CONCEPT TO CONSUMER

VISUAL EXCELLENCE

WHOLESALE VM
QUICK START MANUAL
RSM PRINCIPLES - CORE

18.05.2016
CONTENTS

INTRODUCTION..........................................................3

GETTING TO KNOW RSM............................................5

MENS WALL CONFIGURATIONS...............................12

WOMENS WALL CONFIGURATIONS..........................21

DUAL GENDER WALL CONFIGURATIONS.................31

FLOOR FIXTURES......................................................33

FOOTWEAR................................................................36

ISC TOOLS.................................................................39

MANNEQUINS...........................................................44

COMMERCIAL CHANNEL - WHOLESALE VM RSM PRICNIPLES - CORE 18/05/2016 2

 01
CORE SYSTEM
RSM

INTRODUCTION
INTRODUCTION
This guide demonstrates a logical approach to managing RSM on Core in order to ensure VM
consistency across a range of different channels of distribution.

The provides an ideal framework of how to fill any retail space ensuring we maximise the impact
and still allow for some commercial localisation without diluting the consumer experience.

All markets should follow this simple approach to ensure that they implement with excellence.
Delivering a RSM with a clear and confident point of view.

VM for RSM is about.....

• Brand DNA - red thread

• Simplified retail standards

• Relevant channels of distribution

• Product segmentation and allocation of space

• Brand priorities, story telling & an uncomplicated consumer journey

• Simple & easy to understand & implement

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 02
CORE SYSTEM

GETTING TO KNOW
RSM
GETTING TO KNOW RSM
MINIMUM STOCKING CRITERIA 3 x wall panels &
1 x mid floor
Categories should be created in these formats.
4 + 3 + 4 + 5 = 16 articles
Each one fulfilling the minimum stocking criteria of 16 articles per category.

This offers flexibility when building your RSM space.

or

4 x wall panels
minimum 16 1 x graphic panel
stocking articles
per
criteria category 3 + 5 + 5 + 3 = 16 articles
or

5 x wall panels
tops 70%
3 + 4 + 1 + 1 + 4 + 3 = 16 articles
to bottom ratio 30%

or

8 SKU’s
2 x Mid floor - Gondola
first fill advertised style 10 sku’s
8 + 8 = 16 articles

or
phasing
1 x Mid floor - Table with rail

16 articles

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GETTING TO KNOW RSM
SPACE & LAYOUT PLANNING - ZONING - 18 SQM

Example RSM layout taking into account:

- mimimum stocking criteria of 16 articles per category
- priority category positioning
- positioning of the key marketing story

SINGLE GENDER

Key Marketing Story

Priority 1 category

Priority 2 category

PLAN VIEW

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GETTING TO KNOW RSM
SPACE & LAYOUT PLANNING - ZONING - 30 SQM

Example RSM layout taking into account:

- mimimum stocking criteria of 16 articles per category
- priority category positioning
- positioning of the key marketing story

SINGLE GENDER

Key Marketing Story

Priority 1 category

Priority 2 category

Priority 3 category

Item Destination

PLAN VIEW

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GETTING TO KNOW RSM
SPACE & LAYOUT PLANNING - ZONING - 30 SQM

Example RSM layout taking into account:

- mimimum stocking criteria of 16 articles per category
- priority category positioning
- positioning of the key marketing story

MEN
DUAL GENDER

Key Marketing Story

Priority 1 category

Priority 2 category

Item Destination

PLAN VIEW WOMEN

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GETTING TO KNOW RSM
SPACE & LAYOUT PLANNING - ZONING - 30 SQM

Example RSM layout taking into account:

- mimimum stocking criteria of 16 articles per category
- priority category positioning
- positioning of the key marketing story

DUAL GENDER

Key Marketing Story

Priority 1 category

Priority 2 category

Priority 3 category

Item Destination

MEN WOMEN

PLAN VIEW

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RSM VM
WALL BAYS - SET UP PRINCIPLES SYMMETRY

• Whole runs of wall bays must be mirrored symmetrically

• No more than four forward faced tops next to each other

• Use graphics, ball holders, mirrors and item destinations to

break up categories
REPETITION

• Blocked destination areas can be used to break up categories

• Use repitition for team sports configurations (football &

basketball)

• Categories should be a mimium of four wall bays or three wall

bays and a mid floor fixture

ITEM DESTINATIONS
• Capacities are based on each article being displayed in
quantities of 6 and 8, with top front facing arms displayed in
10’s

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 03
CORE SYSTEM
GENERIC LAYOUTS

MENS
WALL
CONFIGURATIONS
RSM VM
MENS SINGLE WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES FOOTBALL & BASKETBALL ONLY

ROW 15

ROW 8
ROW 7
ROW 6

22 pieces 12 pieces 34 pieces 24 pieces 22 pieces 34 pieces

2, 3 or 4 articles 1 or 2 articles 3, 4 or 5 articles 2, 3 or 4 articles 2 or 3 articles 3, 4 or 5 articles

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RSM VM
MENS SINGLE WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

ORIGINALS LEVEL 2 GRAPHIC PANEL MIRROR BALL HOLDER

ROW 12

ROW 10

ROW 8

40 pieces 22 pieces Visual Break Visual Break

4, 5 or 6 articles 3 or 4 articles All categories Football & basketball only

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RSM VM
MENS FOCAL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES ITEMS

ROW 15

ROW 10
ROW 9
ROW 8

ROW 5
ROW 4

24 pieces 24 pieces 48 pieces 48 pieces 120 pieces 88 pieces

2 or 4 articles 2 or 4 articles 4, 6 or 8 articles 4 or 8 articles 4 - 12 articles 4 or 8 articles

These setups can be used

with or without a mannequin
torso or graphic

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RSM VM
MENS 3 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES - 1 X CATEGORY PER 3 WALL BAYS FOOTBALL ONLY

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RSM VM
MENS 4 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles. If you have a run of 5 wall bays include a level 2 graphic.

ALL CATEGORIES - 1 X CATEGORY PER 4 WALL BAYS

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RSM VM
MENS 6 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES - 1 X CATEGORY PER 6 WALL BAYS

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RSM VM
MENS 8 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

1 X CATEGORY & GRAPHIC PANEL

1 X CATEGORY WITH ITEM BAY & GRAPHIC PANNEL 1 X CATEGORY WITH ITEM BAY

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RSM VM
MENS 8 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

1 X CATEGORY - FOOTBALL

2 X CATEGORIES 2 X CATEGORIES

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 04
CORE SYSTEM
RSM

WOMENS
WALL
CONFIGURATIONS
RSM VM
WOMENS SINGLE WALL BAY CONFIGURATION VM

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES

ROW 15

ROW 8

22 pieces 12 pieces 34 pieces 24 pieces 22 pieces

2, 3 or 4 articles 1 or 2 articles 3, 4 or 5 articles 2, 3 or 4 articles 2 or 3 articles

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RSM VM
WOMENS SINGLE WALL BAY CONFIGURATION VM

Use these configurations when planning the walls, follow the wall bay set up principles.

ORIGINALS LEVEL 2 GRAPHIC PANEL MIRROR

ROW 12

ROW 10

ROW 8

40 pieces 22 pieces Visual Break

4, 5 or 6 articles 3 or 4 articles All categories

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RSM VM
WOMENS DOUBLE WALL BAY CONFIGURATIONS VM

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES

ROW 8

24 pieces 24 pieces 48 pieces

2 or 4 articles 2 or 4 articles 4, 6 or 8 articles

These setups can be used

with or without a mannequin
torso or graphic.

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RSM VM
WOMENS DOUBLE WALL BAY CONFIGURATIONS VM

Use these configurations when planning the walls, follow the wall bay set up principles.

ITEMS

ROW 15

ROW 12

ROW 9
ROW 8

ROW 6

ROW 3

48 pieces 120 pieces 120 pieces

4 or 8 articles 4 - 12 articles 4 - 8 articles

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RSM VM
WOMENS 3 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES - 1 X CATEGORY PER 3 WALL BAYS

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RSM VM
WOMENS 4 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles. If you have a run of 5 wall bays include a level 2 graphic.

ALL CATEGORIES - 1 X CATEGORY PER 4 WALL BAYS

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RSM VM
WOMENS 6 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

ALL CATEGORIES - 1 X CATEGORY PER 6 WALL BAYS

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RSM VM
WOMENS 8 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

1 X CATEGORY & GRAPHIC PANEL

1 X CATEGORY WITH GRAPHIC PANNELS 1 X CATEGORY WITH ITEM BAY

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RSM VM
WOMENS 8 WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.
2 X CATEGORY - RUNNING 4 X BAYS 2 X CATEGORY - RUNNING 4 X BAYS
- TRAINING 4 X BAYS - TRAINING 4 X BAYS

2 X CATEGORIES - RUNNING 3 X BAYS & 1 X MID FLOOR FIXTURE

- 1 X ITEM DESTINATION
- TRAINING 3 X BAYS & 1 X MID FLOOR FIXTURE

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 05
CORE SYSTEM
RSM

DUAL GENDER
WALL
CONFIGURATIONS
RSM VM
DUAL GENDER WALL BAY CONFIGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

MEN WOMEN MEN WOMEN

MEN WOMEN

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 06
CORE SYSTEM
RSM

FLOOR FIXTURES
RSM VM
FLOOR FIXTURES - MEN & WOMEN

GONDOLA - OUTFITS - MENS & WOMENS

GONDOLA - ITEM DESTINATION SMALL GONDOLA & GONDOLA ENDS - ITEM DESTINATION MENS & WOMENS ACCESSORIES

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RSM VM
FLOOR FIXTURES - MEN & WOMEN

TABLE - OUTFITS - MENS & WOMENS PLINTH WITH RAIL - OUTFITS - MENS & WOMENS

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 07
CORE SYSTEM
RSM

FOOTWEAR
RSM VM
FOOTWEAR WALL BAYS - SET UP PRINCIPLES

• Divide the footwear wall and product into men’s and women’s

• Merchandise current marketing campaign in the focal bay

• Within each gender merchandise by category

• In each category merchandise by collection > technology >

price

MEN FOCAL BAY WOMEN

HIGH PRICE

LOW PRICE

RUNNING TRAINING

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RSM VM
FOOTWEAR WALL BAY CONFIRGURATIONS

Use these configurations when planning the walls, follow the wall bay set up principles.

All Categories

12 articles 13 articles 16 articles 16 articles 17 articles 20 articles

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 08
CORE SYSTEM
RSM

ISC TOOLS
RSM VM
ISC TOOLS

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RSM VM
ISC TOOLS

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RSM VM
ISC TOOLS

COMMERCIAL CHANNEL - WHOLESALE VM RSM PRICNIPLES - CORE 18/05/2016 42

RSM VM
ISC TOOLS

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 09
CORE SYSTEM
RSM

MANNEQUINS
RSM VM
MALE MANNEQUINS

Refer to the Mannequin user manual for further infomation.

Static - FO4151 Agility - F04150 Running - F04152 Football - F08329 Outdoor - F08795

Bust Form - F04157 Short Form - F04530 Basketball Bust Form - F08802

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RSM VM
WOMENS MANNEQUINS

Refer to the Mannequin user manual for further infomation.

Static - F04155 Agility - F04153 Running - F04154 Outdoor - F08795

Bust Form - F04157 legs - F04156

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CONCEPT TO CONSUMER
VISUAL EXCELLENCE