Professional Documents
Culture Documents
EBOOK
Everything you need to know as a beginner
by Ayesha Mall
01 02 03 04
MINDSET OF A CONTENT SYSTEMS TO USE GROWTH STRATEGIES
CONTENT CREATOR BREAKDOWN
Page 03 of 15
MINDSET Here are 5 key points to remember as a content
creator:
Mindset is everything. Now you're probably shaking
1. STOP FOCUSING ON THE
your head and saying that you've heard that phrase
NUMBERS
a million times.
2. IN ORDER TO BECOME A
Let me explain why it's so important: PRO YOU NEED TO BE A
BEGINNER
Your beliefs and thoughts dictate your actions. If
you read this eBook with the intent of growing an
audience but all along you have a belief that you'll
3. STOP WORRYING ABOUT
never be successful creator, then that's most likely
PEOPLE'S OPINIONS
going to be the outcome.
4. BE CONSISTENT
watch this video by Ali Abdaal if you struggle to
put yourself out there. Click the title below 5. BUILD A BRAND.
FANS>FOLLOWERS Page 04 of 15
How to overcome the fear of getting started
LET'S TALK ABOUT CONTENT: Step 2: Choose the medium
for your content
Step 1: Identify your niche/content topic:
1.Are you teaching people about your skill? Videos
Copywriting
Web/graphic design
Writing
Notion
Digital Marketing
Coding Courses
Cooking
Homemaking
Digital products
2. Or are you making educational content on certain topics?
Productivity
Self improvement Podcasts
Insta
Reels TikToks YouTube
(max. 90 sec YouTube videos TikToks
(max. 60
or 10 min) sec or 10
shorts videos /reels (10 min)
(10 min)
min
APPS FOR VIDEO CREATION:
These apps are widely used by content creators to build an
audience. However it's not necessary for you to create
videos. There are other ways to build an audience which we
will explore later in the eBook. Long form videos Short form vidoes Short form videos
It's important that your content adds value into people's lives. Let me show you how to
master the art of video creation:
Her are some examples of social media accounts that produce videos based on their niche. Click the underlined
words to check their accounts. Analyse their accounts to learn how they add value with their content
Short form videos: The house of social makes content
around social media marketing on Kalypso makes content around
Coding with Sagar makes content around figma/desiging on Instagram
Instagram
coding on instagram
Page 08 of 15
LONG FORM VIDEOS:
Thomas Frank explains 4 the Creatives
WRITING:
Writing is also one of the best ways to grow an audience. Now
you're probably wondering "What will I write? or "Where will I
write?"
Lets get straight to the point,
These 2 will be your best friends
when it comes to building an
audience:
Now before you freak out or skip to the next page, LISTEN! If you're
someone who hasn't used Twitter then you have no idea of the
potential it holds. It can change your life and help you print money.
Still don't believe me? Then check this 20 year old who's made
Teaches Notion Teaches graphic
design almost half a million dollars from building an audience on Twitter and
selling digital products:
We have reached the end of the
medium, video. As I said videos
are not the only effective way
Easlo Read how he
Click on the
to grow an audience. Lets
name
did it here
explore more about writing
EXAMPLES:
Below are some examples of creators who have grown an audience
on Twitter by sharing content of their niche and now they are
making a full time living from it.
Click on
the name
Pascio
The Art of Purpose
Pascio started his twitter journey
in August, 2021. His content started Sahil Bloom This art of purpose started his
getting popular around the account in 2020. Today he has
Sahil has managed to build an
beginning of 2022. Within 12 months 230k + followers. he created a
audience of 850k + on Twitter
he gained 50k+ followers. He made masterclass on twitter growth
organically without having prior
content around Notion and online and used his large following to
following on other platforms. He
business. Pascio used his audience to sell the product on GUMROAD.
has built a single powerful brand
sell his Notion templates.
on Twitter just by sharing
he has managed to generate over
powerful thoughts, insights and
Today he has managed to make $500,000 from selling these
learnings.
$50,000 in revenue and quit his 9-5 products.
job. His account shows the
He now has a newsletter that is
importance of building an audience.
read by over 200k people
LETS Don't worry. I get you. Writing is probably the last thing you
want to do. You're thinking why will someone read my
I don't care if you have
1 million followers on
TALK newsletter? What's the use of it? social media, if you
don't have a newsletter
NEWS The reason is so that your audience
can finally be yours
then you have no
access to them. If
LETTERS Youtube or Tiktok shuts
down then all your
followers will be GONE!
You also might be thinking "How can I make a newsletter out of my How do you access
niche?" Let me tell you that you can write articles about anything! them now?!
Below are some examples:
This is why newsletters
Cooking
are so important when
Parenting building an audience.
watch this video by Ali Abdaal if you're still not
You have direct access
convinced to start a newsletter. Click the title
Skincare to your followers. How?
below Their email addresses.
Exercising You can communicate
Web Why everyone should start a newsletter directly with them
design
Productivity Etsy tips without using another
Baking Psychology ADHD platform like YouTube.
Step 3: Choose the apps for your content:
After explaining each medium of content, it's time for you to decide which platforms you'll be
using. Most people have 2 or 3 apps where they are most active while other creators choose to
focus on only one app
EXTRAS
Journey of a content
creator in a nutshell: Affiliate marketing
(recommend products that Create eBooks (for
Make courses
you use to your audience. e.g. lessons I learnt
Post valuable content (For e.g. graphic
Every time someone from being a
of your niche designing for
purchases the product YouTuber for 5
beginners)
through your link you will years)
earn commission)
Build an audince
All-in-one content
Social media
Second brain creation system
calendar
BUILD YOUR ONLINE BUSINESS TODAY WITH THESE APPS (CLICK ON IMAGES):
free website
Video editing Second brain
designing WRITING
planning newsletter
Scheduling
GROWTH STRATEGIES
Growth strategies
The End
THANKS
FOR THE SUPPORT!