Design Thinking and Creativity for

Innovation
21UCT101

Design Thinking and Creativity for Innovation DISCOVER . LEARN . EMPOWER

 Define
CO Title Level
Number

CO1 To extend the basics of design thinking and creativity for Understand 
innovation.

CO2 To relate the concept of design thinking in job & business Apply
scenario.  
CO3 To devise methods to solve business problems with the help Analyze
of design thinking.
CO4 To appraise design thinking process for disruptive innovation. Evaluate

CO5 To prepare design thinking plans for products, services and Create
business model genre.

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Define

• The second stage, Define, seeks to form meaning from the discovery.

The broad themes and ideas identified in the discovery stage are
condensed into concrete opportunities. Designers take these insights,
tell a compelling story of the problem, and create a clear path for the
third phase, Imagine.

Source:http://www.eureka-lab.org/what-is-design-thinking
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How to Define

• What is the define stage and why is it necessary?

• As the second step in the Design Thinking process, the define stage is dedicated to defining the
problem: what user problem will you be trying to solve? In other words, what is your design
challenge?
• The define stage is preceded by the empathize phase, where you’ll have learned as much about your
users as possible, conducting interviews and using a variety of immersion and observation techniques.
Once you have a good idea of who your users are and, most importantly, their wants, needs, and pain-
points, you’re ready to turn this empathy into an actionable problem statement.
• The relationship between the empathize and define stages can best be described in terms of analysis
and synthesis. In the empathize phase, we use analysis to break down everything we observe and
discover about our users into smaller, more manageable components—dividing their actions and
behaviour into “what”, “why” and “how” categories, for example. In the define stage, we piece these
components back together, synthesising our findings to create a detailed overall picture.

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Why is the define stage so important?
• The define stage ensures you fully understand the goal of your design project. It
helps you to articulate your design problem, and provides a clear-cut objective to
work towards. A meaningful, actionable problem statement will steer you in the
right direction, helping you to kick-start the ideation process and work your way
towards a solution.
• Without a well-defined problem statement, it’s hard to know what you’re aiming
for. Your work will lack focus, and the final design will suffer. Not only that: in the
absence of a clear problem statement, it’s extremely difficult to explain to
stakeholders and team members exactly what you are trying to achieve.
• With this in mind, let’s take a closer look at problem statements and how you can
go about defining them.

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Define a Problem Statement

What Makes a Good Problem Statement?

• Human-Centred
This requires you to frame your problem statement according to
specific users, their needs and the insights that your team has gained in
the Empathise phase. The problem statement should be about the
people the team is trying to help, rather than focusing on technology,
monetary returns or product specifications.

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• Broad enough for creative freedom.
This means that the problem statement should not focus too narrowly on a
specific method regarding the implementation of the solution. The problem
statement should also not list technical requirements, as this would
unnecessarily restrict the team and prevent them from exploring areas that
might bring unexpected value and insight to the project.
• Narrow enough to make it manageable.
On the other hand, a problem statement such as “Improve the human
condition,” is too broad and will likely cause team members to easily feel
daunted. Problem statements should have sufficient constraints to make the
project manageable.
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 REFERENCES
• https://www.getcloudapp.com/blog/design-thinking-define-stage
• Design: Creation of Artifacts in Society by Prof. Karl Ulrich, U. Penn
• Change by Design by Tim Brown.

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THANK YOU

Faculty In charge: Ms. Shikha Agnihotri (E8887)

Contact No: 7042346928