20 ESSENTIALS YOUR LIFE COACH WEBSITE MUST HAVE

TO ATTRACT CLIENTS
 What you focus on
you create more of. ”
Jen Sincero, You Are a Badass at Making Money

1
A clear sense of your ideal
coaching client. Every choice you
make on your website, whether
it’s brand colors, website fonts,
photography style or copy voice,
should be made with your ideal
customers in mind.

2
An awe-inspiring logo.
Your logo should reflect the look
and feel of your coaching practice
in a simple, easily recognizable
symbol or workmark. Whether you
DIY it or hire a graphic designer,
your logo represents your business
to the world.

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 3 4
A palette of captivating colors. Fonts that feel true and are
Although you may be tempted to readable. Fonts should also be
use your favorite hues, be sure that selected carefully with the look and
you are prioritizing your ideal clients feel of your business in mind. And
by choosing colors that attract never sacrifice readability for a “look.”
them and reflect the look and feel If the font is hard to read when actually
of your coaching practice. used, skip it and choose another.

5 6
A voice that sings. The language An impactful tagline or mission
you use to talk to your idea clients statement. A short, powerful
is as important as the visuals you tagline or mission statement near
select. Your brand’s voice should the top of your website will quick-
a reflection of the look and feel of ly signal to potential clients if you
your practice's values. might be a good fit as a coach.

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 7 8
A description of you and your
business. You’re going to need to
let website visitors know who you
are, what your coaching practice
is all about, and why you matter to
them, in succinct, powerful terms.
9 10
An About page that's not about
you. A little secret: your about page
should actually be about your potential
coaching client, their problems, and
how you are uniquely qualified to help
them solve those problems.
11
A blog that's well-written and useful.
Writing may not be your thing, and
that's ok. But if it is, nothing will establish
your expertise faster in a marketplace
than sharing your knowledge via
helpful, informative blog posts.
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Striking photos. Images rule the
internet. They can make or break
your website's look and feel, so make
sure to choose high-quality photos
that are on-brand. (As in, not blurry,
not poorly lit and framed well).
Your services, spelled out clearly.
Be clear about your services and what
you offer, whether it's single coaching
sessions, memberships or group work.
If potential clients can't find that info
easily, they'll quickly look elsewhere.
12
A space for testimonials. Reviews
are gold. Reading glowing testimoni-
als from previous clients is a reassur-
ing balm for the anxiety people might
feel when committing to a service as
intimate as a life coach.
 13
Contact info to reach you. Yes, people
really do forget to put contact info on their
websites! Figure out how you want people to
contact you and make sure to include that
on your website, whether it’s via a contact
form or an email link in your footer.
15
An email marketing account connected
to your website. To maximize the potential
of your business, nothing beats a mailing list
of loyal followers who actually want to hear
from you and learn more about your services.
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14
A 404 page that actually gives useful
direction. We all hit on 404 pages when we
follow an old link to a page that has disap-
peared. Don’t waste this opportunity; include
links to your most popular blog posts, a “start
here” page, your about page or your services.
16
An Irresistible Opt-In Gift. Nobody wants
any more email these days. So offer your
potential coaching clients something that's
actually really valuable to them, like info on
solving a real problem in their lives.
 17
Calls to action. Whether your website's primary goal
is to get email list sign-ups, or encourage people to
schedule discovery calls, you're going to need buttons,
pop-ups, and sign-up/scheduling forms so that your
potential clients can access your offerings.

18
An SEO strategy. You're going to want to learn a bit
about Search Engine Optimization, which is how
Google and other search engines find your coaching
practice. Overwhelmed? Don't stress. This is a service
you can easily outsource when you're ready.

19
A social media integration plan. To really get the
word out, start accounts on one or two social media
platforms on which your clients usually hang, so that
you can publish teaser excerpts of your blot posts and
interact with potential and current clients.

20
An eye on analytics. Analytics show how your audience
interacts with your website. Did a blog post go viral?
Analytics can reveal that, so you can write more on that
topic. Are visitors finding you through certain Google
searches? Use keywords to tailor your message.

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 NEXT STEPS

Ready to start a coaching practice that

is aligned with your values and makes
an impact on the world?
Create a brand and strategic website
that you can share online with confidence,
knowing that you’re
irresistible to your dream clients.

LET'S DO IT TOGETHER

I've spent my career creating beautiful branding, design & websites for clients
big and small. I help clients like YOU create strong logos, websites and brand identities
so you can get back to what you love — building your business.

Become irresistible to your ideal client.

LEARN MORE

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