IIS UNIVERSITY (DEEMED TO BE UNIVERSITY)

CBBA 404
HUMAN RESOURCE MANAGEMENT
TOPIC:- PERSONAL BRANDING AND BRAND MAINTANANCE

SUBMITTED BY:- AVNI JAIN SUBMITTED TO:-

ENROLL NO.- IISU/2019/ADM/31043 DR. KHUSHBU BHARDWAJ MA’AM
ROLL NO.- 190687
COURSE:- BBA SEM IV
.
1. For professionals : A strong personal brand is the
key to influenc, opportunity and advancement

2. For graduates : personal brand can be the

difference between getting a job and ending up
in the circular file.

3.For enterprenuers : A personal brand that

inspires confidence can be the edge that propels
Investor to fund you
 “ we are the CEOs of our companies:
To be in the business today, our most important job is to be
head marketer for the brand called YOU”
-Tom Peter, writer
Personal
Branding
 to find valuable employment, to
maintain a sense of control over
one’s online reputation, and/or to
build influence in one’s field or
industry

No matter the reason, there are

A personal brand has at least three
many ways you can and should
possible purposes:
maintain your personal brand.

It all depends on what you are

willing and able to put effort into
on a daily 
 Ways to maintain a brand

1. 8.
2. 4. 5. 6. 7. Develop a 9.
3. Commit to
content Invest in
Know your Publish high your brand Learn to step Schedule your Don’t forget
helpful tools
Reach out to
limits quality content away content to Interact backlog others
and resources
Explanation
•Commit to your brand
You’ve put in all that effort to establish your personal brand. Why would you let it go to waste?
When you have something getting in the way of your branding efforts, you shouldn’t let your personal
brand take the hit. You lose a lot by being inconsistent and having an on-and-off attitude towards your
work.
Reserve time every day to building upon your brand, and stick to that schedule as much as you
can. Don’t worry if you miss a day or activity from time to time. If you’re committed on all the other
days, you’ll have enough of a cushion for those missed days.
•Know your limits
It’s best to consider this before starting your branding efforts, but keeping this in mind over time
is also key to keeping your brand strong. Besides, these limits can evolve over time. While it’s
important to be ready to interact and build your personal brand, you won’t be as effective if you push
yourself too far.
If you have any conflicts interfering with your personal brand, learn how to compensate. Know
when to say ‘no’ to your branding efforts to keep yourself from burning out. On the other hand, know
when to prioritize your brand over other activities.
Learn to step away
Everyone working on their brand, including myself, can get sucked into their activities from time to time. We all have branding
responsibilities that we try to meet every day, but that can cause multiple issues. For example…
1.You can burn out, which can then cause you to make potentially large mistakes.
2.You can miss opportunities to enjoy the offline world.
3.You can damage your body from staying on the computer all day.
4.A very important part of maintaining your brand is for you to learn when to walk away when you need to so that you can refresh your
mind and body.

Schedule your content

You have content ready for social sharing, right? I bet you want to ensure you reach as many people as possible when you publish on
the social platforms. Unfortunately, it’s not possible for you to be online 24/7 to publish everything manually as well as respond to all
interactions with your activity. While it’s definitely in your best interest to not fully automate your posts and tweets, you also need to be
human and have a personal life.
Publish high-quality content
If you have an active personal brand and want it to grow strong and stay that way, you have to be
creating fresh and appealing content of various sorts. This can include a blog, social media and anything
else that contributes your knowledge to the world. However, you have to be careful. People are looking for
high-quality content, and publishing lots of sub-par content for the sake of publishing as much as possible
won’t get you very far.

Don’t forget to interact

It’s not enough to just create and share your content. It’s actually frowned upon to simply broadcast
your work. You have to interact with those who reach out to you. Without interaction, you simply host a
robotic account(s) that no one wants to follow. Don’t push your audience away. Use interaction to pull them
in.

Reach out to others

I’ve said you need to respond to others who reach out to you, but you can’t let that be the only form of
interaction you practice. It’s important to initiate reaching out to others as well. There are many reasons to
do this. You might want to guest write for someone else’s blog. Maybe you just want to show your interest
in other people’s work by retweeting or sharing their content. When you interact with others first, you are
(authentically) trying to tell people that you appreciate them and their work. 
Thank you