BY KIM GERRITY | THE CANVA TEMPLATE SHOP.

COM

Outshine your Competitors.

5 STEP BRANDING BLUEPRINT

for your business
 ABOUT THE AUTHOR
Kim Gerrity, Owner | The Canva Template Shop

Hey friend!
Gosh. I'm so happy you downloaded this guide.

Ever since I can remember I've been obsessed with

making things pretty and SIMPLE!

And today, I get to bring them all together and help

my clients simplify their social media strategies, their
schedule, and their business.

I didn't think multi passionate was a thing OR that I

could take all my passions and create a brand and
business that lights me up.

But I did. And you can too!

And you'll be surprise to know that I also struggled

with the very things that are keeping you stuck. I
know first hand how hard it is keep all the balls in the
air while juggling the roles of business owner and
creative mind.

But I’ve also discovered that strategic, smart

shortcuts can take your hectic business from feeling
like a circus to smooth sailing.

That’s why I launched The Canva Template Shop.

Because even if you aren’t a design pro - creating
YOU'RE IN THE RIGHT PLACE IF: graphics for your business doesn’t have to be
intimidating, time-consuming, or overwhelming.
You are so done with: it.
Wasting a whole hour to design one single Instagram post or
story Sounds too good to be true? Well let's get to it.
Trying to figure out and recreate what is trending in the online
marketing world If you have any question, feel free to reach out to me
Wishing you had that eye for design that everyone else seems to
and my team and hello@thecanvatemplateshop.
have
I read every email and LOVE hearing from you.
Expensive designers
Generic Templates
xo,Kim

Kimberly Gerrity, LLC | Outshine Your Competitors | CanvaTemplateShop.com INTRODUCTION 1

 5 STEP BRANDING BLUEPRINT
Ready to breathe new life into your business? The rapid digitalization of commerce
creates a fierce competition where only those who approach branding intelligently
stand out from the crowd. This guide details a five-step strategy to revitalize your
online presence and make your brand resonate stronger with your target audience.

LET'S GET STARTED

STEP 1: Define Your Brand’s Core Identity

The first step of the blueprint requires you to
articulate what your brand stands for. This includes
determining your brand's values, mission, and
vision. What do you promise to your customers?
What makes you different? By defining this, you
create the foundations upon which your brand will
be built.
MY FAVORITE WAYS TO DO THAT:
Define your Brand's core Values: This
involves identifying and highlighting the
principles and beliefs that drive your
brand forward. It helps in shaping your
brand's character and identity.

Establish your Mission Statement: Write

down your brand's purpose or reason for
existence. It should be short, clear, and
inspiring to potential customers and
employees.

Craft a Vision Statement: This involves

foreseeing and articulating where you'd
like to see your brand in the future. It's
your long-term goal that aligns with your
company's values and mission.

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 STEP 2: Identify Your Target Market
The second step involves defining and understanding your ideal customer. This involves specifying
demographic details, preferences, buying patterns, lifestyle, challenges, and needs. Tools like Google
Analytics, surveys, and social media insights can help collect this data. Remember, your brand should
seemingly speak directly to this persona.

MY FAVORITE WAYS TO DO THAT:

Begin with Thorough Market Research: Understand the existing market dynamics, identify your potential
competition, and analyze what makes them appealing or not to their customers. Leveraging data analytics tools
can be a great option!

Conducting Surveys and Polls: These are incredibly useful in getting direct input from your potential or existing
customers about their preferences, needs, and pain points. This primary data brings invaluable insights and can
help customize your brand's communication in a way that feels personal and connected to your audience.

Identify Your Ideal Customer Profile: Knowing who to market to is a crucial step. Understand their needs, preferences, buying
habits, to ensure your branding strategies align with your target audience.

Kimberly Gerrity, LLC | Outshine Your Competitors | CanvaTemplateShop.com PAGE TITLE 3

 STEP 3: Establish a Unique Selling Proposition (USP)

Your Unique Selling Proposition (USP) is what sets your

business apart from the competition. Is it your high-
quality products, top-tier customer service, affordable
pricing, or exceptional results? Clearly defining your
Pro tip:
USP and aligning it with your brand identity and your
Align your USP with Customer Needs:
customer's needs is crucial in winning the branding
battle. Your USP should not only distinguish
your brand from your competitors but
MY FAVORITE WAYS TO DO THAT:
should also address the specific
Based on your brand's values, formulate a distinct promise that
needs or pain points of your target
you offer to the customers which sets you apart from the
competition. customers. Ensure that your unique
selling point is valuable and relevant
Communication is Key: Once you've defined your USP, it's
essential to communicate it effectively across all channels - to the audience you are targeting.
website, social media, advertisements, and more. Make sure it's
clearly visible and consistent in your messaging, helping
customers instantly recognize the unique benefits your brand
offers.

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 STEP 4: Design a Memorable Visual Identity

Your brand's visual elements such as logos, color schemes, typography, and product packaging should align with
your brand identity. These elements should be consistent across all platforms to form a coherent and
immediately recognizable image. A well-designed visual identity helps to establish a strong connection with
customers and makes your brand memorable.

Keep this in mind before continuing...

Your logo is typically the first visual element customers associate with your brand. Ensure that your logo
design aligns with your brand's identity and articulates your USP in a unique and memorable way.
Whether it's color schemes, typography or other visual elements, maintain consistency across all
platforms and touch-points. This helps in forming a coherent and immediately recognizable brand image.
A brand style guide is a valuable tool that helps maintain a consistent visual identity across numerous
platforms. It should detail the do's and don'ts for using each visual element related to your brand, from
logos to color palettes.

STEP 5: Implement Consistent Branding Communication

The final step is all about communication. Your
messaging across all platforms and touchpoints
should unerringly echo and reinforce your brand
identity. This includes not just advertising and
promotional materials but also tone of voice,
customer service interaction, and social media
engagement. Consistent branding instills trust and
builds long-lasting relationships with your
customers, allowing you to outshine competitors.
Remember...
Ensuring consistent communication is key in every
aspect of your branding - from advertisements to
customer service interactions, to social media
engagement. This reinforces your brand identity,
fosters trust, and cultivates long-lasting
relationships with your customers, offering a
competitive edge."

Kimberly Gerrity, LLC | Outshine Your Competitors | CanvaTemplateShop.com PAGE TITLE 5

 This was fun!
Remember, the journey to outshine your competitors is a marathon, not a sprint. Patience,
consistency, and customer-centric focus should be your guiding principles. Use this guide as your
starting point and watch as your brand evolves from being a market player to a market leader.

The stage is now yours to outshine!

WANT MORE HELPFUL BRANDING &

CANVA TIPS?
Check out our blog for more helpful strategies, tips, and
branding secrets for your business. Whether you are a shop
owner, coach, retreat organizer, or all of the above - you'll
find valuable resources to help your biz stand out online!

WWW.CANVATEMPLATESHOP.COM/BLOG

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