Instagram Video Cheat Sheet

Post Story Reel IGTV

What It Is: What It Is: What It Is: What It Is:

A regular video that you A short clip that can be viewed A short clip that can be edited A long-form video that mimics
share to your profile for 24 hours with effects, transitions, and television formats
audio clips
When to Use: When to Use: When to Use:
To share evergreen content that To share time-sensitive When to Use: To share long-form content that’s
you want to live on your profile content or content that looks To share content that will reach educational or entertaining
less produced a new audience or use editing
features Expert Tip:
Expert Tip: Expert Tip: Take advantage of the depth
Engage with your existing Try behind-the-scenes Expert Tip: of this format by exploring your
audience rather than trying content to build a connection Engage with trends quickly and topic in detail
to reach a new audience with your audience don’t worry too much about
production value Length:
Length: Length: Minimum 60 seconds,
Maximum 60 seconds Maximum 15 seconds for each Length: maximum 15 minutes (mobile)
slide (longer videos will be spliced) Maximum 60 seconds or 60 minutes (desktop)
Specs: Specs: Specs: Specs:
File: MP4 or MOV File: MP4 or MOV File: MP4 or MOV File: MP4 or MOV
Aspect Ratio: Aspect Ratio: Aspect Ratio: Aspect Ratio:

1:1 16:9 4:5 9:16 9:16 9:16 16:9

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