ANDRE CALVIN

Announcer , MC , Event Planner ,

Creative Consulting

Born on
Jakarta’September 25 ,1992

Hobbies
Basketball , Traveling

Personality
Humble, Easy Going , Confident , Open
Mind

Part of
Hardrockfm Surabaya , DBL Indonesia

Ex
Mandala FM , Istara fm , DetEksi Jawa Pos
HOW TO CREATE
YOUR
PERSONAL
BRANDING ?
 Reason 2 Reason 4

The process of defining A Well-crafted personal

your brand will increase brand can assist you in
your self awareness as well establishing your
as help you define leadership style and define
priorities how you want to be known

Reason 1 Reason 3

Personal Branding creates A Well-crafted personal

mindfullness of the way brand can assist you in
you are perceived by establishing your
others and also how you leadership style and
would like to be perceived define how you want to be
known
1. What do you want to be known for?

This is an important question, as it will focus you as

you create your brand. What is the one thing that
you want people to know you for? Identifying
your unique selling point will provide you with a
direction. Once you’ve identified this, you can
begin to become an expert in your field.
 2. Create your brand persona

To build your brand identity you will need to ask yourself a

few questions. Think about your story: where have you come
from, what have you overcome and where are you going?
Identify your goals, both personal and professional, as
having these in sight will help you to make decisions that will
help you achieve them.
Identify what features of your personality people are
attracted to and include these. Don’t be afraid to show
your passion for your industry or job. People are drawn to
passionate individuals.
A strong identity can create a strong reputation.
3. Develop your online presence

Personal branding is easier today

than it ever has been thanks
to the Internet. To build your personal
brand you will need a strong online
presence. Own your own domain name
and build a website highlighting your
expertise. Set up social media profiles
that are relevant to you
and manage them, as any brand would.
Your social media profiles should have a
professional photo. This will help improve
your credibility. You will need to be active
on your profiles. There’s nothing worse for
your brand than a neglected profile.
 4. Stand out from the crowd

Standing out from the crowd is one of the keys to your personal brand. Dare to be different
and it will stand you in good stead. Say things that others won’t say (within reason). Use this to
create a position of strength. Create unique business cards or think of quirky ways you can
build your brand, for example in your email signature or auto-reply message.
5. Build your reputation

Begin to create a position of authority by

blogging about your speciality. Become a
thought leader in your industry by taking on
public speaking engagements at relevant
conferences, or by seeking out interview
opportunities. Nothing will build your
authority quicker than being seen in
authoritative places.
Communicate with people in everyday life
and online. Building (and maintaining) your
reputation will take the greatest amount of
work but will be most beneficial to you in
the long run.
 6. Be consistent

A strong brand is a consistent brand. Doing what you say you will or exceeding expectations
on a consistent basis will delight your audience. Using a consistent design across your
website, social media and business cards will strengthen your brand, as will consistently
adding value to your audience. Every blog, social media post or presentation should have a
clear purpose.
7. Evolve your brand

Finally, evaluate your brand regularly to

see how you could improve and stay
relevant to your audience. Revisit the
questions in the first point and see if
anything has changed. Evolving your
brand will keep it strong in the long term.
 Building a personal brand has so many benefits: it
improves your credibility, showcases your expertise,
helps you stand out and most importantly, it can help
you to win business.

Go ahead and create your personal brand!