Instructions for group assignment

 The group assignment is crucial component in any Marketing Research Course. It

tests and challenges the ability of students in integrating their learning in an applied
situation. If a group does it seriously the real learning is the process of doing the
assignment and shall give the experience of executing MR project

 The product categories for the groups have been decided on a random basis. Each
product category / theme has certain uniqueness. A given product category is being
researched by one group in each section enabling comparison.

 Each group that is focusing on a product category needs to select an Indian

company (preferably choose an imaginary company) in that sector.

 You are required to assume a decision-making context for the company you have
chosen. In addition, the groups have to mention the working definition of the
product for the purpose of the study. Provide the background / market features of
the product.

 Each group shall apply the concepts/ frameworks /lessons from cases discussed in
class and submit a proposal. This proposal 1 ought to be submitted by March 14 by
4.00 pm through your MR Class Representatives (linkpins).

 The proposal shall use the inputs on MR proposal and allied concepts (including
dummy tables) discussed in class. Proposal 1 shall not exceed 5 to 7 pages A4 size.
This would enable me to give comments, if required, on your outline.

 Proposal 2 will be revision of the proposal 1 and submission of a complete proposal 2

with design of questionnaire. (normally student groups used to administer the
questionnaire and collect information from the field. In view of the pandemic
situation this component has been cancelled). Thus, there will be 2 submissions only
this time and both will be evaluated. Submission 2 will be by March 21 or so (before
the start of the end term exam).

 Groups 1,2 in section B and the students from SHUMBA would collaborate and do the
work jointly. These groups are required to collect data over phone/online from
known respondents. (will discuss with these groups)

 No extension of time shall be sought or can be given.

 There might be a viva, if I perceive absence of group synergy, free riding by

individual members or inadequate effort in executing the group
assignment.
  Incomplete submissions will attract “I” grade. If any group member does not
adequately contribute to the assignment, it must be brought to my notice. There
are penalties for the free riders (I may even cancel their marks for this
component).

 Do the group assignment seriously. I have seen your super-seniors doing a great
job. The benchmark is very high.

You need to maintain soft copy in addition to submitting the soft copy when sought
through MR Class link pins by the due date. These would be required for accreditation
purposes.

Product category Groups in each section

Online purchase of Cosmetics (women) 1,2 and Exchange students from
SHUMBA
Helmets 3,4,5
Hand bags (women) 6,7,8
Formal shoes (men) 9, 10