May 17th 2022

Stop the CAP

WRITING EFFECTIVE
INSTAGRAM CAPTIONS
Aims and Objectives
To understand captions of Instagram
To generate ideas for our own captions
To continue work on our checklists
 First of all...
What is a caption?
What makes for a good instagram
caption (in your opinion)?
What makes for a bad instagram
caption (in your opinion)?
 Concepts & A piece of text that provides (an
illustration) with a title or explanation.

Definitions The caption you place next to your post

gives context to your images and allows
you to share your brand voice. Good
o!

Instagram captions make posts more

, br
cap

memorable by telling your followers how to

ol

take action or laying the foundations for a

co

stronger relationship. The right Instagram

caption even makes your content more
shareable.
What can an effective
caption do to your
audience?
Why do your particular
insta posts need
captions?
 Straight Capping
Instagram captions can be used to serve your business by:
Increasing your website traffic.
Helping you get more Instagram followers.
And even improving your sales
A strong visual on Instagram can make users “slow their scroll”
and stay locked on your post, but a carefully thought out
caption can do a lot more heavy lifting in terms of marketing
and sales.
 Capsized

Compelling captions can create more engagement, which is

critical when it comes to Instagram’s algorithm. Your caption
shapes your brand’s story and personality, which in turn helps
your followers realise they need what you’re selling. In short:
Instagram captions can help elevate your company’s social
media success.
Tips and Tricks for writing
effective captions!
FIRST THE
WORST
Instagram shortens your caption
after three to four lines, so
include important details in the
beginning. Only the first
sentence will be seen in a user’s
feed, so make sure it’s
compelling or asks a question—
and don’t put your call to action
at the end.
CALL ME
MAYBE
Each post should have a purpose and
intention, so lead each one with its specific
goal and let that goal dictate the call to
action. What do you want followers to do?
Here are some actions you can encourage in
your caption:
Click the link in bio
Leave a comment, usually as the answer
to a question
Tag a friend (this is a great tactic for
growing your reach)
Post a photo using your branded hashtag
 Tips and Tricks for writing
effective captions!
EGGPLANT
WORK IT OUT EMOJI
ROBOT ROCK
Add emojis to add some
Draft your captions on a extra flavor and animate your
Authenticity matters most. In
different app (notes for captions. Relevant emojis
content and captions, put your
example) beforehand. This placed at the end of
real self out there and write as
was you can double check for sentences or paragraphs can
you speak. You may want to
spelling or grammar mistakes. also serve as “bookends” and
be strategic and intentional,
aesthetically break up long
but you also want to come
Try reading them out loud too, strings of copy.
across natural and like a friend
does it make sense?
to the user.
Tips and Tricks for writing
effective captions!
NOT THE SIZE
THAT COUNTS
Like most marketing strategies,
the length in your Instagram
caption is about quality over
quantity. It can be short and
snappy or feature longer, more
in-depth text, it all depends on
the context of the post!
#AD
Instagram hashtags are a key way to make
your posts searchable, so be sure you
leverage them properly. They function like
keywords, as they have tracking and
searching capabilities.
Aim for a mix of branded (a signature
hashtag you create for your brand),
community (used by others in the HIPS
project), product, and other relevant trending
hashtags.
 Is your caption on brand? Can a user

Checklist for
tell that it follows your company’s
tone of voice and overall style?

great captions Number #2

Is your caption informative? Does it Is your caption encouraging an

provide information or details about your action? Is there a clear call to action
product, a promotion, or your company at the end of the text telling users to
in general? do something?

Number #1 Number #3
 Work together and collaborate your

Checklist for posts. Tag others and use them to

promote your content

great captions Number #5

Is your caption clean? Does the caption
look aesthetically pleasing or is it
cluttered with text, emojis, and/or
hashtags?
Is your caption inspiring or adding value? Will the
user get something out of it? Whether it’s new
information, a chance to enter a giveaway, an
opportunity to connect with other followers by
commenting on the post, or inspiration, your
caption should add something to the user’s life.

Number #4 Number #6
 Task 1
What are instagram captions?
What makes for good and bad examples of
Answer the following captions?
questions as text on your What do you need to be aware of when
website. New title posting captions on instagram? (language,
"Instagram Captions tone, text, hashtags, professionalism)
Research"
 Task 2
Look at 2 posts on Instagram from different
brands.
Screenshot the posts and annotate/analyse
Answer the following
their captions.
questions as text on your
Are their captions good why/why not?
website. New title
How can you develop your ideas from their
"Instagram Captions
Research" captions? (good and bad)
Some Great Websites

Click the link to

access
Some Great Websites

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access