the

proposal
Level 3 Media
 OBJECTIVE #1

aims and To create our proposal document that will

go alongside our pitch
objectives

OBJECTIVE #2

To continue work on our pitch process.

Tidying it up while we are in college and
you have access to the teaching team.
 Let's Get
Quizzical!!

PAGE 3
 Recap Time
Can you recap to me:
How are we doing?
Are we feeling a bit more
confident with the brief?
Have our ideas changed at
all since last week?

PAGE 4
 Question time!

QUESTION #1 QUESTION #3
QUESTION #2

How can a
What is a
proposal help you
proposal? How is What do you
when pitching your
it different to a think needs to be
ideas in the next
pitch? included in a
few weeks?
proposal?
A proposal is a written Will you marry
document outlining everything
me?
stakeholders (us in this case)
should know about a project,
including the timeline, budget,
objectives, and goals. Your
project proposal should
summarize your project details
and sell your idea so
stakeholders buy in to the
initiative.

Very good practise for UNI!

What is usually included in a
proposal document:
i'm so inclusive!
1. Film Synopsis
2. Intended outcome
3. Intended audience
4. Detailed treatment (images
and mood board included)
5. Legal and ethical issues
6. Produciton timeline
7. Resources and cast/crew list
8. Distribution plan
 Smack my pitch
How can a proposal help during
up!
a pitch:
Gives your audience
something to read along to
Visual aid for your
presentation
Can be used as notes during
the pitch (remember not to
read from them)
 Level 3 Media

The Proposal
You must now create a proposal
document that you will use when
pitching to your group

The proposal document must be

detailed and uploaded to your
website with a new heading called
"Initial Ideas Proposal"

Do it as a word/powerpoint
 What you need to
include...
Put these as headings and write under them

Intended Intended Legal and

Outcome audience Treatment ethical
What is the Who is your
intended audience Write a detailed map of 5 issues you
intended outcome what we can expect to could face when
and why?
of your trailer see in your trailer! filming
idea?
 What you need to
include...
Put these as headings and write under them

Planning Distribution
Resources
Who and what will Where do you plan on
What will you do releasing the
to make sure you you need in order
to complete video/photos?
reach your these tasks?
planned goals?
 Intended Outcome

Click here
for example

Link it to the brief: what is the brief asking of you? Outline

it here and how you intend to meet the brief goals with
your idea!
 Intended Audience

Link it to the brief: Link this to your survey results, how

are you going to make this fit the audience? What can/can't
you do?
 Treatment Click here
for a closer
look at the
treatment

Outline your idea, and then go into detail as to what we

expect to see, and what codes and conventions we plan on
seeing and why. Use images/test shoot/mood boards to
back up your argument!
 Legal and Ethical

List 3-5 things that you need to be aware of when creating,

sharing and marketing your posts.
 Planning

Describe what planning you will have in place in order to

make sure this trailer goes ahead. What problem solving
skills will you use to make sure you tackle any issues?
 Resources

What resources do you need to complete filming and why?

Who needs to help you?
 Distribution

Where will you upload your finished work?

Why?
How does this appeal to your TA (USE SURVEY AND
FOCUS GROUP RESULTS AS EVIDENCE!!!!)
 Useful websites for
you

https://www.filmdaily.tv/funding/film-proposal-template
https://www.masterclass.com/articles/why-are-proposals-and-treatments-necessary-for-
filmmakers
https://blog.hootsuite.com/social-media-proposal-template/
https://sproutsocial.com/insights/social-media-proposal/
https://npennysmith.wixsite.com/niapennysmith/project-two
 task #2

You must also complete a rough

draft storyboard ready for your
pitch and to accompony your Storyboard sheets are

proposal document provided by me, or you can

use an online alternative if
you would rather
an example of what we are
looking for

Storyboards show; camera angles, shot size,

movement, characters geography
 Click here
for example
but, tom, i'm not doing
a video...
If you are not doing a video for your online
campaign posts, fear not. You will have to
provide sketch designs of the photos you
intend to take... use the next slide as an
example
 photography storyboard
example

Annotated image of what your photography will contain, and the

intended effect it has on the audience!
Recommended
Viewing
Jason Becker: Not Dead Yet - 2012.
Directed by Jessie Vile. Available on
Amazon Prime

Carol - 2016. Directed by Todd

Haynes. Available on Netflix