PERSONAL

For CEOs, Entrepreneurs + Startups

BRANDING
SECRETS
10 powerful tips to attract
dream customers

Pelumi Igunnubole

Creative Coach

@StartupGreatness
 Hi, I’m Pelumi Igunnubole,
creative coach, entrepreneur,
author, minister, dad,
husband and founder

of Startup Greatness .
I believe that when entrepreneurs win,

we all win. So I set out to help entrepreneurs

and CEOs make impact and take advantage

of the online gold rush by harnessing the

power of brand strategy.

I’ve been a creative since I was born and

professional for 2 decades. I’ve worked with
entrepreneurs and startups in multiple sectors,
from small startup businesses to fortune 500

global brands. Here are a few.

02 @StartupGreatness | Pelumii | Creative Coach

 SUFFERING & SMILING
MY STORY
I ran a painfully depressing agency.

⁠I️ had invested so much of my precious time and money but was
basically broke. Before I knew it, I found myself in an even more
depressing place, called the job centre.

⁠It didn’t make sense, because I had the skills to deliver good work,

but I just wasn’t attracting high paying clients. ⁠I could attract all my
mates looking for “mates rates”, and from time to time some semi
decent clients.

But I was scraping the bottom of the barrel most of the time. ⁠I was
overwhelmed and stressed out. Especially after my accountant

showed me the fruit of all my labour. I was nearly broke. ⁠

I got on my knees and went back to the drawing board to understand

why I was failing and not attracting the type of customers I wanted. ⁠⁠

It was when I discovered brand strategy that I saw the light.⁠When

I applied the simple principles, from what I now call the 'F.A.M.E
Framework,' I was able to attract 3 six-figure customers in the space of
10 days! ⁠Today, I make more in a month than I used to make in a year.

⁠If you want to level-up through building your brand I will be revealing

10 secrets in the next few pages.

03 @StartupGreatness | Pelumii | Creative Coach

 what is 

a dream

customer?
You might define your dream customer differently from others.
Nevertheless, I’ve found dream customers generally share these traits.

They value what you do highly

They pay you lots of money

They evangelise for you

And after all that, they say thank you

Agree? Most entrepreneurs do. Building your personal brand is

the fastest way to attract your ideal customers to your business.

If you’re ready to become an

opportunity magnet, then slide
to the next page to reveal secret Click here to claim

number one. your FREE brand

consultation

04 @StartupGreatness | Pelumii | Creative Coach

 SECRET 01

STAND FOR

SOMETHING
What does Martin Luther King, Steve Jobs and Donald Trump have in
common? They all stand for something. You build a tribe of passionate
fans when you are driven by a core belief. Standing for something

(e.g. Love) also means standing against something (e.g. Hate).

What do you stand for?

I have a dream Personal computers Make America

that all men are will transform the Great again. We
created equal. way we work & live. should be first.

I stand against I reject the status I’m against open

racial and economic quo and tasteless borders, socialism
injustice. design. and globalism.

Tip: The things that stop or frustrate your customers from

reaching their goals can become your brand enemy.

05
 SECRET 02
KNOW YOUR

CUSTOMER
The act of listening is incredibility attractive. The two things you really
need to know about your customers are their pain points and their
goals. Brands that understand their customers win their loyalty, because
they create relevant solutions. What your customers tell you become
your treasure trove for content that resonates (See Secret 05).

Profile
 Pain
 Goals


Who they are. Such The stuff that makes The things your
as their age, gender it hard to achieve customers want

or status. their goals. to achieve.

Tip: Use my editable pdf persona template. It makes it

super easy to get to know your customers. You can
get it when you book your FREE Unleash Greatness
Consultation
Consultation..

06 @StartupGreatness | Pelumii | Creative Coach

 SECRET 03
CREATE YOUR

OWN STYLE
If you would like to attract dream customers don’t make the common
mistake of blending in. Standing out from the crowd by creating your
own style. A unique style makes you more memorable.

01 Colours
Aa
 05 Typography
ABCDEFGHIJKLMNOPQR
STUVWXYZ1234567890
02 Visual assets

Humour 04 Fashion
Relatable
Grand 03 Tone of voice 06 Experience
Quirky

80% 33% 73%

Recognition
 Revenue
 Experience

Using your signature
Consistent presentation
73% of consumers cite
set of colours can increase of a brand is seen to customer experience as

brand recognition by 80%
 increase revenue by 33% 
 an important factor in

8ways Lucidpress their purchasing decisions


PWC

07 @StartupGreatness | Pelumii | Creative Coach

 SECRET 04
OPTIMISE

YOUR PROFILE
Your social platform is the number one touchpoint for your personal
brand. You need a well optimised social page, so your value is
immediately recognised and your audience know exactly what to

do to work with you.

Stories
Post count
Following

Connect with your Use the focus effect by Follow industry leaders

audience here. Use stickers archiving old posts and to help you track relevant
and links to convert showing a limited amount. trends and reduce

followers into customers. a noisy feed.

Profile photo
Username + Keywords

Use your face, not your Use your name and

logo. People connect keywords relating to
with people. Include what you do. Allows you
brand colours. to show up in search
results.
Profile bi
Why should they follow Link + Call to action

What results you can Tell them what to do and

achieve for them include a call to action.
Your authority, expertise
and/or value
Audience you serve. Contact

How to get in touch.

Pin

State your offers.

Highlight
Share super value.
What you d
Your brand story. FAQ
Testimonial
Your story

08
 SECRET 05
HOOK WITH

CONTENT
Educate, entertain, inspire and inform. Use the 80/20 rule. 80% of your
content should help your customers hit their goals or address their pain.
The other 20% can explicitly promote your offer (See secret 08).

Carousel Infographic Livestream

Great for educational Use for presenting helpful Effective for building
tutorials, informative lists, concepts and authority, trust and
content and storytelling. summarised information. personal connections.

Photo Quote Video

Use to share your story and Use for inspirational Connect with your audience.
personality. Use captions 
 content. Provoke people Entertain, educate and 

for further messaging. to think differently. build authority.

Tip: You can use these

AI tools to help
content creation.
Chat GPT Copy.ai Jasper Rytr
SECRET 06
TELL YOUR

STORY
Stories transcend logic and connect on a deep emotional level. This
matters because purchasing decisions are made with the heart and not
the head. Use this tried and tested formula to build your brand story.

YOUR CUSTOMER
HAS A PROBLEM

Every story starts with a Understand the challenges and

character. Build a profile frustrations stopping customers from
of your target audience. achieving their goals and aspirations.

01 02

AND MEETS YOUR BRAND

WHO GIVES THEM A PLAN

03 Your customer is the hero and your
Provide your customers with
brand is the helper. Demonstrate
a simple plan to guide them empathy and authority.
towards achieveing their goals.

04

THAT RESULTS IN SUCCESS

05 AND CALLS THEM

06 Let them know where you’re
TO TAKE ACTION
taking them. Paint a vision of
Invite and challenge customers to what the future could look like.
take the journey of transformation.

AND AVOIDS FAILURE

Tip: You need four stories. 1. Brand story 2.Your 07 Help customers avoid a tragic
ending. Highlight fears and cost
transformation story 3. Mini stories and 4. of not doing business with you.
Customer stories. Get hands-on support by
enrolling on the Ultimate Personal Brand
Brand..
SECRET 07
BUILD TRUST

& AUTHORITY
Branding is the art of perception. If you are not perceived as a trusted
solution to a problem no one will buy. Here are a few things you can do
to quickly position yourself as an authority in your space.

01 Share testimonials
02 Show off your
03 Specialise in

& reviews often clients list & logos only one thing

04 Create a helpful
05 Offer free demos
06 Teach others live &

resource or freebie & samples answer questions

07 Offer a money back

08 Share case studies
09 Use a consistent

guarantee & results design style always

Here’s what others say about me

 SECRET 08
MAKE A BIG

PROMISE
You need to make an offer they can’t refuse. Use

the formula below to create your irresistible offer.

Pain Stops problem or pain (optional)

Gain The dream outcome customers want
Time How quickly they’ll see results
Effort Without effort they want to avoid

Example
Content creation is stopping you
from working on your business.
Create a years worth of content
in a week without designing,

editing or posting.

12 @StartupGreatness | Pelumii | Creative Coach

 SECRET 09
TALK TO 

YOUR TRIBE
An effective DM (direct messaging) strategy should not be
underestimated. Daily dialogues lead to daily dollars. Use

the pathway below to convert through conversations.

01. Engage 02. Rapport 03. Pain

Find an excuse to reach Ask about their current Find out the challenges
out to them. Send a DM situation. E.g. Do you they are facing and
and build rapport. have a niche or...etc acknowledge them.

04. Authority 05. Urgency 06. Propose

Demonstrate you
Tease a solution then Transition conversation

are familiar with their ask for permission to a quick call, where
challenges. before giving full advice. you can explain further.

07. Confirm Tip: I share the exact script to help you close your dream
Share the link to your customers in the Ultimate Personal Branding
calendar and confirm Program. Book your consultation today.
the call is scheduled.

13 @StartupGreatness | Pelumii | Creative Coach

 SECRET 10
MONITIZE

YOUR BRAND
There are a number of ways you can monitize your brand. Below is a
simple sales funnel I use to connect my personal brand to my business
service. You can also do the same.

Produce Grow your

content to help community on
your audience social media
01 02

Offer a freebie to
help your audience
with their goals

03

Schedule

04 a personal
consultation

05

If they are a good 06 Serve your customer

fit recommend and tell the story on
your business point 01

14 @StartupGreatness | Pelumii | Creative Coach

 PERSONAL
SECRET 01

STAND FOR SOMETHING

BRANDING
SECRET 02

SECRETS KNOW YOUR CUSTOMER

Stop investing valuable time SECRET 03

and resources in marketing CREATE YOUR OWN STYLE

gimmicks and elaborate
websites if you haven’t SECRET 04

developed your brand strategy.

OPTIMISE YOUR PROFILE

I hope you enjoyed these tips.
SECRET 05

If you’ve found this valuable I’d HOOK WITH CONTENT

like to hear your feedback
SECRET 06

TELL YOUR STORY

SECRET 07

BUILD TRUST & AUTHORITY

SECRET 08

MAKE A BIG PROMISE

SECRET 09

TALK TO YOUR TRIBE

SECRET 10

MONITIZE YOUR BRAND

15 @StartupGreatness | Pelumii | Creative Coach

 START HERE Click here

for your FREE

consultation

BRAND
STRATEGY
If you’re ready to unleash the power of your brand. I have reverse

engineered a process that gets predictable results using the F.A.M.E

Framework. Book your FREE consultation today.

FOUNDATION AUDIENCE MESSAGE

Purpose Tribe Tone of voice

Vision Dream customers Offers

Values Competition Personality

EXPRESSION

Style guide Social media Story content Sales system

Other touch points

16
 THE ULTIMATE

PERSONAL

BRAND

If your a CEO, entrepreneur or Startup

founder launching a service based business,

this is perfect for you

If you are finding it difficult to attract your

tribe of dream customers consistently

If you want to make an impact on people

and 10x your monthly income

If you want to become well known and liked

as a trusted authority in your industry

Claim your

FREE brand
consultation