MAGAZINE

GROUP 4
NAME

The Woke
Edge
TARGET MARKET
18 - 28 Year olds
Woke generation
Aware
Ambitious
Intuitive
Witty
PRICE

150 Rupees
SECTIONS

Fashion
Lifestyle
Travel
Know the Now
Magazine Visual Identity
Logo/Logotype

E DG
E
The oke
W
EDG
E
h e

woke
t

EDGE
WOKE THE

EDG
E
Logo

E
EDG EDG
E

EDG
E
Color Palette

HEX

#355070 #E56B6F #B7E4C7 #F0EAD2

Typography
Playfair Display Header Source Serif Pro Header
Source Sans Pro Body Kollektif Body

Raleway Header Aileron Heavy Header

Lato Body Avenir-Body

Bebas Neue
Montserrat Body

Roboto Condensed Header Glacial Indifference Header

Cooper Hewitt Body Gidole Body
Playfair Display Header Raleway Header
PLAYFAIR DISPLAY HEADER
RALEWAY HEADER
Playfair Display Header
RALEWAY HEADER
Playfair Display Header
Raleway Header
Playfair Display Header
Raleway Header
Playfair Display Header
Lato Body
Source Sans Pro Body
Lorem Ipsum is simply dummy text
Lorem Ipsum is simply dummy text of the printing of the printing and typesetting
and typesetting industry. Lorem Ipsum has been the industry. Lorem Ipsum has been the
industry's standard dummy text ever since the industry's standard dummy text
ever since the 1500s, when an
1500s, when an unknown printer took a galley of unknown printer took a galley of
type and scrambled it to make a type specimen type and scrambled it to make a
book. It has survived not only five centuries. type specimen book. It has survived
not only five centuries.
Graphic Refrences
Layout Refrences
Visual Refrences
FASHION
Street Style: A cause to rebel
by Prabhleen Kaur
(800 words)

Primary Sources

Reet Arora - 19, Jalandhar-based fashion student

Sagal Singh - 24, jalandhar-based owner of a

streetwear brand

Dhruv Arora- 19, Delhi-based model

E-commerce influencing Cosumerism

by Aishwarya Vydyanathan
(1000 words)

Primary Sources

Manya Anand - 24, Delhi-based Website developer

Prakhar Singh - 22, Chandigarh-based Software engineer

Avni Maini - 19, Delhi-based Psychology student

Akshat Panwar - 27, Kolkata-based Fashion consultant

Future of Fashion in India: Ungendered
By Pranjal Kukreja
(500 words)

Primary Sources

Anvita Sharma, Delhi-based owner of a

gender-neutral fashion label
Divyansh Sharma, 20, Delhi-based self taught
makeup artist
Sneha RK, Delhi-based stylist and educator
A focal point through chains and ice
by nimish
(1000 words)

Muskan Garg - 22, Delhi-based Fashion Student

Vidhi Agarwal - 24, Delhi-based Law Graduate

Partesh Singh Ramana - 20, Bathinda-based Business

Chemistry Student

Khushee Grover - 20, Faridabad-based Psychology Student

Influencer Marketing: A Whole New Profession
By Pranjal Kukreja
(1200 words)

Primary Sources

Nitibha Kaul, 28, Delhi-based full-time content creator/

influencer
Rose Kawatra, 23, Delhi-based budding influencer
Himanshu Singh, 20, Lucknow-based brand manager/
marketing professional
Heena Sharma, 20, Delhi-based fashion student
LIFESTYLE ARTICLES
AR/VR Dressing Room
by Sidhart
(500 words)

Mallika Johari - 21, Delhi-based UI/UX Designer

Yeshashwi- 22, Hyderabad-based Product Design student

Dress relief
by Prabhleen Kaur
(1000 words)

Malika Sandhu - 23, Delhi-based psychologist

Lavanya Jain- 22, Chandigarh-based fashion styling student

Jaasvi Singh- 20, Jalandhar-based psychology student

Reya Virk- 21, Delhi based marketing and sales student

Luxury vs Necessity
by nimish
(500-700 words)

Anumita Das - 21, Kolkata-based English Literature Student

Udayvir Singh Grewal - 22, Banglore-based Business student

Swamini Thakur - 19, Mumbai-based Mass Communication

Student
Guarantee of A Job With Online Degree
by Sidhart Muhjeeb
(1000 words)

Shijon - 23, Bangalore-based IT Profession/ UX Designer

Riya Sharma- 24, Delhi-based photographer and stylist

Jaspreet Kaur- 23, Delhi-based interior designer

KNOW THE NOW
Retro Revival: A trip down memory lane
by Pranjal Kukreja
(700 words)

- Ishita Sethi, 20, Delhi-based marketing student

- Hema, 28, Delhi-based fashion entrepreneur

Stores leveraging the Instagram retail trend
by Aishwarya Vydyanathan
(500 words)

Asmita Chandra - 23, Delhi-based Retailer

Nitya Mahajan - 26 Bangalore-based Social

media strategist

Priya Kaur- 20, Mumbai-based psychology

student
Second Hand Fashion
by Prabhleen Kaur
(500 words)

Sujata Setia - 28, Mumbai-based celebrity

stylist

Hashmeen Kaur - 20, Delhi-based owner

of an affordable luxury clothing brand
TRAVEL
Inspired By ...
by nimish
(Photostory)

MOODBOARD
How media is influencing our travel choices
by Aishwarya Vydyanathan
(800 words)

Vartika Verma- 23, Toronto-

based Lifestyle and Travel
blogger
Ansh Chaturvedi - 24, Delhi-
based Marketing Intern at
Make My Trip
Jayant Grover - 21, Noida-based
Travel and Tourism student
WFH: A haltpass for travelers
by Sidhart Mujeeb
(700-800words)

Sal Rally- 25, Bangalore- based Brand

Manager at Sports Keda
Akhil Sha- 24, Cochin-based Manager
at goStops
Sam Johney - 24, Cochin-based Pilot
and Travel blogger
Urban Eye
Moodboard
Article Ideas

Light reading articles

Gen Z slangs you need to know - Aishwarya
Quarantine date night idea - Sidhart
2021 Fall/winter colour pallette - Prabhleen
Celebrity CEO's - Pranjal

Photostories
Dress Relief - Prabhleen Kaur
Safarnama - Nimish Goyal
Editors' Note
We proudly present to you the first edition of EDGE. With a newfangled approach in putting together the latest

content through mix media, EDGE serves as a medium of creating a fresh perspective and purpose for todays

generation, the GEN-Z. From fashion and lifestyle to trends, travel and technology we have got you all covered.

Our cover story titled "Influencer Marketing" written by Pranjal Kukreja covers how influencer marketing has become

a whole new profession and how it is here to stay. Then comes our next trending article written by Nimish goyal " A

focal point through chains and ice" which talks about how accessories can make a statement effortlessly. Next we

have an article form the travel section written by Aishwarya Vydyanathan titled as "Media Influencing travel

choices" which covers how social media has changed the way we travel and explore and how it adds to the whole

experience. Moving on we have our next favourite Photostory from the lifestyle segment Titled "Dress Releif" written

by Prabhleen Kaur which emphasizes on how consumers are shifting towards colourful and printed clothes in this

post pandemic lifestyle. And last but definetly not the least we have an artical writen by Sidhart Muhjeeb Titled "

AR/VR dressing rooms" which coveres the aspect of how technology can be used at its best to go hand in hand

with the fashion industry, which will definetly leave you curious. Curating this magazine was not only enriching and

fun for us but it also taught us how to tackle different challenges in life. We hope you have a wonderful experience

with the variety of content that we have to offer and take something away with you. There is so much more to read,

to ponder and to know, as someone rightly said, we are all truly, after all, still learning...
AD refrences