Convergence of virtual and physical shopping

to create a best of both worlds experience.

Metamall Whitepaper V1.2022

www.metamallgroup.com
TABLE OF CONTENTS

Introduction 03
Background 04
Differentiation Matrix 06
Getting Started With Metamall Registration 07
Custom Experience Using AI Enhancements 08
Primary Use Cases 10
Competitive Analysis 11
MTML Token 12
The Mall Ecosystem 14
Polygon Blockchain Interface 16
VR Technology Interface 17
NFT Collectibles 18
The Shopping Experience 19
Tokenomics 20
Market Size 21
Revenue Streams 22
Roadmap 23
Future Opportunities 24
Management and Development Team 25
Legal 27
Disclaimer 28

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INTRODUCTION

Welcome to Metamall, the place where shopping comes alive! Take your virtual reality experience
to new heights by enjoying a shopping experience that bridges metaverse mall shops with the
at-home shopping experience. Virtually tour shops, buy products, and get NFTs as a special reward
on bonus items that you purchase in the metamall. Join the ecosystem of participants and
immerse yourself in the virtual shopping experience with Metamall.

There are a variety of participants in the metamall experience:

• Shopper / Customer
• Customer Support Executive
• Brand Managers
• Mall Administrators
• Super Admins

These participants interact within the digital mall environment to ensure an interactive and
exciting mall experience. Designed with the end user in mind, you will be able to visit the mall from
virtually anywhere and at anytime!

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BACKGROUND
WELCOME TO A WORLD OF

Endless Brands | Unlimited Selection | Personalized Service

Metamall gives you the world, anytime, anywhere. Create the reality you want.

WHY METAMALL?
Need to go shopping but don’t want to be stuck in traffic and a sea of
people, and then trying countless items on?

Bought something online because it was convenient but ended up

returning it for not fitting or not what you expected?

Maybe you like going to the mall or shopping center because of the
social experience?

Metamall is designed to bring the ultimate metaverse shopping experience by connecting brands
from traditional malls into the metaverse for a virtual shopping experience. The demand for
shopping from home has skyrocketed in recent times because of lockdowns from Covid
restrictions but the demand for social experiences have also increased. Metamall meets these
demands by offering brands and shoppers to connect in the metaverse using social dynamics that
bridge realities through artificial intelligence and virtual reality computing systems like Oculus,
where users can connect using the VR headset.

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 To enhance the experience there are a variety of options and experiences available to the shopper:

• Shopping experience: Users are able to buy different products from different brands across
different storefronts and get unique perks and experiences using an artificial intelligence
buffer.

• Virtual Reality Experience: Use a Virtual Reality headset to get an enhanced experience.

• Mobile Application: Move directly into the Metamall and experience the simulation using
your mobile device for a virtually enhanced mall experience.

• Geolocation Experience: Get access to a mall that is near your location to give you a
localized experience for brands that you know and love.

• International Metamall Experience: Get an international shopping experience by touring an

international mall.

Metamall is the natural evolution and Shopping at the convenience of your

future of the shopping experience time and place

Best of both worlds: Get your NFTs and Personalized shopping experience
physical product in the same transaction without the cost of a personal shopper

Build your community as you shop: Get the right fit and recommendations
Experience shopping with your friends from brand ambassadors
and family all over the world

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DIFFERENTIATION MATRIX

HIGH
CONVENIENCE
E-commerce Platforms

LOW HIGH
SOCIAL EXPERIENCE

Physical Retailers
LOW

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GETTING STARTED WITH METAMALL REGISTRATION

In order to experience the full effects of the Metamall interface, it is necessary for users to
register a profile as part of the account creation process. This is done by clicking on the
Register/Signup button, or by clicking the login button if the user has already created an account.
The registration process includes collecting necessary information for billing and shipping, which is
standard for most shopping websites. This includes details such as Name, DOB, Gender, Address,
and photo of identity. After filling in these primary details, the user will have to initiate the creation
of their Metamall wallet and choose their Fiat Currency.

• Currently, there are two types of accounts - Basic Account and Premium Account. The user
has to pay a nominal fee per month to get the Premium Account and the primary difference
between both the accounts is that with a premium account the user can visit any mall as per
his/her preference and can avail many digital avatars which he/she can use and customize.
Whereas with the basic account, the user can only go to the mall which is present in his/her
country, along with this user will only get one digital avatar which can be used in the
Metamall.

• Once the user selects their account preference, the process will be complete and now the
user can view their profile and create his digital avatar under the profile.

• The digital avatar is a virtual character that resembles the real user in the virtual world. So,
the user can create and use them. Under the profile section, there will be an option for the
user to view their inventory, where they can look at different avatars present (depending on
the type of account the user has), different digital apparel they have to make their digital
avatar look the way they want.
• Once all these steps are done, the user can now experience the Metamall through their
avatar.
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CUSTOM EXPERIENCE USING AI ENHANCEMENTS

Personal Shopper Bot – The personal shopper bots will be introduced to help registered users by
recommending different brands with different product suggestions. This process can be
automated by creating an AI bot which will be with the user throughout the journey and this will
consist of a recommendation system which will work with the help of the user's data. The usual
preference of the user, his/her history of purchases will be used as inputs to the model and this
will be used by the bot to recommend apparel or shops to the user as per their preference.
User Analytics - AI can be used to provide interesting Analytics to users as well as to different
brands. The different analysis which can be given to users are -

Amount vs Sections: - a pie chart with Input data: Amount and items brought.

Time Spent vs Area: - a heatmap with Input data: Entire map of the virtual mall
and real-time coordinates.

Time Spent vs Sector: - a pie chart with Input data: Time spent at a store. The
same can be sold to brand outlets to understand user engagement.

Security and Authentication - AI consists of a deep face algorithm which is a lightweight face
recognition and facial attribute analysis (age, gender, and so on) framework for python. So, this will
be used to train our model to compare the live capture to the photo which will be uploaded by the
user.

Recommendation System - AI algorithms can make recommendations for items in specific stores.
As well as recommend stores where to place their shops (mall, floor, phase etc), for vendors or
brands.

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 Optimization - Products going unsold for quite some time will get AI enhancements such as
automated discounting, promotion so that those items can be sold as soon as possible. This
feature can be valuable to brands, acting as a smart inventory control tool.

User Engagement - Depending upon the user's preference AI algorithms can be used to engage with
the user by displaying targeted offers, games and other entertainment.

Avatar Development - An Automated process to create avatars will be introduced so that the
premium users can directly create their digital avatar just through their live photo and cover all their
angles.

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PRIMARY USE CASES

There are a wide variety of use cases for the Metamall, but the most important is to connect
shoppers to a virtual mall to create a unique and enhanced shopping experience in the metaverse.

Current metaverse solutions don’t

connect the physical and virtual worlds
for shopping

Physical malls and shopping centers are

social events, entertainment and places
to gather

COVID has accelerated the adoption of

e-commerce and online shopping

Some of the other use cases of the Metamall are to:

• Connect retailers with shoppers

• Create enjoyable shopping experiences
• Bridge the digital and physical using virtual reality and the metaverse
• Create national and international shopping experiences
• Introduce cryptocurrency payment options for online shopping.

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COMPETITIVE ANALYSIS

There are a range of high level competitors in the space that are evolving their technologies to
integrate with Metamall’s solutions.

COMPETITORS
TECHNOLOGY RETAILERS/
PROVIDERS E-COMMERCE

There are future opportunities to have our competitors become partners as we grow and scale our
metaverse offerings in the Metamall. For example, we can have a technology area, gaming area, and
much more, where our competitors can become sponsors or partners in the Metamall metaverse,
as well as have their core products featured in our Metamall storefronts.

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MTML TOKEN

One of the primary functions of Metamall is its ability to create a token economy, where the MTML
(Metamall Group Token) can be used as a form of payment for goods and services within the
metaverse. Built on the Polygon blockchain, the token is eco-friendly, scalable, immutable, and
offers blazing fast transaction times.

METAMALL TOKEN
Users can purchase any products using the Metamall Tokens. They are safe and secured,
built using next-gen blockchain technology. Shopping has never been this swift!

The Metamall Token is considered a Utility Token, meaning it has many different uses that make it a
versatile means of token and power up other governance activities within the ecosystem. The
Metamall token can be used as:

• Form of payment for products in the Metamall.

• Payment for services relating to the Metamall platform.
• Buying and selling on cryptocurrency exchanges.
• Leasing Metamall retail space.
• Form of Royalty payments and Staking rewards.

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 Purchases
Mall Shop/Brand Product Drop
Management Management Management Orders Shipping
User
Management

CENTRALIZED MODULE

(Mall, location, no of shops)

Proposition by
the Service More Reward via
provider/ discounts for Marketing and
Community Tokens Events

New Mall Leasing of Shop/Brands (NFTs, Physical Property) Buyers

Development Shops Wallet Wallet
(FCFS) (Transaction Fee to Service Provider)

Lease Price decided by the Community

Security Monitory Lease (Governed by Community Voting)

Deposit via Rental via Purchase
MTML MTML Rewards
(Deducted for 1 month under cancellation)
(Reputation Maintained On Chain)

Smart Royalty for the

Contracts Designers

(Shops and Products)

Topped up Operator’s Stacking Buyer’s

from the Royalty Rewards Royalty
Reward Pool

FCFS - First Come First Serve

MTML - Metamall Group Token

DECENTRALIZED NETWORK MODULE

In the previous flow chart (see above) we can see the architecture of the Metamall interface, and
how it interacts using a token economy. The MTML Token is used for leasing, security deposits,
royalty, staking rewards, and other payment utilities.

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THE MALL ECOSYSTEM

UAE based physical / real mall with high foot fall has agreed to work with Metamall group which
enables the Metamall team to onboard all the existing shops/ brands in the mall along with their
data for MVP/Pilot phase.

Although the long term vision and plan is not to replicate any physical malls, this approach enables
to quickly roll out MVP as the platform will be fully tested and verified with live data.

Milestone 4
Milestone 3 120 Malls to be launched.
30 Malls to be launched across the
Milestone 2 Globe. Launch of real touch experience
Three Malls to be launched. (India,
UAE and USA). Interoperability with other platforms
Milestone 1
Introduce premium accounts for
MVP / Pilot with one Mall in Dubai
users and brands

The ecosystem will include the following:

• Shoppers • Videos and Movies
• Brand Managers • Avatar Experiences
• Personal Shopping Assistants • Social Experiences
• Storefronts • Visual Effects
• Entertainment Zones • Currency Exchange Options
• Games • Networking Experiences

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 The following flow chart illustrates the user experiences in relation to the technology interface to
give you an idea of how the interactions can take place within the Metamall metaverse.

Limited Access

Try Demo Invite any Friends Jump into Incase of any doubt Get the full version
Version or Family members Metamall contact Customer to complete any
Executive purchase

Visit Website

Create Account Complete Profile Initiate Wallet and Visit Metamall Purchase Apparel
and create groups get security tokens
For Full Access

Visit Again View your order Complete

Transaction

In the chart seen above, you can get an idea of how the interactions within the Metamall Ecosystem
work at the basic shopping level in relation to how purchases are completed. The process is based
on three principles:

E-COMMERCE TOKENOMICS METAVERSE

By integrating these three principles, we are able to bridge the shopping experience in ways never
before seen.

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POLYGON BLOCKCHAIN INTERFACE

Using the Polygon Blockchain, we are able to offer tokens for sale as part of the revenue generation
options provided by Metamall, as well as provide enhanced experiences in the rewards and loyalty
department. Using tokens provides new and alternative ways of shopping on the blockchain that
have never before been realized. By introducing our model, we are disrupting and changing the way
people shop, interact, and live. With a combination of access methods to the Metamall, via a virtual
reality headset or mobile device, shoppers are given free reign to explore and experience the
dynamism of the social Metamall. Polygon allows for interoperability of items, as well as possibilities
to create NFTs (non-fungible tokens) on the blockchain which users can receive as part of their
rewards model for shopping on certain products.

Trading Occulus VR iOS App Android App

Platform App

Rest APIs Rest APIs

Backend Layer - (AWS)

Wallet Database Admin Web
Portal
Wallet Apps

Other Backend Backend

Caching Queuing AI Component
Components Core

(Blockchain Layer)

Web DApps Smart On Chain

Voting Stacking
Contracts Transactions
(Governance)
(Polygon Network)

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VR TECHNOLOGY INTERFACE

The front-end architecture of the Metamall consists of Virtual Reality Development. This section
primarily focuses on the development of the Metamall with different brands present within. It's a
section that is visible to the user.

Virtual Reality Development:

Platform Development:

Mobile Application Development:

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NFT COLLECTIBLES

There are a range of NFT options for our Metamall customers and shoppers, which can be earned as
rewards for completing tasks, airdropped, or simply minted based on certain purchases. The NFTs
are minted on the Polygon blockchain and distributed via the Metamall metaverse NFT wallet
interface. Users can get all sorts of NFTs based on their purchasing behavior, contests, airdrops, and
other ways which are designed as part of the system’s interactive experience.

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THE SHOPPING EXPERIENCE

GET DIVERSIFIED PRODUCTS AT HOME

Metamall has diversified amenities providing users access to buy any product from any
region from home.

The shopping experience is what keeps customers coming back to the Metamall interface. Being
able to use their avatar as an extension of themselves within a virtual reality interface allows them
to experience emotions: Pleasure, happiness, intrigue, joy, and other feelings that are present
during live shopping experiences. This type of shopping experience is new, novel, innovative,
cutting-edge, and the latest trend for users to enjoy new virtual environments while also getting
physical products from their shopping experience.

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TOKENOMICS

Another big part of the Metamall experience is the ability to use the MTML Token as a form of
payment for a variety of goods and services. Everything from leasing space within the metaverse
for your storefront as a brand, as well as promotions, discounts, and of course, payment for
products within the Metamall. There are a total of 1 billion tokens built on the Polygon blockchain,
with an initial exchange offering of 290 million tokens.

Community & Staking Rewards

On Demand, Approx 2.5% of allocation
released monthly

30% Development
3% of allocation released monthly
starting from Month 7

Team
18 Months Cliff, Daily vesting over 30 Months,
11%
Claimable Marketing
2.5% of allocation released montly starting from Month 4
10%
Public (Community Only)
6% CEX & DEX Liquidity (Locked)
15% TGE, 85% on daily vesting over 9 months 50% TGE, 50% on Month 1
4%
6%
9% 5%
Private 3% Listing Cost & Market Making
6 Months Cliff, Daily vesting over 20 Months, Claimable
16% 5% of allocation released monthly from 1st Month

Advisors
Seed 6 Months cliff, Daily vesting over 30 months, Claimable
9 Months Cliff, Daily vesting over 30 Months, Claimable

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MARKET SIZE
≈ $44T IN TOTAL MARKET SIZE

1% ESTIMATED MARKET CAPTURE

ESTIMATED TAM ≈ $440B

Total Market Size

$ 44T
Retail Sales
Worldwide
$ 31.27T
Worldwide
E-Commerce
$ 7.2T

Metaverse
$ 5T

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REVENUE STREAMS

There are a variety of revenue streams that add value to the project, most notably the ecosystem
itself. The ecosystem supports a wide variety of revenue streams from advertising to customer
insight data to shopping transaction fees, real estate fees, token sales, brand sponsorships, NFT
development, and blockchain services. However, the core model focuses on the revenue generation
from microtransactions and metaverse fees.

Revenue Model

Transaction Fee Membership Fee

Revenue Streams Revenue Streams

Shopping Token Lease Membership

Transaction Fee Transaction Fee Fee Fee

It is estimated that the revenue will increase substantially as more Metamalls are opened around
the world using a strategic scalable model of outreach and programmed development. Starting in
Dubai, and moving to partner countries in the virtual world, both revenue and profit will increase.

Revenue & Profit Projection (5Y) Revenue Profit

200,000,000
150,000,000
100,000,000
50,000,000

Dec-22 Dec-23 Dec-24 Dec-25 Dec-26

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ROADMAP

Our Roadmap includes a range of milestones that are under development and allow management
and the executive team to provide distinct feedback on development timelines. Many of the action
items are described in this Whitepaper, and include the formal formation of the Metamall
corporation, the technology, and utility tokens.

Q1 2022 Q2 2022
• White Paper and Tokenomics • MTML Utility Token Development
• VR App Mobile Apps and Backend Prototype Development • Form Singapore Legal entity for token launch
• Trade License Registration in DMCC • Private Sale
• Establish Strategic partnerships and onboard Advisors • Develop AI Components Q4 2022
• MVP for VR App Mobile Apps and Backend • Enhance shopping experience with premium features
• Build infrastructure for scaling
Q3 2022 • Develop MTML Utility tokens for transactions
• Launch NFT Marketplace
• Public sale
• Launch Beta with mall in one geolocation (Dubai)
• Build infrastructure for scaling
• Broaden partner ecosystem
Q1 2023
• Scale up by launching more malls across different geographical
location

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FUTURE OPPORTUNITIES

NFT Marketplace – NFTs will be made available to the consumer along with their purchased products
with no added cost. The consumer will be able to sell these NFTs in the Metamall’s Marketplace at
exciting amounts. The entire process will be monitored through the exchange. So for example, a
consumer who purchased a branded Shoe can get the NFT version of that shoe with no extra cost.
The consumer can then sell this by finding a buyer in the Metamall’s Marketplace.

Delivery Optimization – This becomes an important process to manage the supply and demand.
Thus, drop shipping will be introduced where different inventory hubs will be set up and delivery
partners will be present to enhance the efficiency of the delivery. This will introduce the unified
packaging of different apparel under the same roof and with the same delivery date. Thus, making
it easy for the consumer.

Analytics and other AI Implementations – This will be a beneficial enhancement since this will make
users look at different sectors where they are investing their time and money. This will even have a
use case to different brands who can look at the behavior of their consumer and then introduce
different products which can cater the needs of the consumer. Apart from this, the security can be
enhanced using Artificial Intelligence by authenticating the user profile automatically.
Recommendation systems, different assist-bots will be introduced in the later stage which can help
users to enhance their fruitful journey in the Metamall.

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MANAGEMENT AND DEVELOPMENT TEAM

Our management and development team is composed of experts, both nationally and
internationally, and continues to grow at an accelerated pace to keep the progress of the Metamall
development and production in full swing.

SANTHOSH KUMAR RAJASEKARAN NEEL NAICKER

FOUNDER & CEO
Santhosh is a successful entrepreneur with over 15 years
of experience and has a very extensive technical
background, helping create disruptive products in
numerous industries. He was Chief Blockchain architect,
driving Dubai blockchain strategy 2020 as a core member of
the committee. Santhosh also the lead architect for Smart
Cities Dubai, implementing cutting edge platforms in AI and
Blockchain. As President and Chief Technical Officer of ROR
Technologies and Orb Group, he leads strategic and tactical
direction in implementing AI, Blockchain and Robotic
Process Automation for top partners and companies across
the globe.
CSO & CO-FOUNDER
Neel Naicker is the Founder and Chairman at Orb Group. Neel
has over 20+ years of experience in entrepreneurship,
executive management, business development, disruptive
technology and creating transformational value
propositions both in consumer and B2B Enterprises.In his
previous role as Director at Best Buy, Neel was instrumental
in building many of the company’s most influential business
channels, worth more than $12B+ in revenue. He was the
key champion for the digital transformation that led Best
Buy to dominate its rivals. He was responsible for the
transforming the Home Entertainment Segment that
included the Magnolia Exclusive Products, Best Buy Mobile
and scaling numerous brands as Samsung, LG, amongst
many others. Neel is also been a thought leader in the
digital transformation of Retail. He advises various
industries and technology companies across the globe.

KEO SAR
CRO & CO-FOUNDER
Keo Sar is former CRO at Shyft, most recently helping the company raise its Series B funding. He is a 10-year startup veteran that
has built and led Business Development, Sales, Operations, and Customer Service teams across multiple companies, ranging from
early stage to IPO with an $8B exit. Prior to his startup journey Keo spent six years in retail for Best Buy, leading the Home
Entertainment department to a top five revenue ranking at the company.He's passionate about talent development, technologies
that enhance the human experience and finding effective ways to scale companies for growth. He has an undergrad degree in
Writing and a Master's in Finance.

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 RAMAMOORTHY (RAM) PONNUSAMY
CFO
Ram is a complete finance professional whose "results
focused" style of working has successfully contributed to all
companies he has been part of. He is an excellent "people
manager", always getting the best out of his team. He has
25 years of experience in industries ranging across media,
IT, ITes-BPO, Construction and Manufacturing. Ram has
excellent knowledge in IT which helped him successfully
deploy ERP Solutions in organizations that he has worked. He
played pivotal roles in strategy deployment, acquisitions,
and general enterprise planning. He is also an advisor to
other startups.
MAHESH MAADHAVEN
HEAD OF UX
Mahesh brings 14 years of experience in relationship
building, sales, business design, branding, project
management and concept development. He helps win
clients by executing on products that are useful and
visually stunning. Mahesh manages all aspects of campaign
design and execution. His approach is client and end-user
driven, which helps deliver results and an enriching
experience.

SHAMEER THAHA
ADVISOR
Shameer Thaha is a serial entrepreneur with over 15 years
of experience building highly scalable companies. He is
currently the Global Chief Strategy Officer of Accubits, an
award-winning global leader in Digital Transformation
focused on emerging technologies. He is a published author
and a speaker at global conferences evangelizing tech for
humanity. He has personally overseen digital
transformation for large enterprises and federal
governments. Shameer is an advisor at the Global Skill
Development Council and also selectively advises high
potential companies with their Digital Transformation
initiatives and, Blockchain & AI implementations.

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LEGAL

Copyrights to Metamall Group as a brand and all other assets including the platform are owned and
operated by the legal entity "Metaverse Malls DMCC" incorporated within well known Freezone DMCC
in Dubai, UAE.

As we all know, UAE is one of the metaverse-friendly jurisdictions which supports crypto community
and futuristic technologies not limited to blockchain, AI and AR/VR.
So Metamall Group will abide by UAE laws and regulations.

Although regulations around utility token issuance and governance will be part of VARA announced
by UAE government recently, it is not published yet. Considering the critical deadlines to meet as per
roadmap, Metamall Group team has chosen a similar reliable crypto friendly jurisdiction to release
the token, Singapore. MTML tokens will be issued from the legal entity incorporated in Singapore.

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DISCLAIMER

This whitepaper presents the considered analysis and forecasted views of the future developments
and prospective considerations that are relevant to the Metamall Group. It shall not be considered
the standalone position of Metamall Group or any of its committees, affiliates, contractors,
employees, or readers, and shall not be depended upon as a formal position of Metamall Group. It is
produced by the Metamall Group to enhance knowledge and promote discussion of the proposed
blockchain initiatives and to be used for development and marketing purposes, as well as any other
areas that the Metamall Group sees fit. As an information item, it should only be considered as
information, and nothing more, and should be taken and used for any purposes that relate to the
consumption of information and subsequent deployment of actions relying on this information.
Metamall Group removes all liability for any foreseeable or unforeseeable problems or actions
relating to the Metamall Group including, its token, its business, its communications, its technology,
and all aspects surrounding the materials presented here-within.

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Convergence of virtual and physical shopping
to create a best of both worlds experience.

www.metamallgroup.com
Copyright © 2022 Metamall Group. All rights reserved.