guidelines. Human resource sets working guidelines according to ISO principles as well as

objectives that help critically in maintaining the quality. However, the quality policies of the

human resource management should maintain the quality performance through sound ethics and

culture of the organization.

Consequently, monitoring of a business performance is a crucial factor that the human

resource to st5andradize the possible quality culture as fostering the integration of improvement

element. Every organization works uniquely to observe culture and achieve possible goals under

quality management implementation. Through company vision, goals, and mission, the strategic

and systematic approach helps implementation of continual quality improvement. The

formulating of strategies and planning for quality creative analysis in accordance with ISO

standards. Moreover, the accuracy of doing work by employees depends on the morale and

motivation of human resource that in turn increase total quality management. Communication

helps the implementation procedure of an organization that develops a fact-based decisions

making towards the improvement of quality.75 Therefore, human resource management helps

implementation of ISO quality management in Cruise ships through Fact-based decision life

cycles, communication, continual quality improvement, process-centered, and total employee

involvement.

Training and Development Programs

75
International Organization for Standardization. 2018 “Retrieved from
https://www.iso.org/publication/PUB100430.html”
Surname 40

Training and development means the changes of implications of management and work

transitions. The total quality management accompanies training and development efforts that

aligns staff to achieve the total quality within the ISO guidelines. Training the staff in a Crusie

ship, encourages the attainability of quality professional acts and efficient consulting of quality

management systems. Contribution to training and development of the roles and strategies in

business motivate and develop talents that ensure quality in all programs set to achieve the

standards in food safety in Cruise ships. While some consideration favor the total quality

management outdated approaches, some qualities still are not longer applicable in todays ISO

standards of quality improvement process. Staff training enhances the professionalism and unify

practice that increase the quality rate in staff members’ programs of participation in quality

improvement. Development programs guide the organization works on how to achieve quality

milestone at all levels of projects in a Cruise ship company through ISO standards guides.
76
Consequently, the employees communicate to strategically obtain the procedural guide to build

a suitable culture of training and development of career planning concerning quality

management.

For a Cruise ship company to retain a quality and safety of food to its clients, the

recruiting factors and selection of significant influence should implement total quality

management to yield sound results. Cruise ship organizations effectively reveals the practical

implications of the quality system. The corporate of the ship systems integrates their quality

management system to improve the quality across the boards. The assessing the values of the

food in chains, the development of services in organizations facilitates the programs.77 Therefore,

training and development, enhance quality in food safety and facilitate quality professionalism.
76
Camilleri, Mark Anthony. "the tourism industry: An overview." In Travel marketing, tourism economics
and the airline product, pp. 3-27. Springer, Cham, 2018
77
the tourism industry: An overview." In Travel marketing, tourism economics and the airline product, pp.
3-27. Springer, Cham, 2018
Surname 41

Shortcoming of adopting and implementing food safety management system ISO

The shortcomings of adopting and implementing food safety management system ISO are

hazards that critically face the industry of food. The process of implementing the food safety

management may lack formal ways of handling procedure of eradicating problem. The

application of the different programs in safety foods management may lack enough technology,

according to the needs of the updated environment. The environment may affect the storage of

the food in ship systems. Implementation plans may also have e difficulty to attain because of

government policies that may not be sufficient boost the projects. Most of the published

information may misguide the professionals who are handling the foods and beverage. Lack of

professional experience in the practice of quality management system is a weakness that may

affect the ISO installation in the organization. Record keeping of the organization indenting to

implement ISO standards regarding food safety may create limited accessibility of data and

mislead information sharing. Therefore, regardless of the efforts of implementing ISO in food

safety systems, there are barriers that require methods of curing them to build a sophisticated

quality and safety in food chains.

Chapter Three

3.0 Methodology

The studies’ evaluations applied the qualitative research and mixed methods, designs to

perceive the particulars of the ISO regulation in the food production chain and understand cases

behind the ISO international standards. 78The reason of using qualitative is because the methods

are closely associated with interview design and individual case study. Additionally, the study

78
Gibson, Philip, and Richard Parkman. Cruise operations management: Hospitality perspectives. Routledge,
2018
Surname 42

used cybernetic ethnographic to interview the participants.79 Through online interview, two

Captains from Milan, one Chef and two Social Hostesses out of 100 captains, 30 chiefs, and 220

Social Hostesses. The two Captains had spent more than 12000 hours in the voyage, showing

good experience since they started freights as professionals, the Chefs had spent 6 months in

different voyages, and the Social Hostesses had gone through the service for Cruise holiday for

more than four times.80 The participant’s selection was representing the entire population of the

Cruise ship organization.

3.1 Sample and Sampling Method

Random sampling was the best method applicable to select right proportion. The study

selected 5 participants from the 250 units of Captains, Hostesses, and Chefs who are set as

samples of the entire population. The reason for choosing this technique is because the method

discourages biases in selection of proportion. This sampling path also is less costly and requires

less time to handle the whole activity.

3.1.1 Limitation of Random Sampling

The random sampling method has some weaknesses that include; equality sampling and

proportional selection may be the greatest failure of this method. The method may select the

invalid sample from the unit and this may lead to poor results. The method also may allow

repetitive feature during the selection and can lead to an invalid confidence level.81 Therefore,

random sampling is the best of selecting units from a population, but can un-noticeably lead to

invalidity in the findings.

79
Bell, Emma, Alan Bryman, and Bill Harley. Business research methods. Oxford university press, 2018, 4-5
80
Qualitative Research Design: An Interactive Approach. 2012. Thousand Oaks: SAGE p. 29
81
D'Amen, Manuela, Heidi K. Mod, Nicholas J. Gotelli, and Antoine Guisan. "Disentangling biotic
interactions, environmental filters, and dispersal limitation as drivers of species co‐
occurrence." Ecography 41, no. 8 (2018): 1233-1244
Surname 43

3.1.2 Rationale of Random Sampling Method

The rationale of using this method was because the lab-based experience always simulate

the life situations that encourage behavior that effectively help testing the actual correlations of

the phenomenon. Effectively, varying demographics of different approaches in this methodology

help the stakeholders to contribute in justification of objectives. The casual testing of variables is

confidently able to offer valid outcome of the study. This method of sampling structure the target

group, according to the general features and offer a chance for every unit a chance to be selected

in the sample of the proportion. This sampling technique produces results that cannot be

generalized out of the sample unit.82 Additionally, the techniques provide more in-depth progress

and understanding of participants’ perceptions. The method also offers ideas to the researchers to

understand the motives and emotions of the participants of the target group.

Chapter Four

4.0 Findings

The findings after the interview and the series of case studies show that participation in

standardization work is the concern of everyone in the food chain production and should be

voluntary. These were the results based on consensus. The study result evolves that standards are

developed by the society of professionals in conjunction with the food manufacturing society and

industry organizations. ISO duty was exposed by the study showing that it should operate with

variety of industries to develop roles of maintaining standards.83 The findings from different case

82
Lune, Howard, and Bruce L. Berg. Qualitative research methods for the social sciences. Pearson Higher
Ed, 2016

83
Davis, Bernard, Andrew Lockwood, Peter Alcott, and Ioannis S. Pantelidis. Food and beverage
management. Routledge, 2018
Surname 44

studies elaborated that the role of ISO in Cruise ship towards the food and beverage supplying

companies is to ensure standards codes of safety food in packing and packaging, offer guidelines,

and recommendations to the food chain supplying companies, and protocol development on the

potential law and regulations for the standards control in the Cruise ship.84

The findings show that ISO should present baseline of the practices in the Cruise ship and

industrial principles to follow in food and beverage production. According to the interviewees

ISO sets levels of quality and reliability through basis of comparing the food chain companies

and the solutions behind their services and goods.85 The Social Hostesses demo that 90% of the

foods and beverages of the Cruise ships sets solutions of cost and time due to the time the ship

may be in voyage.86 Consequently, ISO monitors the performance of the food supply Chain

procedures of production through quality management assessment to ensure the safety rules, law,

regulations, standards, and Food Company requirements are in line.

84
Arctic Council Secretariat. "Standardization As A Tool For Prevention of Oil Spills in the ARCTIC."
Arctic Council Secretariat. Last modified 2017.
https://oaarchive.arctic-council.org/bitstream/handle/11374/1950/2017-05-02-EPPR-Standardization-as-
tool-for-preventing-oil-spills-report-short-version-DIGITAL-LETTER.pdf?sequence=1&isAllowed=y.
85
Verbeek, Dick. "Carnival Corporation: The Challenges of Cutting Costs While Maintaining Quality and
Customer Satisfaction." Council of Supply Chain Management Professionals Cases (2018): 1-16
86
Wallace, Carol A., William H. Sperber, and Sara E. Mortimore. Food safety for the 21st century:
Managing HACCP and food safety throughout the global supply chain. John Wiley & Sons, 2018
Surname 45

Development of the standards and regulation on continuous process by ISO to food Chain

management of quality and safety in production and serving Cruise ship depends on the

models.87 These models extract the general procedure of building the regulations as an

illustration of the model below.

4.1 Validity and Reliability

Validity is the of a study means purity and the ability of achieving the exact results of the

research. Reliability is the approach or the concept of accessing the quality of the research. The

two concepts indicate how the potential affirmative of the research methodology to produce

valuable results at the end of the evaluation. However, the two techniques ensure consistency of

measures and validate the results in terms of accuracy of metrics. According to this study design,

the results disclosure shows the conditions of choosing the and planning for the sample and the

population were valid. Across the case study, different observers had posted their views that

affirmative explores the validity itself from the necessary concepts of measures. Due to different

existing studies applying random sampling methods as a selection technique, the consistency

ensures the confidence of identical results. Moreover, the method is a long term conditions that

have several conditions repeatedly by different researchers hence offering reliable usage.

87
Arctic Council Secretariat. "Standardization As A Tool For Prevention of Oil Spills In The Arctic." Arctic
Council Secretariat. Last modified 2017.
https://oaarchive.arctic-council.org/bitstream/handle/11374/1950/2017-05-02-EPPR-Standardization-as-
tool-for-preventing-oil-spills-report-short-version-DIGITAL-LETTER.pdf?sequence=1&isAllowed=y. p.6
Surname 46

Chapter Five

5.0 Recommendation and Conclusion

5.1 Recommendation

ISO standards are useful if they are implemented by the key role players. Consequently,

the roles of the ISO in Cruise ships are to set standards of the safety food production chains

supplying the ships with foods and beverages.88 According to most of the ISO international

standards, the food chain suppliers should maintain the actual standards of quality in food

production to avoid waste but regulate reliability.89 However, the standards are not only set for

measures but also to ensure the prevention of health hazards in the cruise ships. The standards

are not the rules set by the ISO organizations to ensure quality, but also management of quality

regulation procedures and improvement requirements help in quality improvement. The

88
Randazzo, Walter, Joaquín Piqueras, Jesús Rodríguez‐Díaz, Rosa Aznar, and G. Sánchez. "Improving
efficiency of viability‐qPCR for selective detection of infectious HAV in food and water samples."  Journal
of applied microbiology 124, no. 4 (2018): 958-964
89
Wu, Hung-Che, Ching-Chan Cheng, and Chi-Han Ai. "A study of experiential quality, experiential value,
trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of
Hong Kong." Tourism Management 66 (2018): 200-220
Surname 47

emerging technology standards are also part of standardization roles of ISO that sets a system of

operation to make safe food in the entire industry.

Proper risk management of the essentials in the food industry should ensure proper

management of quality in determining the actual requirement are set to prevent low quality

accessibility of food during the production supply chain.90 Risks that associate with the

management of quality in Cruise ship suppliers of food should have regulations that can

eliminate them during the production process. Therefore, the roles of ISO in Cruise ship towards

the companies supplying food and beverages are to set the ISO standards that will maintain

quality, reliability, and reduction of waste through the process.

Interaction of Food Chains Modes

5.2 Implications

The implication of this study will be the actual effects or consequence out of the entire

activity. The ISO requires enough attention from the key players to develop effective food safety
90
Lopes, Maria João, and Dianne Dredge. "Cruise tourism shore excursions: Value for
destinations?." Tourism Planning & Development 15, no. 6 (2018): 633-652
Surname 48

in Crusieship. According to the findings from the case study, most of the ship food suppliers

depend on the standards on packing the food. Quality management systems are set in the Cruise

ship to safeguard the safety of food throughout the series of the production chain. Due to high

and rapidly growing population in the world, the demand of food that is safe grows from day-to-

day.91 Moreover, the ISO standards guide the food professional handlers to develop an assurance

of quality at all levels of production. On the other hand, the quality management technology

helps the ISO body to attain goals regarding quality of food production.

However, the training of the employees about the new technology concepts helps

organizations to improve the production methods and retain reliability, low cost of production,

and avoid waste of resources. The ISO standards helps the productivity of food to save the

environment and control all the hazards surrounding food production. Health hazards concerning

food production should only be eradicated through development of quality management.

Effective technology is the most current implication that the study identified, and can help the

modification of working models of organization to develop quality improvement process.

Furthermore, factors that contribute to the management of quality across the organizations are

the finance, technology, training and development, and human resource management.92

Therefore, attribute of a sound a improvement system depends on the guidance of ISO standards

organizations. The food safety manual quality is a document guide that ISO sets some of the

guideline of the production chains of food.

91
Lune, Howard, and Bruce L. Berg. Qualitative research methods for the social sciences. Pearson Higher
Ed, 2016

92
Heras, Saizarbitoria, Iñaki, and Olivier Boiral. "ISO 9001 and ISO 14001: towards a research agenda on
management system standards." International Journal of Management Reviews 15, no. 1 (2013): 47-65
Surname 49

5.2.1Technology Vs OSI

Technology and OSI are two tools that work together to offer sound standards of food

safety in Cruise ship. Technology in Cruise ship helps the professional production chain to

improve the quality of Companies supplying food and beverages. The ISO also sets ethics of

technology to help the applications to achieve multiple advantages of quality management in

food technology. The suggestions f he rapid growing technology in food technology may also

have an adverse effect on the quality, ISO need test phases of technology on food to ensure

commitment to safety and reduction of radioactive effects. Although, technology helps in

building confidence in quality management and production process, improving in quality is

sensitive based on technology regarding the effects. 93Therefore, technology helps the process of

producing quality improvement, but requirements of setting the actual standards of technology

may be a need in the production chain. Technology and ISO are crucial factors that help the

organization to attain quality management skills of high level.

The effects of training employees about technology improve the rate of quality

management. Additionally, this technique develops the ability of workers to build continues the

management of quality. The benefits of providing quality management system under basis

technology are great to the Cruise ship management because they make workable application of

management of productivity. Technology facilitates customer service improvement and enable

businesses to increase profitability. Moreover, technology reduces wastage in the production

process by ensuring right metrics and standard measures of units in packing and packing.94 The

93
Goetsch, David L., and Stanley B. Davis. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson, 2014

94
Wu, Hung-Che, Ching-Chan Cheng, and Chi-Han Ai. "A study of experiential quality, experiential value,
trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of
Hong Kong." Tourism Management 66 (2018): 200-220
Surname 50

technological solutions improve food safety protocols through ISO standards and make it faster,

efficient, and accurate in inventory management, auditing, keep safe, and training the workers

about the food safety.95 Establishment of healthy community and safety procedures can build a

standard measure of quality system.

5.2.2 Human Resource Management (Safety and Training)

Human resource management should apply ISO standards to manage personnel fairly,

effectively, and legally to enable the food production chains to realize sound returns. ISO set

standards for workers on considerable manner to evaluate the experience and skills of human

resource professionals. Human resource focuses on vulnerability to litigation set by consumer

groups and agencies of government that investigate low-quality production projects of foods.

The management of resource builds the favorite means of delivering the impacts of the quality

change of quality in production. Training of the employees on ethical concerns of quality manual

procure and maintain high discipline towards the achievement of quality is part of ISO standards.

Therefore, human resource management engages in several quality tests. During production, the

managers encourage the employees to participate in the quality control programs. Moreover,

human capital requires guidance the helps the employees to acquire skills of requirements of

ISO.

5.2.3 Marketing of Food Chains in ISO

The marketing of food requires the four Ps of market analysis and strategies for food

reliability. The food products in the market depends of different features and activities. Most of

95
Goetsch, David L., and Stanley B. Davis. Quality management for organizational excellence. Upper Saddle
River, NJ: pearson, 2014
Surname 51

the chains of food production use promotions as the a market strategy.96 The standards of quality

control program rely on the market and operates n OSI standards.

5.2.4 Market and the interaction of the Four Ps

5.3 Conclusion

Conclusively, the study exposed the applications of the ISO standards can help the

development of standards and offer the best practice that can prevent poor quality foods from the

chain food producers. Cooperation to develop an overview is another potential technical aspect

of practicing the quality management and measures of safety food production. The exploration of

this study sets the roles of international Organization Standards (ISO) play on the Cruise ship

from supplying foods and Beverage Companies. The excellent reason for standardization of food

productions is to understand the requirements of the quality management procedure and integrate

the standards of the chain supplying food production and safety standards. According to the
96
Food Safety in the Seafood Industry, 2016, 45-55. doi:10.1002/9781118965108.ch3.
Surname 52

support reports of the standards of the Cruise ship to develop technical experts, the efforts of the

management towards quality improvement remain a role of the organization. The food and

beverage production chain companies also require to understand that, supplying the food

production chain companies supplying the Cruise ships are meeting the potential standards of the

food safety. Therefore, according to the International Standards Organization (ISO), food safety

is a sensitive role production to ensure no hazardous issues in human consumption, and ISO

standards play essential role of supplying Cruise ships with food and beverages around the

world.
Surname 53

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Appendix
Table 1

Questionnaire survey - list of interviewees


Interviewee Position The nature of The working Working years in the

company department maritime industry

Mark Tony Captain Hospitality Freight Crew More than three years

Table 2

Questionnaire survey - summary of survey results


Surname 59

Survey question Average score (Range of score) Comment

What regulates the ISO

standards in your

company and how do you

position your company in

competence terms? ()

What is the quality

objective of your opinion

for your organization?

Range in percentage

Does your company have

a quality management

manual for improvement

procedure?

What is the priority role

of the management in

quality maintenance and

Improvement? (Explain

briefly)

What are your roles on

quality standards as a

captain in a Cruise ship?


Surname 60

Interaction of Food Chains Modes

Value Chain Analysis of Food and Beverage Supply Chain in Ships

5.2.4 Market
and the
interaction of the Four
Ps

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