SUBJECT : STRATEGIC MANAGEMENT

CASE STUDY : 1

The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal
chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer, its managing director reported a
strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an
agreement with the $ 4 billion global speciality chemical company, Lubrizol, whose wholly-owned
subsididary Noveon Inc makes ‘Blazemaster’ for this purpose, Astral signed a licence agreement with
Noveon to manufacturing and market its fire sprinkler system under the brand name of ‘Blazemaster’ which
is a trade mark of Noveon. The company, in order to strengthen its business plans, had taken a strategic
decision to enter into a techno-financial joint venture with speciality process LLC of USA, which provided if
the required technical expertise for manufacturing CPVC pipes and fitting for home and industrial
applications. Astral was also going for an initial public offering to further its growth plans.

Q1) Explain the term strategic decision making?

Q2) Explain the process of decision making?

Q3) What is the basic thrust of strategic decision making?

Q4) Explain in detail the issues in strategic decision making?

CASE STUDY : 2

The essence of vision is a forward-looking view of what an organization wishes to become, mission is what
an organization is and why it exists.

Several years ago, Peter F Drucker raised important philosophical questions related to business what is our
business? What will it be? What it should be? These three questions though simply worded are in reality,
the most fundamental questions that any organization can put it itself. The answers are based on an analysis
of the underlying need of the society that any organization strives to fulfill. The satisfaction of that need is
them, the business of the organization.

Q1) Define vision? And explain the benefits of a vision?

Q2) What do you mean by mission?

Q3) How are Mission statements formulated and communicated?

Q4) Explain in detail the characteristics of a Mission statement?

CASE STUDY : 3

The major market players in Indian Food processing industry include local companies such as Agro Tech
Foods, Dabur, Gits, Parle and Foreign companies such as Nestle, Cadbury and Unilever.

The business environment in which the food processing industry exists could be explained in terms of
opportunities and threats.

Opportunities just like High demand potential, low output from organized sector. Exports of agricultural and
processed food have been rising, low cost Indian labour, younger population, changing lifestyle, nuclear
families, increasing personal income, number of working women, etc.

Threats just like conservative Government policies, inadequate infrastructure for distribution and
preservation, limited assess to appropriate technology for processing and packaging, high taxation on
packaged items etc.

Just observed how the food processing industry in India is affected by different levels of the environment at
the global and national level.

Q1) Explain the concept of Environment?

Q2) Explain in detail the characteristics of Environment?

Q3) Explain Internal Environment?

Q4) Explain External Environment?

CASE STUDY : 4

According to a doctoral study on the corporate takeovers in India the major reason for increased Mergers &
Acquisitions (M & A) activity were, legal reforms, economic reforms, economic slowdown, and depressed
stock markets, etc.

Statistics related to M & A in India are quite impressive. The market research firm found that Indian
companies spent over US $ 23 billion in 2006, a jump of over 400 percent over that in 2005, in acquiring
foreign companies, more than half of which were in Europe Inbound (Foreign companies talking over
Indian companies) and Outbound (Indian companies talking over Foreign companies) mergers and
acquisitions have increased dramatically.

Q1) Explain the term mergers and acquisitions?

Q2) What are the types of mergers and acquisitions?

Q3) Explain in detail the reasons for mergers and acquisitions?

Q4) What are the important issues in mergers and acquisitions?

 Strategic Management
Q1. What is involved in staffing?

Q2. Explain international expansion theories.

Q3. Why Globalization is necessary?

Q4. Explain six selection criteria.

Q5. How to build an ethical organization?

Q6. What is the nature of evaluation and control? (10 marks)

Q7. What are diversification strategies? Explain with types?

Q8. What are objectives? What is the nature of objective?