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branding strategy
ARTICLES in 10 steps
LIBRARY By Rose Leadem
Your personal brand communicates your value to the world — not
only to potential employers, but to everyone. It is essential today
for personal development, career advancement and even
establishing yourself as a leader. Expressing who you are, what you
do and why you do it will help you position yourself for success and
open doors of opportunity.
Today, much of personal branding is done through your online
presence, which often means your social media accounts. But before
jumping to Instagram to post a couple of pictures that you think
“represent” you, take a few steps back. Developing a strong personal
brand won’t happen overnight.
2. Be discoverable online
Someone somewhere will be searching for you at some point in your
career. Use your real name on the internet and optimize your social
media profiles for discovery.
3. Have a professional purpose
What gets you out of bed in the morning? What helps you be better at
what you do? A professional purpose is way more than a pay check.
Think before you jot down and share your thoughts on online and
hone your writing skills over time.
Make time to understand what other people in your niche are doing
and saying, and how successful they are.
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8/13/2020 » Your personal branding strategy in 10 steps
9. Embrace and expound your experience
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