IMC 2020-2022

IMC Mid-Term Pre-read / familiarizing Material.

The questions in the mid-term will be based substantially on what we have talked about as
concepts and explanations in class. Having said that, kindly go through the following links:
Himalaya’s Equity Campaign Inspiring Indian Consumers to Prioritize Wellness
https://youtu.be/UZYLIwpYWCs
https://www.business-standard.com/article/management/40-years-ago-and-now-taking-
traditional-indian-medicine-to-the-world-115011800514_1.html
https://himalayawellness.in/
You are completely free to familiarize yourself with the company and its products. The more
familiar you are, you may be in a better position to address the questions.
Please note - you cannot carry any notes. No digital devices will be allowed during the
examination. It is a conventional pen and paper examination.

References:

Haydon, P. (2015, January 19). 40 Years ago... and now: Taking traditional Indian medicine to
the world. Business Standard. Retrieved from
https://www.business-standard.com/article/management/40-years-ago-and-now-taking-
traditional-indian-medicine-to-the-world-115011800514_1.html.

Himalaya's equity campaign inspiring Indian consumers to prioritize wellness. YouTube. (2022,
June 7). Retrieved July 12, 2022, from https://youtu.be/UZYLIwpYWCs

P-Themes. (n.d.). Buy Himalaya products on the official Himalaya Online Store: Shop now.
Himalaya Wellness (India). Retrieved July 12, 2022, from https://himalayawellness.in/