BBA (Sem.IV) Adv. & Sal. Prom.

BBA Fourth Semester Examination , May-2019

(Faculty of Commerce)
SECOND PAPER
Advertising & Sales Promotion
Paper Code: 4521
Time Allowed: Three Hours Maximum Marks-70
(1) No supplementary answer book will be given to any candidate. Hence the candidates should write the answers
precisely in the main answer book only.
fdlh Hkh ijh{kkFkhZ dks iwjd mÙkjiqfLRkdk ugha nh tk;sxhA vr% ijh{kkfFkZ;ksa dks pkfg;s fd os eq[; mÙkjiqfLRkdk esa gh leLr iz’uksa ds mÙkj fy[ksAa
(2)All the parts of one question should be answered at one place in the answer book. One complete question should
not be answered at different places in the answer book.
fdlh Hkh ,d iz’u ds vUrxZr iwNs x, fofHkUu iz’uksa ds mÙkj mÙkj&iqfLrdk esa vyx&vyx LFkkuksa ij gy djus ds ctk; ,d gh LFkku ij
gy djsaA
(Attempt all five questions)
(lHkh ik¡p iz’u djas)
Part I (Question No. 1& 2) is compulsory & Part II (Question No. 3, 4 & 5) has internal choice.
Hkkx I ( iz’u ua 1o 2) vfuok;Z gS rFkk Hkkx II (iz’u ua 3, 4 rFkk 5) esa vkUrfjd fodYi fn;k gqvk gSA

PART-I
1. Answer all the questions. Each question carries 1 mark. 10x1= 10
(Words limit upto 20 words each)
fuEufyf[kr lHkh iz’uksa ds mRrj nhft;sA izR;sd iz’u 1 vad dk gSA
¼mRrj 20 'kCnksa ls vf/kd ugha gksuk pkfg,½
a) What is ‘Public Relation’?
^^tulEidZß ls D;k rkRi;Z gS \
b) Define Primary Demand Advertising.
izkFkfed ek¡x foKkiu dks ifjHkkf"kr dhft,A
c) What do you mean by Advertising?
foKkiu ls vki D;k le>rs gSa \
d) What is Selective Demand ?
p;ukRed ek¡x D;k gS \
e) Describe two merits of Advertising Budgets.
foKkiu ctV ds dsoy nks ykHk fyf[k,A
f) What is a ‘Print Media’?
fizUV foKkiu D;k gS \
g) Define “Deal Promotion”.
Mhyj izeks’ku D;k gS \
h) What do you mean by Sales Promotion?
foØ; lao)Zu ls vki D;k le>rs gSa \
i) What is Personal Selling?
O;fDrxr foØ; D;k gS \
j) Define “Display Advertising”.
n`’; foKkiu dks ifjHkkf"kr dhft,A

P.T.O.
2. Answer all the questions. Each question carries 3 marks. Words limit upto 50 words each. 5x3= 15
fuEufyf[kr lHkh iz’uksa ds mRrj nhft;sA izR;sd iz’u 3 vad dk gSA mRrj 50 'kCnksa ls vf/kd ugha gksuk pkfg,A
a) Explain various commercial and non - commercial advertising.
dfeZ’k;y rFkk ukWu dfeZ’k;y foKkiu dks mYysf[kr dhft,A
b) Distinguish between Demand Advertising and Comparative Advertising.
ek¡x foKkiu rFkk rqyukRed foKkiu esa vUrj fyf[k,A
c) Mention different types of Advertising Media.
fofHkUu foKkiu ds ek/;e dks fyf[k,A
d) Write down the three roles and importance of Sales Promotions.
foØ; loZ/ku dh rhu Hkwfedk rFkk egRo fyf[k,A
e) Differentiate between Advertising and Personal Selling.
foKkiu rFkk O;fDrxr foØ; esa foHksn dhft,A

PART-II
Unit I
3. Describe the objectives and role of Advertising. 15
foKkiu dh Hkwfedk rFkk mÌs’;ksa dk o.kZu dhft,A
OR
Write a detailed note on Selective Demand Advertising. 15
p;ukRed ek¡x foKkiu ij ,d foLr`r ys[k fyf[k,A

Unit II
4. How electronic media is an important part of Advertising? 15
fdl izdkj ls bysDVªksfud ehfM;k ,d egRoiw.kZ foKkiu dk L=ksr gS \
OR
What is Media Selection? What are the factors influencing the selection of media? 15
ehfM;k flysD’ku D;k gS \ ehfM;k flysD’ku dks dkSu dkSu ls ?kVd izHkkfor djrs gSa \

Unit III
5. Explain the nature of Sales Promotion. Write down the advantage and disadvantage of Sales
Promotion. 15
foØ; lao)Zu dh izÑfr D;k gS \ foØ; lao)Zu ds ykHk vkSj gkfu fyf[k,A
OR
Write detail note on Consumer Promotion. 15
dLVej izeks’ku ij foLr`r ys[k fyf[k,A

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