LO3 - Evaluation

Weekly blog updates are required, as with every unit. Please remember to take
photos/screenshots as you film/edit. You might find it easier if you note down a
record of what you did each day in a diary form.

Please use the following guidance to help you with each week.

THESE MUST BE COMPLETED IN DETAIL. INCLUDE IMAGES AND BE SPECIFIC!

Week 1 This week was spent on idea generation

What have you been asked to This week was spent on idea generation and sending
do? out surveys and putting together focus groups to aid
us in the process of picking the right productions to
produce.

Why have you chosen this target
audience?
I have chosen to produce for 40-60 year olds since
within my productions I will be speaking about various
different topics such as mental health and work ethic
which a younger audience would not be able to
understand and take lessons from.

What two productions have you
decided to make? How do they
allow you to improve your skills?
I have chosen to shoot a music video and a short film
since they would both allow me to push myself within
Editng, especially in the short film since I have been
working on trying to convey a clearer narrative within
my short films. I also am looking to work on the camera
techniques within the music video since I am filming a
classical cello piece and will want to convey pace
and tempo through camera speed and cuts.

How did the focus groups help
you to select your idea?
Focus groups helped me to gauge how people
wanted to see the productions while also being able
to see what they expected most from my productions.
They were also helpful in finding out ways to better
convey the productions towards my audience. For
example one of my focus groups suggested I make
sure that the cuts are to the beat in the music video
and is able to flow smoothly.

Are you on track for the week? No

What work needs to be Right now I just need to analyse my focus group and
completed for you to catch up? retrieve information from my surveys.
Week 2 This week was spent researching target audiences

What did you find out about your

target audience through your
secondary research?

How will this help you in adapting

your idea to meet the chosen
audience?

How useful was interviewing

people from your chosen target
audience?

Was it difficult to get a large

response to your survey? How
could you improve the amount of
respondents for your FMP?

What have you found to be the

key things that you should be
targeting your audience with?
What makes this audience
different to the one you never
chose?

Are you on track for the week?

What work needs to be

completed in your own time?

Week 3 This week was spent researching codes and

conventions

What genres have you chosen

and why?

What have you learnt from your

secondary research this week?

How will this influence what you

include in your productions?

What are the key conventions for

your chosen genres? What MUST
you include for it to be that
genre?

Are you on track for the week?

What work needs to be

completed in your own time?
Week 4 This week was spent researching codes and
conventions

What have you learnt from you

primary research this week?

What developments do you need

to make to your production for it
to meet these codes and
conventions requirements?

How did processing the results of

your research help you to
understand it thoroughly?

Are you on track for the week?

What work needs to be

completed in your own time?

Week 5 This week was spent planning your productions

What did you learn from your

planning?

How will this be useful as your

production process continues?

What issues did you encounter

whilst planning and how did you
overcome them?

How much work did you complete

outside of the lessons?

Are you ready to film next week

and if not, what do you need to
complete to be ready?

Are your storyboards up to

standard?

Week 6 This week was spent filming

How did you find the filming
process?

Did you encounter any problems

during filming? How did you
overcome them?

After reviewing footage, what do

you feel you need to reshoot?

What new techniques from your

previous units have you tried to
use?

Are the locations you filmed at

suitable to your production?

Are you keeping up with your

production schedule?

What footage still needs

capturing?

Week 7 This week was spent filming

How did you find the filming

process?

Did you encounter any problems

during filming? How did you
overcome them?

After reviewing footage, are you

happy with what you have
captured?

Have the techniques you planned

on using turned out well?

Week 8 This week was spent editing

How are you finding the editing

process this week?

Have you encountered any

problems whilst editing? How did
you overcome them?
Are there any new techniques you
are trying to use during this editing
process?

Are you on track with all of your

work?

What work needs to be

completed outside of lessons?

Week 9 This week was spent editing

How did you finding the editing

process?

Have you encountered any

problems whilst editing? How did
you overcome them?

Are you happy with the outcome

of your productions? Why?

How did your productions meet

your target audience?

What aspects of your productions

could have been better targeted
to your audience?

How effectively have you

matched the codes and
conventions you researched
earlier in the unit?

How do you feel your work

compares to existing professional
productions?

Are there any areas where your

production falls short? How would
you improve it next time?

What have you learnt about

yourself to take into the Final Major
Project? What do you personally
need to improve on?

Are you on track with all of your

work?

What work needs to be

completed outside of lessons?
Week 10 This week you pitched

How did you choose to pitch your

idea?

What made your pitch stand out

and be different? Why would it
convince someone to invest?

How did the pitch go?

Is there anything you would do

differently in your next pitch?