Targeted Audience

Checklist
What are Reels?
Reel Key Features & Benefits
Stories vs. Reels
Creating Your Plan
Ideas
Steps to Create a Reel
Tips & Examples
Ads
Q&A
Targeted Audience

Who do you want to talk to?

Where are they on the Internet?
What’s most important to them?

Audience Profiles

Demographic: Psychographic:
Income, gender, age, marital Hobbies, behaviors, lifestyle
status, job status, ethnic choices, values, interests, and
background, and education levels spending patterns.
Checklist

Set-up as a business account

Completed bio and contact information

Monitoring insights

Rough strategy in place

Instagram Reels
Reels are short, entertaining videos on Instagram
where you can express your creativity and bring
your brand to life.

People come to Reels to participate in cultural

trends, collaborate with the community and
discover new ideas. With creative tools like AR
effects, music and text overlays, your business can
create videos just like people do!

Source: Instagram
What can I do?
Instagram Reels allows you to create fun
videos to share with your followers or
anyone on Instagram. Record and edit 15-
30-second multi-clip videos with audio,
effects, and new creative tools. You can
share reels with your followers on Feed,
and, if you have a public account, make
them available to the wider Instagram
community through a new space in Explore.

Source: Instagram
Reels Key Features
Get discovered in the Reels tab.
The Reelstab in the main Instagram navigation makes it easy for people to jump in and watch your videos.

Creative tools help you amaze your audience.

The Reels camera has all the tools you need to create entertaining videos right in the app. Record video and add effect or
transitions, or upload video saved to your mobile phone.

Product tags make for seamless shopping.

Tag products from your catalog in Reels so people can discover and shop your products without leaving Instagram.

Source: Instagram
Reels Key Features
Amplify your brand with Reels ads.
Extend your Stories vertical video ad campaigns to Reels or create a standalone Reels ad campaign to reach your target
audience.

Use Call to Action buttonson Instagram ads to link to Reels.

Drive views of the reels your brand creates by linking to them with the Call to Actionbutton in your Instagram Ads.

Source: Instagram
Instagram Reels Benefits

Reels don’t disappear after 24-hours. All

Reels stay within your Reels tab.

Increases your reach on the Explore page

(when account is public)

Ability to show-up on Hashtag Pages with

new ability to show up on Facebook!

Easy to share

Helps increase your overall reach

Source: Instagram
Get inspired and create a
plan for your reel!
Before you create a reel, make sure to develop a
creative plan to align your content with your
business. Here are some tips:

Save reels that you find interesting or want to

re-create from your business’s perspective.

Monitor any cultural moments, trending topics

or themes as you watch reels.
Follow @instagramforbusinessto stay
updated on the latest tools and creative tips
from the Instagram team.
Instagram Reels Ideas
•Before and after using green screen
•Get to know me/us/meet the team
•Comment on current events/provide industry insights
•Day in the life/behind the scenes
•Quick tips
•Sneak peeks/coming soon
•Share a story
•Testimonials

Source: Instagram
Let’s create!
1. Find Reels in the Instagram camera

To create a new reel, open the Instagram

apponyourphone.NavigatetotheReels tab
and tap the camera icon.

Source: Instagram
Let’s create!
2. Choose the length of your reel and
experiment with creative tools

Tap the length icon (the icon with the

number 30) on the left side of the screen.
Select whether your reel with be 15 or 30
seconds long.

Pick from a variety of tools like Audio,

Speed, Effects, Timer and Align to make
your content more creative.

Source: Instagram
Let’s create!
3. Record and edit your clips

Reels can be recorded in a series of clips or

all at once, or you can upload existing
videos from your gallery. As you record or
add existing videos, keep track of the
amount of time elapsed with the red bar at
the top of the screen.

To start recording:
• Tapthemulti-clipshutter(thereelsicon)
in the bottom center of the screen.

•Tap the multi-clip shutter again to stop

recording.
Source: Instagram
Let’s create!
4. Add enhancements

Enhance your reel with text, stickers, draw,

voice-over, and mix audio to make them
more fun and engaging. Select the
enhancements from the upper right corner.

Stickers: Select the happy face icon in the top corner

of the screen.

Voice-over: Select the microphone icon and record

your own audio over the video.
Mix audio: Select the icon with horizontal lines and
circles to add in music.
Text: Tap Aa and add your text. Select Done and move
your text to your desired location.
Let’s create!
5. Add additional details and Share.

• To choose a cover image, tap the video

image with the words cover to select.

• Add a caption and hashtags or tag

other accounts.

• Select where you would like to share

your reel. You can share it to the Reels
tab, your feed or Instagram Stories.

Source: Instagram
Let’s create!
6. Let’s publish!

Onceyou’veaddedacoverimageand
caption and chosen where to share your
reel,you’rereadytopublish.

• TaptheSharebuttontopublishyourreel.

Ifyouraccountispublicitwill appearon
youraccountgrid,onyourfollower’s feed,
and under the reels tab of your profile.

If you decide to share your reels as a story,

it will automatically become a story and no
longer exist as a reel.
Creating Reels
Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on
the left side of your screen that you can use to create your reel, including:

Speed: Choose to speed up or slow down part of the video or audio you
selected.

Align:
Line up objects from your previous clip before recording your next,
which helps create seamless transitions for moments like outfit changes.
AR Effects:
Select one of the many effects in our effect gallery,
created both by Instagram and creators all over the world, to record multiple
clips with different effects. For example, use theGreen Screeneffect to
superimpose your product in unexpected places that inspire your audience
Audio:
Search for a song from the Instagram music library for your reel.
While some businesses may not have access to the Instagram music library due
to commercial music rights restrictions, people and businesses can also use their
own original audio by simply recording a reel with it. When you share a reel with
original audio, your audio will be attributed to you, and if you have a public
account, people can create reels with your audio by selectingUse Audiofrom
your reel. For example, if you record a reel with a voiceover product tutorial,
others can tapUse Audiofrom your reel, and use your audio to make their own
versions of the video.

Timer and Countdown: Set the timer to record any of your

clips hands-free. Once you press record, you’ll see a 3-2-1 countdown.

Source: Instagram
Creating Reels
Green screen effect
Creating Reels
Add music

Add timer.
Great for hands free!
Editing Reels
General Tips
Follow these these to create the most impact with Instagram Reels.

Create playful content that matches what people are already watching.
Try incorporating trends you see on Reels into your videos with your brand’s unique twist. Or,start a trend of your
own with original content. Play with humor, transitions, audio or text to entertain your audience and keep them
watching over and over again.

Begin with your brand and design with your objective in mind.
When designing Reels ads, be sure to keep in mind your objective for the creative. If you’re looking for brand
lift, be sure to highlight your brand in the first few seconds. If you’re looking for conversions, make sure your
product or service is shown in action.

Source: Instagram
General Tips
Follow these these to create the most impact with Instagram Reels.

Design for sound on.

By default,reels have sound on. Use music and sound to grab the attention of your audience. Play with original
audio or add music from the free library that helps tell your story.

Do not add “swipe up” prompts.

Reels ads are a great opportunity to gain efficiencies in your 9:16 vertical video creative, but keep in mind the user
experience is difference from Stories. Do not add “Swipe up” prompts, but instead call attention to the action
button. The action button will display your call to action like “Learn More”, orVisit Website”.

Source: Instagram
Example
Little Lemon
Adrian has started creating reels for Little Lemon’s Instagram. He wants to enhance his
videos to entertain his audience and bring more attention to Little Lemon.
Audio
Search for a song for your reel from the Instagram
music library. People and businesses can also use
their own original audio by simply recording a reel
with it.

Adrian selects an upbeat track from the music

library that complements his video.

Source: Instagram
Speed
Choose to speed up or slow down part of the video
or audio you selected.

Adrian wants to create a time lapse video of some

behind the scenes action in the kitchen. He uses the
speed feature to speed up and slow down parts of
his video.

Source: Instagram
AR Effects & Touch Up
Select one of the many effects in Instagram’s effect
gallery, created both by Instagram and creators all
over the world, to record multiple clips with different
effects.

For example, Adrian uses the custom color effect to

enhance his video and inspire his audience to eat
at Little Lemon.

Source: Instagram
Timer and Countdown
Set the timer to record any of your clips hands-free.

Adrian creates a video of him walking into the

kitchen. He sets a timer and places his phone to
the side to record an action shot.

Source: Instagram
Align
Line up objects from your previous clip before
recording your next, which helps create seamless
transitions for moments like outfit changes.

As Adrian creates different clips of how he cooks

Little Lemon’s signature dish, he uses the align tool
to make sure his clips transition seamlessly.

Source: Instagram
Instagram Reels Ads
Launched in June 2021, Reels ads help businesses reach
greater audiences, allowing people to discover inspiring
new content from brands and creators.

Reels ads are full screen and vertical, similar toads in

Stories, and appear in between individual Reels. As with
regular Reels content, these ads will loop and can be up to
30 seconds. People can comment, like, view, save and
share Reels ads.

Source: Instagram
Create a Reels Ad
Before you Begin

Your video creative can be up to 60 seconds and

should be in the fullscreen, vertical format.

Instagram recommends that your video ad creative

includes music or sound to better fit the Reels
placement.

Source: Instagram
 Create a Reels Ad
1.Go to Ads Manager and select +Create

2.Selectoneof the following objectives for your ad:

- Conversions
- Reach
- Traffic
- Video Views
- Brand Awareness
- Appl Installs

3.Create your ad as usual, filing in detailsfor your

campaign, budget and schedule, audience, and
optimization and delivery

Source: Instagram
 Create a Reels Ad
4. When you go to the Placements option, select
Manual Placements if you’d like to run a standalone
Reels ad campaign. Under Placements, select the
dropdownnexttoStories and check the box next to
Instagram Reels.
5. Select a Call to Action and finish creating your ad.

Source: Instagram