LO3 - Evaluation

Weekly blog updates are required, as with every unit. Please remember to
take photos/screenshots as you film/edit. You might find it easier if you note down a record
of what you did each day in a diary form.

Please use the following guidance to help you with each week.
THESE MUST BE COMPLETED IN DETAIL. INCLUDE IMAGES AND BE
SPECIFIC!

Week 1 This week was spent on idea generation

What have you been asked to do?
Why have you chosen this target
audience?
What two productions have you decided
to make? How do they allow you to
improve your skills?
How did the focus groups help you to
select your idea?
Are you on track for the week?
What work needs to be completed for
you to catch up?
We have been asked to generate ideas at the beginning of the
week. We then got into a focus group for a general audience to
see what people suggested. We also send out a survey to get a
much broader response other than just ones within my class.
Once we got our focus group feedback we started to develop on
our ideas and created character and storyline for each production
then finalised it.
I chose to do 40 – 60-year olds as I feel like I can have the most
contacts through my parents and other people I know. I also feel
it will be a lot easier with my ideas since it will need a mature
audience.
I have decided to go with a short film and music video. I have
decided that I am going to work with Liam Harman as we feel
our skills compliment each other. For the short film we have
gone with the idea of woods being home to a mentally unstable
man who likes to collect strange and valuable objects. For the
music video we are going to do a nostalgic bus ride on the way to
somewhere. The bus song playing brings back memories as the
main character passes those specific locations.
Initially we were going to do a music video of someone not being
affected but all the bad things happening to him just because of
the music. After talking to the focus group, it allowed me to think
more about what is more impactful and allow me to develop
potential ideas for the concept.
No
I need to record 2 more people for focus group and send out
another survey as I sent the survey straight to the target audience
instead of a general audience.

Week 2 This week was spent researching target audiences

What did you find out about your target I found out some common hobbies that people between the ages
audience through your secondary of 40 – 60 are likely to do followed with some reasoning why. I
research?
How will this help you in adapting your
idea to meet the chosen audience?
How useful was interviewing people
from your chosen target audience?
Was it difficult to get a large response to
your survey? How could you improve
the amount of respondents for your
FMP?
What have you found to be the key
things that you should be targeting your
audience with? What makes this
audience different to the one you never
chose?
Are you on track for the week?
What work needs to be completed in
your own time?
also looked at what different social medias are
used for different ages; Facebook followed with
Youtube being the main social media source for
information. I also investigated the common
buying habit by asking a few friends what their
parents spend money on monthly.
It is given me an idea on where to advertise my
production and what elements I must implement to make it
interesting to them.
N/A
Yes, as I had to ask my mum and she found it hard to follow the
survey instruction as well as asking other people if they can help
without making them get frustrated or confused with the survey
while not taking a long time.
They are much more matured and understand deeper meaning to
things. They also interpret things through life experiences unlike
5- 12-year olds who don’t grasp the concepts of certain themes
like death and loses.
No
I need to get the Focus groups done for my target audience. I also
need to make an infographic and analysis, or the data gathered. I
also need to get proof of interview setup since the interviewees
are my parents and family. I also need to analysis 2 videos of
each production and how they meet the target audience.

Week 3 This week was spent researching codes and conventions

What genres have you chosen and why?

What have you learnt from your
secondary research this week?
How will this influence what you include
in your productions?
What are the key conventions for your
chosen genres? What MUST you include
for it to be that genre?
Are you on track for the week?
What work needs to be completed in
your own time?

Week 4 This week was spent researching codes and conventions

What have you learnt from you primary

research this week?
What developments do you need to make
to your production for it to meet these
codes and conventions requirements?
How did processing the results of your
research help you to understand it
thoroughly?
Are you on track for the week?
What work needs to be completed in
your own time?

Week 5 This week was spent planning your productions

What did you learn from your planning?

How will this be useful as your
production process continues?
What issues did you encounter whilst
planning and how did you overcome
them?
How much work did you complete
outside of the lessons?
Are you ready to film next week and if
not, what do you need to complete to be
ready?
Are your storyboards up to standard?

Week 6 This week was spent filming

How did you find the filming process?

Did you encounter any problems during
filming? How did you overcome them?
After reviewing footage, what do you
feel you need to reshoot?
What new techniques from your previous
units have you tried to use?
Are the locations you filmed at suitable
to your production?
Are you keeping up with your production
schedule?
What footage still needs capturing?

Week 7 This week was spent filming

How did you find the filming process?

Did you encounter any problems during
filming? How did you overcome them?
After reviewing footage, are you happy
with what you have captured?
Have the techniques you planned on
using turned out well?

Week 8 This week was spent editing

How are you finding the editing process
this week?
Have you encountered any problems
whilst editing? How did you overcome
them?
Are there any new techniques you are
trying to use during this editing process?
Are you on track with all of your work?
What work needs to be completed
outside of lessons?

Week 9 This week was spent editing

How did you finding the editing process?

Have you encountered any problems
whilst editing? How did you overcome
them?
Are you happy with the outcome of your
productions? Why?
How did your productions meet your
target audience?
What aspects of your productions could
have been better targeted to your
audience?
How effectively have you matched the
codes and conventions you researched
earlier in the unit?
How do you feel your work compares to
existing professional productions?
Are there any areas where your
production falls short? How would you
improve it next time?
What have you learnt about yourself to
take into the Final Major Project? What
do you personally need to improve on?
Are you on track with all of your work?
What work needs to be completed
outside of lessons?

Week 10 This week you pitched

How did you choose to pitch your idea?

What made your pitch stand out and be
different? Why would it convince
someone to invest?
How did the pitch go?
Is there anything you would do
differently in your next pitch?